I was having trouble registering my cat online, when I called the helpline, the young lady I spoke to was so friendly, polite and kind, and was able to quickly sort my issue and get my pet registered.... Toon meer
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Lees wat reviewers zeggen
I reached out to Identibase to double-check my dog's microchip registration status after a mix-up during a recent vet scan. Their support team (Isobel) responded within a few days, looked into the... Toon meer
Bedrijf heeft geantwoord
Fantastic customer service cannot fault the lady who dealt with me . My slight disappointment is when it arrived that even the smallest size tag is very big, bulky and heavy considering it’s for tw... Toon meer
Was having problems accessing all information on my new rescue puppy’s chip. The rescue changed ownership over to myself but there were a few issues I couldn’t resolve I emailed Indenti chip helpd... Toon meer
Bedrijfsgegevens
Geschreven door het bedrijf
For over 35 years, we’ve helped protect Britain’s pets and supported the people who love them. We’re here for the everyday moments, the unexpected ones, and whatever pet life has in mind. We know our stuff, but keep things simple. With trusted information and real people ready to help, we offer calm, dependable support when pet life doesn’t go to plan. There are real people behind identi. People who listen, understand what’s at stake and help without adding pressure. No scripts or passing you around. Just thoughtful support from someone who cares. We love animals. Properly, genuinely love them. We’re a team of pet owners who take pride in what we do and bring that warmth to every interaction, while staying dependable when it matters. At the heart of identi is one of the UK’s largest pet microchip databases, helping keep millions of pets connected to the people who love them. Alongside microchip registration, we offer Smart Tags and other services designed to make managing your pet’s details simpler and help the right people get in touch when pet life has other ideas. Whether you’re updating a microchip record, setting up a Smart Tag, looking for support when your pet is missing or simply keeping their information up to date, we’re here to help. By your side for all of pet life.
Contactgegevens
Verenigd Koninkrijk
- 0330 9128077
- hello@identicare.pet
- identi.pet
4,3
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Poppy was already micro chipped all I…
Poppy was already micro chipped all I wanted to do was change the address but I had to pay more because it was a different address I had only moved a short distance away so I don’t know why I had to pay more and change the policy
9 september 2026
Daya
Daya
Pet Protection Expert was excellent, so super helpful and efficient at resolving my issue when the merger with Animal Tracker caused log in issues. She is a credit to the company
14 september 2026
Review zonder uitnodiging
Friendly and professional
Paige dealt with my query in a prompt, professional and friendly manner ...
I was very grateful
16 september 2026
Review zonder uitnodiging
Excellent help amending microchip &…
Excellent help amending microchip & owner details for a very elderly lady taking over care of her sadly deceased daughters dog Staff couldn’t have been more helpful in sad & stressful situation Indeed friendly staff went above and beyond to facilitate changes Staff have to be commended for their compassion too, not treated as just another customer thank you
16 september 2026
Review zonder uitnodiging
Difficult to cancel subscription…
Difficult to cancel subscription online.
I didn’t realise I was still paying for this service until I had an email saying my payment has been declined. I logged onto my account and there was no option to cancel. Tried to download the app to do it on there but couldn’t find an identipet app on the App Store. Maybe it has a different name. I’ve emailed them so hopefully will hear back soon. The website is designed to make it purposefully hard to cancel which is poor practice.
16 september 2026
Review zonder uitnodiging
Antwoord van identi
Thank you for taking the time to share your feedback.
We’re sorry to hear that you were disappointed that there isn’t currently an option to cancel your subscription directly online. We completely understand why having an online cancellation option may feel like the most convenient approach.
While this isn’t currently available, we do make cancellation straightforward if that’s what you wish to do. You can simply give our team a call, send us an email, or use our live chat, and we’ll be happy to help with your cancellation.
We always want our customers to feel that they have a simple and accessible way to manage their services, and we appreciate your feedback about how we can continue improving the experience.
Thank you again for taking the time to share your thoughts. We hope the alternative ways of contacting us make things as easy as possible for you.
Warm regards,
Ben
Identibase
Great Customer Service
they were very efficient in dealing with my query. excellent customer service.
15 september 2026
Review zonder uitnodiging
I trust trustpilot when I need things…
I trust trustpilot when I need things sorted out as they do get the job done. No matter what it is they do a fantastic job for you.
