I remain happy with this company despite the slowness of the broader market. While I genuinely feel sorry for anyone forced to sell at this time, those able to buy are set to gain significantly if the... Toon meer
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Lees wat reviewers zeggen
Whisky as an investment is currently going through significant re-pricing, but my experience of using the platform has been positive. My view is that any losses experienced by investors posting he... Toon meer
I held some of these investments for years but when I wanted out, the offers were far below the displayed valuations. Selling opportunities were rare and I ended up losing a large part of my money. A... Toon meer
Bedrijf heeft geantwoord
Do not do it, I was holding stocks for quite a while but the difference between the announced actual value (from which you pay storage) is far away from the amount you could achieve on their live orde... Toon meer
Bedrijf heeft geantwoord
Bedrijfsgegevens
- Beleggingsadvies
- ook in
- Alternatieve financiële diensten
- Investeringsmaatschappij
- Niet-bancaire financiële diensten
- Vermogensbeheerdiensten
Over WhiskyInvestDirect
Geschreven door het bedrijf
See live buy & sell prices of all our maturing Scotch whiskies - no personal details required.
Everyone can review all historical prices for each of the 220+ maturing Scotch whiskies available to buy and sell on WhiskyInvestDirect.
We also publish all the prices paid and returns made when Whisky industry bidders purchase large volumes of maturing Scotch via our Bulk Trade Bid process.
WhiskyInvestDirect is the only whisky business that publishes an Audit online. It proves that your whisky and currency are where they should be in full every time the audit is published.
WhiskyInvestDirect is supplied by many of the top Scotch distilling companies including Diageo, Pernod Ricard, Distell, Beam Suntory and Whyte & Mackay.
WhiskyInvestDirect
Geschreven door het bedrijf
- Enabling private investors to access the good returns from whisky maturation since 2015.
- Private investors can now access the maturing Scotch whisky market. You can buy & sell single malt & grain whisky stored in the distiller's bonded warehouse. Our users buy and sell 24/7 using our live order board and once they have sold their funds are available to withdrawal instantly.
Contactgegevens
Unit 5, Berghem Mews, W14 0HN, London, Verenigd Koninkrijk
- +44(0)20 8600 0135
- support@whiskyinvestdirect.com
- www.whiskyinvestdirect.com
2,8
Gemiddeld
290 reviews
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An honest, transparent and realistic investment platform
I have been with WiD for over 5 years now. During that time, I have consistently increased my holdings and have a solid understanding of the platform and their offer.
Unlike other companies which are littered with unrealistic promises and hard selling, I have found WiD to be extremely transparent and upfront about their service and the industry.
Whilst I fully understand other people’s frustrations with valuations, I accept the fair comments left by WiD on other user reviews and from my own experience have received decent returns from all Bulk Trade Bids received. Granted, these aren’t as frequent as I would like, and I hope to see the number increase in the next few years in a reflection of WiDs industry assessment.
Ultimately, you are free to sell and withdraw cash at any time, and I have never had any issues with this side. Whether I can sell the Whisky for the value projected is another story; for now, I believe in their assessment and believe they are deserving of their open, transparent and realistic reputation.
Ultimately, those that treat any investment strategy as a means to get rich quickly risk disappointment.
23 april 2026
Review zonder uitnodiging
Soy inversor desde España
Soy inversor desde España; tanto la app como la web ofrecen una operativa clara y completa. Al ser inversor desde España el proceso se hace un poco más difícil por la necesidad de registrarse con una cuenta en Reino Unido, pero hasta el momento mi experiencia global y la rentabilidad me parecen positivas. Es un buen tipo de inversión complementaria para descorrelacionarse de otras inversiones más convencionales.
21 april 2026
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Try to get them on the phone.
Try to get them on the phone.. There's a challenge for you... Account validation.. Everyone else accepts a lloyds download but not WID. Because lloyds downloads carry the phrase ' document requested by ( your name) apparently this means the account might no be yours.. Despite my mortgage company ( 3 high street lenders, barclays, elite wine and whisky, riverside whisky all accept it and yet WID don't, then the emails stop... And they are unreachable on the number provided and because I can't validate my account.. I can't withdraw my money now.. Nice one...!
