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Founded over 25 years ago as Alpha Publishing, we began by creating specialised product card packs for a wide range of industries—distributed at more than 50 major trade shows across the UK. In June 2004 we launched Find the Needle (findtheneedle.co.uk), moving our extensive industry database online. The name comes from the phrase “looking for a needle in a haystack” — a memorable nod to making hard-to-find products and suppliers easy to discover. Since then, Find the Needle has grown into one of the UK’s largest and most-visited B2B directories. Over 125,000 companies have subscribed since 2004. Our team has expanded from five people in Hertfordshire to 50+ colleagues working across Hertfordshire, Essex, Norfolk and Suffolk, with additional team members overseas. We’ve always aimed to lead rather than follow, introducing features that many online trade directories later adopted. Our 2023 rebuild delivered faster performance, on-screen editing and new functionality. Since then, we’ve continued to roll out updates that improve usability, speed and results—without adding extra charges. We believe every company, whatever its size or budget, deserves a fair chance on Find the Needle. That’s why we randomise search results for product queries to keep things fair. We thrive on customer feedback. Many of our best ideas start in conversations with users. If there’s something that would help your business or enhance your Find the Needle experience, please get in touch with our team—we’d love to hear it.
Linden Suite, Harvest House, CM77 8JT, Braintree, Verenigd Koninkrijk
4,3
11 reviews
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Antwoord van Find The Needle
Thank you, David, for your review 😊
We’re really pleased to hear that you feel we still offer a good, comprehensive service. That continued confidence in what we do means a lot to us.
We appreciate your support and look forward to continuing to help your business gain visibility online.
Best regards,
The Find the Needle Team
We have been with Find The Needle for a number of years and have always found them to be very helpful and extremely professional.
Antwoord van Find The Needle
Thank you, Allan, for your kind review 🙏
We really appreciate your continued support over the years. It’s great to hear that you’ve consistently found the team helpful, professional and easy to work with.
Building long-term relationships with our members is very important to us, so your feedback means a great deal.
Best regards,
The Find the Needle Team
The guys at Find The Needle, particularly Joe & Rob are absolutely top draw.
They do go the extra mile to ensure we get top exsposure and subsequently the right type of enquiries.
Antwoord van Find The Needle
Thank you, Bryan, for your fantastic review 🙌
We’re delighted to hear that Joe and Rob have made such a positive impression. It’s great to know that their commitment to going the extra mile is helping you gain strong exposure and, most importantly, attract the right kind of enquiries for your business.
We really appreciate your kind words and your support, and we look forward to continuing to deliver results for you.
Best regards,
The Find the Needle Team
We always received great & friendly service at competitive prices.
Antwoord van Find The Needle
Thank you for taking the time to leave us a review 😊
We’re really glad to hear you consistently receive great, friendly service and that you’re happy with our competitive pricing – that balance of support and value is exactly what we aim to offer.
We really appreciate your continued support.
Best regards,
The Find the Needle Team
friendly efficient service and the good knowledge of our needs
Antwoord van Find The Needle
Thank you, Andrew, for your kind feedback 🙏
We’re really pleased to hear you’ve found our service friendly and efficient, and that our team’s understanding of Sportsmark’s needs has come through in the support we provide.
We really value working with you and look forward to continuing to support your business.
Best regards,
The Find the Needle Team
What a fantastic company!! I found Find the Needle very easy to work with, from the sales guys, to the admin staff to the accounts department. They've really helped boost my SEO which has done my company major favours! I will for sure be renewing next year. thank you again! :)
Antwoord van Find The Needle
Thank you so much for this fantastic review! 😊
We’re delighted to hear that you’ve found every part of the team — from sales, to admin, to accounts — easy to work with, and that we’ve been able to give your SEO a real boost and help your company in a meaningful way.
It’s brilliant to know you’re planning to renew next year – we really appreciate your trust and loyalty.
Thanks again for your kind words and for choosing Find the Needle!
The Find the Needle Team 💙
I am a small business owner and have really been struggling with SEO. I’ve seen genuine and significant improvements since using Find The Needle. Extremely knowledgeable staff, and always ready to help.
Antwoord van Find The Needle
Thank you for sharing your experience with us 🌟
We’re really pleased to hear that Find the Needle has helped you make genuine, significant improvements with your SEO, especially after you’d been struggling with it. That’s exactly the kind of impact we work hard to deliver for small business owners.
It’s also great to know you’ve found our team knowledgeable and always ready to help – we’re here whenever you need support or want to explore new ways to boost your visibility further.
Thanks again for choosing Find the Needle,
The Find the Needle Team
The staff are very helpful and professional.
They are very knowledgable and made the process very simple from start to finish.
Their customer service is very good and are a great asset to my business.
Antwoord van Find The Needle
Thank you so much for your lovely review 🙏
We’re really pleased to hear that you’ve found our team helpful, professional and knowledgeable, and that the whole process felt simple from start to finish. Knowing that our customer service and support are seen as a real asset to your business means a lot to us.
We truly value your partnership and are always here if you need anything.
Best regards,
The Find the Needle Team
We listed our business on Find the Needle and found the whole process straightforward. The system is easy to navigate and we've seen a noticeable SEO benefit from the listing. Does what it says on the tin.
Antwoord van Find The Needle
Thank you for your review and for choosing to list your business with Find the Needle! 😊
We’re delighted to hear that:
You found the setup process straightforward
The system is easy for you to navigate
You’ve noticed a genuine SEO benefit from your listing
“Does what it says on the tin” is exactly what we aim for, so it’s great to know the platform is delivering for you. If you ever want tips on further boosting your visibility or making more of your listing, our team is always here to help.
Thanks again for your support,
The Find the Needle Team
Company forced me into a listing on their website when I said it wasn't good enough, by issuing an invoice which they later claimed via debt collectors. Avoid like the plague. SCAM!
Antwoord van Find The Needle
We are sorry to read this. And we are always here to speak to you if you wish to discuss your historic membership further. We have thousands of members, and over 95% of them renew with us year on year. Many of them have been using our services for 15+ years. However, we are always here to speak to members if they feel that we have 'dropped the ball' or let them down. So please be aware, we are open to speak to you whenever you wish.
We have been working with findtheneedle.co.uk for at least 10 years and the service has always been excellent. Recently we renewed our entry on findtheneedle.co.uk and the staff were very helpful. But they did go beyond what other similar companies we subscribe to offer. Findtheneedle.co.uk posted links to our blog, and entered some products for us and then told us later. This in our experience is going beyond others by far and findtheneedle.co.uk deserve a 5 star post. Recommended and probably one of the best companies of this type of service out there.
Antwoord van Find The Needle
Thank you so much for your kind words and for taking the time to leave such a glowing review. We’re truly grateful for your continued support over the past 10 years – it means a great deal to us.
We’re delighted to hear that you’ve found our service not only helpful but also a step above what others provide. Going the extra mile for our clients is at the heart of what we do, so it’s wonderful to know those efforts have made a difference to your experience.
Your recommendation is greatly appreciated, and we look forward to continuing to support your business in any way we can.
Warm regards,
The Find the Needle Team
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