6 september 2026
Review zonder uitnodiging
I was shocked at the cost of simply…
I was shocked at the cost of simply changing a name and then to be told the cost is yearly was an even bigger shock.
8 september 2026
Antwoord van identi
Thank you for taking the time to share your feedback.
We appreciate that charges for updating a pet’s records can sometimes be confusing, so we’d like to clarify the difference between a change of details and a Transfer of Keepership.
A change of details is £15. This applies when information on an existing record needs to be updated, such as a change of address or contact details. The charge contributes towards the work involved in securely processing the request, reviewing the record, completing the necessary checks and ensuring that the database is kept accurate and up to date.
A Transfer of Keepership is £39 when a pet needs to be transferred from one registered keeper to another. This is a different process from simply changing details. It involves the appropriate checks around the existing registration and transfer, including contacting the current keeper where required and dealing with any refusals or disputes that may arise. These safeguards are important to help protect pets and registered keepers and ensure that ownership-related changes cannot simply be made without the appropriate process being followed.
The £39 Transfer of Keepership fee also includes 12 months of IdentiAlert, our enhanced missing pet protection service, providing additional support and peace of mind should your pet ever go missing.
It’s also important to clarify that the £39 is not a yearly charge for the Transfer of Keepership itself. Once the transfer has been completed, you are not required to pay £39 again each year. After the first 12 months of IdentiAlert, you can simply choose whether you wish to continue with the additional benefits. Continuing with the enhanced service is entirely optional.
We understand that charges can be frustrating, particularly if you were expecting a simple update to your pet’s details, but we hope this helps explain why the two processes are different and what is included.
If you’d like us to look into your individual circumstances or have any questions about the charges applied to your pet’s record, please don’t hesitate to get in touch. We’ll be very happy to help.
Warm regards,
Ben
Identibase
Fantastic customer service cannot fault…
Fantastic customer service cannot fault the lady who dealt with me .
My slight disappointment is when it arrived that even the smallest size tag is very big, bulky and heavy considering it’s for two kittens and a cat - it’s purpose is to show ur brand logo and a qr code so why is it so big and heavy - can u not achieve the same with a lighter material - please remember this is going around a living pets neck .
The process of adding the tags to my individual pets account was very simple and easy to do which I’m thankful.
But back to drawing board on design and functionality.
8 september 2026
RYAN WAS ABSOLUTELY BRILLIANT
RYAN WAS ABSOLUTELY BRILLIANT, HELPING ME NAVIGATE THE NEW SYSTEM. HE WAS REALLY PATIENT, POLITE AND PROFESSIONAL!
15 september 2026
Review zonder uitnodiging
My pets ID has moved to Indenti.pet
My pets ID chip has recently been moved to another pet tracker. I was with pet tracker who I think have been taken over by Identi.pet. I needed to update my details and Chloe who took my call to advise me on how to change my password was very helpful. I’ve now printed off a new certificate. Same chip number.
15 september 2026
Review zonder uitnodiging
Wonderful kind helpful service
I was having trouble registering my cat online, when I called the helpline, the young lady I spoke to was so friendly, polite and kind, and was able to quickly sort my issue and get my pet registered. Absolutely five star service, I wouldn’t hesitate to recommend this service. Thank you Paris.
15 september 2026
Review zonder uitnodiging
Impossible to transfer ownership of my dog
Impossible to transfer ownership of my dog without paying an annual subscription of £39. I set up a Base+ account which costs £16 pa hoping that this would help me transfer but each time I tried it took me straight back to the £39 pa subscription. I emailed them on the 8/9/26 to which they sent me a link. This took me straight back to the £39 pa subscription. I replied that I didn't want this and I'm still waiting for a reply. Absolutely shocking service, communications. Total rip-off.
8 september 2026
Antwoord van identi
Thank you for taking the time to share your feedback.
You are correct that a Transfer of Keepership is £39, and we’d like to explain what this process involves and why the charge applies.
A Transfer of Keepership is not simply a case of changing the name on a pet’s record. Where a pet is already registered to another keeper, we have to follow a secure process to ensure the transfer is completed correctly and the database remains accurate.
