Ugly Baby is worth its weight in gold. The best tester knows nothing about your product—they show up cold and try to figure it out. I tried recruiting testers through Fiverr and Upwork, but spent m... Toon meer
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I've built and worked on a lot of apps over the years, and Ugly Baby has been surprisingly useful... When you've been staring at the same "screens" for weeks it's easy to miss things that are obvi... Toon meer
UglyBaby help me address quite a few not so obvious shortcomings. Primarily the issues a new user experiences on their first visit. Changing the process, clearly labeling options and creating a 90 sec... Toon meer
Wow I'm so glad I tried this out! I kept seeing the ads for uglybaby.io on Instagram, but when I went to their IG page there is barely anything there so I thought maybe it is scammy. Then I checked he... Toon meer
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Great Experience
This service is incredibly useful. I needed outside eyes because I’ve had nothing but praise on my site from colleagues but they’re not who I’m trying to attract. I plan on using them many times going forward.
Real Actionable Feedback, Repeat User Experience
We used this service, twice in fact. First to get a baseline of issues and then after our site rebuild. Got the key validation elements right but uncovered performance issues that came with the shifts.
Got those addressed, let the site bake in and now will run the tests again and seek real market place feedback. Can't recommend this enough.
Great Insight and Actionable Data
I was able to see where my website was missing the mark. The videos gave me insight as to what was confusing or unclear, how people perceived my product and offer, and how I could better present the info. Great insight and actionable data to improve my website, product, and offer.
Amazing service to get unbiased…
Amazing service to get unbiased feedback on your projects!
The reviewers were clear and unbiased
The reviewers were clear and unbiased. They answered my questions and gave me some great ideas to improve my site. Now back on track
One of the most useful tools for improving your website
Ugly Baby is hands-down one of the most useful tools I’ve ever used for improving a website. It’s basically like hiring a mini focus group that actually tells you the truth—and seeing people talk through your site in real time is way more valuable than asking friends or colleagues who are trying to be nice.
I ran a batch of videos and within the first few, I immediately spotted the things that were confusing, what people couldn’t find (even when the info was technically there), and where they hesitated before taking the next step. A couple comments stung a little, but that’s exactly why it works. I made changes right away based on the feedback.
If you’re a business owner, creator, or agency and you want honest, impartial feedback without bothering your network, I’d recommend Ugly Baby. It’s the fastest way I’ve found to get aligned on what’s broken and what’s working, especially before a redesign or a big marketing push.
A must-have service for founders selling consumer products and services
Ugly Baby is a fantastic service that I use all the time as a serial small business entrepreneur to test marketing copy with consumers. I have new business ideas all the time, and my first step is usually to throw together a landing page and test conversion rate from ad-driven page views to some CTA (e.g., clicks on "buy now") on a modest budget of a few hundred dollars. Before Ugly Baby, I would run a draft of the landing page by my wife and perhaps a friend or two to refine it before spending money directing traffic to it. Often conversion would be poor and I would have no idea if it was because the product/service was difficult to understand from the marketing copy or because there the product/service truly didn't have any demand in the market. My routine has now changed to have ~10 unique website reviewers on the Ugly Baby platform try to use my landing page and provide feedback on the efficacy of my marketing copy. Doing this has saved me hundreds of dollars in wasted spend on new-idea evaluation! Ugly Baby is a unique service and I strongly recommend that anyone wanting feedback on their website give it a try.
Uglybaby is a fantastic resource
Uglybaby is a fantastic resource! I used it repeatedly to get feedback on each iteration of my homepage. It is so valuable to hear users' unfiltered, in-the-moment thoughts--many of which were things I had never thought of as I designed my homepage. I plan to use Uglybaby for every new landing page to ensure my brand and messaging are as effective as possible!
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