20 april 2026
Review zonder uitnodiging
Antwoord van WhiskyInvestDirect
Dear Mr Broad,
We apologise that you weren't able to reach us on the phone yesterday.
Regarding account validation, to comply with Know Your Customer (KYC) and Anti-Money Laundering (AML) regulations and to safeguard our clients' investments, we require specific documentation to validate accounts. The reason we could not accept the document that you originally uploaded is because this type of document does not show all the bank account holders (were there to be more than one). Now that you have provided us with the document we needed, we have been able to validate your account.
Upon account validation, clients are then able to withdraw their funds to their linked bank account. If a client does not validate their account, we will return their funds to them if requested.
Please contact our customer support team via the channels listed below should you require further support.
Kind regards, The WhiskyInvestDirect Team
Email: support@whiskyinvestdirect.com
Phone: UK and International: +44 (0)20 8600 0135
Opening Hours: 9am to 5:30pm (UK), Monday to Friday
The best platform for investing in whisky
The best platform for investing in whisky. I've been investing with them for a while now. Easy to use and the customer service is excellent.
1 april 2026
The valuations are higher than offers
The valuations are higher than offers. Your portfolio will be greatly overvalued, and you will end up with the big loss the day you decide to sell it.
27 maart 2026
Review zonder uitnodiging
Thank you Harriet
I cannot thank Harriet enough for her help and guidance. I had nor sold whisky before and needed some reassurance as to the process of making the transactions. Her support was clear and patient. This was customer service of a gold standard.
10 februari 2026
Do not invest through this platform
Do not invest through this platform - highly misleading and you are highly likely to lose a lot of money.
‘Valuations’ that are provided by whiskey direct in no way reflect even the midpoint of the buy or sell spread on their site - the ‘valuation’ is sourced from somewhere completely different and is often 30-60% higher than the mid point of the bid offer spread - never mind the being anywhere near the buy offers on the site.
Liquidity: there is essentially very little liquidity so it near impossible to buy or sell and the spreads are massive.
By way of example I invested circa 11k over the course of several years - ‘valuation’ from whiskey direct circa £16k. If I attempted to sell it all over the last 4-5 months it would net approx £5k so a £6k loss and a 10k over valuation!
Do not be fooled by this company and invest your money elsewhere, its a complete and total scam.
31 januari 2026
Review zonder uitnodiging
Antwoord van WhiskyInvestDirect
Dear Vivid City,
Thank you for taking the time to share your experience. We’re genuinely sorry to hear that you feel disappointed, and we appreciate the opportunity to address the concerns you’ve raised.
It is important to distinguish the difference between our valuations of the whisky on the platform and immediate trading prices. We post valuations of the stock you own based on a blend of data from our own trading platform, along with prevalent sale prices in the wider whisky industry. However, in the current market with an excess of sellers, many prices being offered fall well below our valuations, and some clients are concerned that the values shown on their account do not match what they can immediately sell for with one click.
The first reason we do not use such “mark-to-market” valuations is a matter of volume. Traditional stock exchanges which have high volumes of trading on every security they offer can mark the valuation of a security as being whatever price it was last sold at. However, in a market like ours, with over 300 whiskies, each of which will experience less than one trade per day, such a system will lead to erratic jumps in reported value.
The other reason is that our whisky valuations also serve as a guide to pricing for industry buyers as well as clients. When a buyer decides to submit a bid for client-owned whisky, they will typically use our valuations as a marker to determine their bid pricing. If we lowered our valuations to reflect only the trading going on in the platform, then the value of Bulk Trade Bids being placed would also drop commensurately, and clients who do not wish to sell at the low prices currently available in the market would be robbed of opportunities to realise the full value of their whisky. In essence, our decision reflects a long-term view of the whisky industry, rather than the day-to-day view adopted in the stock markets.
Recent activity in Bulk Trade has been encouraging, and reflects the fact that the industry is willing to pay well above our valuations when they bid. We have already had two Bulk Trade Bids in 2026, offering a price of 5% and 6% above our valuations. You can see these here - www.whiskyinvestdirect.com/about-whisky/bulk-trade-bids. We’ve observed a consistent trend showing that bids submitted above our valuations are typically successful, while those below are often unsuccessful. This gives us confidence that our valuations are a fair reflection of the wider market.
