From first contact to receipt of funds, my experience with selling my Cartier watch to SWE was flawless. I provided initial information, sent photos of my watch, and received an estimated payout range... Toon meer
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From first contact to receipt of funds, my experience with selling my Cartier watch to SWE was flawless. I provided initial information, sent photos of my watch, and received an estimated payout range... Toon meer
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My second purchase from Swiss Watch Expo was not satisfactory. The watch was not accurately described as a hand wind watch. It was described as 38MM x 38MM which is obviously not a common measurement... Toon meer
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My experience with SWE was great, from purchasing my luxury watch, having it serviced, to fast shipping and quick, professional communication. All in all, I am very pleased with SWE, and I will recom... Toon meer
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I have just sold one of my Omega watches to Swiss Watch Expo the entire experience is always outstanding and very quick processing and payment. Thanks to David and Justin who stayed in contact with m... Toon meer
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SwissWatchExpo has been recognized in Forbes, The Wall Street Journal and The New York Times as the premier online retailer of pre-owned luxury watches due to its reputation for authenticity, its expansive collection of watches, and its superior customer service. With a team of in-house Swiss-trained Watchmakers that open, meticulously inspect, authenticate, service and polish every watch in their inventory, SwissWatchExpo is able to guarantee that all its watches are certified authentic and in excellent working condition. The company has one of the largest inventories of pre-owned luxury watches available for sale under one roof, and a team of non-commissioned expert Watch Consultants that help clients select the perfect timepiece. SwissWatchExpo was established in 2009 and is based in Atlanta. Customers are welcome to visit their showroom by appointment only.
315 East Paces Ferry Drive NE, 30305, Atlanta, Verenigde Staten
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From first contact to receipt of funds, my experience with selling my Cartier watch to SWE was flawless. I provided initial information, sent photos of my watch, and received an estimated payout range in short order. I shipped my watch to them AT NO COST TO ME, and following their in-person inspection, I received the funds promised within 24 hours. My contact, David R., was prompt, courteous, professional, and kept me informed during the entire process. Highly recommended.

Antwoord van SwissWatchExpo
My experience with SWE was great, from purchasing my luxury watch, having it serviced, to fast shipping and quick, professional communication. All in all, I am very pleased with SWE, and I will recommend them to my friends!

Antwoord van SwissWatchExpo
Joshua was very patient and helpful.
Smooth transaction, gorgeous watch as described, quick shipping.

Antwoord van SwissWatchExpo
100-Day Follow-Up Review:
In February 2026, I purchased a pre-owned Rolex Sea-Dweller (circa 2019) complete with its original box and papers. The watch appeared to be in near-mint condition, and I remain very pleased with the purchase.
After owning it for a few months, I noticed that at the beginning of each month, the watch had lost 3–5 minutes when I went to set the date.
While all automatic watches are subject to minor time variations over extended periods, modern Rolex watches carry the “Superlative Chronometer Officially Certified” designation. They are individually tested to an average daily rate of -2 /+2 seconds per day, which equates to approximately one minute per month at most. However, my watch was losing significantly more than that.
To verify, I conducted a controlled test: I fully wound the watch, set it precisely to the second using time.gov, and monitored it over 72 hours. The watch had lost approximately 20 seconds during that period.
I contacted the service department at Swiss Watch Expo (SWE), and they promptly arranged for me to bring the watch in. After initial testing, they confirmed it was losing 5–7 seconds per day. Roly, the Service Manager, adjusted the movement and kept the watch for further observation. After 24 hours, it was keeping perfect time with time.gov, accurate to the second.
Being local to SWE, I was able to pick up the watch the following morning. In total, the watch was with them for about a day and a half, and the service was fully covered under their excellent 18-month warranty.
I continue to be thoroughly impressed with every aspect of my experience with Swiss Watch Expo. I have now purchased two watches from them and would not hesitate to buy from them again. They are a top-tier dealer, highly recommended!

