Only Curls Reviews 

857
•
TrustScore 4 uit 5

4,1

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Beoordeeld met 5 van de 5 sterren

An excellent company that provide genuinely great quality products that actually work! The difference in my curls since starting to use these products in April 2025 is genuinely hard to put into words... Toon meer

Beoordeeld met 5 van de 5 sterren

I ordered several products, loving the cleanser shampoo and conditioner. Another product didn't suit my hair. I emailed Only Curls and was given useful advice but it didn't help. I contacted them ag... Toon meer

Bedrijf heeft geantwoord

Beoordeeld met 5 van de 5 sterren

First time ordering and Evri delivered to the wrong address. Only curls customer service was exceptional, especially considering it was the weekend. I found my order in the end on someone else’s doors... Toon meer

Bedrijf heeft geantwoord

Beoordeeld met 1 van de 5 sterren

Sadly still waiting for my order. Can't speak to a human! AI generated customer service no help.

Bedrijf heeft geantwoord

Bedrijfsgegevens

  1. Haarproductenwinkel

Geschreven door het bedrijf

Only Curls are on a mission to encourage curly haired people of all textures to ditch the chemicals, forget the straighteners and start loving their natural curls. We are a small London based company that are simply passionate about curly hair. We understand that curly hair is fragile and needs special care. All our styling products are packed with natural nourishing ingredients that penetrate and hydrate the hair, bringing curls back to life. All items are tested on our own curls (not animals) and we are confident that our products deliver gorgeous, happy, bouncy curls. Every time.


Contactgegevens

4,1

Goed

TrustScore 4 uit 5

857 reviews

5 sterren
4 sterren
3 sterren
2 sterren
1 ster

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Heeft 91% van zijn negatieve reviews beantwoord

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4,1

Alle reviews

(857)

107 reviews in de afgelopen 12 maanden

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Beoordeeld met 2 van de 5 sterren

FREE GIFT - TWO OF THE SAME

Great product. Been using nearly 2 years. Have bought many products. Extremely disapointed my first order got a hair wrap ( no use to me - never use ) Then received with next order same. Please dont bother sending me a FREE GIFT again.

3 december 2025
Review zonder uitnodiging
Logo Only Curls

Antwoord van Only Curls

Thanks for your feedback. The hair wraps were just a little free extra on us, but if you don’t wish to use it, it could make a lovely Christmas gift for someone. 🎁
If you’re ever unhappy, please feel free to email us. Our tiny team is always here and happy to help. 💕

Beoordeeld met 1 van de 5 sterren

Products don’t give the results shown…

Products don’t give the results shown in the ads. My hair felt really greasy after washing, and the curl cream and gel made my hair sticky and did not give me defined curls. Won’t be wasting my money on this junk again, will stick to my premium haircare brand.

2 december 2025
Review zonder uitnodiging
Logo Only Curls

Antwoord van Only Curls

Thanks for sharing your feedback - we’re really sorry the products didn’t give you the results you were hoping for. Everyone’s curls are so different, and often a few small tweaks to routine or application can make a big difference. We’d love to help with some curl tips, or arrange an exchange if something isn’t working out for you.
We can’t see your details here, so please get in touch with us at hello@onlycurls.com and we’ll happily help you find a routine that works for your curls. 💕

Beoordeeld met 5 van de 5 sterren

Appreciate the excellent Customer Service

Appreciate the excellent customer service, staff member was quick to respond and very helpful in quickly resolving issue.

The products are of high quality, this has been a game changer for my frizzy hair. Now my hair is shiny with well defined curls. I've recommended to family and friends who now use their products.

1 december 2025
Review zonder uitnodiging
Logo Only Curls

Antwoord van Only Curls

We're so pleased to hear that you are happy with the customer service that you received from our team! It's wonderful to hear that the products are a game changer for your hair and we so appreciate you recommending us to others!

Beoordeeld met 5 van de 5 sterren

Fantastic Company all round!

Fantastic Company all round!
Love the products and the buying experience - lots of useful information online. I had an issue with a missing item, but it was resolved super fast via email.

29 november 2025
Review zonder uitnodiging
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Antwoord van Only Curls

We so appreciate you sharing your experiences with our company, and it's great that you are loving the products!

Beoordeeld met 5 van de 5 sterren

A must to use!

I have just recently tried the samples and was amazed at how different my hair felt. I am 67 with fine and thinish hair . Khadija recommended products to try and how to use to improve the texture/ thickness and style . I really appreciated her help and purchased the curly range with the mousse and refresher spritz spray. (I also purchased the microfibre towel which I think is thicker than expected and not a bad quality indeed. ) I have used the curly range from a premium expensive brand for years but now leaves my hair really dry and like a birds nest! 😆 The Only Curls products have left my hair amazingly soft and even on the 3rd day I just refresh with a little spritz and tiny bit of mousse on the dry areas.
I am so happy for the first time in a long time, I feel good about my hair.
Thank you Curly team.
Your products and team are amazing.

14 november 2025
Review zonder uitnodiging
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Antwoord van Only Curls

Thank you so much for this lovely review! We’re thrilled to hear how soft and happy your hair is feeling, even days after washing. Khadija will be so pleased to know her advice helped and we’re honoured to be part of your curl journey!

