Awful customer service in Harlow Choice
What an unpleasant experience I had at the Choice store in Harlow on 18th July 2025, around 3:15 PM.
While browsing the store, I picked up a pair of black jeans which were clearly marked with a sale sticker showing a price of £3.50. However, when I went to pay at the counter, the item scanned at £7.50. The staff member brought to my attention that its scanning the full price , I was told that the lower price was an error and I would have to pay the full £7.50 instead.
I pointed out that the item was clearly marked with a discounted price, and not just one pair — multiple items of the same kind were similarly priced, which suggests it wasn’t a one-off sticker mistake. I requested to speak to the manager, hoping the matter could be resolved fairly.
Unfortunately, the manager was dismissive, simply stating that it was a human error and refused to honour the price shown on the label. There was no effort made to resolve the issue or to acknowledge the impact of this situation on my shopping experience. As a result, I decided not to proceed with any of my intended purchases and left the store disappointed.
As a regular customer, I found the handling of this situation to be highly unsatisfactory and not reflective of the level of service expected.
Regarding Consumer Rights:
Under the Consumer Protection from Unfair Trading Regulations 2008, retailers must not mislead consumers with incorrect or deceptive pricing. While stores are not legally obliged to sell items at the marked price if it’s a genuine pricing error, they must not engage in practices that mislead consumers or are considered unfair — especially if the error appears to be widespread, as in this case. Furthermore, good customer service would involve addressing such concerns respectfully and professionally, which was not demonstrated.