Antwoord van SwissWatchExpo
I purchased a 50th anniversary Sea Dweller, which turned out to be sold, so they accommodated me with a newer model w/box and papers. I received it yesterday and it’s a fantastic watch! I highly recommend SWE!

Antwoord van SwissWatchExpo
I have just sold one of my Omega watches to Swiss Watch Expo the entire experience is always outstanding and very quick processing and payment. Thanks to David and Justin who stayed in contact with me for the entire selling process. I have also traded and purchased many watches from SWE and the process is always very easy. If you are looking to buy/trade/sell the SWE Team will take great care of you!! Thanks SWE for another great watch transaction!!

Antwoord van SwissWatchExpo
Pleasure dealing with SwissWatchExpo they could not make the buying process any easier, thanks again
Gary G

Antwoord van SwissWatchExpo
My experience with Swiss Watch Expo was extremely disappointing and raises serious concerns about their accuracy, customer service, and overall business practices. (Updated to their response at the bottom)
Before purchasing, we took extra precautions to ensure the watches would fit properly. We specifically requested a FaceTime call with a salesperson to confirm sizing. During that call, the salesperson used a wrist-sizing device and assured us that both watches would fit comfortably. Based on that representation, we proceeded with the purchase.
However, when the watches arrived, neither one fit. Upon closer inspection, it became clear that both bracelets were shorter than represented, each missing approximately half an inch of length. One watch was missing about 1/2 inch of an 18k gold bracelet, and the other was missing approximately 1/2 inch from a two-tone 18k gold and stainless steel bracelet.
Adding to the concern, the certificates of authenticity provided by the company contained incorrect specifications, including bracelet lengths that did not match the actual watches received.
We contacted the salesperson to resolve the issue. He told us he would call us back—but never did. After multiple follow-up calls, we eventually reached a supervisor. Instead of addressing the discrepancies, the supervisor denied that any of these events occurred and placed the blame on us.
We were also told that a Rolex Submariner comes with 11 links, which is simply incorrect—these watches typically come with 12 links. This explanation did not align with what we received and only added to the confusion.
When we requested a resolution—such as providing an additional link for one of the watches—this was refused. At that point, we had no choice but to return the watches since they did not fit as promised. Despite the clear discrepancies and misrepresentations, we were told that we would be responsible for return shipping and insurance, which cost approximately $900.
All items were returned in the same condition in which they were received, and refunds were issued, confirming acceptance of their condition upon return.
However, the issues did not end there. When my husband received the e-check refund, it was short by $2,000. He had to follow up multiple times—via email, text, and phone—before the company issued a second check for the missing amount. This added yet another layer of frustration to an already problematic experience.
So to summarize:
• We were assured via FaceTime that the watches would fit—they did not.
• The watches arrived with shorter-than-advertised bracelets.
• The documentation provided was inaccurate.
• Follow-up customer service was unresponsive and ultimately dismissive.
• We were forced to pay a significant amount out-of-pocket to return items that were misrepresented.
• The initial refund was incorrect and required repeated follow-up to resolve.
For a company dealing in luxury timepieces, this level of inaccuracy and lack of accountability is unacceptable. Buyers should expect precise specifications, honest communication, and fair resolution when issues arise. That was not our experience.
Update (after business response):
Thank you for your response.
To clarify, our concern was not a misunderstanding about “wrist shape” or general fit. We took the extra step of scheduling a FaceTime call specifically to confirm sizing before purchasing. During that call, your salesperson used a measuring device and assured us that both watches would fit. That representation is what we relied on.
Additionally, the issue goes beyond fit. The bracelets themselves measured shorter than what was documented on the certificates provided. The attached photos show the discrepancy between the stated measurements and the actual length of the watches as received.
We also want to clarify that the refund was not “immediately corrected.” It required multiple follow-ups via email, text, and phone before the missing $2,000 was addressed.
All items were returned in the same condition in which they were received and were accepted without issue.
We appreciate the acknowledgment of responsibility, but the combination of inaccurate documentation, incorrect sizing assurances, and the difficulty in resolving these issues is what led to our experience.

