Thank you for your feedback. We're genuinely sorry that Shade wasn't right for you, and we do understand your disappointment.
Shade is very different from a conventional sunscreen. It's a concentrated, completely water-free mineral sunscreen made with just four ingredients: non-Nano zinc oxide, unrefined shea butter, coconut oil and beeswax. This means it is naturally thicker than a water-based lotion and the zinc oxide can leave a visible white mineral sheen on the skin.
Shade is also unscented, meaning we don't add any synthetic fragrance to mask the natural aroma of its ingredients. Unrefined shea butter has its own distinctive natural scent, which can vary from batch to batch. Some people love it, others find it earthy or unusual, although the scent generally dissipates quite quickly after application.
We completely take your point that these characteristics need to be made very clear before someone chooses to buy Shade. We've been working to improve our product descriptions and customer education so that people understand exactly what to expect – including the texture, natural scent and visible mineral finish – before purchasing.
On price, Shade can initially appear expensive for the size of the tin, but it is a concentrated, water-free formulation rather than a diluted lotion, so a little goes a long way. We also use carefully selected natural ingredients and non-Nano zinc oxide, and manufacture on a much smaller scale than multinational cosmetic brands.
We're sorry that your experience didn't meet your expectations, and we appreciate you taking the time to share your feedback. Feedback like this helps us understand where we need to communicate the differences between Shade and conventional sunscreens more clearly.