It is true that, like any marketplace, liquidity depends on supply and demand, and in 2025/2026 there are more sellers than buyers; however we are seeing more and more trading on the platform and opportunities to sell as time goes on.
Please contact our customer support team via the channels listed below should you require further support.
Kind regards, The WhiskyInvestDirect Team
Email: support@whiskyinvestdirect.com Phone:
UK and International: +44 (0)20 8600 0135
Opening Hours: 9am to 5:30pm (UK), Monday to Friday
Solid platform for long-term whisky investment
My experience with WhiskyInvestDirect has been positive. It is a serious platform that allows you to invest directly in cask whisky with real ownership in your own name, which is not common in this type of investment. The information provided about each distillery, distillation year, and cask type is transparent, which helps investors make decisions based on facts rather than marketing.
The purchasing process is clear, and the storage and custody system is well structured. I also appreciate that the platform does not present this as a “get rich quick” scheme, but for what it truly is: a long-term alternative investment.
From a more technical standpoint, WhiskyInvestDirect stands out because investors acquire direct ownership of Litres of Pure Alcohol (LPA) held in bonded warehouses under professional custody, rather than investing through an opaque fund or a buy-back promise. This structure reduces counterparty risk and makes the investment closer to holding a physical commodity than a complex financial product.
The platform functions as an internal secondary market where prices are determined by supply and demand between investors. Because of this, there can be bid-ask spreads and periods of lower liquidity, especially for certain single malts or specific age ranges. This is not an operational flaw but a normal characteristic of a specialized market where the underlying asset is still maturing.
It is also important that costs are clearly broken down (storage, insurance, transaction fees), allowing investors to estimate the time horizon needed for whisky appreciation to outweigh holding costs. In other words, this is an asset class that requires patience, diversification across distilleries and vintages, and a multi-year perspective rather than a short-term approach.
I would recommend WhiskyInvestDirect to investors who want to diversify their portfolio with tangible assets and who understand that whisky investment is driven by time in the market, not quick speculation.
29 januari 2026
A solid long-term investment
A solid long-term investment. They are professional, reliable and communicate well.
They are also very transparent regarding fees, order books and other processes.
Highly recommended.
16 januari 2026
Review zonder uitnodiging
Poor liquidity is bad business
Unfortunately after more than 2 years and profits between 20%-70% in some kind of whiskey I wanted to sell and cash out the profits but there are 2 crucial disadvantages that are cheating the costumer. First the valuation of your investment is totally overpriced, this is a well known psychological trick in order to keep your money in and your motivation. Second, it doesn't matter if your profits are better than Warren Buffet, it will be very difficult that someone buy your whiskey at the prices of your profit, that means the liquidity inside the platform is terrible bad, of you won 50% and wanted to sell at 5 pounds, if there are offers for your type of whiskey about 2 pounds you don't have choice, or you sell at 2 pounds or place a sell order unti it reaches your desired price which could take a very long time. If I would know the difficulties to sell my profits in the platform I will never place my money there, instead in stocks, bonds or gold, what a disaster! Profits estimated of 3500 pounds and when selling finished almost with the same starting amount, avoid if you can.
23 september 2025
Antwoord van WhiskyInvestDirect
Dear Aarondaytrader
Thank you for taking the time to share your experience. We would like to clarify a few important points.
As communicated in our recent client updates (www.whiskyinvestdirect.com/info/client-update-jun25), our valuations are industry-led bulk purchase and trading data, from the wider wholesale whisky industry . They are not artificially inflated; rather, they reflect the prices at which comparable stock is being valued by industry participants. Our decision reflects a long-term view of the whisky industry, rather than the day-to-day view adopted in the stock markets. That said, if a client wishes to sell below valuation in order to achieve a faster sale, that choice is always available to them. We also show this distinction clearly in all of our price charts which have a line for average daily trading prices, and a line for our valuation price.
