Call out to ALL serious about success on Amazon
As the Founder and Chief Branding Officer of Peetz S.M.A.R.T. Blend, my journey with Amazon has been nothing short of a hard-earned lesson in discernment, grit, and growth.
In 2021, I hired a consulting firm to help onboard my brand to Amazon—what started as an ambitious dream quickly became a cautionary tale. Despite their promises and a professionally designed listing, I was earning less than $1,000 a month. This year, with hope in hand and budget stretched, I re-engaged the same firm to revamp the listing, improve keyword optimization, and enhance ad performance, add video and recipes. The result? The lowest bi-weekly payout I’ve ever received from Amazon. That was the final straw.
I terminated their contract and hired Adamo—and more importantly, Moe and his team.
From day one, Moe did what the others couldn’t. He listened. He understood my brand not as a product but as a movement. He grasped the mission behind Peetz: to nourish bodies with the first low-starch, allergen-free, vitamin-rich flour from natures superfoods and ancient whole grains, and my mission and the legacy I am devoted to, healing hearts by rebuilding the bond between estranged children and parents—especially those suffering under the invisible scars of parental alienation.
Peetz isn’t just about food. It’s about legacy. It’s about using baking as therapy, cooking as a form of communication, and shared meals as a path toward reunification. Families that bake together, stay together. That’s not a slogan—it’s our soul. Moe got that. Deeply. Instinctively.
In less than two months, Moe took my Amazon payout from a pitiful $43 to over $1,700. That’s not luck. That’s leadership. His team tweaked, tested, and tuned our advertising strategy with surgical precision. They had a plan. A real one. With vision, discipline, and action. And it’s just the beginning. We’re now on track to maximize the Canadian market and scale into the U.S. with confidence and purpose.
If you are an entrepreneur with a meaningful product, one that's building something bigger than just revenue—something that truly matters—you need a team that understands it. Moe and his team don’t just run ads. They elevate brands. They saw mine for what it is and treated it like their own.
This is not a recommendation. This is a call to anyone serious about success on Amazon: Stop wasting money on amateurs and hand your brand to people who will treat it like their own legacy. That’s what Moe and his team do.
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Peter de Hoog
CEO & Chief Branding Officer,
Peetz S.M.A.R.T. Blend