Uglybaby Reviews 

Ugly Baby is worth its weight in gold. The best tester knows nothing about your product—they show up cold and try to figure it out.

I tried recruiting testers through Fiverr and Upwork, but spent more time managing them than getting useful feedback. Ugly Baby automated that process and made it easier to see what works, what doesn’t, and where users get stuck.

UglyBaby help me address quite a few not so obvious shortcomings. Primarily the issues a new user experiences on their first visit. Changing the process, clearly labeling options and creating a 90 second demo/walkthrough are going to be the best Improvements I can make. Watching real time users use my application for the first time and seeing what they see is invaluable.

I've built and worked on a lot of apps over the years, and Ugly Baby has been surprisingly useful... When you've been staring at the same "screens" for weeks it's easy to miss things that are obvious to someone coming in fresh.

The feedback from testers is straightforward, practical and catches things I wouldn't have thought about. We've made MANY improvements from the feedback.

Really solid service and definitely worth using if you want another set of eyes on what you're building

Wow I'm so glad I tried this out! I kept seeing the ads for uglybaby.io on Instagram, but when I went to their IG page there is barely anything there so I thought maybe it is scammy. Then I checked here at Trust Pilot, and saw the overwhelmingly good reviews so I gave it a try. Within 12 hours I had 10 video reviews of my stationery e-commerce website. Wow! Some of the testers repeatedly found the same issues, which I had been unaware of. Some were technical problems and some were more about how people understand (or don't) my brand. This information gave me some immediate actionable tasks I can fix now, as well as longer term goals about how to continue to build my brand and product categories. Keep in mind the testers aren't really telling you what to do, you need to figure that out, but they alert you to the weaknesses and friction spots on your website and/ or products/ services. Highly recommend! I will making some fixes then running another test.

I've used Ugly Baby for about 8 months and love the feedback I get. For example, I would have never thought of adding a Dark Mode to my site. Got the feedback to add it to Lotz Outdoors ... and done!

Videos weren’t very helpful or actionable. Not so bad I’m asking for a refund, but I won’t be back.

Fantastic feedback that was critical, thoughtful, and actionable. The ai summary makes the service particularly efficient. Thank you! I'll let you know what happens.

I saw this service recommended on a FB message board. I decided to try it out and within a couple of hours had three very helpful and insightful reviews of my website from users in my desired demographic. The feedback was very valuable and the process was so easy. As someone who had never heard of this before, I can say I am very glad I went ahead and used it.

I saw ads for Ugly Baby months ago when I first launched my Shopify store… after low online conversion rates on my site, these ads started popping back up… and I’m so glad they did!!

I have a brand new product I invented and trying to explain what it is, what it does, and why parents will find it useful has been a challenge on digital platforms (the product sells like hot cakes in person). Getting reviewers’ feedback on our website has been really eye opening🥹I could hear whether reviewers understood the problem and solution in real time and what their hesitations were as a buyer.

The platform is really easy to use and I received 10 reviews in less than 24 hours.

I found the feedback to be very helpful. I wish I could pay for batches of reviews rather than with a monthly subscription - regardless, I do think this is a very useful service.

Our club has used @ugly_baby.io with great results from their testers. They are timely, very detailed narration and gave invaluable insights. Highly recommend.

I received 8 videos within 24 hours. Real people with valuable advice. Not just random people but people who have experience reviewing websites and gave really valuable feedback. I paid for 3 minute videos but some ended up being much longer and more in depth. It was not a roast, it was informative and actionable feedback. I even got a few new feature suggestions for the app the website is about. I highly recommend uglybaby

I've ordered 14 videos over 3 days. As context, my product is a custom handmade tumbler. Think Etsy-style craftsmanship on a standalone website, not a mass-produced widget.

The videos arrived amazingly fast; I had some within 30 mins. The first 5 videos from day one were GREAT - actionable feedback with common threads that clearly pointed to necessary site adjustments - not easy to hear but 100% what I needed to improve the site. I made all the suggested changes and requested 4 more videos the next day.

