Received my Smugs today, got the ones available through John Lewis with CF Stead leather, much cheaper than the horween leather ones on Gorals own site. Hard to imagine horween leather being worth £10... Toon meer
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Lees wat reviewers zeggen
Brilliant customer service. Some small delays due to issues outside of gorals control but they went out of their way to sort it out and get the order were it needed to be
Everything was easy. Shoes came out in amazing condition and build; I've never bought an expensive pair of shoes before, only boots, so this was a new experience for sure. Pre-order lead times wouldn... Toon meer
Bedrijf heeft geantwoord
Unreliable. Zero customer service. Late responses never followed up. Still without these pricey and paid for shoes 12 week later. No information. Promises not kept. Great pity but I do not think I cou... Toon meer
Bedrijf heeft geantwoord
Bedrijfsgegevens
Geschreven door het bedrijf
Goral is a Sheffield-based company that designs and handcrafts high-quality shoes and sneakers using premium materials. Our shoes are stylish, comfortable, and durable, suitable for any occasion. We're committed to exceptional customer service and building long-lasting relationships with our customers. Shop with us today to experience the difference high quality craftsmanship can make.
Contactgegevens
Goral & Son Ltd, Forum House, 35 spital hill, S4 7LD, Sheffield, Verenigd Koninkrijk
- 0114 242 0641
- customerservices@goral-shoes.co.uk
- goral-shoes.co.uk
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Heeft 40% van zijn negatieve reviews beantwoord
Reageert doorgaans binnen 24 uur
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New shoe, broken pull tab
It was the mystery box, so I should have known an ugly show may come. That said, the heel loop / pull strap was attached to one shoe and broken on the other.
Next time I'll just order what I want.
Brilliant customer service
Brilliant customer service. Some small delays due to issues outside of gorals control but they went out of their way to sort it out and get the order were it needed to be
Mystery box results
Great boots. They fit well, are comfortable, and are a beautiful dark brown. Not sure about the black stripe where the upper meets the last, but perhaps it'll grow on me.
Gambled on the mystery box hoping for a pair of sneakers... oh well!
Excellent service and fab shoes.
Excellent service and fab shoes.
I have had them re-soled twice and they are looking great.
Excellent product; quick to resolve issue
Edit: Had a serious issue with my order but once I tried someone out of the generic CS email, someone quickly stepped in and resolved the issue for me.
Product itself is 10/10.
Thank you very much.

Antwoord van GORAL
Received my Smugs today
Received my Smugs today, got the ones available through John Lewis with CF Stead leather, much cheaper than the horween leather ones on Gorals own site. Hard to imagine horween leather being worth £100 more than CF Stead leather. I am very pleased with the presentation and quality. Comfortable from the instant they were first worn. So far very happy.
It’sa mystery
It’sa mystery. Scored burgundy bison sneaks. It feels like I’m wearing socks. Absolutely magnificent.

Antwoord van GORAL
High Quality leather and Craftsmanship
Very well made pair of minimal trainers. They will last a long time. Good quality leathers. Plus after sale team is also amazing, especially Katie

Antwoord van GORAL
Great quality, but inconsistent sizing makes them hard to recommend
The shoes are well-made using good materials, and both customer service and the return process work smoothly; however, sizing is inconsistent between pairs, and the updated size chart and sizing recommendations do not seem reliable.

Antwoord van GORAL
Fantastic company
Gem of a company in Sheffield - incredibly happy with my order and the customer service was top notch!!

Antwoord van GORAL
Unreliable and risky
Unreliable. Zero customer service. Late responses never followed up. Still without these pricey and paid for shoes 12 week later. No information. Promises not kept. Great pity but I do not think I could risk another purchase.

Antwoord van GORAL
I really wanted to like this company
I really wanted to like this company, but until they can sort themselves out I would not recommend them. I ordered some shoes and they arrived after a couple of months but in the wrong size. I sent them back for an exchange and essentially nothing happened. When I chased them there were superficially plausible answers, but put together they must have been made up.
"we needed to order more leather" or "soles still need to be dispatched" etc etc
After five months with no shoes and multiple chasing emails I've cancelled my order. I haven't received a refund - I hope I don't need to get my credit card company involved.

