Buyer Beware
In my 18 years of practice, this is the largest abject failure in marketing I’ve done. What Linx represented we would have with results versus what we got was very different. We did nearly everything they asked, short only of perfection. We communicated our problems thoroughly throughout the 3+ months we worked with them. We got the run-around. Each call was very short and concluded that “things were normal.” They kept saying that things at the beginning are very slim. However, I was very confrontational to the point that I finally asked to speak with the owner. He found large errors in my case manager’s work and admitted that the manager should have asked for user-generated content. When we were asked to do so, we did so within a short period of time. However, after the three months ended, we are walking away with an approximate $11,000 loss over the three months. They charged us $6,000 and ran $4,500 in ad spend on Facebook. On top of those amounts, there’s overhead (which wasn’t even close to being met). We collected approximately $1,800. One might conclude that this is a fluke. However, a colleague that I recommended to Linx and who signed up with them had the same exact problem. So, that’s zero for two.
What does Linx promise? They promise to run your ads, find patients for you, call the leads for you, have a pre-consultation with the prospects for you, and schedule them for you.
ADS: They ran ads, and we did see them. However, they were not very popular. Not many leads came from this. In fact, they said “10-12% conversion” is normal. We got 2% at one point but even the ones that scheduled either didn’t come in or they said their experience with Linx was strange and then walked out because they were expecting free care. We had one patient who was confused and ended up leaving. We had one that showed up and got a couple of visits then left. We had one who, despite the fact that he really felt “swindled” because of his interaction with Linx, we were able to convert to a prepay patient. There were also about 50% who no-showed altogether.
My assessment is that:
• We didn’t get enough leads
• The lead quality was low
• The number of leads that scheduled was low
• The number of scheduled leads that showed was low
• The number of scheduled leads who showed indicated that they were confused or otherwise unhappy with their experience with the consultation performed by Linx
CALLS: These were very strange, indeed. Patients routinely said they felt that it was a scam. That they were told that we don’t accept insurance (we do.) They were told that they guaranteed I would be the one treating them (I’m not sure why. I live over an hour away from that location). They were told that they would receive free treatment (that wasn’t part of our agreement).
Linx also says that they will do you a solid if you don’t get the ROI you’re hoping for. They will “do the next month of work for free” to make it up. The problem is that you still have to pay Facebook and all the while, there’s no guarantee that you’re going to have any degree of success.
This simply didn’t work. Out of all of the companies we’ve used, this one has been by far the worst with regard to performance and ROI.
7 juni 2024
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