Berry Chiswick BMW Reviews 

AVOID! Do not buy a car from these guys. You have been warned.

I don’t usually give bad reviews. Either a positive review or no review. However as I’m forced to go to Court to recover what I’m owed, a review seems fair.

Bought a car online from Berry. I was not aware it had material modifications. I exercised my right to cancel under distance selling.

Berry ignored me. When I called they said distance selling law doesn’t apply to cars. It does. What’s made matters worse is they never transferred the registered ownership so I can’t sell it myself anyway. To be fair irrelevant of distance selling, they misrepresented the car.

We’re now a bailee for a car we don’t own but pay to insure and finance until Berry come and collect it. The Court will award in our favour and it will cost thousands to Berry but Berry would rather ignore their legal obligations, screw over their customers and pay for the privilege.

I wish I’d read reviews before engaging with these cowboys.

Top rate customer service from Ash - answered all my questions

Sarmad and Samee of BMW Berry Group were very professional. They took our requirements and wishes and spent considerable time to find a car that closely matches our needs. Thank you Sarmad and Samee for your excellent service and friendly approach.

I have NEVER been so bullied and hard-sold to and mansplained to for extra insurance products in my entire life. What an incredibly memorably unpleasant experience. I was trying to buy a 2024 BMW 218i Gran Coupe for cash. Having had a very lovely and relaxed test drive with Chris McGuinley, the helpful and expert sales guy, we returned to the BMW office. I clearly stated I don’t like, and didn’t want, extra insurance products, but oddly, Chris still read out every single product detail even though I had said please don’t try to sell me insurance products, I don’t want them. Chris was very personable and very customer-focused otherwise, and I had the feeling he was reading out the product details because he’d been told he had to. Having failed to get me to take any of the products, your Business Manager Sammee Rouf appeared. He introduced himself, pulled his sleeves up and glanced at Chris before sitting down, with a look that so obviously meant “I’ll show you how it’s done”. He then embarked on an astonishing bullying, aggressive, and what felt to me, completely misogynistic attack, determined to selling me insurance. He must have thought Chris hadn’t tried hard enough. I’m sure he wouldn’t have tried that approach on a man. He talked down to me and insisted (when I challenged him and asked for the numbers - which he couldn’t give me) that the odds are on a car being written off in an accident, and he’d put money on it. Which is just a lie. If he put money on it, he’d be a loser. Only 1 in 83 cars are written off in an accident, and the majority of those are old cars. I don’t think the FCA would be very impressed by what he said. He gave crash scenarios intended to frighten me into buying. All the while I was saying no, please stop I don’t want any extra insurance products. I felt so under attack I would have walked out and not bought the car, had I not had my friend with me and already told her I was buying the car. She was shocked at how he spoke to me and agreed that there is no way he would have spoken to a man like that. I know exactly how these add on insurance policies work, and what terrible value they are for someone like me, who is buying a year-old car, does a very low annual mileage, has never had an accident in 40 years, and has the resources to simply pay the gap myself should an accident happen. I still wish I had walked out and told him to poke his stupid car with its bad value insurance products. I only stayed because I was keen to buy before Christmas when I would be doing a lot of driving in bad weather, so needed a reliable car quickly. Also, the quotes he showed me are done on a spreadsheet that doesn’t even have a total, so I had to get my calculator on my phone out to total it up. Even basic Excel has a total function. Shoddy, unprofessional, and this is meant to be BMW, a supposedly premium brand. I really don’t think there was anything premium about this experience. I will NEVER come to this dealership again to buy a car. I was so disgusted by my treatment. Your business manager seemed to care only about getting an insurance sale, and at any cost. I was still so angry about the way I’d been spoken and how horrible the experience was, that I phoned up the next day to cancel my order, but Chris talked me out of it. I don’t know why Sammee is his boss when Chris is a far better representative of the brand. Sammee Rouf needs some proper training before ever being allowed to try to sell anything to a woman again. The fact that he carried on bullying while I repeatedly said no, makes me wonder how he behaves in his private life when a woman says no; it was that bad. He needs to understand that women these days earn their own money and expect not to be patronised and having product details explained to them as if they are a two-year old when they try to buy a car, and gosh, they really don’t like a 1970s used car salesman style hard sell, or to be presented with lots of scenarios intended to scare them, and they even might have done some research before they come. Are you in the business of selling cars or selling insurance? Either way, this reflected very badly on the BMW brand. After I’d bought the car I was then emailed to ask for details if I hadn’t been happy about my buying experience, which I duly did, but had neither reply nor apology, so hence this review on Trust Pilot.

