WJ King Group Reviews 

Worst Experience at Bromley SEAT Cupra - Avoid at All Costs

I had the worst experience at Bromley Cupra with WJ King. I initially dealt with Usman, who was pleasant at first but quickly became pushy, pressuring me into a deal for a car I wasn’t sure about. Feeling overwhelmed, I decided to go home and think about it. After sleeping on it, I decided to cancel the deal.

The moment I mentioned cancelling, to order a alternative vehicle within my rights Usman and the rest of the team became unresponsive. Despite calling multiple times on Monday, no one got back to me. On Tuesday, I finally received an email from the manager, Matthew, who stated that to process my refund, I needed to email over my bank details. I raised my concerns about the security of this method and requested a call back to discuss alternatives—but no one called. It has been days, and they are now outright avoiding me while withholding my refund.

Additionally, during the process, Usman handled my driving license incredibly poorly. After using it to print a copy for a test drive, he left my personal information openly on a desk in full view of other customers and sales staff. This blatant disregard for GDPR regulations is unacceptable.

I still have not received my refund.

The after-sales service at WJ King Bromley Cupra is outrageous and completely unprofessional. If you value your time, money, and personal information, I strongly urge you to avoid this dealership at all costs.

I purchased my Fiat 500x 2019 automatic from wj king Woolwich on 05/02/23 and I’m now trying to sell my car but can’t due to the car coming back with mileage discrepancy and being offered £3000-£4000 less because of this, I’ve been in contact with the WJ king Woolwich branch but are saying they believe they haven’t broken there contract even though this is a breach of consumer rights act due to selling me a car not as described (mileage discrepancy) looks like the mileage of the car was clocked. All they have offered to rectify this massive problem is by offering me below we buy any car valuation and keeping in mind I paid full retail price for the car and we buy any car pay very low prices and then sell the car and make a big profit. WJ king should be trying to rectify this problem as they should of done checks on the car before selling it to me, I purchased from a garage thinking it was the safest way but that was not the case.

Regards
Ashley Patience

I would like to share my recent experience with WJ King CUPRA Bromley in the hope that improvements can be made to their customer service and communication processes.

On the 26th of February, I contacted the dealership to enquire about a CUPRA Formentor and spoke with Usman Ismail. I received a quote that I was happy with, and the following day I called back and paid a deposit to reserve the car and take it off the market.

Initially, I intended to purchase the vehicle through PCP, but after finding the APR offered by WJ King CUPRA Bromley to be very high, I decided to proceed as a cash buyer using Charles & Dean finance company. Up until this point, Usman Ismail had been very helpful and responsive. However, once I mentioned that I wanted to use my own finance company, issues began to arise.

I was informed that they were unable to create an invoice addressed to Charles & Dean with myself as the vehicle's owner. Over the next two days, I experienced a frustrating back-and-forth — initially being told they could accommodate this request, then being informed they could not. On the second day, Usman Ismail was off work, and I was advised that Matthew Rogers, the Business Manager, would contact me to confirm whether the transaction could proceed. Unfortunately, I received no communication from Matthew, and my calls went unanswered.

Charles & Dean informed me they had never encountered a dealership that was unable to issue such an invoice. They facilitate vehicle purchases daily from brands like Porsche and Ferrari without issues. Adding to the frustration, both WJ King CUPRA Bromley and Charles & Dean were using the same finance company, yet WJ King CUPRA Bromley was quoting a premium APR — seemingly in the hope that I would revert to their financing.

The lack of communication and explanation during this process was extremely disappointing. Two days after my finance company informed me that the deal had fallen through, I called Usman to enquire about my deposit refund. This started another ordeal — I made approximately 20 to 30 phone calls to the dealership, and neither Usman nor Matthew was ever available. I also sent several emails, none of which received a response. Ultimately, after expressing my frustration to the receptionist, I finally received my refund on the 12th of March.

I am extremely dissatisfied with how this situation was handled. The poor communication, lack of accountability, and prolonged process created a stressful and frustrating experience. I sincerely hope that WJ King CUPRA Bromley reviews their customer service protocols to ensure this does not happen to other potential buyers.

I would appreciate confirmation that my feedback has been received and what steps will be taken to improve the dealership's processes moving forward.

Worst company ever!!!! Avoid at all costs

My initial experience at WJK Bromley was excellent, and I previously left a 5-star review because of the outstanding service I received from Sam Morgan and the wider team. Sam was knowledgeable, professional and extremely helpful, particularly when assisting me as a Motability customer.

Unfortunately, my recent experience with the service department has significantly changed my overall impression, which is why I have reduced my rating to 3 stars.

