Berry Croydon BMW Reviews 

I bought my BMW 7 Series brand new March 2025 from Berry BMW Croydon and, unfortunately, the ownership experience has been far more frustrating than I expected from a flagship BMW.
Even during the purchase I found myself having to chase Isaac, the salesperson, for updates. After delivery, the car developed a persistent NVH issue and subsequently spent a substantial amount of its first year back with Berry while the problem was investigated. The issue remains today, although I have ultimately chosen to live with it rather than continue the dispute.
Chris Ford, Head of Business, did eventually become involved and helped achieve a resolution with BMW, which I appreciated.
More recently, with the car still under 14,000 miles, further issues developed including problems with the navigation/ConnectedDrive system, intermittent climate control, light bleeding from the high-level brake light into the rear screen and the rear speakers stopping working.
Some of the software-related issues have since resolved following an over-the-air BMW update. However, because of the history of the vehicle, I contacted Chris directly asking for help arranging a warranty visit and a loan car. Unfortunately, I received no acknowledgement or response.
I do not expect any car to be completely faultless. What I do expect when buying a new BMW 7 Series is good communication and a level of aftersales service appropriate to the product.
When Berry engage, they can be helpful. My experience, however, has repeatedly been that getting that engagement requires far too much chasing.
A disappointing ownership and customer service experience for what should be one of BMW's premium products.

Husayn was a privilege to meet from the moment we walked into the dealership. We came to look at a BMW X3 that was advertised on the website. Unfortunately it was sold, Husayn took the time and patience to find out what we were looking for in a car and spent a good 4 to 5 hours with us looking at different options and eventually we found that the BMW X5 would suit us better. The service from Berry was first class from start to finish. I couldn't fault a single thing, I would like to thank not only Husayn but all the Staff that we spoke too and for all their knowledge. Husayn, James and Shaq a huge thank you and a big shout out goes to them for making our experience one to remember.

Professional

the drop off process was smooth.
the car was delayed by one day which was inconvenient.
staff were friendly
pick up was smooth and the gentleman was very helpful even hurrying so that I didn't miss my gym class.

Car went in for repairs found very expensive to go on diagnostic machine.
Found faults .car ended up sitting for days said short staffed. Quoted for repair then striped car then said found another fault Quoted price then car ended up sitting for days again short staffed .then got called to say about work that needed doing so asked for Quote and told would get the prices and call back with the Quote. They called with the Quote and told me the Quote and didn't make sense and worked it out that they tryed to charge double the labour costs .ended up sorting price out .then got call when car was done could be maybe collected next day waited for call till midday with no call so called and told would call me back in half hour .over hour and half no call so called to find out what's going on and told just been tested and ok to collect at 3.30 to give them time to do paperwork. Got there at 3.30 then had to wait for paperwork to be done then wait for car to be cleaned so wasted whole day .car was with them about a month.

Ayo was very helpful. MOT had taken over 3hours and I needed to get to a meeting. He very kindly expedited final brake fluid change and clean for me.
There is also an area to work from that location which has a desk and secured WiFi.

Great service and good communications all the way through the service process.

Great experience all employees were kind and friendly and let me leave my car over the weekend and collect Monday as Friday didn’t work due to a planned trip away.

The customer service was professional, efficient and having been a patron of the dealership since 2016 I can truly recommend Berry Croydon.

Berry staff are always professional and provide a great service. Their pricing and charges are trustworthy and fair.

I had a great experience with Berry Croydon BMW. The staff were friendly, professional, and kept me informed throughout the process. Everything was handled smoothly, and my car was ready as promised. The service was efficient, and they answered all my questions clearly. Overall, I’m very happy with the experience and would happily recommend Berry Croydon BMW to anyone looking for reliable and excellent customer service. Thank you!

My belief is that BMW attitude and service has been going downhill - see my experiences below in the Bromley area.

What a pleasure to receive a 5 star quality service and customer experience from Mark Cresswell and his team at Berry Croydon
Nothing special was requested or expected - everything was executed correctly, professionally and timely with a pleasant. - is there anything else we can do for you attitude.

Thank you Berry Croydon - I will be back.

