Natural Instinct Reviews 

1.351
•
TrustScore 4 uit 5

4,2

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Lees wat reviewers zeggen

Beoordeeld met 5 van de 5 sterren

Fergus has been on Natural instinct since he was weaned both with the breeder then with me flavours came snd went and he decided Duck and Chicken was the one for him. Always great quality and always a... Toon meer

Beoordeeld met 4 van de 5 sterren

Love Natural Instinct as a brand packaged lovely but come in polystyrene lined boxes which are difficult to dispose of … too expensive to feed all the time with 4 dogs. We order for special occasion... Toon meer

Bedrijf heeft geantwoord

Beoordeeld met 5 van de 5 sterren

Happy with my ordering of Natural Instinct raw food. Was informed when it was going to arrive but the courier missed the time slot and then said it was not going to arrive for 2 days!! Puppy loves... Toon meer

Bedrijf heeft geantwoord

Bedrijfsgegevens

  1. Dierenverzorgingswinkel
  2. ook in
  3. Dierenwinkel
  4. Fabrikant van diepgevroren levensmiddelen
  5. Veevoerhandel
  6. Voedselfabrikant
  7. Voedselproducent

Over Natural Instinct

Geschreven door het bedrijf

At Natural Instinct, we are passionate about pets and believe that a healthy diet is just as important for them as it is for us. That’s why we provide complete and balanced raw dog food, made from the finest natural ingredients and packed with essential nutrients.

We believe in feeding as nature intended—a raw diet that supports optimal health, energy, and wellbeing. Our frozen raw dog food is made with high-quality, human-grade meats, fresh vegetables, and natural supplements, ensuring every meal is nutritionally balanced and free from artificial additives, colours, preservatives, and fillers.

We make raw feeding simple and stress-free. Our convenient frozen raw dog food is delivered straight to your door, ready for you to defrost, serve, and watch your pet enjoy. Whether you’re transitioning your dog to a raw diet for the first time or looking for high-quality, natural meals, we have a variety of recipes to suit all breeds, sizes, and dietary needs.

Shop here

Switching to a raw diet has never been easier. Whether you're new to raw feeding or a long-time advocate, we offer expert guidance and advice to help you make the best choice for your pet. Our website is filled with helpful resources, including transition guides, food calculators, and FAQs to ensure a smooth transition.

Give your furry friend the very best with Natural Instinct—pure, wholesome, and natural raw dog food that helps them thrive!

Visit our website and discover why so many pet owners trust us for premium raw dog food.


Contactgegevens

4,2

Goed

TrustScore 4 uit 5

1K reviews

5 sterren
4 sterren
3 sterren
2 sterren
1 ster

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4,2

Alle reviews

(1.351)

439 reviews in de afgelopen 12 maanden

Een review schrijven
Bedrijven op Trustpilot mogen geen beloningen aanbieden of betalen om reviews te verbergen. Reviews zijn de meningen van individuele gebruikers en niet van Trustpilot. Meer informatie

Beoordeeld met 5 van de 5 sterren

Swift delivery

Swift delivery, well packed. Thanks

20 juli 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Gareth,

Thank you for your great review!

We're so pleased to hear your order arrived quickly and was well packaged. It's always our aim to ensure your food reaches you in the best possible condition.

We really appreciate you taking the time to share your experience and hope to welcome you back again soon. Thanks for choosing us!

Kind regards,
Jamie

Beoordeeld met 5 van de 5 sterren

Ordering and delivery was problem free this time

Ordering and delivery was problem free. Overall I am very happy with their products and service; however on a few previous occasions ordering has been out of stock so plan for this with a bit of contingency, also next day delivery has fail a couple of times arriving the following day. I understand delivery options are changing but I have not tried this yet.

20 juli 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Geoff,

Thank you for taking the time to leave such a thoughtful review.

We're delighted to hear that you're happy with both our products and the service you've received overall. We really appreciate you also highlighting your previous experiences, as feedback like this helps us continue to improve.

We're sorry to hear that you've encountered stock availability issues and that next day delivery hasn't always met your expectations. As you mentioned, we've recently introduced some changes to our delivery process, with orders now arriving the next day following dispatch, making delivery timings much clearer and more reliable for our customers.