3 of the next 4 videos were a mixed bag. They contradicted each other: too much text, not enough text, not enough images, too many images. Sometimes questioning things that were literally explained on the screen they were looking at, as if they expected to understand a product without reading anything or looking at the pictures.

It made it hard to decipher what changes to make, which made the feedback seem less useful at first. But they have this option to copy the transcripts and paste into AI...which I did. And boom, a separation of clear action items from "noise" emerged (bc no one will be able to please everyone).

So off I went to make more updates, and then ordered 5 more videos. And amazingly - the shift happened - the reviews started to improve .... no purchases yet, but testers had better experiences, feedback got even more specific. It was CLEAR that the buyer experience had improved. I went from "I give up" to "maybe this can work after all".

So brace yourself, because you will need to separate what you can/should actually change from "noise" of not being able to please everyone, and you'll need to resist the urge to disregard too much ... but when you're open to it and address the common threads, MAGIC happens.

Also, I did have a concern at one point (no longer worth detailing), and customer service was super prompt and thorough.

The service has taken me from "why are people coming to my website but not buying" to understanding buyer experiences that I was too close to the process to see. It hasn't translated to sales yet, but feels more optimistic than it ever has.

The only constructive criticism I'll note is that the subscription option seems a bit like trying to grab money from people who forget to cancel. Your ads pulled me in with "$4 videos" and then at checkout, I had to input my credit card for $hundreds/yr. if I don't cancel after a 7-day trial.

It seems a bit like hoping people will forget to cancel to grab the $ rather than just charging a bit more for the service and not requiring the annual agreement. I'd have been more inclined to sign up for a monthly service with x videos included and stay for a bit. Now I'll rush through $4 videos over the next 7 days and then bounce because I needed the service to try to grow sales, not because I have hundreds to pay for it.

If you're a new/small business feeling stuck, definitely try this service - just set a reminder before the free trial ends. :)

"After seeing these ads we did the service. It's unbelievable how fast they get back to you and also unbelievable the reality of the comments you get. Extremely realistic and helpful and brutal LOL. We are already making changes to improve our website! Genius of service! Highly recommended!"

Not gonna lie, their ad got me on facebook, and their service was fantastic. Super helpful commentary, already made a bunch of tweaks to my business website, well worth it in my opinion. Funny ad too. I'll be having them go over my website again after making some changes

The feedback is gold, including and especially negative feedback. I really appreciate the reviewers' taking the time and giving their candid assessments (the good, the bad, and the oh-so-ugly). The reviews were delivered promptly and in multiple formats -- both video and a written transcript, which was very helpful. The summaries are excellent and also very helpful.

UglyBaby also takes all video reviews and further summarizes them for you so that you see -- in one spot -- what is working and what is not.

I am going to do another round of reviews after I make all the improvements and look forward to the post-improvement reviews.

If you have an e-commerce business, you need this service. UglyBaby is a brilliant concept -- thank you for bringing it to market.

My website landing page SUCKED and I didn't know why. After paying for uglybaby.io to provide uncomfortably honest feedback from two professional marketers, I knew the value was immense. So I paid $48 extra to get review from the founder Sam Parlett. Worth every penny!

As a numbers guy, I'm stoked to see the improvement in site dwell times, and conversions.

A great service!

I could request a review, ask people in a specific industry to try the service, and answer one specific question I gave them. Then they recorded a video of their screens as they went through the website and spoke aloud.

I think the service is really good because:
➖ The people who gave feedback were super relevant to our market sector.
➖ They took their time and reviewed the service in detail, pointing out things that were fair and helpful.

Waste of money. Reviews were from people who were just random people, not my demographic, or people who would buy my product. The feedback was not useful. It's like they are just getting paid to give a quick review. So they just find things to say bad about the site. It's not someone coming in looking to buy giving you quality feedback. It was clear they just gave quick feedback so they could get paid. Also I didn't realize the free trial signed me up for a monthly subscription. So I wasted hundreds on credits that were never used and have zero value. Owner said it was my fault and he would not credit me back.

Awesome tool - built for eCommerce marketers - not overly designed and feature-creeped, just straight and to the point.