sososwim.com Reviews 

Have to leave another review as finally received my order after 8 weeks. Order was 3 bikini tops (2 large, 1 medium). Before sending I asked them to take the medium top off as knew this wouldn't fit, and thought refund would be processed before I received the order.

They're now asking me why I want the money back for the medium top despite being told I would get a refund and it wasn't sent in the parcel so obviously I never received it. All confirmed in an email thread with their Info@ email address and yet I'm still being asked what I'm talking about.

Honestly, I will never shop here again. Seems all their money is spent on marketing which is great to get the brand out there but when the customer service is this poor - as in I have never experienced anything like it, I would suggest reinvesting in to customer service.

I will await the rightful refund for the 3rd bikini top and look forward to not having to deal with this company again.

I really wanted to love this brand, but the experience has been, honestly, awful. I placed my order and waited patiently for 4 weeks before reaching out. Knowing they’re a small business, I tried to be understanding. When I first contacted them for an update, I received no clear dispatch date. A week later, I followed up again, and no response, even though the message was seen.

When the order finally arrived, it was wrong. I ordered a top and a bottom, but received two pairs of bottoms, one of which was a completely random style. I’ve since contacted them twice more and tried reaching out on social media. Still no response. It’s now clear I’m not the only one this has happened to; I’ve seen multiple customers mention receiving incorrect orders and being ignored.

Really disappointing experience. At this point, I don’t want a replacement; I just want a refund.

Update! I have changed the rating to 4* because the company sent me a replacement bikini top which was in a different model for free. I love this style and it is way better for someone with a c cup (it’s the multi-tie top) and they did make an effort to make amends. I see they have also made big improvements to their size guide so I think they really listen to customer feedback.

I ordered a bikini on 29th April on pre order and was told it would take 1-3 weeks, I received it on 23rd June - 8 weeks later.

The bikini arrived with loose threads hanging out and terrible finishing on the bikini top. I purchased the wired bikini top, I am a C cup so not big but the flat board design is suitable only for A cup or smaller (I believe they have released a new design for this very reason). I requested an exchange, customer service agreed and said they would send a returns label. One week has passed and I still have no returns label.

I initially wanted to exchange for a different size and style of top but now after this frustrating and stressful experience, I just want my money back and to not have to pay for my return. However the poor customer service makes me think this will not happen.

To clarify, I did receive a 20% refund for the delay.

It seems they have been completely overwhelmed by the number of orders and don’t have the capacity to manage the growth they are experiencing. The customer service responses felt like they were someone reeling off a text to their mate (very very informal), I was frustrated with my experience and I wanted to feel like I was in the hands of a professional who would get things sorted. This last point might be personal preference.

Finally, they say size up on their sizes but why don’t they just make their bikinis the right size? I can see in other reviews here that everyone says they are too small.

I tried so hard to keep going with my order but I have given up now and just want my money back.

After a long winded communication with the team, they were finally able to resolve my issues and I was able to get my bikini (though it was not in time for my holiday!).

I do appreciate their efforts and their bikini is actually great and I love it so much, but they definitely need to improve on communication / pre-order timings.

I would order their bikini very far in advance so you know you'll definitely get it in time. In terms of quality and style I'm actually really happy with it!

I had a really disappointing experience. My pre-order never arrived, and when I asked to switch, the communication was incredibly slow and unhelpful. When the replacement finally came, it was the wrong size and the wrong colour. I asked for this to be corrected, but again the communication was poor—they seemed to forget they had agreed to the switch and told me to place a new order with a discount code.

It’s been a frustrating waste of time and money. The bikinis themselves are actually great quality, but it’s no use if I don’t get the chance to wear them.

I’m still in communication with the team, and if anything changes, I’ll update this review—but for now, this has been a really disappointing experience.

*EDIT: The company have now responded following this review and offered reimbursement.*

I’m all for supporting a small business - especially one that are more climate conscious and I would have loved to support this brand again, had the experience with them been in line with the price point they’re charging.

What I would say is that their mission is perfect and the design of the bikini is amazing - however, if you’d like to actually receive your bikini and in time for a holiday it might be better for you to look somewhere else.

However, I have no patience left for this brand - it’s been more than two months and I still don’t have any bottoms for my bikini top. Before posting this I’ve tried to resolve the issue with the brand with no luck - they are not fulfilling their responsibilities under the Consumer Rights Act 2015.

I’ve been through the whole customer journey with Sososwim and it’s appalling that any business can operate this badly in 2025. Customer service was initially super nice and ‘really want to resolve this issue’ and then turned into to being not very helpful and not very quick to resolve the issue.

They’ve finally changed their size guide - but when I purchased the bikini in April it was misleading, meaning I had to return my bikini for replacement. They charge £3.5 for returns which I wouldn’t have been annoyed with IF their sizing chart was correct.

I later, within the 14 days return policy, regretted the size of the bottoms and returned those separately. Rookie mistake. It’s now mid June and I still don’t have a bottom for my top - which is result of a clash with the item being out of stock (without being informed), long processing times and the item being faulty.

