Ava Estell Reviews 

I ordered a Summer Body Cream on September 13th. After two weeks a sent an email enquiring about delivery. I did get a response asking for my phone details, which I sent. That was the last I heard from them. Four emails and one messenger message later still no response or cream. Broke my golden rule and did not purchase through PayPal.

These people will take your money.

I placed an order, and after a month of it not shipping I reached out and they said they were out of inventory and were sorry.

HUH?!

Since then customer service has been 0 help. I can't get a refund and I'm still waiting. I am so dissapointed.

I recently placed an order with Ava Estell on September 1, 2025, and I am extremely disappointed with the experience. Despite reaching out to their customer service twice through their website, I have yet to receive my order. When I checked the status, it indicated that my order had been fulfilled, yet I still have no tracking number or any further communication from them.

It's truly disheartening because I believe this product is exceptional and one of the best on the market. However, the lack of response from Ava Estell is unacceptable. As a member, I expected better customer service, but I’ve been left in the dark. I even decided to cancel my membership, despite having a balance on my account, because I felt there was no point in continuing with a company that doesn't value its customers.

This whole experience has been very frustrating, and I sincerely hope they improve their communication and customer support in the future.

This company shipping times take a month or longer. My order made almost a month ago has not arrived. Let’s talk about the billing issue. They scan you into some type of terms and conditions when you simply make a purchase. You are automatically enrolled in a 29.99 a month fee. If you check Ava +. Yes +. They automatically enroll you. When you question it or request a refund. They deny it and give you credit to the company pocket. Mind you the shipping sucks. No one should have to pay 29.99 for something that’s not beneficial to them. Something not right with Ava Estell

I have the screen shoots where I’ve cancelled my subscription multiple times and automatically it’s undone and they continued billing me for several months. Do not sign up for a subscription.

This cream is good moisturizer and gentle. It has a great texture for organics. Skincare's a hard business which I appreciate and the order was late, but thanks for your response on customer service.

I have been using Ava Estell products since 2023 and I have absolutely loved them. I signed up for Ava+ as to get the discounts they claimed I could receive as a member. Everything was great until recently. Although shipping was slow, I attributed that to them being based in the UK and me in the US. I always received my order even if it took a couple of months to reach me.
Well, now the website is defunct and I can't use my store credit that I incurred. I reached out to costumer service and they responded that I could order from their TikTok shop but that didn't work. At this point I'm so disappointed.

GET IT TOGETHER AVA ESTELL!!!

The products worked really well for me and my family. I was part of the membership program. For over a month I have been in contact with them regarding their website being down. They informed me that it would be back up soon. I had over 100 pound credit. Friday, after a month I contacted them on IG and told them I would like a refund. Crickets. Very disappointed in their honestly and lack of communication from loyal customers.

I’m leaving this review to warn UK customers and to highlight an ongoing issue with Ava Estell.

I was issued £40 in store credit following a previous purchase. However, their website has been down for weeks, making it impossible to access the credit or use the service I paid for.

Despite this, Ava Estell has refused to refund the money, claiming that store credit is “non-refundable.” This is misleading and not compliant with UK consumer law.

➡️ UK customers, know your rights:

Under the Consumer Rights Act 2015, if a service isn’t provided within a reasonable time, you’re entitled to a refund.

Under the Consumer Contracts Regulations 2013, online purchases must be refundable if goods or services aren’t delivered.

Companies cannot override your statutory rights with internal policies or store credit terms.

I’ve now reported the company to Trading Standards via Citizens Advice and started a refund dispute through my payment provider.

Until Ava Estell resolves these issues and starts honouring legal obligations, I would strongly advise UK customers to avoid this company.

I have been purchasing products from Ava Estelle since 2024. I recently became a VIP member. I haven't been able to purchase any further products and today I can see that the website is defunct. I'm waiting for a response but seeing the other worrying reviews I will just cease any further payments immediately. I would have really appreciated honesty if the owner/ founders are no longer trading! None of us can afford just to lose money without any return.

I’ve been a loyal customer for years and their skincare is great, as I have eczema and sensitive skin it’s been hard to find products that work, but these have been so helpful to me over the last few years. It has helped improve hyperpigmentation and reduce breakouts.

However, I’ve had to give them a lower score due to the lack of communication regarding their website being shut down over the last few weeks and they haven’t bothered to notify their customers by email or on their social media platforms. Myself and a few other customers have mentioned this on their old Instagram posts and instead of addressing it directly to all customers they instead chose to delete mine & other peoples comments!

