Love Natural Instinct as a brand packaged lovely but come in polystyrene lined boxes which are difficult to dispose of … too expensive to feed all the time with 4 dogs. We order for special occasion... Toon meer
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Happy with my ordering of Natural Instinct raw food. Was informed when it was going to arrive but the courier missed the time slot and then said it was not going to arrive for 2 days!! Puppy loves... Toon meer
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Please can you change your packaging as it arrives with a lot of them split and then leak everywhere when defrosting it is NOT good and seems to be happening more & more. Jackie Waud
We have been buying Natural Instinct raw dog food for a long time now for our 4 Greyhounds. Excellent quality product, excellent service & delivery. Product always arrives very quickly is well packe... Toon meer
Bedrijf heeft geantwoord
Bedrijfsgegevens
- Dierenverzorgingswinkel
- ook in
- Dierenwinkel
- Fabrikant van diepgevroren levensmiddelen
- Veevoerhandel
- Voedselfabrikant
- Voedselproducent
Over Natural Instinct
Geschreven door het bedrijf
At Natural Instinct, we are passionate about pets and believe that a healthy diet is just as important for them as it is for us. That’s why we provide complete and balanced raw dog food, made from the finest natural ingredients and packed with essential nutrients.
We believe in feeding as nature intended—a raw diet that supports optimal health, energy, and wellbeing. Our frozen raw dog food is made with high-quality, human-grade meats, fresh vegetables, and natural supplements, ensuring every meal is nutritionally balanced and free from artificial additives, colours, preservatives, and fillers.
We make raw feeding simple and stress-free. Our convenient frozen raw dog food is delivered straight to your door, ready for you to defrost, serve, and watch your pet enjoy. Whether you’re transitioning your dog to a raw diet for the first time or looking for high-quality, natural meals, we have a variety of recipes to suit all breeds, sizes, and dietary needs.
Shop here
Switching to a raw diet has never been easier. Whether you're new to raw feeding or a long-time advocate, we offer expert guidance and advice to help you make the best choice for your pet. Our website is filled with helpful resources, including transition guides, food calculators, and FAQs to ensure a smooth transition.
Give your furry friend the very best with Natural Instinct—pure, wholesome, and natural raw dog food that helps them thrive!
Visit our website and discover why so many pet owners trust us for premium raw dog food.
Contactgegevens
Units 10‑12, Trade City Frimley, GU16 7AL, Camberley, Verenigd Koninkrijk
- 01276 608500
- hello@naturalinstinct.com
- www.naturalinstinct.com
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Have been a customer for a long time…
Have been a customer for a long time and loved the delivery schedule knowing I could order one day and receive the delivery within 2 days and communication regarding the delivery was first class not so anymore communication is scant and delivery is not so reliable I may consider using another company as I like to be able know when my delivery will arrive and at the moment it's a bit hit and miss
Shame as the product is excellent and I have been feeding my dogs this for around 12 years
23 augustus 2026
Antwoord van Natural Instinct
Hi Lorraine,
We’re really sorry to hear that you’ve noticed a change in the delivery service and communication. We completely understand how important it is to know when your order will arrive, particularly when you’ve been a loyal customer for so many years.
It’s lovely to hear that you’re still happy with the quality of the food and have been feeding it to your dogs for around 12 years. We really value your continued support and appreciate you taking the time to share your honest feedback. We’ll make sure your comments regarding delivery and communication are passed on to the relevant team.
Kind regards,
Jamie
We have been buying Natural Instinct…
We have been buying Natural Instinct raw dog food for a long time now for our 4 Greyhounds. Excellent quality product, excellent service & delivery. Product always arrives very quickly is well packed and is still frozen on arrival. Delivery partner also excellent and always gives a 2 hour time slot which is extremely helpful. Our Greyhounds are very happy 😊. Would highly recommend Natural Instinct
17 augustus 2026
Antwoord van Natural Instinct
Hi Gaynor,
It’s wonderful to hear that you’ve been choosing Natural Instinct for your four Greyhounds for such a long time. We’re delighted that you continue to be so pleased with the quality of our food, service and delivery.
