Natural Instinct Reviews 

1.351
•
TrustScore 4 uit 5

4,2

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Lees wat reviewers zeggen

Beoordeeld met 5 van de 5 sterren

Fergus has been on Natural instinct since he was weaned both with the breeder then with me flavours came snd went and he decided Duck and Chicken was the one for him. Always great quality and always a... Toon meer

Beoordeeld met 4 van de 5 sterren

Love Natural Instinct as a brand packaged lovely but come in polystyrene lined boxes which are difficult to dispose of … too expensive to feed all the time with 4 dogs. We order for special occasion... Toon meer

Bedrijf heeft geantwoord

Beoordeeld met 5 van de 5 sterren

Happy with my ordering of Natural Instinct raw food. Was informed when it was going to arrive but the courier missed the time slot and then said it was not going to arrive for 2 days!! Puppy loves... Toon meer

Bedrijf heeft geantwoord

Bedrijfsgegevens

  1. Dierenverzorgingswinkel
  2. ook in
  3. Dierenwinkel
  4. Fabrikant van diepgevroren levensmiddelen
  5. Veevoerhandel
  6. Voedselfabrikant
  7. Voedselproducent

Over Natural Instinct

Geschreven door het bedrijf

At Natural Instinct, we are passionate about pets and believe that a healthy diet is just as important for them as it is for us. That’s why we provide complete and balanced raw dog food, made from the finest natural ingredients and packed with essential nutrients.

We believe in feeding as nature intended—a raw diet that supports optimal health, energy, and wellbeing. Our frozen raw dog food is made with high-quality, human-grade meats, fresh vegetables, and natural supplements, ensuring every meal is nutritionally balanced and free from artificial additives, colours, preservatives, and fillers.

We make raw feeding simple and stress-free. Our convenient frozen raw dog food is delivered straight to your door, ready for you to defrost, serve, and watch your pet enjoy. Whether you’re transitioning your dog to a raw diet for the first time or looking for high-quality, natural meals, we have a variety of recipes to suit all breeds, sizes, and dietary needs.

Shop here

Switching to a raw diet has never been easier. Whether you're new to raw feeding or a long-time advocate, we offer expert guidance and advice to help you make the best choice for your pet. Our website is filled with helpful resources, including transition guides, food calculators, and FAQs to ensure a smooth transition.

Give your furry friend the very best with Natural Instinct—pure, wholesome, and natural raw dog food that helps them thrive!

Visit our website and discover why so many pet owners trust us for premium raw dog food.


Contactgegevens

4,2

Goed

TrustScore 4 uit 5

1K reviews

5 sterren
4 sterren
3 sterren
2 sterren
1 ster

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4,2

Alle reviews

(1.351)

440 reviews in de afgelopen 12 maanden

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Beoordeeld met 5 van de 5 sterren

Very easy site to negotiate good choice…

Very easy site to negotiate good choice of food. Well informed about what’s happening with my order quick delivery and a product my pet really enjoys.
Down side wish you would stop using none recycling products in packaging.

20 juli 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Dale,

Thank you for taking the time to leave us such a thoughtful review.

We are delighted to hear you found our website easy to use, that you were kept informed throughout your order and, most importantly, that your pet is really enjoying the food.

We also appreciate your comments regarding our packaging. We understand your concerns and are continually reviewing our packaging options. The polystyrene boxes currently in use have been reintroduced temporarily during the recent hot weather to help ensure our products arrive frozen and in the best possible condition.

Thank you again for your valuable feedback and continued support. We hope to welcome you back again soon.

Kind regards,
Jamie

Beoordeeld met 1 van de 5 sterren

Still waiting for a response to my…

Still waiting for a response to my formal complaint

20 juli 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Jane,

Thank you for taking the time to leave your review.

One of our team has now responded to your email, and we look forward to hearing back from you. We hope we've been able to address your concerns, but if there's anything further we can help with in the meantime, please don't hesitate to let us know.

Thank you for your patience.

Kind regards,
Jamie

Beoordeeld met 1 van de 5 sterren

Blood on your doorstep

Well its unfortunate as a long time customer, that they delivered 18 KG of food , knowing that the delivery company left it in the warehouse overnight, It defrosted and they left it on my doorstep dripping blood. Their customer service since has been useless , even though I sent pictures. They just went tight lipped and stopped all communication. idiots.

3 juli 2026
Review zonder uitnodiging
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Antwoord van Natural Instinct

Hi Rob,

Thank you for taking the time to leave your feedback, and we're very sorry to hear about the frustration you've experienced. We completely understand how disappointing it must have been to receive your order in that condition.

