Theadsassistant Reviews 17

Gemma has been a fantastic asset to my business sales in just a few short weeks. I’ve hired agencies, I’ve hired independent ads managers, all of whom could sometimes make enough sales to cover their fees and often didn’t even manage that. I’ve had one 1:1 call and one week in the membership and my ads are between 4-9 ROAS overall. What shocked me most was that the structure of the ad account wasn’t set up properly, and those tweaks were what changed the game. And no agency or independent manager had noticed in two years!!

Thank you so much Gemma, I’m really excited to see where the training inside the membership can take me to!

Gemma has been great at teaching us Meta ads! She’s taught us so much already and has been incredibly patient while we ask lots of questions!

Thank you so much, we really appreciate all your help! 🤍

I came to gem after being burnt by agencies and I cannot recommend her more. I am now getting a healthy return at last!

I was super excited to work with Gem and had previously attempted to work with her due to her ravings reviews on social media. When I was unsuccessful the first time (she did not attend the google meets i booked in with her), I attempted again on her new booking system - likely due to new booking system she did not get my calendar invite from the previous system.

As a new business, I was so excited to work with a knowledge person who can help develop my business give me tips and grow my business. She gave me a 5 minute disco very call, i worked with her for a months - she found how much i wanted to spend on ads and then never replied to any messages. I asked multiple times and her only emails back to me was another invoice for another months which i declined due to the lack of communication. As i found more people who have worked with Gem - they have said similar things which is very disappointing and unprofessional.

If you a new business, please don't waste your money.

Based on my experience, I would strongly advise other small business owners not to sign up for the fully managed service.

As a small business, budget and time are tight and I had been burnt before by poor marketing support. I was very clear about that from the start. Gemma assured me this would not happen with her. Unfortunately, it did.

The service started off okay, but it rapidly went downhill in the second month. Communication dropped off, the ads were not actively managed or optimised and I was left feeling like I had to chase for basic input on work I was paying to have handled properly.

I paid for Meta ads management and Klaviyo email flow setup and management and the experience ended up being deeply disappointing and a waste of money.

The Meta ads did not feel actively managed, tested or optimised as promised. There was very little proactive strategy, very little creative testing and no clear sense that the account was being properly monitored or improved. For a paid ads management service, I was promised active optimisation, testing of different creatives, feedback on what was working and a clear plan for improving performance. That simply was not my experience.

Communication was poor. I sent messages raising concerns about the ad setup, performance and an ad error I needed help with and those messages were completely ignored.

The Klaviyo setup was another issue. I moved from Shopify Email to Klaviyo on Gemma’s recommendation, as Klaviyo is the platform she works in. I paid for a Klaviyo email flow setup and reasonably expected the emails to be built in a practical, editable way inside Klaviyo.

Instead, key sections of the welcome flow were created as static image/screengrab blocks from Canva rather than properly editable Klaviyo content blocks. That means I could not easily edit copy, swap sections, change product tiles or optimise the flow going forward without rebuilding it myself.

When I raised this, the response was that I had approved the emails. Approving a visual design is not the same as knowingly approving a poor technical build. I reviewed the look of the emails; I did not sign off on key sections being built in a way that made them impossible to edit and use properly.

I requested a partial refund for the Klaviyo/email setup element because I now have to spend my own time rebuilding work I had already paid to have set up properly. This was refused.

Overall, I paid for a managed service and felt like an afterthought. That is what really frustrates me. Gemma is clearly capable of showing up when she is selling her own services. I wish even half of that effort had gone into my Meta ads and Klaviyo setup.

As a small business, I do not have endless money or time to waste on work that then has to be chased, questioned, corrected or rebuilt. I trusted Gemma to help take pressure off my plate. Instead, she added to it.

Just finished the Sprint sessions with Gem and its been really great working with her. I have learnt how to be methodical (and patient) when it comes to testing and also what stats to look at. I also really loved that the sessions were flexible and we could dip in and out of my ads account in real time. Highly recommend if you’re just getting started with ads or if like me, you already have ads running but need to get more out of them. Thanks Gem!

Great advice from Gem! Showed me how to set up my Facebook ads from scratch during our Sprint sessions. Happy with the return on my investment. Will use Gem again in the future.