Thank you again for your continued support and understanding. We hope these recent improvements make your future experiences even better, and we look forward to serving you again soon.

Kind regards,
Jamie

Beoordeeld met 5 van de 5 sterren

By far the best raw food for my dogs

We have used their products for many years after it was recommended to us by a vet at Crufts Dog show. The best for us by far has been Turkey and Tripe the dogs and puppies love it. DPD delivery like many other services is hit and miss but by and large we get our deliveries.

16 juli 2026
Review zonder uitnodiging
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Christine,

Thank you for your lovely review and, most importantly, for your loyalty over the years. It really means a lot to us that you've continued to choose our food since it was first recommended to you at Crufts.

We're so pleased to hear that the Turkey & Tripe remains a firm favourite with both your dogs and puppies!

We also appreciate your honest feedback regarding deliveries. While we're glad your orders generally arrive without issue, we know there's always room for improvement. We've recently updated our delivery process so orders are now delivered the next day following dispatch, helping to provide a more consistent and reliable experience.

Thank you again for your continued support. We look forward to keeping your dogs happy for many more years to come!

Kind regards,
Jamie

Beoordeeld met 4 van de 5 sterren

Clear admin and an excellent product

Clear admin and an excellent product, all well-loved by the dogs. Delivery still a bit uncertain as to time-keepingRecent changes may help. Thank you Geoff

21 juli 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi William,

Thank you so much for your lovely review and for your kind comments about both our team and the quality of our food. We're delighted to hear it's going down so well with your dogs!

We also really appreciate your feedback regarding delivery. To help make things clearer for our customers, we've recently updated our delivery process so that orders are now delivered the next day following dispatch, making it much easier to know when to expect your order, at checkout there is now a calendar where you can selected that day it leaves us!

Thank you again for taking the time to share your experience. We really value your support and hope you continue to enjoy shopping with us.

Kind regards,
Jamie

Beoordeeld met 5 van de 5 sterren

Good product

22 juli 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Barbara,

Thank you for taking the time to leave us a review!

We're delighted to hear you're happy with our product. Your support means a great deal to us, and we're so pleased we've been able to provide something your dog enjoys.

We look forward to serving you again soon. Thanks for choosing us!

Kind regards,
Jamie

Beoordeeld met 5 van de 5 sterren
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Philip,

Thank you for your lovely review.

We are so pleased to hear that your dog is enjoying the food and that you find it easy and convenient to collect your order.

We really appreciate you taking the time to share your experience and look forward to seeing you again soon.

Kind regards,
Jamie

Beoordeeld met 5 van de 5 sterren

My dogs thoroughly enjoy the food

My dogs thoroughly enjoy the food. I bring my litters up on it too and they flourish.

20 juli 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Jackie

Thank you so much for your lovely review!

It's wonderful to hear that your dogs enjoy our food, and we're especially pleased to know you're raising your litters on it too. Hearing that they're thriving is exactly what we strive for and is fantastic feedback for our team.

We really appreciate your continued trust and support. Thank you for choosing us!

Kind regards,
Jamie

Beoordeeld met 1 van de 5 sterren

Poor since merging. Have left now

This company merged and went down hill. Warehouse and deliveries got beyond so left us with no choice but to change our puppies food. Gave them 3 orders to get it right but they didn’t so have now left. Shane cause our puppy was on it when we collected her and wanted to continue. Was ok for the first few orders until the warehouse merged and couldn’t offer next day deliveries. Even when they did get the order out the delivery firm broke the parcel.

20 juli 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Martin,

Thank you for taking the time to share your feedback with us. We're so sorry to hear that your recent experiences didn't live up to the standards you had come to expect from Natural Instinct. We completely understand how disappointing it must have been, especially after giving us several opportunities to put things right.

We're particularly sorry for the delivery issues and the inconvenience they caused. This is never the experience we want for our customers or their pets.

As a small gesture of goodwill, we'd love the opportunity to make things right. A Member of the team will reach out to discuss this with you.

Thank you again for your honest feedback, and we hope we'll have the chance to regain your trust in the future.

