An Absolute Nightmare
An Absolute Nightmare – Avoid This Company at All Costs
If there were ever a case study for how NOT to run a business, this company would be it. Hiring them for publicity for my shop has been, without question, the single worst business decision I’ve ever made. They dangled the promise of media coverage and influencer partnerships in front of us for the staggering price of $4,000 per month, but what we got in return was a fiasco of epic proportions.
First, let’s talk about their so-called "influencer partnerships." They managed to bring in **TWO influencers**—and I use that term generously—who were completely unprepared and lacked even the basic competency to create their own content. Not only did these individuals fail to produce any user-generated content (UGC), but my team had to step in and provide them with footage from **our own production resources** just to get them to post. Where was the Rogers partnership team during all of this? Nowhere. They didn’t bother to show up for the shoots, didn’t supervise the process, and certainly didn’t ensure that anything was being executed correctly. The result? A chaotic mess that reflected poorly on our brand.
Then, there was the media coverage—or rather, the complete lack of it. After we signed up, they conveniently started making excuses about why they couldn’t deliver. Reporters were “lazy,” the holidays were a “bad time for media coverage,” and so on. Let me be clear: if this company knew the holidays were a problematic time for PR, **that is something they should have disclosed upfront.** Instead, they prioritized padding their own pockets over being honest and transparent about their capabilities and timing. This wasn’t just incompetence—it was deliberate deceit.
But the absolute **lowest point** came when we disputed the money we had wasted on their useless services. The managing partner had the audacity to **threaten us with blackmail.** Yes, you read that correctly—this so-called PR firm threatened to launch a campaign of negative PR against us unless we dropped our dispute. This isn’t just unethical; it’s downright unhinged. How can anyone trust a PR company that openly threatens to ruin your reputation in retaliation for holding them accountable? Their behavior is not just bad business—it’s borderline criminal.
To summarize, this company is the epitome of financial and reputational disaster. They overpromise, underdeliver, and then resort to bullying tactics when confronted with their failures. If you value your money, your sanity, and your business, **stay far, far away.** This company will not only drain you financially but leave you scrambling to repair the damage they’ve caused. Consider this your warning: hiring this firm is a catastrophic mistake you cannot afford to make.