DFS Furniture - Birmingham Reviews 

I had a wonderful experience being served by Sarah, who was so well informed about the collections in store and gave fantastic advice when purchasing. Sarah was ever so patient aswell as knowledgeable. The sofa selections at DFS never fail to disappoint, and the quality and craftsmanship has kept me a returning customer for over 20 years! I was a little unsure this time about what to go for or even if I should keep what I have, but Sarah spent time to understand what sort of sofas I like and need and recommended accordingly. I visited the store three times before proceeding and each time she helped with colour selection which I changed twice, along with measurements of the sofas by emailing me what I chose to be able to measure at ease at home without having to trawl through the website, and I then was ready to proceed with the purchase. Thank you Sarah! Wish you all the best! And DFS is excellent sofa selections! From one very happy customer once again!

DFS customer service and support was truly appreciated when we purchased two rise and recline individual chairs for my parents. The attendant was respectful and helpful paying particular attention to the health needs of my parents before advising which products were most suitable. They were both able to try out the products and use the rise and recline features for themselves. We cannot fault the whole experience.

Very good let you know more after delivery as when is due

The gentleman who helped us was very friendly, knowledgeable & wasn't "too pushy"...I think his name was Balli ?

Kev was extremely helpful and polite. Gave us many options to choose from and gave us thorough information for every sofa we looked out. Made the whole experience easy and stress free!

Staff We're very polite and helpful Very professional and help us through the whole process from start to finish it was brilliant service

Staff was very helpful and kind. Explained everything throughly. Ordering process was very quick and easy.

Thank you Iram for you’re assistance great customer service.

jimmy very good lad

Was able to take time to look around .
Left alone to think about things.
Not pressured.
Explained everything.
Bally really good and friendly.

Everything explained simply and concisely by Bally, nothing was too much trouble, very friendly and stress free for us which is why we always use this DFS store.
Quality friendly service would highly recomend.

The guy that served us is very polite. Very helpful and made the transaction very easy. You should keep stuff like that. This is what kicks you i they wanted feedback about what I thought aboutn profits

The customer service received was amazing, very helpful and patience,

Great service at this store, right from entering the store up to ordering the sofa. I had seen the sofa I liked online, and although it wasn’t available in store, we were shown options with the same cushion firmness, depth, seat height etc. We were given space and plenty of time to look around freely, but also helped out with our questions. Would definitely return here in the future.

Customer service was good overall, but realised on coming home and checking items brought that there were other options available which I was not informed of when in the store e.g manual recliner single seater or a normal single seater which was cheaper.

Rang DFS and spoke to them about the limited information given and was able to have order rectified .

Sales assistant was brilliant very helpful and very professional

We visited the Birmingham DFS branch to choose and purchase a sofa and honestly experienced the most incredible customer service from start to finish. Erum could not have done enough for us, she was warm, kind, compassionate and so genuine in the way she cared about our needs. She was never pushy or overly sales focused, instead she gave us the time, space and guidance to choose what truly felt right for us, which made the whole experience feel personal, comfortable and stress free. We walked in feeling overwhelmed and unsure, but left feeling happy, positive and excited, all because of the care, empathy and passion Erum showed throughout our visit.
The products and sofas she recommended were absolutely perfect and worth every penny, and her knowledge and honesty made us trust every suggestion she gave. We also noticed she had an amazing boss, she gave a lot of respect to and he equally very understanding and supportive whenever she needed anything, he also came to meet us and reassured us about the whole process. Erum followed and everything ran smoothly. It was lovely to see such strong leadership alongside such exceptional customer care. It is rare to come across someone who makes such a lasting impression through pure kindness and outstanding service, but Erum did exactly that. She is an absolute credit to DFS and because of this experience we will not only recommend the Birmingham branch to all our friends and family, but will also return ourselves for future purchases. Thank you for turning what could have been just another shopping trip into such a memorable and uplifting experience ✨️❤️

Irum was absolutely fantastic throughout the process.She was extremely knowledgeable, patient and helpful. she guided us through the process without rushing and helped us choose our dream sofa. TBH, we did not go there to finalise today but the package she offered was too good to say no.The store manger was also exceptional . Overall, a truly brilliant service .

Bally from the Birmingham store was very helpful, knowledgeable and informative. He gave use enough space to comfortably explore the store and try the range, but was always on hand in case we had questions. Very happy with the service and looking forward to receiving our sofa.