I contacted WJK Bromley regarding a key fob that stopped working after less than 15 months. As the dealership is a considerable distance from me, I called in advance to find out what the process would be before making the journey. Initially, I was told to come in so they could check it. The conversation then changed to being told that I needed to book a service appointment, only to then be told there were no appointments available. I was also told that I could potentially be charged £180.

I subsequently visited WJK Bromley again on **26 August 2026** regarding the issue. Unfortunately, the experience did not leave me impressed, particularly given the distance I have to travel to this dealership and the fact that the key fob had failed in under 15 months.

I have now logged my dissatisfaction with WJK Bromley through Motability and, going forward, I will be using another CUPRA dealership for my servicing and support.

It is disappointing that what was originally a 5-star experience has been affected by how this issue was handled. I hope WJK Bromley will review how situations like this are dealt with, particularly when customers have travelled a considerable distance and have contacted the dealership in advance to try to understand the process.

Booked my Peugeot 3008 in as it needed a ‘diagnostic’. Had to wait for 2 months to get it booked. In the meantimes, there was an alarming message on dashboard that there was an electrical issue that needed intervention.
The diagnostic was £180 just to find out what was wrong. I argue that identifying an issue should not be charged as we should pay for fixing not identifying. Staff merely answer: ‘do you want it booked or not’. Two months later, I brought the car in. Someone called me back to tell me it would be £771. Having anxiously waited for 2 months, I could not wait any longer to get it fixed and risk the car breaking down.

When I picked the car up, the invoice did not have the breakdown between part vs labor which I queried. The answer was ‘you agreed to the charge’. No customer service whatsoever. Defensive staff… This was a complete rip-off. Will certainly not used them again!

Everything was fine on the sale of the car. [Vauxhall Astra, Swanley Branch]. Spencer bent over backwards to make sure the car was perfect on collection.
But after checking the car on reaching home I found there was no full service history as advertised.
Took several days of no reply phone calls and emails to finally speak with Spencer who said there was a service book and was going to locate it.
Thank you Spencer for locating Service History
We got there in the end.
Great car and great service!
James

We have recently purchased a used vauxhall mokka turbo elite from W J King Bromley. We were driving past the dealership and we stopped just to have a look at the cars on the forecourt. We saw a car we liked and popped in to get more information. We were met by a very friendly staff member called Preet Sahota, she welcomed us and asked if we would like to have tea or coffee before we even asked about the car. We told her we liked the car and she showed us the car which we liked very much. She got us a price for our current car and there and then we purchased the car. I only went in to enquire but she was so helpful I trusted her and what she said. There were a few scratches on the rear of the car and she arranged to have them resprayed. We collected the car a few days later and again she was very helpful and friendly. If your going to the Bromley branch I recommend you ask for Preet for good service.

To whom it may concern,

I would like you to pass onto Paul Luxford and his superiors the excellent service we have received from WJ Kings branch in Farningham.

We was recommended to this garage, by a family friend, because word of mouth is good measure of great customer service. This's in my view speaks volumes about the level of service they have received from this branch of WJ Kings in the past and how their loyalty is rewarded. Which we took the recommendation and advice, definitely thought we should get the car booked in with them to change the Wet timing belt.

The Vauxhall Corsa EK21OGT, belongs to my daughter and she told me she is extremely happy with the whole experience and wanted me to pass on her thanks and gratitude .

Too many times bad service gets mentioned, and it’s very rare we says about when things go well . As a new customer with some knowledge of different cars, with various mechanical set ups.

I thought Paul was very helpful and his excellent product knowledge of Vauxhall cars was reassuring and his attention to detail made the whole situation easy to deal with.

paul and his team are credit to the company and it should be noted and rewarded for this.
We will definitely be back in future as any issues arise.

Thanks again
Jason Judd

Had booked in my car for a service and MOT last week at WJKing Sidcup( as had a service plan).
Dropped my car off at 9 a.m , and waited all day. Finally at 16.30 hrs was called and told that the car had failed the MOT and the MOT was still not complete
Next morning at 8.30 was called and the quote given for rectifying the failures was £917.00. Decided to have a second opinion , so booked the car in at an independent garage and guess what the car was visited by 3 different technicians and all 3 said that two of the 3 failures should only have been advisories
Quote for cost of repairs by WJKing £917 (probably thought Christmas bonus could come out from my pocket)
Cost repairs by Independent garage £90

Very disappointed as would have expected much better professionalism from a reputed firm

when you think that the cost of repairs is too high, try and get a second opinion, you could save a bucketful

Placed an order for used car on 17th Nov 2024. A few days later the finance was declined. Frustrating as id been very clear to Tony on the business being 1 year old and it was making over 5 figures a month in profit. Anyway. Not a problem I've found another solution and ended up with a better car, with a better arrangment. I guess things happen for a reason.. I was told the deposit I paid would paid beck immediate once Tony could get the sales manager involved. I've chased this several times over the last few weeks (its now over a month since i placed the order) I've spoke to the sale manager himself who said he would speak with Tony. I've spoken to other team members from the dealership and I've been promised phones calls back from Tony.