Antwoord van GORAL
Not what you want for a 400 USD/EUR sneaker
So I placed my order for a pair of Smugs 2.0 High Top Horween Natural on 6th of February. I received the shoes on the 6th of April, a solid 2 months of waiting, but I didn't complain, handmade shoes after all...
After unboxing the shoes immediately looked a bit off, their shape lacked uniformity, but handmade shoes after all...still no complaint.
The main issue is that the sole is uneven, which makes the shoes unfit for wear.
Customer service adises to take out the insole...
Apart from the defect: the Horween leather is fantastic, way too thick for a "sneaker", though. The top is too high, it's more like a boot, not a high-top sneaker.
Conlcusion: for anyone who looks for high quality (not highly overpriced) sneakres: JAK and KOIO are the brands to go for.
Read the bad reviews: quality issues, customer service issues, long shipping time, impossible returns... that's not what you want when you're shopping for a 400 USD/EUR sneaker.

Antwoord van GORAL
Bruxton Brass Wire boots
After finally receiving my Bruxton Brass Wire boots and spending some time trying them on, I can honestly say they are the most comfortable boots I have ever owned straight out of the box.
The fit is absolutely perfect, like they were made specifically for my feet. The leather quality is outstanding, and the level of craftsmanship is exactly what you hope for when you invest in a handmade boot.
I have nerve damage on the bottom of my right foot, so comfort is something I take very seriously. What really surprised me is how the natural shape and flex of these boots have actually made them more comfortable for me compared to my Red Wing Iron Rangers. I expected a break-in period, but from the very first wear they felt incredible.
Yes, the six-month wait was difficult at times, but now that they are here I can say without hesitation that the wait was 100% worth it. I would rather wait for a pair of boots made to this exceptional standard than receive something rushed.
The only thing I would love to see in the future is an 8-inch version with a higher lace pattern and more eyelets, because I would buy a pair immediately.
I am genuinely glad I didn’t cancel my order or ask for a refund during the wait, because I would have missed out on the finest pair of boots I have ever owned. These are not just boots—they are a true piece of craftsmanship, and they have earned a lifelong customer.

Antwoord van GORAL
I had make an exchange
I had make an exchange. They did everything they could to accommodate my needs. Thank you to Ilyana.

Antwoord van GORAL
Everything was easy
Everything was easy. Shoes came out in amazing condition and build; I've never bought an expensive pair of shoes before, only boots, so this was a new experience for sure. Pre-order lead times wouldn't terrible either, I got antsy and excited, but never felt the wait was too long to justify.
Definitely would be buy from Goral again if I can find something I like and budget well enough lol

Antwoord van GORAL
I've bought quite a few pairs of shoes…
I've bought quite a few pairs of shoes from Goral, the shopping experience is easy, the products are 100% worth the wait every time.

Antwoord van GORAL
Go into buying Made to Order products with eyes open.
This seems to be a regular thing with this company, but I ordered the Baslow Chelsea Boot in Horween Chromexcel Forest Green on February 17, 2026. I am writing this at 112 calendar days and 76 UK working days from order placement with no boots and no tracking number.
The timelines
The FAQ quotes 25 to 30 working days. The auto-reply system quotes 35 to 40. When the leather was delayed, Ilyana revised my order to 35 to 40 working days, noting that had been their standard "until early February" — just before I ordered. Three different timelines, none of them met. At 76 working days I am more than double their stated maximum.
Five missed commitments
Mid-April completion. End of April dispatch. Dispatch prioritized the week of May 4. First week of June dispatch. Each passed without delivery and without proactive communication. Every update came only after I followed up.
The accuracy of those updates
On April 9 I was told the boots were "awaiting lasting — the final step." Lasting is not the final step. On May 4 I was told all Forest Green pairs were finalized, packaged, and in QC. Nine days later Ilyana contradicted this herself, stating QC had not started. On May 27 an automated email stated the boots were in the stitching stage seven weeks after being told they were past it. Was told this was due to a "malfunction".
A pattern worth understanding
The made-to-order model requires full payment upfront, which is standard and reasonable. What follows is worth understanding before you commit. An optimistic six-week timeline secures your payment before the reality becomes clear. When that deadline passes, a new one is issued with an apology. The apology feels like accountability but carries no consequence. By the time three or four deadlines have passed, most customers have invested enough time, energy, and follow-up effort that cancellation feels worse than continuing to wait. This is a well-documented consumer psychology mechanism called the sunk cost trap — the more you have already invested, the harder it becomes to walk away, even when every rational signal says you should. The made-to-order model is structurally well suited to this dynamic, whether by design or by accident.
What I am not saying
Goral's craftsmanship appears genuine based on other reviews and the materials specified. This is not a quality complaint. If the boots arrive and are well made I will update this review.
This is a complaint about production timeline honesty and customer communication. The real window is closer to five months than the six weeks quoted. Go in knowing that.
Update pending.
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