HookPoint Reviews 111

Michael is an exceptional trainer who brings clarity, energy, and actionable insights to every session. His deep understanding of the Hookpoint framework and real-world examples made the concepts easier to grasp and apply.

What I appreciated most was his ability to give direct yet constructive feedback—always encouraging growth without sugarcoating. He made sure every team member felt seen and heard, and he challenged us to think beyond surface-level messaging.

Thanks to Michael’s guidance, we’ve significantly improved our creative strategy and sharpened our messaging approach. His sessions have been both inspiring and transformative for our team.

Highly recommended for anyone serious about leveling up their brand communication.

I have loved working with Hook Point. It was a little odd at first trying to figure out exactly how their program works. Once we understood the path forward it has been one of the best resources for our growth and success on social. We are a bit of a slow team to grasp the concepts and apply them, the whole team on the Hook Point side has been patience and worked at our pace.

When we started, we only had a few videos ever get more than 100k views. Now we have a video get 100k almost every week with dozens getting over 1m a year.

10 out of 10. Would definitely recommend to my mother!

So far, I am unimpressed with the Hookpoint service. The sale was that they would help teach me how to “ideate” and script videos that will go viral.

One they accept 10k they take weeks to set up the kick off call (not a lot of substance). It then takes additional several weeks to set up 2nd call that is 1.5 hours with about the last 10 minutes spent talking about my specific videos. The majority of the call was very generic and clearly boilerplate.

Now i am left to my own devices to film videos. I so not feel much more educated than when i started. I am going to review their materials and if i do happen to “go viral” ill revise this review.

Michael from Hook Point has been AMAZING in the way he communicates ideas and strategies, and how he understands our own ideas and challenges. He's kind, enthusiastic, brutally honest, and probably more patient than we even deserve sometimes! I've learned so much from him, and after all these weeks figuring out the best viral-potential ideas for our little team, I'm excited to jump into the next phase.

Andrew is so insightful and pays attention to finding solutions that I would be comfortable executing

Very strategic, friendly and action oriented!

Outstanding information and support. Hookpoint provides actionable advice and great coaching. There is so much to learn to be successful on social media and the team at HookPoint can help you learn to master an approach that is natural for you.

I spoke with the Hook Point representative Natalia today and was genuinely surprised by her lack of knowledge around how to leverage social media to generate cash flow. When I asked whether their one-on-one coaches had any proven online presence (followers, content, etc.), I was told they didn’t and that they “don’t need it.” In today’s world, especially for anyone promising to help build or grow a business, having such limited social media experience and knowledge is a huge red flag.

We just completed 8 sessions of work with Michael and are coming out confident and excited about our ability to grow our business on social media. We've really appreciated Michael's systematic approach and being able to tap into his deep reservoir of knowledge!

I’ve had an amazing experience learning from hookpoint and Michael. Our calls have been incredibly valuable and I feel insanely prepared to blow it up with viral content on virtually any social platform. I’m excited for the continued support and what we’re gonna do. I have so much more clarity and comfort with how to execute and make this happen. Thank you!

5 stars for Viral Trends – they truly get Social Media

Viral Trends has been instrumental in helping me understand how Social Media really works. No empty phrases, no fluff – just clear insights and a deep understanding of what actually matters. I’m genuinely grateful to this team. They don’t just scratch the surface – they go straight to the core. Top-notch!

Great approach to social strategy. I have a clear understanding of how to build my online presence and what works for me.

They are very thorough and detailed about how the process is to be handled, using data to drive results.

The detailed analysis and information around how to go viral was very helpful and showed us a blueprint on how to be successful.

I just spent two days at a social media conference, and Brendan Kane brought such amazing value.
I didn’t know about half of what he taught about until he brought it up.
I really didn’t realize there was so much science that went into creating viral videos. I picked up a copy of his “The Guide to Going Viral” book.
There are so many bonuses packed into that book, I can’t wait to really dive in and put all this new information to work for me. I’m looking forward to get his two other books as well.
Thank you Brendan and the Hook Point team for sharing so much value.

Brendan Kane is such an amazing and intelligent person. One of the most humble people I have met. His books are a source of incredible knowledge.

The guide to going viral is an awesome book. It’s a must any creator must have.

They are incredible! He engineers social media to a degree unfathomable. Everything he says is almost opposite from the gurus and this is why it works

Absolute phenomenal experience working and listening to Brenden Kane’s incredible info about the guide to going viral

Wow! One of the most informative & relatable experts in this field. I will NOT look at short form videos the same. He showed me so much about the psychology of being viral and he has proof of concept with companies and personalities big and small.

You show up and they guide you thru the process of content making and what makes a viral video. There is a science to it. I have throughly loved the process and the knowledge I received. This process has taken me to the next step in my content creation.