Beoordeeld met 3 van de 5 sterren

Watch out for upselling products on checkout

I really don’t like the checkout process with two different pages upselling me other items. I declined one page and on the second page it wasn’t clear that I’d already paid for my order, so I clicked on the button to pay in a hurry and then spotted a link in small letters underneath to decline offer. Please can only curls take a look at their user experience and make it really clear that you’re purchasing something else. The money is taken straight away without any other checks. I feel ripped off, having now paid for a product I didn’t want.

21 november 2025
Review zonder uitnodiging
Logo Only Curls

Antwoord van Only Curls

Thank you for your feedback, we really appreciate it. We’ll make sure this is passed on to the team to review the checkout experience. If you email us (hello@onlycurls.com), we’ll be more than happy to help with returning any item you didn’t want.

Beoordeeld met 5 van de 5 sterren

I recommend these products to anyone…

I recommend these products to anyone who has curly hair, the shampoo and conditioner are lovely, rich and creamy. The hydrating curl cream and gel are a great combo, it has taken a bit of trial and error to get the right quantity and I’m still working on that and sequencing but my curls have never looked better. Wasn’t keen on the oil, didn’t work for me. I have also tried the clarifying shampoo which I love. Only draw back for me is that I can feel the build up of the products and makes my skin flaky - hence trying clarifying shampoo. I would be interested in feedback on mitigating that.

1 juli 2025
Review zonder uitnodiging
Beoordeeld met 2 van de 5 sterren

Spent a LOT of money on these products…

Spent a LOT of money on these products - first time ever after my hair has dried out and gone super frizzy due to perimenopause. Hair feels greasy and weighed down. I feel totally ugly.

7 november 2025
Review zonder uitnodiging
Logo Only Curls

Antwoord van Only Curls

We’re so sorry to hear the products didn’t work as expected. Our range usually gets great results, but every curl type is unique. 💕
If you’d like, our team would be so happy to share some personalised tips to help you get the best from your routine or exchange any products that aren't working out. Just pop us an email at hello@onlycurls.com and someone will get back to you shortly.

Beoordeeld met 5 van de 5 sterren

Tried - and failed - to find an alternative

I've used Only Curls for a while now, but let's be honest, £18 for a bottle of shampoo is not cheap. Although it lasts ages and I only have to renew a few times a year, I felt so outlandish that I looked for cheaper alternatives.
There are none! For me, anyway. I spent ages shopping around different curly hair ranges, and maybe only using the OC cleanser with another conditioner, various combinations... now, I admitted "defeat" and went back to both the shampoo and conditioner and my hair has breathed a sigh of relief. I forgot it could look and feel this good.

I love these products as well as the content they provide to show you how to care for curls, without gatekeeping and being really insistent on "one size fits all" like a lot of the "curly hair community" can be!

I do use this with various curl cremes/mousses too and it works well in combination with your chosen routine, but for me the cleanser+conditioner combination is a must.

Also, if I use this properly my curls last a whole week.

ALL THIS TO SAY - yes it's expensive, but I think the price is totally justified here. The service is always great, too.

5 november 2025
Review zonder uitnodiging
Beoordeeld met 5 van de 5 sterren

New to wavy hair after menopause

I have just discovered I have wavy hair after the menopause and am learning to embrace it. I still have a lot to learn about managing wavy hair after years of blowdrying and straightening my hair. The products I am using are cleanser, conditioner, curl crème and curl gel they leave my waves defined and soft. I love the way my hair looks and feels after using your products.

3 november 2025
Review zonder uitnodiging
Beoordeeld met 1 van de 5 sterren

I have placed an order on line Friday…

I have placed an order on line Friday 24th October to be delivered on Saturday 25th October. As of today 29th October I have not received the items. I would like to cancel my order and have my refund It is impossible to talk to anyone on your customer care line- although I have waited more than 40min on the line several times! It is impossible to cancel the order on the automatic chat line! Such a disappointing customer service from Dunelm! “High volume of calls” is not an acceptable excuse for a wait of 40+min! If the volume of calls are high employ more people! #dunelmuk#disappointment.

29 oktober 2025
Review zonder uitnodiging
Logo Only Curls

Antwoord van Only Curls

Hi there, it looks like this review might have been meant for another brand; we’re Only Curls, a small independent haircare company, and not connected to Dunelm. 💕
If you ever do have a query about an Only Curls order, you can always reach us quickly at hello@onlycurls.com and we’ll be happy to help.

Beoordeeld met 3 van de 5 sterren

The products did not work for me

I wanted to write an honest review as I was definitely lured in by the Instagram marketing. The products (starter pack and branded towel) arrived as described and in good time. I found the packaging to be a little bit DIY looking and the towel to be a bit cheap feeling.

I do not have straight hair, I had super curly hair when I was younger and now it is wavy/often frizzy and occasionally ringlets itself. These products did absolutely nothing for me. I followed the instructions exactly. The product felt heavy on my hair like it was weighing it down and my hair looked greasy all day. I tried 2-3 times and then gave up as I couldn't carry on with it.