Having reviewed your account, I can see that one of our Customer Service team responded to your email on 16/07/2026. At the moment, we haven't received a reply to that email, so we're sorry if it felt as though communication had stopped.

We'd really like the opportunity to discuss this with you properly and work towards a resolution. If you're happy for us to do so, we can arrange for a member of our Customer Service team to give you a call today.

We appreciate your loyalty as a long-standing customer and genuinely hope we can restore your confidence in our service.

Kind regards,
Jamie

Beoordeeld met 5 van de 5 sterren

Reliable and tested for the last 14…

Reliable and tested for the last 14 years on our Labradoodles (puppies thrive on it as well).

21 juli 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi William,

It’s wonderful to hear that you’ve been trusting Natural Instinct for your Labradoodles for the past 14 years! We’re especially pleased to know that both your adult dogs and puppies have thrived on the food over the years.

Your continued support means a great deal to us, and we’re so grateful that Natural Instinct has been part of your dogs’ journey for so long.

Kind regards,
Jamie

Beoordeeld met 5 van de 5 sterren

Very helpful staff

Very helpful staff, lots of patience and helped me pack my food
Thank yoy

21 juli 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Mandy,

It’s fantastic to hear that our team were able to help and were patient and supportive while helping you pack your food.

We’re really pleased you had such a positive experience with our staff. We’ll be sure to pass your kind words on to the team, as feedback like this is always greatly appreciated.

Kind regards,
Jamie

Beoordeeld met 5 van de 5 sterren

Boards Rule OK

Natural Instinct is very popular amoungst our boarders
so they no what they want.

20 juli 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Penny,

It’s lovely to hear that Natural Instinct is such a popular choice among your boarders! It sounds like they certainly know what they like when it comes to their food.

We’re really pleased to be a trusted choice for so many of your dogs, and we really appreciate your continued support.

Kind regards,
Jamie

Beoordeeld met 5 van de 5 sterren

So easy to order my dogs food from…

So easy to order my dogs food from Natural Instinct, either by telephone or on-line.
The delivery service is good and on time.
If ordering at the shop, you are met by a friendly face and delay collecting the food is minimal.
AND most of all, my dogs love their Natural Instinct breakfast and dinner meals.
Would certainly recommend Natural Instinct.

20 juli 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi there,

It’s fantastic to hear how easy you’ve found it to order your dogs’ food, whether online, over the phone or directly from our shop. We’re also really pleased that you’ve been happy with the delivery service and the friendly welcome when collecting in person.

Most importantly, it’s wonderful to know that your dogs are enjoying their Natural Instinct meals for breakfast and dinner. Thank you for your recommendation and for taking the time to share such detailed feedback with us.

Kind regards,
Jamie

Beoordeeld met 5 van de 5 sterren

It arrives on time

It arrives on time. Pre warning before payment comes out. My dogs health has improved

21 juli 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Marian,

We’re really pleased to hear that your deliveries are arriving on time and that you find the advance payment notification helpful.

It’s especially wonderful to hear that you’ve noticed an improvement in your dogs’ health since feeding them Natural Instinct. That’s exactly the kind of feedback we love to hear.

Thank you for your continued support and for taking the time to share your experience.

Kind regards,
Jamie

Beoordeeld met 5 van de 5 sterren

Great speedy service

Great speedy service. Quality of raw food second to none. Very happy dog. Happy owners.

21 juli 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Emma,

Thank you so much for taking the time to leave us such a lovely review.

We're delighted to hear that you've been happy with our speedy service and the quality of our raw food. Knowing that your dog is enjoying their meals is the best feedback we could receive!

It's wonderful to hear that both you and your dog are happy, and we really appreciate your kind words and continued support.

Thank you again for choosing us, and we look forward to continuing to provide great food and service for you and your furry friend.

Kind regards,
Jamie

Beoordeeld met 2 van de 5 sterren

Improvements Needed

The automated ordering feature is helpful. However, the measurements are never correct. I always get less than what I have ordered. I know because I have to measure out my dogs food, so where one is meant to contain 500g, I have received one before that was only 370g. Quite a big difference.
Also, delivery is sometimes so late in the day that the food has started to defrost, which can lead to spillage in the packaging.
Most frozen food delivery companies put a pre 11am delivery sticker on the package, Natural Instincts don’t seem to do this.

20 juli 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Kieran,

Thank you for taking the time to leave your review and for your continued support of Natural Instinct.

We're pleased to hear that you've found our automated ordering feature helpful, but we're very sorry to learn about the issues you've experienced with both the product weights and your deliveries.