Gemma has been absolutely fantastic and has taken my revenue for one month and quadrupled it. I’m so impressed by what she’s done and has helped my business to have its most successful month to date. Would definitely recommend.

I suspect that Gemma knows her stuff and is great at her deep dive / power hour type accounts but if you are considering a fully managed contract please DON'T.

Communication is shocking - in fact pretty non existent. We paid £500 a month for three months and got a handful of sales. There were no monthly reports as promised and very little interaction from Gemma at all. Any response to messages or emails we did get were quite cold and unhelpful - and she completely blanked our social team when they reached out to help with creating content for the ads. Such a shame as we had high hopes after the first call with her. Don't be fooled by the constant ads she has out there promoting her services. It was a really disappointing experience and a total waste of money that we didn't have to throw away.

I wouldn't normally leave a negative review for a freelancer / small business that could be damaging to them (we all make mistakes sometimes) and I would have just put the experience down to her maybe being busy or taking too much on but the fact that we didn't even get a response to the email giving notice says it all really and is just rude.

Shame on freelancers like this exploiting small businesses trying to grow :-(

My ad account was a real mess. Gemma has spent HOURS with me sorting out all of the glitches and getting everything running smoothly. I would have been lost without her expertise and guidance. Definitely recommend for any small business owner. Thankyou Gemma!

I’ve genuinely loved being part of the Sprint programme. It’s been incredibly well structured, easy to follow, and actually focused on real progress rather than overwhelm. Everything is broken down into clear, actionable steps, which made it much easier to stay consistent and motivated.

What stood out most was the support and accountability — it never felt like you were figuring things out alone. The programme strikes a great balance between learning, implementation, and momentum, so you’re constantly moving forward instead of getting stuck in theory.

Since starting Sprint, I feel more confident, more focused, and much clearer on what actions actually move the needle. I’d highly recommend it to anyone who wants structure, direction, and real results rather than just more information.

I booked a very last-minute Power Hour with Gem to review my Meta ads and it was so helpful! The session was clear, strategic and straight to the point. She really understood my goal and we worked through everything together to make sure my advert was actually working for me.

Since then, I’ve seen a huge increase in website and Instagram views (and enquiries too) which has been incredible. THANK YOU! ✨

Gemma is an exceptionally knowledgable ads manager who has been helping with my ad campaigns since March last year. I've seen my ads deliver amazing results so I'm now using Gemma's expertise to learn how to run them myself. I've followed her training course and have monthly support calls. She is always so helpful and keen to help me get the best results from my campaigns. She is an asset to my business.

I can’t recommend Gemma at The Ads Assistant highly enough. She is incredibly knowledgeable and really understands the challenges of running a small business because she’s run one herself, so her advice is always practical and tailored to what actually works.

Since working with Gemma, I’ve seen a huge improvement in my sales, which speaks volumes about her expertise and the strategies she puts in place.

What really sets Gemma apart is her support, she replies day and night, and nothing is ever too much trouble. You always feel like a priority.

I’ve signed up to one of her courses to help me better understand the Meta and Google side of advertising, and it’s been invaluable. If you’re looking for someone who genuinely cares about helping your business grow and gives you the confidence to manage your ads properly, Gemma is the one.

Gemma has been so supportive and understanding and clearly has a good understanding of the struggles of running a small business. Highly recommend

Absolutely loved working with Gemma, she's helped us grow ad revenue, as well as sales by over 60% from what we usually have.
She was very focused in communication and actively relayed back anything we needed within time frame, super wonderful to talk to and very easy to understand anything she had mentioned for us to follow!

A 10 out of 10 recommendation from us!

Fellow business owners should tread carefully with Gemma, she took me in with her instagram posts showcasing amazing results, once paid communication stopped, she did get an ad live and this produced 1 sale in 3 weeks, we took away her access after 5 days of no response to e-mails from my graphics guy and my tech lady and also myself, she did however respond within an hour of me commenting on her ads, then proceeded tp block amnd delete my comments.

So she is happy to post content blowing smoke up her arse, but blocks any from disgruntled owners.

I paid her £1400 and got 1 sale, and rather than deal with things like an adult, she flat out refused to give me a refund, so I'm lodging a claim in court to fight for my money.

The fact that she has no reviews on a 3rd-party platform she can't control is a major red flag, and there are many other 1-star reviews incoming from unhappy customers she has ripped off.