77 Diamonds - London Reviews 

I had a wonderful experience with Toni at 77 Diamonds. She was incredibly helpful, patient, and knowledgeable throughout the entire process. She took the time to understand what I was looking for and selected beautiful options that made the decision so much easier. Her communication was excellent and she made the experience feel very personal and special. Thank you, Toni — I truly appreciate your support!

Hollie & Lulu have provided an exceptional service with great and clear communication throughout the entire process, with regular updates on the order. The price, customisation and range of products have all been excellent, and with a discount the price was easily the best I found, and still for a quality product.

Very good website and company. Helped me every step of the way. The diamond is perfect!:) Very accommodating as well!:D

Very helpful and knowledgeable with my diamond purchase. They helped me save me money and told me when I was overspending on unnecessary aspects of the purchase.

Very good experience from the initial consultation to my jewellery delivery. Agy was very helpful in explaining adequately to get what I really wanted. The ring also came a week early. Very good experience with 77 diamonds

Thanks for solving the problem

Clare helped me through the entire process and was beyond helpful going above and beyond making everything so smooth and without worry. I also was notified through constant communication about every update regarding the ring and am SO pleased with it! 10 stars for Clare!

I recently returned to 77 Diamonds to replace my wife’s engagement ring and wedding ring. When I first bought them years ago, I couldn’t afford the quality I ideally wanted for her, so this time, I wanted to get it absolutely right.

From start to finish, the service was exceptional. The team were friendly, patient, and never once made me feel rushed or pressured. They took the time to walk me through options, answer questions, and genuinely help me choose the perfect pieces.

What impressed me even more was that they later price-matched against one of their own future offers, without me even having to push for it. That kind of honesty and customer care is rare. Even though I felt the price for everything was very fair. So much so I brought some accompanying earnings to go with the set.

I left with a stunning set of jewellery that my wife absolutely loves. The difference in quality is clear, and the entire experience felt effortless and reassuring.

Highly recommend 77 Diamonds, great service, fair pricing, and beautiful craftsmanship.

Great customer care, Top notch Rings, Fantastic Diamonds and excellent finishing. I’ll choose them over again.

I can only recommend 77 Diamonds here from Denmark. They provide a super professional service and are always ready to help. The warmest recommendations from here.

I received very good services from 77 ,they are very helpful from the start to the end ,my wife is very happy with her new gift.

I was helped a lot by steffi and her help was invaluable in ensuring that my partner picked out the ring of her dreams

Clare was attentive and quick to respond. I had a great experience with the time and would really recommend their customer service as well.

What an absolutely refreshing experience. The team at 77D went above and beyond at every step of my order. Customer service over the phone was always answered immediately and the help was top class. The jewelry was exactly what I was after on my journey finding the perfect engagement ring and the way you can spec your own ring to your own budget is super simple, easy, transparent and extremely good value when compared to all other high street shops.

Also, i checked all the documents and the diamond certification no. on it (using 30x magnification) and it all checked out, if anyone is doubtful!

After the order i needed a resize and we went to the London showroom for an appointment. After this the we were told 3 weeks for the resize and this date was hit, The resized ring was actually a re-mount and it was again perfect.

I couldn't recommend this company enough if you want a custom and special ring to your own specification and 10/10 customer service and aftercare!

You are guaranteed to receive a great service when you turn to 77D. I purchased the engagement ring from them and more recently a set of diamond earrings for my wife. When I want diamonds I always end up on the 77D website!

What can say about this company apart from what an amazing experience i have had, I have made three orders so far and from the first moment you place your order they go over and beyond to keep you updated, not only that, Tarek Alawiye has been fantastic! He really does go out of way to ensure you receive nothing but pure satisfaction with your order. This is my go to jeweller now and I would just like to finish with a big thank you to them all, you have put smiles on people's faces with some beautiful items and also mine with the great value for money. You will not be disappointed with your purchase!..

Great, seamless experience. Product shipped to Canada with no issues.

Great product & smooth ordering process. Tarek was really helpful and managed to turn around rings in our tight schedule!

The team at 77 Diamonds were absolutely fantastic, the ring came on time and was more beautiful than I could ever imagine. My girlfriend (now fiancé) is absolutely over the moon it, would thoroughly recommend to anyone.