I am extremely disappointed and frustrated and their lack of communication is very unprofessional. Additionally, this year I have experienced poor customer service from them, with one of my orders being delivered a month later & I’ve purchased gift cards which I’ve also had to chase to receive them.

I have been a loyal customer of Eva Estell for nearly six months and have been genuinely impressed with the effectiveness of their products. Since moving to the UK, I have tried various skincare solutions recommended to me, but none have addressed my skin concerns as effectively as theirs. While I understand that beauty products take time to yield visible results, I have seen consistent and encouraging improvements with continued use of the brand but it must be noted that it's not a quick fix even though they have been promising that!

However, I chose to write this review to express my growing concern regarding the recent disappearance of the website since they are no longer responding to emails. For over a week now, the platform has been completely inaccessible, and to my knowledge, no communication or updates have been sent to customers—including those of us who are VIP members. This lack of information is particularly worrying.

I currently have store credits that I had planned to use this month to purchase products as a birthday gift to myself. Unfortunately, with the website offline and no form of contact or notification provided, I am left uncertain about the status of my order and the future of your services.

I respectfully urge Eva Estell to clarify the situation and communicate openly with their customer base to maintain trust and transparency. Silence in such matters raises unnecessary speculation and could potentially damage the brand’s reputation, leading customers to believe this may be a fraudulent or abruptly closed business—something I sincerely hope is not the case.

I would appreciate a timely response and some reassurance regarding my store credits and the continuity of your services.

Their products are the best. I can can visibly see the transformation of my skin. The products smell amazing and last a long time. I recently had a birthday and they sent me a full sized gift of Summer Cream. Absolutely divine. I had an enquiry regarding my order and they quickly responded within the hour and all communication quick clear and resolved immediately. Never know a company that is so quick to respond to enquiries, excellent products and wonderful customer care. The birthday gift was a very welcome surprise. I would recommend to subscribe, it is absolutely worth it. Especially when it come to having to buy multiple gifts at Christmas time. These highend products are well worth the money. They work. Thank you Ava Estelle for literally saving my skin.

One good thing about this company is that I personally have never had an order that hasn't turned up and I've ordered approximately for four or five times. My issue with this company however is that they do not respond consistently to their customer service requests. They offer a 90 day money back guarantee and I sent my photos at the start of my days and their responded thanking me for my submission, however when it came to the products not actually making a difference with the issue that I initially bought them for they suddenly went silent. I tried to contact them on a number of occasions and simply had no response.
In terms of the products they are nice but I do not feel that they do what they claim to do and that full price they are very expensive.
As of today the website is non-existent which leads me to believe that the company is no longer operating such a shame for yet another black owned business!

Bought their buy one get one free body scrub a year ago. Not worth the price. Since then £20 was going out my account. Thats 12 months. Now they say its turns into store credits. Now they emailed me saying that they will close my account to stop any further payments immediately so probably lost whatever store credit they where talking about. Absolute Scam.

Absolutely terrible company with terrible or non existent customer service.
How does a company expect to thrive by being dishonest?
I placed an order at the end of last year and bought a gift card as well. I got the body butters I ordered but weeks later, no gift card.
I gave them a while then sent an email, they apologised and sent a code for the £25. Kept having issues with the code however and couldn’t use it. After multiple emails back, I simply gave up.
But recently, I thought to myself, “I shouldn’t let £25 go, I should receive what I paid for”. Sent emails, text message and even reached out on their instagram about this gift card I paid for months ago, no response, none.
They either have no team covering their emails/ messages from customers or they just don’t respond full stop.
You order from them at your own peril, good news if you get your order but very bad news if you don’t as you won’t be able to contact anyone to assist.
I now plan to contact the bank to dispute the payment for the gift card (it was taken out separately) as I didn’t receive what I paid for

The product arrived on time and looked premium, but I didn't notice much difference after using it for a few weeks. Customer service was polite, just not very helpful. Desent, but not wow!

PLEASE BE CAREFUL WITH THIS COMPANY IT APPEARS THEY ARE OUT TO SCAM CUSTOMERS
I ordered their products in December which was delivered. Only to find out six months down the line that they have been taking £20 from my account every month for a subscription I know nothing about. How and where on earth do people subscribe to facial products? I wonder.......

Waiting weeks with zero updates is exhausting. Support feels robotic and unhelpful. Some folks get great service, but my experience felt like shouting info the void. Not sure I'd risk it again.

Don’t order !
Made an order on the 7th April . Still hasn’t come . No update regarding shipping or delivery . Customer services have been very unhelpful and sending vague messages with no proper update. Needed this for a holiday and won’t get it . Learnt my lesson . Never ordering again