Magic Sauce Course Reviews 

We partnered with the Magic Sauce to run an all-agency session covering 26 specialist agencies across multiple disciplines. James was brilliant - he helped bring the topic to life and set us up as a client and agency team to supercharge our relationship for the future. I could not recommend this enough.

The Magic Sause course was fantastic. James delivered the training in a professional, yet personable way - bringing it back down to earth and making every situation extremely relevant and from past experience. Having insight from both client and agency side was invaluable, and was the perfect mix of presentation and interaction. Basic lessons I'll keep with me throughout my career.

I thoroughly enjoyed Magic Sauce. I learned a lot from James, he offers a unique and clear perspective of what is usually an over complicated and conflicting area of business. Our clients have commented on the step-change in how we now run our accounts.

Loved the Magic Sauce course! Full of really practical tips and advice that have already improved relationships with our clients and interagency teams.
James was brilliant and kept the whole team really engaged during the sessions.

We have loved having James work with us, showing the many ways in which we can deepen relationships with our clients, partners and colleagues. The course was filled with knowledgeable, real world experience, which James was able to discuss from both a client and agency perspective.

Fantastic course that really made me think about how I can build stronger relationships with the internal and external stakeholders I work with.

Having spent time searching for a fresh approach to 'client agency relationship management' I was initially struck by the description of The Magic Sauce course. Billed as a behaviour change programme that at its core values the relationship between agency and client and views it as a key strategic asset that can unleash high performance both sides the fence was unique. The insightful and practical content coupled with James's approachable expert delivery style has achieved excellent results. Thank you James!

The Magic Sauce course with James was insightful and genuinely beneficial to getting the best out of our agency/client relationship. As a client, you rarely get the opportunity for this kind of training and it was incredibly insightful/challenges everyone to think differently (even if it's going well!). Our team often find ourselves referring to the course content in our day to day! Thanks James.

I can’t speak highly enough about Magic Sauce. It’s an enjoyable programme full of ‘real world’ insight and knowledge on how to improve the client-agency relationship. The programme gets you involved, gets you thinking and gets you communicating better. It’s already made a huge difference. I would highly recommend it.

The experience was excellent.

James did a fantastic job of energising the team and getting us committed to making things better with our clients. The mix of hands-on learning and more theoretical learning was perfect. Highly recommended.

Evan

I've never done a course like this before but would do it again anytime. James is excellent at facilitating conversations and creating an environment to collaborate. The questions he poses are quite eye opening and he manages to do it without making anyone feel awkward. Really great experience, it really makes a difference to the relationship.

This is a brilliant course for agencies that want to get their client service teams thinking more deeply about the experiences they deliver and the relationships they build.

Magic Sauce is absolutely brilliant! James's experience of being client and agency side is invaluable. The discussions are always approached from different angles which helps to spark the conversation between the group. I really enjoyed James's tip and tricks to being the best account man you can and how you can build trust between agency and client.

James' wealth of experience, both agency-side and client-side, has him uniquely positioned to share thought-provoking insight and advice. His openness and honesty makes Magic Sauce feel more like a meaningful coffee with a mentor than formal training.

James was so friendly and knowledgeable during the six weekly workshops on working with agencies. The sessions would be useful for new and or clients experienced working with agencies. It really was a useful exercise to reframe the working relationship and improve communications.

This is an extremely course on a subject that doesn't get the attention and focus it deserves. I think it should be mandatory for everyone on the client and agency side! It gave us the right forum to delve into our relationship with our external agencies and also internal creative teams. The open, discursive discussion with James and his expert guidance and fresh thinking has helped us make immediate improvements. The best course we've ever done!

Matt Bundy (Head of Marketing)

James's course was really helpful for all levels of client service. The training was interesting, engaging and well delivered by James. It focuses on the softer skills of our jobs that is so often neglected and rarely trained, giving you tangible examples and actions to take away and use to improve your relationships with your clients to get to better work for all. I'd highly recommend taking the course.

I would recommend this training to anyone working in Account Management, whether you're just starting out, or have been doing it for over a decade! James' course was invaluable to me and I'm so glad that I took part as it has helped in shaping who I am as an account person.

An invaluable course in re-energising your mindset towards client/agency relationships. James has the benefit of both an agency and client mindset, and whilst always challenging us to be the best version of ourselves in the workplace and to our clients, also empathetic to the pressures that we face. The course provided real, actionable steps we could take to become better client partners, and James is a great sounding board throughout the process. 5/5 Would recommend!

James is an open book sharing his knowledge and showing a strategic approach to building a relationship with your client