Antwoord van SwissWatchExpo
Awesome experience. Easy to purchase online, watch was better than expected, I purchased a pre-owned Omega Seamaster 300m, it included the box and cards and was in pristine condition. I cannot even tell that it is pre-owned. The price was extremely competitive and I dare say lower than other competitors that I was looking at. Great experience all around.

Antwoord van SwissWatchExpo
I bought a ladies Cartier Ballon Bleu gold and steel watch from Swiss Watch Expo, and I couldn't be happier. The watch was in excellent condition and well packed for shipping. The authentication certificate included a replacement valuation for insurance purposes that was twice what I paid for it. Great customer service, too! Highly recommend.

Antwoord van SwissWatchExpo
I found the staff rude. I understand the appointment system because of the limited customer space—it feels more like a call center than a retail store. What I don’t understand is the rule that customers may only view three watches.
The rudeness began when I called to schedule the appointment. When I asked for an appointment, the receptionist asked what watch I wanted to see, and I good-naturedly said, "Well, I want to see five, but I understand that I can only see three, so let me tell you the five I want to see, and you can pick out the three you will let me see." I read off the five I wanted to see. Then he said, I will transfer you to a salesperson.
I was left on hold for a couple of minutes, and then the receptionist came back online and--in a very threatening tone of voice--asked me whether I had been to the store before. I laughed and said, "No, but what is the relevance?" He then continued the interrogation and asked, "Then how do you know that you can only see three watches?" "Well, that would be because it says, on your website, that a customer can only see three watches."
When the salesperson joined, the tone did not improve. He emphasized that in person sales were inconvenient, selected two watches himself, and demanded that I choose the third. When I explained this would be my first watch store visit and that I wanted to see all five to make an informed decision, he told me he would end the call if I didn’t choose immediately.
I was then told why my prior visits mattered: customers are allowed only one store visit per lifetime, during which they may view only three watches—ever. Based on this, I question the sincerity of the “VISIT OUR STORE” invitation on the website.
While I was initially disappointed by what I perceived as discourteous treatment, I am now grateful for the experience.
Over the past six months, I visited SWE’s website multiple times daily, including while traveling internationally, because I was genuinely interested in their inventory. I was particularly enthusiastic about SWE and even recommended the business to a colleague, contrasting it favorably with other retailers.
However, my in-person visit made clear how insufficient online photographs can be when evaluating luxury watches. For example, the watch described as having a brown ombré dial appeared entirely different in person, where the depth and gradation of color were evident. Similarly, the larger diamonds on the platinum watch had a significantly stronger visual impact than the smaller diamonds on the gold watches, something that was not apparent in photographs. The salesperson agreed that these distinctions are difficult to capture online and that in-person viewing is essential.
It is their business and, obviously, they can run it like they please. But since they were unpleasant with me and based on my review of their responses to complaints about their business, I don’t believe their motto is “the customer comes first.”
While I had initially imagined purchasing multiple watches from SWE, my experience prompted me to research the company’s reputation more thoroughly. In doing so, I reviewed customer feedback on Yelp and complaints filed with the Better Business Bureau. The volume and nature of these complaints raised concerns, but more troubling to me—as a consumer protection attorney—were the responses provided. In several instances, the responses appeared internally inconsistent and suggested an unwillingness to address legitimate customer issues. One response, for example, simultaneously denied the existence of a contract while later relying on contractual provisions.
I also noted that SWE is not a BBB-accredited business, which raises additional questions regarding adherence to BBB standards for trust and consumer protection.
In the end, I am grateful that I discovered these issues before making any purchase. The experience ultimately allowed me to make a more informed decision.