The weights you've described certainly don't sound right, and we'd really like the opportunity to investigate this further. If you happened to take any photos of the tubs arriving with less meat than expected, we'd be grateful if you could share them with us so we can look into this with our Quality Assurance team and discuss the matter further with you.

We're also sorry to hear that some of your deliveries have arrived so late in the day that the food has started to defrost. We completely understand your concerns, and this is not the experience we want our customers to have. Your comments regarding delivery timing have also been noted and will be shared with the relevant teams.

We genuinely appreciate you bringing these issues to our attention and would love the opportunity to discuss them with you and work towards a suitable resolution.

Kind regards,
Jamie

Beoordeeld met 1 van de 5 sterren

I left a negative review previously and…

I left a negative review previously and received a reply asking for my order number and courier delivery number which I sent via email the next day. NO RESPONSE from Natural Instinct. Very poor customer service. I'm not impressed at all.

20 juli 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi John,

Thank you for taking the time to update your review, and I'm very sorry to hear that you've been left feeling disappointed by your experience.

Please accept our sincere apologies if you haven't received a response after sending through your order and courier details. This is certainly not the level of customer service we aim to provide, and we completely understand your frustration.

We will be looking into our emails to locate your correspondence and understand what has happened. Once we've found your email, we'll investigate your case thoroughly and work with you to reach a suitable resolution.

Thank you for bringing this to our attention. We genuinely appreciate your patience, and we hope to have the opportunity to put things right for you.

Kind regards,
Jamie

Beoordeeld met 5 van de 5 sterren
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Pat,

Thank you so much for taking the time to leave us your lovely review!

We're delighted to hear that your dogs are enjoying all of our foods. There's nothing better than knowing our products are helping to keep pets happy at mealtimes!

We really appreciate your support and your kind feedback, and we'll be sure to share your comments with the wider Natural Instinct team.

Thank you for choosing Natural Instinct, and we look forward to continuing to provide your dogs with food they love.

Kind regards,
Jamie

Beoordeeld met 5 van de 5 sterren

Food great as usual

Food great as usual, service from natural instinct good, they now use dhl for delivery very late delivery,
Dpd was more reliable as you had a time slot.

20 juli 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Joan,

Thank you for taking the time to leave us your review.

We're delighted to hear that you continue to enjoy our food and that you've been happy with the service you've received from Natural Instinct.

We appreciate your feedback regarding delivery and understand how useful it is to have a clear delivery window when receiving frozen products. To give our customers more flexibility, we now offer both DHL and DPD delivery options at checkout, allowing you to choose your preferred courier when placing your order.

Thank you again for your continued support and for sharing your feedback with us. We truly appreciate it and will continue working to provide the best possible experience for our customers and their pets.

Kind regards,
Jamie

Beoordeeld met 1 van de 5 sterren

Happy regular customer for many years

Happy regular customer for many years, it us the delivery service which has been the problem, lising next day delivery is slightly problematic but the real issue the last two deliveries was the safe place they chose was up on the pillar at the end of my drive in full sight of passing peoole/cars in these incredibly hot days. I cannot see this post from my house, I certainly cannot luft it off of there myself or manage to carry the heavy box to my house. I have had to call on a neighbour to come and assist. I complained to delivery firm the 1st time who said would not happen again and yet it just has. I cannot continue to order from you with such poor deluvery service

20 juli 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Pauline,

Thank you for taking the time to leave your review, and thank you for your loyalty over the many years you've been a customer. We're so sorry to hear that your recent delivery experiences have left you feeling this way.

We completely understand your frustration, particularly when you've already raised your concerns with the courier and the same issue has happened again.

Please be assured that this is something we're actively looking into. Our management team will be in touch with you directly to discuss the issues you've experienced and work with you towards a resolution.

Thank you again for bringing this to our attention. We genuinely value your continued support over the years and hope we'll have the opportunity to restore your confidence in us.

Kind regards,
Jamie

Beoordeeld met 3 van de 5 sterren

The food is great

The food is great, but the packaging needs to be improved for the hot weather. However, the customer service team were very good.

20 juli 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Dawn,

Thank you so much for taking the time to leave us your review.

We're delighted to hear that you're happy with the quality of our food and that our Customer Service team were able to help. Your kind words mean a great deal to us, and we'll be sure to share them with the team.

We also really appreciate your feedback regarding our packaging during the warmer weather. We're always reviewing our packaging solutions to ensure our products arrive in the best possible condition, and comments like yours are incredibly valuable as we continue to improve.