Best Wishes

Team NI

Beoordeeld met 1 van de 5 sterren

Food is working for my dog

Food is working for my dog
But the delivery is terrible tried a couple of ways and my last lot was not frozen I know it’s been hot.
Ordered new lot on Thursday morning it’s now Sunday and had nothing to say when it’s going to be delivered.
Sadly be looking for a non frozen food for my dog.

20 juli 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Kevin,

Thank you for taking the time to leave your review. We're really sorry to hear that this has been your experience with us, especially as you're happy with the food itself.

We've taken a look into your most recent order and can see that the dispatch date selected at checkout was 3rd August, which meant it was scheduled to leave us on that date for delivery today. If you had needed the order sooner, we do also offer weekend delivery options at checkout.

We really hope your order arrives safely today, and if there's anything at all you're unhappy with once it arrives, or if there's anything else we can help with, please don't hesitate to get in touch. We're always happy to help and want to ensure both you and your dog have the best possible experience with us.

Thank you again for your feedback, and we hope we have the opportunity to restore your confidence in our service.

Kind regards,
Jamie

Beoordeeld met 5 van de 5 sterren

Amazing and quick delivery

Amazing and quick delivery.

All 3 of our dogs love the food

20 juli 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Charlotte,

Thank you for your fantastic review!

We're delighted to hear your order arrived quickly and, even better, that all three of your dogs are loving the food. There's nothing better than knowing it's a hit with the whole pack!

We really appreciate your support and look forward to providing many more happy mealtimes in the future.

Kind regards,
Jamie

Beoordeeld met 5 van de 5 sterren

Always delivers quickly and order…

Always delivers quickly and order arrives in good condition. Any queries are responded to by email quickly

20 juli 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Sharon,

Thank you for your kind review!

We're so pleased to hear that your orders are arriving quickly and in great condition. It's also fantastic to know that you've found our Customer Service team responsive whenever you've had a query, we always aim to provide helpful support as quickly as possible.

We really appreciate your continued support and look forward to serving you again soon

Kind regards,
Jamie

Beoordeeld met 5 van de 5 sterren

Natural Instinct for a fussy pup!

We've been using Natural Instinct for our puppy Bailey for two months now and it suits him wonderfully. He's a miniature dachshund so can be a fussy little thing. He hasn't turned his nose up at Natural Instinct once and his coat is beautiful. The packaging is great, I pop it straight in the freezer and it's easy to get out exactly what he needs for a few days. I'd never buy anything else now.

20 juli 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Katy

Thank you so much for your wonderful review.

It is fantastic to hear that Bailey is enjoying his Natural Instinct meals and that they are suiting him so well. We know miniature dachshunds can be quite particular, so it is lovely to hear he has enjoyed every meal. We are also delighted that you have noticed such a positive difference in his coat.

It is great to know you are finding the packaging convenient too. We always want feeding to be as simple and practical as possible.

Thank you for choosing Natural Instinct for Bailey. We really appreciate your support and look forward to being part of his journey for many years to come.

Kind regards,
Jamie

Beoordeeld met 5 van de 5 sterren

Delivered in the time window l was…

Delivered in the time window l was given
Very satisfied

24 juli 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Cliff,

Thank you for taking the time to leave us a review.

We are delighted to hear your order arrived within the expected delivery window and that you were very satisfied with your experience. Providing a reliable service alongside high quality food is something we work hard to achieve.

We really appreciate your support and look forward to serving you and your dog again soon.

Kind regards,
Jamie

Beoordeeld met 5 van de 5 sterren
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Julie,

Thank you for your great review!

We are so pleased to hear you are happy with both the quality of our food and our free delivery service. It is always lovely to know our customers are enjoying the overall experience.

Thank you for choosing Natural Instinct. We really appreciate your support and hope your dog continues to enjoy every meal.

Kind regards,
Jamie

Beoordeeld met 5 van de 5 sterren
Logo Natural Instinct

Antwoord van Natural Instinct

Hi there,

Thank you for your continued support and for taking the time to leave us a review.

It is wonderful to hear that you have once again received the level of service you have come to expect from us. Knowing we are delivering a consistently positive experience means a great deal to the whole team.

Thank you for choosing Natural Instinct. We look forward to serving you again soon.