Antwoord van SwissWatchExpo
I had a very disappointing experience with Swiss Watch Expo at their Atlanta showroom and would caution potential buyers.
Before visiting, I selected six watches from their inventory that I wanted to see in person. I was informed that their policy allowed only a 30-minute appointment and that I would be limited to viewing three watches. Because I live several hours away and would be driving roughly eight hours round trip (about 500 miles), I explained that I was not comfortable making that trip to see only three watches. After that discussion, they agreed to make an exception and allow me to view four watches.
The next morning I began my drive to Atlanta. About 200 miles into the trip and roughly one hour before my scheduled appointment, I received a call informing me that they had changed their mind and that I would again be limited to three watches. I explained that we had already agreed on four given the distance I was traveling, but I was told that the decision had been changed and that I could either come look at three or not come at all.
Since I had already driven two hours, I continued to the appointment.
Within the first few minutes of my allotted 30-minute viewing time, it became clear that the three watches I had selected based only on photos were likely too large or heavy for my wrist. I explained that the fourth watch that had been removed from the list might actually be the best fit and mentioned that I was seriously considering a purchase in the ~$10,000 range.
Despite still having about 27 minutes remaining in the appointment, they refused to show me the fourth watch and stated that their policy limited the viewing to three watches.
In decades of purchasing luxury items and dealing with many high-end retailers, I have never experienced customer service like this. Given the circumstances and the distance traveled, the refusal to show one additional watch during the remaining appointment time was extremely disappointing.
I ultimately chose not to do business with them and will purchase from another dealer, even if it costs more. For a purchase at this price level, customer service and flexibility matter.
This experience occurred during an in-person appointment at the Swiss Watch Expo showroom in Atlanta, Georgia.

Antwoord van SwissWatchExpo
I wish there is a lower rate to value my experience with this company. Spoke to the owner and they refused to have a facetime on the watch that I was ready to buy with debit card. I am not buying a cheap item and I needed to see watch before purchase. Thank God there is more companies that sell used rolex watched. I am very disappointed with this company and the lady that I spoke to which she said it was the owner. They have no respect for customers and think they are the only company that sell used rolex in the planet

Antwoord van SwissWatchExpo
Excellent transaction with the Team. Secured the watch same day and the overnighted the next day. I had a day to spare for my wife's 50th. I looked for a year before finding the perfect Rolex...

Antwoord van SwissWatchExpo
A Most Excellent Purchasing Experience! Justin at SWE assisted with my timepiece purchase. Professional, patient and courteous, it was an easy decision to purchase from him. The timepiece arrived in perfect condition. Better than the pictures. I'll be an SWE customer again.

Antwoord van SwissWatchExpo
I bought a gold Omega from Swiss Expo and it was a great experience. They gave me a very fair price on my trade, and their prices are good. When I received the watch, it was beautiful and packed nicely. Both Michael and Vlad were very knowledgeable and great to work with.I will be buying all my watches from them in the future
Robert N

Antwoord van SwissWatchExpo
I bought a Rolex Explorer from SwissWatchExpo. The watch was in excellent condition. It looked exactly like the pictures and the band length was the size specified. The watch was shipped with care and shipped the same day as purchased. I will not hesitate to purchase again from SwissWatchExpo.

Antwoord van SwissWatchExpo
This was my first experience purchasing from SwissWatchExpo and it could not have been better. Justin was extremely professional and helpful throughout and the Omega Seamaster Aqua Terra that I purchased is in “as new” condition; just beautiful!

Antwoord van SwissWatchExpo
I bought a Rolex Day Date from them. A great staff, and the transaction was seamless. I will be purchasing my next one from them too.

Antwoord van SwissWatchExpo
Started great. Picked out a watch online, confirmed availability and pricing, made an appointment for transaction, got certified funds and even SHOWED UP 25 MINUTES EARLY at 2:05 PM on a Tuesday.
Cop out front told me I wasn't "on the list" and had to call from the front door. So I did. Was told the salesman was not available so I HAD TO WAIT OUTSIDE ON ONE OF THE COLDEST DAYS OF THE YEAR.
Sure I was holding a certified check and wanted to buy a 20k watch immediately, the salesguy told me "Doctors don't see you early...." DOCTORS DON'T MAKE YOU WAIT OUTSIDE.
Don't care where you go, but I don't reward this kind of customer treatment with my $$$$.

Antwoord van SwissWatchExpo
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