Thank you again for your support and for choosing Natural Instinct. We look forward to continuing to provide you and your pet with the best possible products and service.

Kind regards,
Jamie

Beoordeeld met 5 van de 5 sterren

My dogs are rescues from Romania and…

My dogs are rescues from Romania and Turkey and absolutely love this brand. The food keeps them satisfied and gives them a glossy coat good teeth and gut health.

20 juli 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Anna,

Thank you so much for taking the time to leave us such a lovely review.

We're absolutely delighted to hear that your dogs love our food and that you've seen such positive benefits, including a glossy coat, good teeth, and happy gut health.

It's wonderful to hear that our food is helping support your rescue dogs from Romania and Turkey, and we really appreciate you choosing Natural Instinct as part of their journey.

Thank you again for your kind words and continued support. We look forward to continuing to provide your dogs with food they love.

Kind regards,
Jamie

Beoordeeld met 4 van de 5 sterren

Both deliveries I have had have arrived…

Both deliveries I have had have arrived about an hour earlier than text said, normally that would be good, but as it's FROZEN and placed in the doorway with this hot weather isn't brilliant, otherwise it's fine.
Well packed.

20 juli 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Jackie,

Thank you for taking the time to leave us your review.

We're pleased to hear that you found your order to be well packed, and we appreciate your feedback regarding the delivery.

We're sorry to hear that your deliveries have arrived earlier than the time communicated by the courier. Whilst an early delivery is often welcomed, we completely understand that when you're expecting frozen food, it can be inconvenient if it's left unattended, particularly during the warmer weather.

Your feedback is really important to us, and we'll be sure to share it with the relevant teams as we continue to work with our courier partners to improve the delivery experience.

Thank you again for your support and for choosing Natural Instinct. We hope to continue providing you and your pet with great products and service.

Kind regards,
Jamie

Beoordeeld met 1 van de 5 sterren

The food arrived defrosted and only in…

The food arrived defrosted and only in a cardboard box - their terms state they package in specialist insulated boxes, which is not just cardboard. Ellie refused to assist, provide a replacement or refund, the order was over £100. An absolute disgrace and will never order from them again.

Jamie, in response to your reply, I would have to disagree. It looks like you have been copying and pasting the same response to all your recent reviews, which are nearly all 1 star!! There are some very clear issues with your company!

20 juli 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Steven,

Thank you for taking the time to leave your review. We're truly sorry to hear about your recent experience and the disappointment this has caused.

This is certainly not the standard of service we aim to provide, and we completely understand your concerns regarding the condition your order arrived in.

Please be assured that your case is being looked into as we speak, and our management team will be contacting you directly via phone/email to discuss the issues you've raised and work towards a resolution with you.

We sincerely apologise for the frustration you've experienced and appreciate you bringing this to our attention. We hope we're able to restore your confidence in us.

Kind regards,
Jamie

Beoordeeld met 5 van de 5 sterren

Quick

Quick, reliable service .
A really good dog food , that our Doberman loves.

20 juli 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Laith,

Thank you so much for taking the time to leave us your lovely review.

We're delighted to hear that you've found our service to be quick and reliable, and even better that your Doberman is loving our food!

It's always fantastic to hear from happy customers and their pets, and we really appreciate you choosing Natural Instinct.

Thank you again for your support, and we look forward to continuing to provide your Doberman with food they enjoy.

Kind regards,
Jamie

Beoordeeld met 2 van de 5 sterren

Delivery is disappointing now

Delivery is disappointing now. Can never tell when it’s going to turn up, unlike a few months ago and for the 5 years I have been using, it was always next day without fail. Now it can be anything up to a week regardless of the published 1-2 business days.

Tried to speak to them about it, to not really get an answer or a guide as to when delivery should be expected now.

20 juli 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Dani,

Thank you for taking the time to leave your review, and thank you for your loyalty over the past five years. We're very sorry to hear that your recent experiences have left you feeling disappointed.

We completely understand how frustrating it can be when you've become accustomed to our previous delivery times. Our shipping process has changed, and our deliveries are now next day following dispatch from our hub. To help make this clearer, we've also added dispatch dates at checkout, allowing you to select the day you would like your order to leave us.

We're sorry to hear that you didn't receive the guidance you were looking for when you contacted us.

Please be assured that one of our team will be in touch with you directly to discuss your experience in more detail and answer any questions you may have. We'd really appreciate the opportunity to restore your confidence in us.

Thank you again for your feedback. It's incredibly valuable to us as we continue to improve our service.

Kind regards,
Jamie

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