Shimma Reviews 

This company is in China which I didn't know that. I ordered this product on 7/5 and still haven't received it. After reading the reviews I don't think I even want it when it finally gets here.
Please do your research. Had I did research I would never had ordered from this company.

At first I was genuinely interested in purchasing this product because the ingredients sounded promising, especially arbutin and tranexamic acid. So I decided to do some research (like a responsible human) before spending my money. To my dismay the more I looked into the company, the more concerned I became.
Issue 1:
The FIRST and biggest issue I found was with the reviews displayed on the company's website. I noticed that multiple reviews were repetitive, I'm talking almost word for word perfection but were attributed to COMPLETELY different people. The exact same testimonials appeared under different names, different ages, and even different star ratings (sketchy sketchy). For example, one review that claimed that dark spots disappeared after two months was posted under several different names. Another review that claimed that they saw results after three weeks appeared multiple times with different names as well. I also found identical reviews discussing sun spots, knees and elbows, and forehead dark patches, all copied and reused with different names.
As a potential customer, this instantaneously made me question the authenticity of the reviews. Customer reviews are supposed to help people make informed decisions. If reviews are being duplicated and assigned to different people, it becomes very difficult to know which experiences (if any) are genuine.

Issue 2:
I also noticed that many of the promotional product images appear to be AI-generated or heavily digitally rendered instead of using the actual photographs of the product. I understand thats using rendered images isn't necessarily wrong but when combined with questionable testimonials, it doesn't really inspire confidence.

I then checked Trustpilot and found a low TrustScore along with complaints from other customers regarding customer service and their overall experience. After seeing this and in addition to my own findings convinced me not to place an order.
I'm not writing this review to claim that the product itself does or doesn't work because I never actually purchased it. My concern is with the company's marketing practices and transparency. I believe customers deserve authentic reviews and honest advertising so they can make informed decisions with their money.
I honestly hope the company fixes these concerns by removing duplicate testimonials, verifying customer reviews, and being more transparent in the future. Until then, I personally don't feel comfortable purchasing from this brand.

Sent two email asking to have one of the two bottles i bought replaced with a darker color and never received a response to either email. Will not buy from them again.

This company does not sell what they advertise. The tint doesn’t match the color associated with the promotional photo.
They don’t reply to emails. If I had done my research before purchasing it would have shown this company is in china & are rip offs. A product meant for people of color sold & made in china is definitely not recommended.
This is a terrible product. Don’t buy.