There seem to be a lot of people very happy with their experience which is fair enough, but it wasn't for me and it was a big expenditure for me personally compared to what I normally spend on hair products. Feeling very disappointed and silly for being drawn in!

21 oktober 2025
Review zonder uitnodiging
Logo Only Curls

Antwoord van Only Curls

Thank you for sharing your feedback. We’re really sorry the starter pack didn’t give you the results you were hoping for. Our products do get lots of great reviews, and from what you’ve described, it sounds like using a little less creme could help here.
Often a small tweak can make all the difference, and we’d love to help you find the routine that works for your curls. Please do get in touch with us at hello@onlycurls.com - we can offer personalised tips or even exchange any products that aren’t working out. We would never leave a customer unhappy! 💕

Beoordeeld met 3 van de 5 sterren

Confused!

Writing this review more to see if anyone else has had the same experience. These products left my hair looking and feeling awful! I bought the wavy hair starter kit to try and enhance my natural waves instead of always blow drying straight. The smell of the products is gorgeous, and the packaging is lovely but I have done the routine many times now and I just can’t make it work for me! My hair looks and feels drier, frizzier and more untamed than ever before!? I am using each product as per the instructions and have even watched YouTube tutorials so I’m really not sure what I’m doing wrong! Has anyone else had the same experience or are these products just not suited to my hair? I’m disappointed as I really wanted to love these products! Help?!

13 oktober 2025
Review zonder uitnodiging
Logo Only Curls

Antwoord van Only Curls

Thank you for sharing your experience. We’re really sorry to hear the products haven’t worked for your waves just yet! All curls and waves are unique, and sometimes it takes a few tweaks to find the routine that works best. Our products usually get great feedback, so we’d love to help figure out what’s going wrong for you. Please could you email us at hello@onlycurls.com with your order details? We’ll share some personalised tips and can even look at swapping out any products that aren’t quite right for your hair. We’re always here to help you get the best from your curls.

Beoordeeld met 5 van de 5 sterren

Great products & customer service

I love the products and customer service is great! These products helped me find my curls again and there is a lot of helpful advice. The berry fragrance that came out for the summer smells wonderful.

25 september 2025
Review zonder uitnodiging
Beoordeeld met 5 van de 5 sterren

I tried the Only Curls mini starter kit…

I tried the Only Curls mini starter kit and wanted to share my experience. The cleansing shampoo and conditioner are lovely — they smell great, feel gentle, and leave my hair soft. However, after using the full kit for 4–5 washes, I didn’t notice any difference in my waves. My hair didn’t curl or gain any definition, despite the brand’s claims that the products help enhance curls. While the products are nice in terms of texture and scent, they didn’t deliver the results I expected. For me, it feels quite expensive for something that didn’t actually create or define curls.

13 september 2025
Review zonder uitnodiging
Logo Only Curls

Antwoord van Only Curls

Thanks so much for sharing your thoughts! We’re so pleased you enjoyed the shampoo and conditioner, but we’re sorry the kit didn’t give the curl definition you were hoping for. We’d love to help you get the most from your products with some personalised tips for your waves - please feel free to reach out to us at hello@onlycurls.com. We definitely don’t want you to be disappointed and would love to help you see the results you’re looking for.

Beoordeeld met 5 van de 5 sterren

10/10 would recommend

From frizzy, wavy, bushy hair to beautiful curls - I honestly can’t rate only curls high enough! I’ve tried some other brands but none come close to giving me the curls, or longevity, I get with only curls.

Although they’re more expensive than supermarket or other curl brands, I find that a little goes a long way and, to be perfectly honest, I think the cost is worth the gain of having fabulous, curly hair!

It took a couple washes to figure out the the right amount of product to use but was worth persevering with.

I also have the misting spray bottle (great for refreshing curls), the microfibre towel (great material but, personally, not essential) and the sleep turban (I didn’t know how much I needed one of these until I got one!). Again, a bit more than expensive than on other apps (Shein, Temu etc) but, as my granny used to say, you get what you pay for!

If your hair is curly when wet but more frizzy/wavy when dry then I would recommend trying these products!

22 september 2025
Review zonder uitnodiging
Beoordeeld met 1 van de 5 sterren

Regretting Placing The Order

I can't rate the products as I haven't received them yet. But since I placed the order, I have received six texts and eight emails. Waaay too much! I am neurodiverse and feel overwhelmed with so much communication. I thought OC was a friendly company but feel like not accepting the package and returning it unopened. I feel 'hounded'.
I can 'opt out' of marketing emails but as a retired Human Resources Manager, am surprised that a company thinks this aggressive level of communication is acceptable, in the first place.

12 september 2025
Review zonder uitnodiging
Logo Only Curls

Antwoord van Only Curls

We're so sorry to hear that you are not happy with your experience of Only Curls so far, we would hate for a customer to feel overwhelmed. Please do reach out to us and we’ll make sure your preferences are updated so you don’t receive unwanted communication going forward. You’re very welcome to reach out to us at hello@onlycurls.com so we can look into this for you right away.

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