This dealership is the worst we have ever been to. We have had BMWs for 20 years and gave never experienced anything like this.
We bought a vehicle from here and PE ours. We were supposed to have money back the next day and had to chase for it. Then when it did go in it was the wrong amount. We had to wait ages for the car to be checked for collection as they wanted it 100% perfect. When we picked it up the dents hadn't been done, the wheel hadn't been refurbished. The seats weren't cleaned there were still marks on them. They said that's the best they could do. When i got home I used a magic sponge and the marks all came off and were like brand new. It litterally too, me 3 minutes. When asked why the dehts wereht done they said they couldnt see them. I said did you not think to get the dent man in and he would have spotted them straight away. When we got half way home and it rained the wiper rubber was hanging off. We were also told that previous to picking the car up that the car had been sold. Only to be called hours later saying they had called the wrong person. They then expected us to drive back 2 hours to waif and get the wheel refurbished. We told them no so they had to make payment to our local dealership to sort it out. This was Bury st Edmunds branch who were amazing. We waited 12 weeks for a call back from them explaining why we were treated like this. I have had to chase and chase because no one can be bothered to sort anything out. We were then told by bmw customer service that they were going to give us our £600 deposit back. This was not the case, we were offered a free service at their garage. So a four mile round trip. There is no way I would take my car back there. We were then told we could have £300 in vouchers but I had to purchase them myself and then send them the receipt. I certainly am not doing that and have to chase up again. I would certainly steer clear as these people need a hell of alot more customer service training. Surely it's common courtesy to call someone back straight away and apologise for how you've been treated.

Excellent service I received. Staff friendly and kept me informed throughout the process.work was completed on time. Very pleased

I am extremely disappointed with the service I have received from Berry BMW Croydon.
I repeatedly took my 2024 BMW 530e to this dealership because it was suffering from a gearbox/transmission fault and repeatedly losing power while driving. On multiple occasions, I was told that no fault could be found, despite explaining that the issue was ongoing and posed a serious safety concern.
Eventually, after another breakdown, BMW Roadside Assistance identified multiple faults, and the vehicle was recovered back to Berry BMW Croydon. Only then did the dealership confirm that the gearbox needed replacing.
After waiting for the repair, I collected the vehicle, expecting the problem to be resolved. Shockingly, the very next day the car broke down again on the M1 motorway while I was driving, causing another dangerous loss of power and putting me, my passengers, and other road users at risk.
As a professional driver, I rely on my vehicle to earn a living. Instead, I have experienced repeated breakdowns, lost income, significant inconvenience, and a great deal of stress. I no longer have confidence in either the vehicle or the way this matter has been handled.
I expected a premium level of customer service from BMW, but my experience has been the complete opposite. I have now escalated my complaint to BMW UK and hope they will take this matter seriously.
Based on my experience, I cannot recommend Berry BMW Croydon.

We were made comfortable while we waited for our vehicle.

I am extremely disappointed with the service received from Berry Croydon BMW regarding a safety recall on my vehicle.
I first attempted to book the recall repair in late 2025 and was repeatedly told that parts were unavailable. Over a period of many months, my appointments were cancelled, and despite several follow-up emails, I was never provided with a clear timescale or proactive updates. Instead, I was simply told that the dealership would contact me when parts became available.
What concerns me most is that this was a manufacturer safety recall, yet I was left driving the vehicle for over eight months with no resolution. When I raised concerns about the safety implications and asked for an update, I was effectively directed to contact BMW UK myself.
The most frustrating part is that I was eventually able to have the issue resolved through another BMW dealership, which raises serious questions about Berry Croydon's handling of the matter and whether sufficient effort was made to support affected customers.
I appreciate that supply chain issues can occur, but the lack of communication, ownership and customer care throughout this process was unacceptable. Based on this experience, I would not recommend Berry Croydon BMW for aftersales service or recall management.

DO NOT USE THIS DEALER!!!

I would highly recommend steering completely clear of Berry’s BMW.

​My vehicle suffered a catastrophic failure of a critical component that Berry's BMW had literally just checked. The car went in for a safety recall; their team inspected the component, deemed it safe, and sent me on my way. It then completely failed.

​Instead of taking ownership of a dangerous manufacturer defect that they missed, the service department completely ignored me.

​The lack of communication is shocking. After launching an official complaint through BMW UK, I was assured multiple times that Berry’s management team would contact me directly. They never bothered. Even when BMW UK chased them internally on my behalf, Berry’s completely ignored the case and never reached out to resolve the situation. They clearly have zero regard for customer safety or retention once they've "done the work."

​In the end, I had to take my vehicle to Sytner BMW, who were absolutely brilliant. They actually care about vehicle safety, treated the matter with the urgency it deserved, and properly took care of the car.

​Save yourself the stress, the endless chasing, and the total lack of care—take your business to Sytner instead.

We collected a new bmw 1 series yesterday or as my daughter said collection day.
From picking the car to collection the experience was fantastic. I really have to thank Joe Cresswell for this.
I know it's his Job but the service and attention to detail was great. My daughter has not stopped smiling from the day she picked the car. Joe helped us every step of the way. We are super happy. I feel we got a great deal.