It is true that, like any marketplace, liquidity depends on supply and demand, and in 2025 there are more sellers than buyers. This means that some industry bidders have been placing lower offers. However, many of our clients, and indeed the industry as a whole, have been choosing to hold stock rather than sell at those lower prices. In fact, earlier in the year we saw some ‘bulk trade bids’ fail where offers were below valuation. This suggests that both industry buyers and our clients feel that stock is fairly priced, or even slightly undervalued, but are waiting for clear signs of growth before committing. That said, in the last few months we have seen more bulk trade bids being successful at prices above our valuations, showing hints of improvements to the market.
www.whiskyinvestdirect.com/about-whisky/bulk-trade-bids
We recognise that creating more opportunities for clients to realise their investment is essential. That’s why we have already removed the lower trading threshold and are working on further platform functionality designed to support liquidity and trading activity as the wider whisky market strengthens.
We value your feedback and will continue working to ensure our clients have the best possible experience both now and as the industry cycle strengthens again.
Please contact our customer support team via the channels listed below should you require further support.
Kind regards, The WhiskyInvestDirect Team
Email: support@whiskyinvestdirect.com Phone:
UK and International: +44 (0)20 8600 0135
Opening Hours: 9am to 5:30pm (UK), Monday to Friday
Really nice company to invest
19 augustus 2025
High security when transferring funds
High security when transferring funds. No risk of fraud when dealing with WID. High transparency in the business model.
Relative stable and reliable returns for long term investing.
7 juli 2025
Patience is key!
After seeing a lot of recent unfair negative review I thought I'd write a positive one to provide a more fair view. Whiskyinvestdirect provide a platform for buying and selling whisky and it works very well. They charge fees for storing whisky which are fair. However, they can't control external factors. If there is less demand for whisky it becomes harder to sell or selling is only possible at a loss. If it becomes harder to sell people unfairly blame whiskyinvestdirect and write negative reviews when there is not much they can do. These negative reviews then put potential new buyers off signing up to the platform further exasperating the problem of limited buyers. Meanwhile the whisky everyone continues to hold gains in age and value, albeit not (yet) on the live order book. I've more than doubled my money on this platform, but then again investing is about patience, not panic. It's not for everyone!
19 juni 2025
Review zonder uitnodiging
It started of well with frequent bulk…
It started of well with frequent bulk purchases of the whisky that you held, however this has not happened since 2023. Prices have dropped through the floor.
Not much chance of getting your money back.
5 juni 2025
Review zonder uitnodiging
Antwoord van WhiskyInvestDirect
Dear Sally Jeanne-Elam
Thank you for your feedback.
We understand your concerns around trade activity and pricing. The Scotch whisky market—like most commodities—goes up and down. Whisky moves in cycles, typically lasting around 8 years.
After a strong period of demand in recent years, we’re now in a quieter phase, reflected in both pricing and trade volumes. This is a natural part of the cycle and something we’ve addressed in detail through our regular updates and newsletters.
www.whiskyinvestdirect.com/whisky-news/Diageos-King-of-Supply-20240913
www.whiskyinvestdirect.com/whisky-news/Stormy-Headwinds20241011
If you wish to learn more about how Whisky performs against other asset classes, please read the link below.
www.whiskyinvestdirect.com/about-whisky/Whisky-vs-Other-Asset-Classes
www.whiskyinvestdirect.com/whisky-news/slow-rhythms-scotch-20250312
While bulk purchases have slowed since 2023, trade continues via our Bulk Trade Bid and Trade Tables, which remain live on the platform. In fact, a bulk trade bid was completed just last week—clear evidence that demand is beginning to return. Recent developments, such as the India–UK trade deal, are also encouraging signs for a long-term recovery in the market.
www.whiskyinvestdirect.com/about-whisky/bulk-trade-bids
www.whiskyinvestdirect.com/about-whisky/trade-purchases-withdrawals
We hope this explains the current market positioning.
Please contact our customer support team via the channels listed below should you require further support.