Kind regards,
Jamie

Beoordeeld met 5 van de 5 sterren

Order delayed

Totally out of thier control my order was delayed as there was a problem with their Courier Service. I rang them they resolved the problem straight away. And offered compensation their the mistake. One happy customer. Highly recommend. Will always use.

23 juli 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Michelle,

Thank you so much for your kind review and for your understanding.

We are sorry that your order was delayed, but we are delighted to hear our team was able to resolve the issue quickly for you. While courier issues can occasionally happen, we always do our best to put things right as soon as possible.

It really means a lot to hear that you would recommend us and that you will continue to use Natural Instinct. Thank you for your support. We look forward to serving you and your dog again soon.

Kind regards,
Jamie

Beoordeeld met 5 van de 5 sterren

Easy to order

Easy to order, delivery on time, accommodating customer service

20 juli 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Viv,

Thank you for your lovely review.

We are so pleased to hear that you found our website easy to use, your order arrived on time and that our Customer Service team was able to help when needed.

Providing great service from the moment you place your order through to delivery is something we are very proud of, so your feedback really means a lot to us.

Thank you for choosing Natural Instinct. We look forward to serving you again soon.

Kind regards,
Jamie

Beoordeeld met 3 van de 5 sterren

Time to change

I’ve been using Natural instinct from 2012 and always great never gone anywhere else now the delivery is so shoddy never comes the next day if order early day before and they leave it without knocking my door!!! Plus food is a lot less not full to the top as it used to be! I had ordered 12 tubs of food received 9 without and notice or refund or if I have another box coming! It’s time to switch I think I’m over this company since the takeover it’s gone down the pan!!

29 juli 2026
Review zonder uitnodiging
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Leigh,

Thank you for your feedback. I am very sorry to hear that you have had some issues with your orders recently.

Firstly, we’d like to thank you for your loyalty and support since 2012. It really does mean a lot to us, and we’re sorry that your recent experiences haven’t been up to the standard you’ve always received from Natural Instinct.

I can see you reached out regarding the missing items from your order, and I have now issued the relevant refund for these as you did not receive them. We’re sorry this wasn’t communicated to you sooner and completely understand how frustrating this must have been.

We’re also sorry to hear your concerns around deliveries and portion sizes. Your feedback is really important to us, especially from a customer who has been with us for so long, and we’re working hard to improve the service we provide.

Thank you again for taking the time to share your thoughts with us. We truly appreciate your support and hope we can regain your confidence in Natural Instinct.

Beoordeeld met 4 van de 5 sterren

great delivery driver

service is much better now we can choose who delivery. just a shame we gone back to poly boxes
all other things are great

22 juli 2026
Logo Natural Instinct

Antwoord van Natural Instinct

Hi there,

Thank you for taking the time to leave us a review.

We are so pleased to hear you have noticed the improvements to our delivery service and that being able to choose your preferred courier has made a positive difference. It is also lovely to hear that you are happy with everything else.

We appreciate your comments about the poly boxes. These have been reintroduced temporarily during the warmer weather to help keep our products frozen and ensure they arrive in the best possible condition. As temperatures cool, we will continue to review our packaging options.

Thank you again for your valued feedback and continued support. We really appreciate it.

Kind regards,
Jamie

Beoordeeld met 1 van de 5 sterren

DO NOT USE THIS COMPANY - you have been warned

This company is unable to deliver products on time. When you ring them they are unable to tell you much at all about your delivery. They can always tell you exactly what day they will charge you for your order but then tell you it’s all down to timings of couriers. Not acceptable when delivery frozen perishable good.

16 juli 2026
Review zonder uitnodiging
Logo Natural Instinct

Antwoord van Natural Instinct

Hi Adam,

Thank you for taking the time to leave your feedback.

We've looked into your account and can see that there was a delay with your previous order. We completely understand that when ordering frozen, perishable goods, reliable and timely delivery is essential, and we're very sorry that this wasn't the experience you received.

We'll be in touch with you today to discuss your account in more detail and work with you towards a suitable resolution.

In the meantime, if there's anything else we can help with, please don't hesitate to give us a call or get in touch.

Kind regards,
Jamie

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