This involves reviewing the existing record, carrying out the appropriate checks, contacting the current keeper where required, and dealing with any refusals or disputes that may arise. These safeguards are an important part of ensuring that registered keeper details cannot simply be changed without the appropriate process being followed.
The £39 charge covers the work involved in completing the Transfer of Keepership and also includes 12 months of IdentiAlert, our enhanced missing pet protection service. This provides additional support should your pet ever go missing and gives you added peace of mind.
It’s important that our database maintains accurate and secure records, and the Transfer of Keepership process is designed to achieve exactly that while protecting both pets and their registered keepers.
If you have any questions about the process or would like us to look into your individual circumstances, please don’t hesitate to get in touch. Our team will be more than happy to help.
Thank you again for taking the time to leave your feedback.
Warm regards,
Ben
Identibase
Very patient and explained well
Very patient and explained well
15 september 2026
Review zonder uitnodiging
Antwoord van identi
Thank you for taking the time to leave your feedback.
We’ve looked into your account and can see that the issue occurred because no tags were ordered when you took out the service. As soon as we identified this, our team contacted you to explain what had happened and the matter was subsequently resolved.
We’re therefore a little surprised to see a one-star rating, particularly as our team proactively contacted you, explained the situation and helped get everything sorted.
We always aim to provide a helpful and responsive service, and we’re pleased that on this occasion we were able to identify the issue and resolve it for you.
If there is anything further about your experience that you feel we should be aware of, we’d genuinely welcome the opportunity to hear from you and look into it further.
Warm regards,
Ben
Identibase
Quick
Quick, to the point and friendly, just what was needed.
14 september 2026
Review zonder uitnodiging
Transfer of pet ownership of my new…
Transfer of pet ownership of my new puppy from breeder to myself. I had to pay the most expensive package as that is the only option when transferring ownership. I paid under duress as had to transfer my pet to my ownership. Would not use this company/servixe given the choice
14 september 2026
Review zonder uitnodiging
Antwoord van identi
Thank you for taking the time to share your feedback.
We appreciate that being asked to pay for a Transfer of Keepership may not have been what you were expecting, so we’d like to explain why the charge applies.
A Transfer of Keepership is more than simply changing the name on a pet’s record. Where a pet is already registered to another keeper, we need to follow a secure process to ensure the transfer is legitimate and that the database remains accurate. This can involve reviewing the existing record, carrying out the appropriate checks, contacting the current keeper where required, and dealing with any refusals or disputes that may arise.
The charge for a Transfer of Keepership is £39, and this also includes 12 months of IdentiAlert, our enhanced missing pet protection service. This provides additional support and protection should your pet ever go missing, giving you added peace of mind alongside the completed transfer.
We understand that the charge may not have been anticipated, but the process and associated checks are important in protecting both pets and their registered keepers. We’re committed to ensuring that microchip records are accurate and that changes are made safely and appropriately.
If you would like us to look into your individual circumstances or have any questions about the transfer, please don’t hesitate to get in touch. Our team will be happy to explain the process and help wherever we can.
Thank you again for taking the time to leave your feedback.
Warm regards,
Ben
Identibase
Papers clear and information OK.
Papers clear and information OK but did not have to pay the previous time I had a pet.
6 september 2026
Antwoord van identi
Thank you for taking the time to share your feedback.
We’re pleased to hear that you found the paperwork clear and the information provided helpful. We always aim to make sure our customers have everything they need and that our processes are as straightforward as possible.
You mentioned that you didn’t have to pay when you previously had a pet, and our services and pricing have changed over time. Where a Transfer of Keepership is required, there is now a £39 charge. This is because a transfer is more than simply changing the name on a record. It involves the appropriate checks and work to securely transfer the registered keeper details and ensure the database remains accurate.
The £39 Transfer of Keepership charge also includes 12 months of IdentiAlert, our enhanced missing pet protection service, providing additional support and peace of mind should your pet ever go missing.
We appreciate that your previous experience was different, but we hope this helps explain why a charge applies today and what is included within it.
Thank you again for your feedback, and we wish you and your new pet many happy and healthy years together.
Warm regards,
Ben
Identibase
The person was most helpful and…
The person was most helpful and understood my needs in order to resolve my issue. Excellent
14 september 2026
Review zonder uitnodiging
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