Kind regards, The WhiskyInvestDirect Team
Email: support@whiskyinvestdirect.com Phone:
UK and International: +44 (0)20 8600 0135
Opening Hours: 9am to 5:30pm (UK), Monday to Friday
de locos
esto no tiene sentido ,las valoraciones del whisky no tiene nada que ver con la realidad, te ponen un precio al que no puedes vender, para colmo de males el precio de venta es casi la mitad del de compra veremos como evoluciona con los años pero con los precios de custodia y seguro que son altos, si no cambia mucho el panorama abre perdido mi inversión a día de hoy invertí 5066 libras y en menos de un mes he perdido 1678 lo gracioso es que pone que voy ganando 274 de locos
28 mei 2025
Review zonder uitnodiging
Antwoord van WhiskyInvestDirect
Dear Luis Castrp,
Thank you for your review.
The valuations you see on our platform are not based on what individual clients are trading at, but rather on what the whisky industry is currently willing to pay for that stock.
These are real prices offered by industry buyers and are typically conservative, reflecting wholesale buying conditions.
While valuations are subjective — one industry partner might value a whisky at £3.80, another at £4.20 — we strive to reflect the fair, current market value based on actual trade activity. There is no 'global price' for whisky. You can view these industry trade prices here:
https://www.whiskyinvestdirect.com/bulk-trade-bids.do
https://www.whiskyinvestdirect.com/about-whisky/bulk-trade-bids
Recent Market Activity:
To give context:
A recent BTB at -5% below valuation received no interest and was therefore unsuccessful.
Another BTB also started at -5%, but after two counter-bids from different industry buyers, 70% of the stock was sold — suggesting industry demand was stronger than expected.
This highlights that while our valuation is a guide, industry buyers may bid higher when they want to secure stock.
Trading with Other Clients:
Most trades on our Live Order Board happen between retail clients, not directly with the industry. As such, prices can vary.
Right now, we’re in a buyer’s market. Many clients are placing lower bids to test what prices sellers are willing to accept, while sellers are listing their stock at different price points based on their own strategies.
Whisky is a long-term investment, and while short-term movements can be frustrating, we aim to provide a transparent and fair platform for both buyers and sellers.
We hope this explains why there is a disparity between what we value stock and what price you choose to sell it at on the Live Order Board.
Please contact our customer support team via the channels listed below should you require further support.
Kind regards,
The WhiskyInvestDirect Team
Email: support@whiskyinvestdirect.com
Phone: UK and International: +44 (0)20 8600 0135
Opening Hours: 9am to 5:30pm (UK), Monday to Friday
Does not pay.
Does not pay.
I have try to do a withdraw but do not get my money.
So do not invest in this company.
15 mei 2025
Review zonder uitnodiging
Antwoord van WhiskyInvestDirect
Dear Thomas Horlings
We’re sorry to hear about your concerns, but would like to clarify that we’ve made numerous attempts to contact you regarding a rejected withdrawal by your bank.
We’re still awaiting your updated bank details, which will allow us to process another withdrawal.
Our Customer Support team would be happy to help you; please contact us anytime within our office hours.
Kind regards,
The WhiskyInvestDirect Team
Email: support@whiskyinvestdirect.com
Phone: UK and International: +44 (0)20 8600 0135
Opening Hours: 9am to 5:30pm (UK), Monday to Friday
Very poor sales
Very poor sales , incorrect computer sales orders ,they add in there own sales orders on your products you bought.not a good company to date
29 april 2025
Antwoord van WhiskyInvestDirect
Dear Mr Crockroft
Fluctuations will occur as with any commodity. However, historical data shows that maturing whisky typically appreciates in value over time. As with all investments, returns will vary depending on the timing and price you choose to sell.
Whilst we are not able to offer advice, we do provide ample information and graphs to help provide clients with the most accurate information to make informed decisions.
In regards to our sale orders, each completed trade is confirmed by a contract sent to the client. Upon reviewing your account, we can confirm that all sales orders are accurate and in order.
Clients can place their own sales orders via the live order board. There is no obligation to sell — you retain full control over your stock and can choose when, or if, to trade. Under no circumstances will we sell your stock on your behalf (with the exception to covering unpaid fees)— all trading decisions must be made by the account holder.
Please contact our customer support team via the channels listed below should you require further support.
Kind regards,
The WhiskyInvestDirect Team
Email: support@whiskyinvestdirect.com
Phone: UK and International: +44 (0)20 8600 0135
Opening Hours: 9am to 5:30pm (UK), Monday to Friday
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