I am still waiting for the bottoms because
1) it was out of stock so I had to wait 3 weeks to get them
2) the item I received was faulty and I was then
3) offered 15% discount if I kept it (like what?!),
4) I returned it, but as they were busy fulfilling pre-orders it took additionally 3 weeks to get a replacement,
5) the bottoms I received was faulty item I’d returned as a replacement because the warehouse hadn’t investigated the item properly and
6) I was then requested to pay my own postage (to be refunded later) despite this being their warehouse’ mistake and the fact they can easily make a label for returns.

If you charge £70 (now EIGHTY!) for a bikini, you better make sure you can fulfil your orders in sufficient enough time for people

Lastly, while this technically isn’t illegal in the UK they flat-out increased their prices before restock with £5 on the bikini parts and £10 on their swimsuits which is more than 10%. Following this they sent out a 15% discount for their birthday. I find that strategy quite upsetting - good customer service would have been to offer their subscribers to pre-order before the price increase. I’m aware that prices are going up everywhere but the increase is significantly more than inflation.

I work in marketing and have worked with - and purchased from - start-ups for years and I’ve rarely come across a more unprofessional handling of sales, processing times and returns. I’m not sure if they need a skilled Ops manager or a new warehouse but if I were them I’d pause all new launches and paid social until the logistics are sorted because if this trajectory continues I doubt they’ll have any returning customers.

I don’t really want to give this brand any awareness at all - but it’s now too late to return the bikini top (as I’ve had this since April) so that’s money wasted

Got a bikini set from this company. The top was great but the bottoms were 5 inches smaller than the size guide, tried to contact customer service and they would not acknowledge the fact that the size guide was incorrect and kept telling me the size up even though I had already sized up with the size I had purchased. I tried to exchange but everything was sold out in my size so I ended up returning and it actually took so long that I forgot about it and now almost 4 months of them receiving my return I’ve got my refund.
It’s sad because I really like the idea of this brand but the execution is so poor. The only thing they seem to stay on top of is their Instagram posts.

I’ve got two pieces from Soso now and i absolutely love them! So flattering and good quality and never had any issues with delivery or shipping! Love the little bag they come in and the mission behind them being environmentally low impact! Cute and considerate 🥰

Shipping takes soooo long. I have never experienced anything like it. Ordered a swimsuit for an occasion and looks like I won’t get it in time.

It would be 5 stars, but shipping can take a bit of time and the exchange part of the website doesn’t work properly, it just shows you limited items on the website and won’t load others so you kinda have to get store credit even if you know what item you want to swap for. But it is so worth the wait, the pieces are incredible and well made and extremely flattering, very happy with all my purchases so far.

Love my new bikini!
Very good quality, came quickly. I plan to buy a one piece for my upcoming holiday. Hard to find swimwear that is so flattering and makes me feel confident!

Only thing I would say is the hygiene stickers are quite flimsy. Tried on and I think due to the thong-like fit of the bottoms the scrunching caused the not very sturdy sticker to move. I think they use sustainable materials for their stickers which is great but maybe why less sturdy.

Luckily I didn’t want to return them as they’re amazing! But could have been stuck if didn’t fit so just to be cautious when trying on and ensure to readjust gently (and of course wear underwear etc)

Lovely swimsuits, was unfortunately sent two of the same but communication was good and was able to get resolved quickly.

IT NEVER CAME AND I WAS IGNORED. none of my emails, messages, or reviews lead to a follow up. this company does not care about you or what you ordered. They have awful customer service and this brand is FRAUD

The swimsuit is AMAZING quality, but definitely SIZE UP. Their size guide is off, and their customer service to return things is nearly impossible. That being said, AMAZING swimsuit and great quality, but know your size going in!

Terrible service. The size guide is totally off, took over a week to ship only shipped once I complained. Requested an exchange, the warehouse couldn’t locate the return and when they had said it was now out of stock. My return was delivered April 28th, today is May 11th and I’ve only now had the refund processed so likely won’t get for another week and did not refund duties despite the terrible experience. Also customer service used the chat not emails so I had to go to their website daily to check for updates. First and last time I’ll purchase.

Very flattering, thick, high quality material! Love that they have tall sizes for us long torso girls. The quality is worth the price - will be purchasing from Soso again

Absolutely love my swimsuit. I am a 10dd so always find it hard to by swimwear that fits properly but I’ve never got so many comments in my life and the medium was a perfect fit

Swimsuits are great but you guys really need to invest in your customer service. I tried to contact about a glitch order before the swimsuit was even shipped. Never got a response, had to then wait till the glitch order was delivered and send it back. Its been almost a month and im still waiting for my money to get returned. While the swimsuits may be great, you will continue to get mid reviews if your customer service is this poor.

Such a fabulous shop! I’ve had my eye on these swim suits for aaages and finally decided to treat myself for a holiday. I did have to send one size back as it didn’t fit quite right but the exchange was a super easy process. The material feels so silky smooth. Super cute, May have to treat myself again :p

Best swim wear!