WhiskyInvestDirect Reviews 

muy buena experiencia con el servicio a clientes y en particular a Michele Tedde que a parte de tomarse tiempo para explicarme los aspectos principales del negocio de WID y orientarme sobre las diversas modalidades de operar, fue muy positivo encontrar a alguien que te hablase en español para facilitar la comunicación.

I have been a customer at WhiskyInvestDirect since 2015, and I am a very happy customer.

Over the years I have communicated with them many times, and they are always quick to respond in a professional, helpful, competent and friendly way. And I have noticed that they make fewer errors than any banks or stock brokers I know (and I know quite a few).

Unlike other reviewers here I do not think their fee for storage and insurance is too high. I made my own calculations of what their own cost might be here, and I am surprised that this fee is so low. This is probably due to the scale of their platform. I do not think they earn much on this fee.

They do earn on the rather high commission of 1.75%. That is a total of 3.5% for buying and later selling. But if the whisky bought is later sold out and the market spreads have become wide (as often happens) you can often recover all of this cost by placing a limit order to sell at a high price and waiting until a willing buyer shows up (ie. earning the spread). And I like how they make their market fair for everybody by giving such a buyer a warning about the high spread.

I cannot complain about my investments here: The returns I have seen here have been really good, considering the low risk (in particular the low price volatility, considering there is no counter-party risk when the whisky is directly owned).

Because I have been so happy with them my investment in Scotch whisky via their platform is now my second largest investment.

I have been investing for just over a year now and have been pleased with the profit margins. Some of my whiskey is up 10%+ which is great especially considering the impact of COVID-19. I aim to hit my quarterly targets for the reduced fee's for many years to come. The website is very informative and easy to use. Great addition to my investing portfolio👍

Really great and fast support.

A solid investment model, acceptable fees, low risk (as far as I can tell...) and quite attractive returns (~5%/year after fees, before taxes) - what's not to like? A very easy-to-use addition to portfolio diversification that has, it seems, also survived the Brexit upheaval quite well. Can certainly recommend WhiskyInvestDirect as a way of investing with a good risk/reward ratio.

My experience with WID started in January 2016 and here are my observations.
First, I like WID business model which targets blending single malts with grains. This model is very rationally positioned with attractive 10+% CAGR returns. Of course, it contrasts to a highly speculative market of very rare (30+ y.o.) fine whiskies which may offer higher returns though poses much higher risks and requires a professional diversification in terms of brands, vintages and casks.
Second, I like the WID transparency regarding the investment risk. In addition to study of Q&A and T&C on website, I did my due diligence by visiting their office in Hammersmith. Also I was highly encouraged by visiting several Islay distilleries and learning about strict HMRC controls over the entire whisky storage and distribution process. Another risk control is a frequent audit of WID inventory signed by world-renowned distilleries and top world spirit producers.
Third, there is a solid price floor. WID business model allows investors to hold 10 y.o. single malt for mere 10£/LPA, or roughly 3-4£ per 0.7L bottle, or 15 y.o. for very attractive 17-18£, or 6£ per 0.7 bottle providing healthy margins in comparison with retail or duty-free prices which can easily command 20-25£ per 0.7L bottle.
Overall, I consider investment to whisky maturation as a sensible exposure to non-traditional asset classes.

10.6% profit after first year, after deducting their fees! It is for longer term, in my mind, 6+ years. You just invest in it and you leave it to mature, literally.

Good and interesting asset in my investment portfolio.

Cheers (literally)

I have used this site since 2016 and wouldn't use any other. First class way of investing in whisky.

Just as in Bullion Vault, both services are great.

I have been dealing with Whiskyinvestdirect for a few years now. When I first ventured in this world there were points I didn't understand. But a couple of phone calls and all was explained to my satisfaction. This was done in a very friendly and professional manner. Since then I have been pleased with my investment and the way in which it has panned out.

I find WhiskyInvestDirect very easy to use; a solid website, good support, good supporting information makes my whisky investing this way painless.

En respuesta a su respuesta. No estoy diciendo que no sean transparentes, estoy avisando a quien piense en invertir, que mejor no lo hagan. No es justo cobrar por litro a un whisky que cuesta 1 GBP el mismo importe que uno que cuenta 10 GBP, el coste es 10 veces mayor.

Tienen un gran servicio de atención al cliente, pero los gastos se comen todos los beneficios.

Metí 680 GBP hace un año y 4 meses, y he sacado 678 GBP al final de marzo.

Con lo cual he tenido el dinero trabajando para ellos y he perdido 2 libras. Asi que, a no ser pienses meter mucho dinero de forma constante, no es recomendable.

En respuesta a su respuesta. No estoy diciendo que no sean transparentes, estoy avisando a quien piense en invertir, que mejor no lo hagan. No es justo cobrar por litro a un whysky que cuesta 1 GBP el mismo importe que uno que cuenta 10 GBP, el coste es 10 veces mayor

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They have a great customer service, but the fees are not competivie and they burn all the profits.

Great service with total transparency. On the few occasions I have had a query or made a suggestion, I got a speedy and personal response - both by phone and email.
This is certainly worth considering as an alternative asset in a balanced portfolio but it is not a short term trading asset due to the relatively high buy/sell costs (1.75% each way). Also note that prices dipped sharply at the start of the pandemic as did most assets but they recovered to their long term trajectory remarkably swiftly.
Also note that sooner or later there may well be a cyclical setback in maturing scotch prices due to supply/demand imbalances but, provided you have a long term outlook, you can continue to hold increasingly old scotch that appreciates in value year by year due to age. The market will recover when the imbalance resets itself.
My personal approach is to buy on an 8 year view and after a couple of years sell a small amount each year to finance holding costs. When I receive a bid (usually at quite a good premium so far) on a line of scotch, I recycle most of the proceeds into new scotch to hold and take some cash out.
So far I have made a fairly consistent 8-10% pa return but I am prepared to sit out any future setbacks. I have been pleasantly surprised that over the last couple of years, neither Brexit nor the US 25% tariff on Scotch imports had any discernible effect on prices.
Certainly an investment worth considering for a portion of your portfolio.

Had a little issue with regards the regular investors reward - problem generated by my own error, but WID were very helpful in sorting the problem out for me

Had an issue with my account (lost my password), Michele was very helpful in getting me up and running again! Thank you!

Fantastic Service

The team are a pleasure to work with and very happy with the communications and other aspects of this investment service.

I have been an investor on WhiskeyInvestDirect since September 2015 and I have enjoyed very good rates of return, of over 9% PA, after all costs, on the malt whiskeys that I have held and continue to hold. The site is easy to use and the service has been exemplary.