Great service by Adrian and Sammee upstairs
All options discussed with me and efficient session to choose a replacement car
Clear instructions regarding process and next steps
That’s why i keep coming back to BMW Chiswick

A good welcome from Ash he was very courteous and explained well
Overall a fantastic experience

Worst BMW dealer ever, watch out for Bilal will sell you car that is not fully ready.

I recently collected my new car from BMW, and the entire experience was exceptional from start to finish. The level of service I received genuinely exceeded my expectations.

Peter, in particular, deserves special recognition. He ensured my car was prepared on time, kept me clearly informed throughout the process, and provided outstanding hospitality and professionalism. He made sure I felt comfortable at every stage and took the time to walk me through all the features of the car so I was fully confident before driving away.

The whole transaction was smooth, quick, and genuinely enjoyable. BMW delivered excellent service, and Peter’s dedication and attention to detail were a major part of that. I am extremely pleased and would highly recommend both BMW and Peter to anyone seeking a seamless and welcoming experience.

PS: Just look at the smiles on my brother’s face and mine—not only because of the new car, but because of the exceptional service we received. Thanks Peter

I recently had the pleasure of working with Adrian Grama at BMW, and the experience was outstanding from start to finish. Adrian was incredibly knowledgeable, patient, and genuinely focused on helping me find the right vehicle—not just making a sale. His professionalism and friendly manner made the entire process smooth and stress-free. I highly recommend Adrian to anyone looking for exceptional customer service at BMW.

Enquired about one of their used approved cars, provided all of my vehicle information for a part exchange valuation. They provided an estimate of £28,000 for part ex. I made an appointment to view the car and for them to appraise my car in person. They appraised my car and increased the part ex value to £28,500. We agreed a deal on the new car using mine as a part exchange. Literally in the middle of doing the paperwork when they decided they had made a mistake and changed the part ex value from £28,500 to £8,500. I am disgusted, absolutely shocking customer service. They have lost this customer. Still unsure if dishonest or extremely incompetent, or both.

Excellent experience with Stuart Laurie. From the first message to the final handover, everything was smooth, clear, and very professional. The car was exactly as described, the communication was fast, and the whole process was completed quickly with no stress at all. I truly appreciate the honest and friendly service. Highly recommended to anyone looking for a reliable dealer.

I recently had the pleasure of dealing with Peter Fraser, and I honestly couldn’t have asked for a better experience! I first reached out to Peter almost a year ago, and when I finally decided to go ahead with the vehicle, he made everything effortless from start to finish.

Peter was incredibly friendly, patient, and understanding throughout the whole process. He worked around our schedule, helped us stay within budget, and was always just a call or message away whenever we had a question.

What really stood out was how much he genuinely cares about his customers — you can tell he truly enjoys what he does. It’s rare to find that level of service and attention these days. If you’re thinking about buying from this dealership, I’d 100% recommend asking for Peter Fraser — you’ll be well looked after!

I had an awful experience at this BMW dealership. The salesperson was completely careless — while showing me a brand-new car, he actually drove over my foot and didn’t even apologize! This level of unprofessionalism is unacceptable, especially for a brand that claims to offer premium service. After this incident, I’ve completely lost trust in this dealership.

Great service. Stuart was friendly and easy to deal with.

Some excellent interactions with Eni and Melissa at Berry Chiswick as I look to purchase a new M3. Eni very attentive and efficient - some great advice on spec and colour. Also helped with a servicing issue on my current car which went above and beyond. 2nd car bought from Berry and only good things to say about the experience.

This is regarding Berry Banstead bmw and mini and dealer Adem ,
I got a car on finance from these guys a blue Vauxhall cross lands ya19jjl it has head gasket issues the company ignored my concerns for months left me with a car in for for purpose 5 months later and having now lost my job due to the car having to be sent back several times refusing rejection .
I have since managed to get them to take the car back having had to get the ombudsman involved but I am yet to revive my refund from them

I’ve now returned to Berry BMW
Chiswick for the fifth time to purchase a new car, which really says a lot about the experience they provide. Each visit, whether for a new vehicle or servicing, I’ve always been made to feel welcome and valued. What stands out most is how the team recognises and appreciates my loyalty, and in return they’ve consistently offered fair prices and helpful discounts that make it easier to manage my budget and deposits.

Amazing service from the whole team especially Sammee and Eni, who have both gone above and beyond to make sure our requests and queries are all dealt with in a timely manner.

Excellent customer service and worth buying new BMW

I got my bmw m4 competition serviced and a MOT. I called other dealers however BMW berry Chiswick pricing was competitive. Katherine was my service advisor and she dealt with me professionally and got my car serviced with MOT within the timeframe indicated. I will definitely return. Kind regards adil