Clearly it's not the amount but the principle of you keeping my money that is the problem.

I bought 2 cars from the Swanley branch about 10 weeks ago. I had no clue what I was going to get so when I went there I spoke to one of the sales team and he helped me with the advice he gave me. When we went to pick the cars up it was done smoothly. I would just like to say a big thank you for helping me find the cars that I bought and helping with the teething problems after.

Absolutely perfect my wife had a mobility car with lee .I have purchased a beautiful car with guy at Dartford wjking.a first class service and communication with guy was first class . have been a citron car brand new for 10 years .never goes anywhere else.highly recommend

Lee has been so helpful from the moment I first spoke to him, I couldn’t have asked for a better salesman to help with finding my first car. He went above and beyond to find one that was right for me. He kept in contact from start to finish and made me feel reassured the whole time. Would 100% recommend going to dartford WJ King.

I have used various WJ Kings but have to say the service team at the Gravesend branch are amazing, they are friendly, professional, willing to help. Luke & Bev both go above and beyond.
The sales team from Gravesend left me a little wanting I felt misled and at times quite unprofessional

I had a few problems with the mokka I purchased in July but once Alison at the Brent dartford branch was on board within 2 weeks the problems were all sorted great service from everyone there well done and thanks Alison

my daughter has been looking for her 1st car, and found the Seat Leon on their website. We made a booking with Steve Luton over the phone for a Tuesday. We were running late, he called us to see if we might be lost.
The warm and friendly greeting we got put my daughter at ease, as I let her do all the talking. All the info one would want was provided, easily explained over a cup of good coffee.
Steve showed the car, put my daughter in the driving seat and explained a lot of the vehicles controls.
As we had another vehicle to look at that day, we would let them know later on, to which we did and purchased the vehicle. On collection a few days later, all was ready to drive away, with car taxed, new MOT and a tank of gas as a thank you.
We highly recommend this branch in Sidcup, as the guys are great, make you feel welcomed and really go the extra mile for their customers. Thanks from us.

Tony at the Peugeot Sidcup branch is an asset to WJ King. He is very knowledgeable, friendly and not pushy at all. He was very understanding of our circumstances and great to work with. This is the best experience we have had with a dealership on our search for a new car.

I would definitely recommend WJ King Peugeot Sidcup - ask for Tony! Thank you

Review of Service at WJ KING SEAT BROMLEY for SEAT Arona – Oil Change Issue

Last week on Tuesday, I took my SEAT Arona to this local dealer for an oil change. I collected the vehicle on Wednesday and parked it at my residence until Sunday. Upon driving the car on Sunday, I immediately noticed an unusual noise coming from the engine. Concerned, I pulled over to inspect the vehicle and discovered that it was leaking oil from under the engine.

At that moment, I was with my wife and 3-year-old daughter, which made the situation even more alarming. This careless oversight by the mechanic not only compromised the condition of my car but also put my family’s safety at risk. When I removed the oil cap above the engine I could see inside the aluminium foil from the oil bottle, THAT SHOULD NOT be in there, another negligence from the mechanic.

I contacted SEAT immediately and spoke with Jasmine Farron, who handled the issue professionally. Within two hours, a recovery vehicle was sent, and my car was taken back to the service center for repairs. While I appreciate the prompt action taken by Jasmine, the fact remains that this incident should never have happened in the first place. After the repair was done they drive my car back to my address adding miles to my vehicle and using my fuel, that was wrong , is not my fault for the mechanic mistake.

I expect any professional mechanic to conduct basic checks after servicing a vehicle to ensure no issues are left unresolved. This mechanic’s failure to properly secure the oil change could have led to much more serious consequences. I urge others to be cautious when choosing this service center, as such negligence is unacceptable.

Can’t praise the Rochester branch enough. Melissa my sales rep was amazing. She found the perfect car for my son as his first car. Right from selecting to us picking the car up everything ran like clockwork. No pressure or pushiness. Melissa is an asset to WJ King and definitely knows what she is selling. She went the extra mile and set up our service plan too, also an after sales follow-up call which from my past experience form other dealerships, doesn’t happen. Keep it up Melissa.