Helahair Reviews 

Hela hair gave me great coverage including my beard , the shade was a little darker than expected so have been offered replacements or 30% discount off of next order. Customer service was quick and responsive- will be using again !!

I ordered 2 Dark Brown bottles and one Medium Brown to see which is the best fit for my hair color. I started with medium brown which, unfortunately, did not provide full coverage. I reached out to customer service to see if it is ok to try the other shade right away or if I need to wait and Charlotte was quick to respond that it is safe to apply the dark brown immediately which I did and was very happy with the results. The dark brown provided full coverage, it was not too dark and it blended perfectly. The application was easy and the hair felt really nice and silky. I have to say though that I had to use about 7-8 pumps and not 2-3 as the instructions suggest. Overall happy with the results and customer service.

I’ve been using Nova from before it changed name to Hela. Love the new colour black/brown, it’s perfect for my hair shade. So quick and easy to apply, generally leave in for 15 minutes and then go shower. Colour lasts long too!

I have used Nova hair for years with great color result and no stains on my skin. When they changed to Hela hair, I thought it would be the same but it's not. Hela hair did not cover my greys, and got washed off on week 2 eventhough I followed the application steps. I asked for return/refund through proper channels, but it turned out I had to send back the product to the US warehouse, when it was actually initially shipped out from China. What a low strategy to discourage returns. It's clear that they want to make returns/refunds extra difficult for consumers, even when you present proof of their product not doing what it claims to do. Other companies keep their promise of product warranty, but NOT this company. Too disappointing. I do not recommend dealing with them, as they do not own up to their product's ineffectivity.

I put off coloring my hair for many years. Hela Hair changed my mind about the whole process. I grew up watching my mom go through so much trouble to dye her hair...and didn't want to do any of that. Hela Hair made it fast and easy. Customer service was very helpful when the color I selected was not working for me. They made the exchange process very easy. If you already color your hair, this is a no-brainer. If it will be your first time, you'll have a great experience!

I highly recommend this product to anyone looking for an easy and effective way to color their gray hair at home. I will definitely purchase it again! 😊

Hele Hair shampoo in color has changed the way I color my hair forever! This is the most simple method and so effective. Covers better than the custom hair dye I used for years... specifically those little side hairs by my ears. I love the smell too... almost a dessert smell! The color is surprisingly bright...I use the auburn shade. I highly recommend this product to everyone. It makes coloring day and easy and lasts. Also my hair is softer and more manageable. I have very fine hair and it compliments it well.

Efficient and prompt delivery.
Amazing product that last ample time after use. Definitely would recommend and I have friends that have now purchased and started using it after seeing the results I've had.

Great in communication,
Great product,
I leave it in for 25 mins, and shower after. :)
No fuzz.

Be aware do a 48 hour test it’s important. I did one and burnt my skin quite bad. Another thing you only get half your money back not a full refund, you have to pay for it to be sent back to them. For some people it works and for others it doesn’t. It’s taking me two weeks for my skin to heal.

I ordered the auburn, it turned my roots bright ginger.

I contacted customer services who sent a photo showing this hair dye did not colour any hair colour the auburn as advertised.

They also stated “ that the auburn shades can result in a ginger or bright orange tone if applied to very light hair”

But then said “ It will result in Auburn only if you have white or light brown hair. It’s a gentler formula created mainly to cover grey and white hair while being kinder to the hair.”

Either it does or dosn't but the item advertising is midleading and it’s missold. Do not buy from them. They know this colour dosnt work and now I see why there are no reviews of it on their website. I also posted a 1 star review on their website and it hasn’t appeared yet!

Finally! A die that doesn't irritate skin. Very happy with the results. Easy to apply and covered my greys perfectly. I don't think I'll use another dye now that I've found this!

Great product, no stains on face!

I’m using Hela hair black and it really suits me nice colour, shining and easy to wash.
Hela hair can hold longer than the other products .

I made may times my purchase from this brand because the products are awesome.The one time tha i got a 1+1 deal the one bootle was broken and i had the best experience with the company. I already sented a photo od the bottle and they immediatly sent me a new one. That is worth a five star!!!!

I have ordered blond for cover my grey roots and applied only the roots smudged a bit and my beautiful blond highlights turned to greenish odd gingery something awful colour .it may be good for dark colours but definitely not for blondes .Can someone please get in touch with me I ordered buy 1 get 3 offer the other two is unopened.
I managed the contact through website Thank you

Good product and easy to use. The Dark Brown colour worked well for me and covered my grey hair nicely. Customer service was also helpful. Happy with my purchase.

I was initially skeptical because I had tried a few competing color-depositing shampoos that come in very similar packaging. While some of them worked reasonably well, I found they contained more harsh ingredients and didn’t provide the gray coverage I was hoping for.

After trying Hela, I noticed a significant difference. The gray coverage was much more even and effective, especially around my roots and the areas where gray tends to be most stubborn. What impressed me most was that my hair didn’t feel dry or damaged afterward. Instead, it felt noticeably softer, more hydrated, and had a healthy shine that lasted for weeks.

I also appreciate that the formula appears to be gentler than some of the alternatives I’ve used. My hair felt conditioned rather than stripped, which is something I’ve struggled to find with other color-enhancing products.

For anyone looking for better gray coverage without sacrificing the look and feel of healthy hair, Hela has been a pleasant surprise. It’s one of the few products I’ve tried that delivered both color results and hair-care benefits at the same time.

I recently ordered three bottles of the Helahair shampoo dye.
One of the bottles arrived with a damaged pump, so I contacted their customer service team. They were fantastic and after a few troubleshooting attempts agreed to send a replacement without any issues.
I’ve only used the product once, but the results are impressive. The coverage is surprisingly good, the colour is exactly as expected, and it left my hair feeling incredibly soft and healthy.

I've used other products, but they made the skin under my beard irritated, dry, and itchy. And I'd have to color my beard weekly. Hela Hair is gently on my skin and the color lasts so long! The brush they provide with the kit makes the process so convenient. And no harsh chemical smell! Plus, their customer service team is top notch. Try Hela Hair today!