Magic Sauce Course Reviews 

This course was really fantastic for a number of reasons. Firstly the format was excellent, having it spread across consecutive weeks for short periods allowed for continued discussions and 'homework' where we put the theories and insights into practice.
Also the use of quotes from both client side and agency allowed for interesting discussions and insightful anecdotes from James and from my own colleagues. This helped us form our own interpretations of the course guidance, not only helping us to make clear links to how we could utilise the learnings in our own day to day work, but also helping to bring the client service team together and understand each other's roles better.

This was one of the best training courses I've been on - super insightful, valuable and enjoyable all while feeling effortless. I left with a bunch more conviction in my role and confidence to work towards my ambitions. Highly recommend if you can get on one of these!

The best training sessions not only explain the fundamentals and the utopia of what to aim for, they also give practical (and realistic) steps which are relevant to your market and that you can put into practice the next day - James' session delivered all of this! Highly informative and enjoyable training.

I liked the format of using the course as a forum to discuss current challenges and getting James' advice and tips on how to best respond to these. It was also great to read real quotes from real clients in order to understand them more as people. Thank you for the course James, it was really insightful!

James delivered a hugely insightful course. It really encouraged me to consider my relationship with clients from their side. The style of delivery is informal and encouraged everyone to get involved. Highly recommended.

this is a great course on client management and the secret sauce on client relationship! James has a friendly deliver and his advices on small daily change, improved my own personal work relationship in a tangible way. Absolutely recommended it!

Ours is a people business and James' focus is human-centric and informed by real experience and pragmatism. He promotes situational awareness and empathy; pre-requisites for establishing and sustaining trust. I think our team finished this course better equipped to do their best work, and more focused on how to build mutually profitable, sustainable relationships with our Clients.

I would recommend this course to anyone working in the client service department of an agency. James's knowledge, experience and insight from both agency and client side is extremely helpful, interesting and revealing! He delivers the course in a very relaxed, informal and conversational manner allowing for open and honest discussion throughout.

We lined up key members of our account management team to engage in the 'the Magic Sauce' training with James.
What was so striking about it were 2 elements 1) the simple but important premise at the heart of it and 2) the realisation that no matter how junior or senior you are, there are a multitude of things you can do to improve relationships and get better work done.
I'd recommend this course to anyone involved in generating ideas and getting them made, the lessons learned will be lasting.