It’s great to know that your orders consistently arrive quickly, well packed and still frozen, and that the two hour delivery slot makes things convenient for you. Most importantly, we’re very happy to hear that all four of your Greyhounds are enjoying their food!
Thank you for your continued loyalty and for your fantastic recommendation. We really appreciate your support.
Kind regards,
Jamie
Highly recommend
Easy to order, great quality and quick delivery. My dog has always been fed raw and due to our location we had change our supplier. My dog is super eager to eat his dinner .. highly recommend
22 augustus 2026
Antwoord van Natural Instinct
Hi JS,
Thank you so much for your lovely review. We’re delighted to hear that you’ve been happy with the quality of the food, ease of ordering and quick delivery.
It’s especially great to hear that your dog is so eager for dinner! We really appreciate you choosing Natural Instinct after needing to find a new supplier and thank you for the recommendation.
Kind regards,
Jamie
Dogs love this food
Delivered on day as instructed. Been using this dog food for the last 20 years or more always great for my dogs they love it. My daughter has feed her dog on the same diet for six years.
21 augustus 2026
Antwoord van Natural Instinct
Hi Jane,
It’s fantastic to hear that you’ve been feeding our food to your dogs for over 20 years and that they continue to love it.
We’re also delighted that your daughter has chosen the same diet for her dog too. Thank you for your incredible loyalty and for taking the time to share your experience. It really means a lot to us.
Kind regards,
Jamie
Food great - delivery can be improved
My dog loves the food and it is good value.
The delivery company left the box outside my front door, but did not ring the doorbell to tell me it was there.
24 augustus 2026
Antwoord van Natural Instinct
Hi Andy,
Thank you for taking the time to share your feedback. We’re really pleased to hear that your dog loves the food and that you find it good value.
We’re sorry to hear about the delivery experience. We completely understand how frustrating it is to have a box left outside without being notified, particularly when you are expecting a delivery. We’ll make sure your feedback is passed on to the relevant team.
We really appreciate your support and hope your dog continues to enjoy their Natural Instinct meals.
Kind regards,
Jamie
Disappointing experience with Natural Instinct
We received a 5kg puppy gift voucher from our breeder and called Natural Instinct to place the order, they gave us instructions for defrost and done. When we received the order surprisingly, the entire 5kg was chicken. Had we been told this in advance, we would have chosen a different meat or at least order for a variety.
More importantly, the meat smelled bad after defrosting and seemed to spoil in less than a day, despite being told it could be kept for up to 4 days in the fridge. We followed the defrosting instructions carefully and tested two packs, with the same result. Even lowering the fridge temperature didn’t help.
Unfortunately, we had to throw away almost half of each pack after just one day. Very disappointing, especially considering the waste and the fact that we couldn’t order more due to limited freezer space.
19 augustus 2026
Antwoord van Natural Instinct
Hi Rhianna,
We’re really sorry to hear about your experience with your puppy gift pack, particularly regarding the condition of the food after defrosting. We completely understand how disappointing this must have been, especially after following the defrosting guidance provided and then having to dispose of a significant amount of the food.
Our puppy packs have always included our Puppy Chicken recipe as standard, unless a breeder has agreed an alternative arrangement with us beforehand. This is the pack we have always sent out, but we appreciate your feedback and understand that this could have been made clearer to you when placing the order.
Regarding the food smelling bad and appearing to spoil so quickly, we take this very seriously and would like to look into this further with you. We will be in contact with you directly so we can discuss what happened and work towards a suitable resolution.
We’re sorry again for the disappointment caused and appreciate you bringing this to our attention.
Kind regards,
Jamie
Antwoord van Natural Instinct
Hi Ros,
We’re really pleased to hear that you found ordering easy and that your delivery arrived on your chosen day, well packed and in good condition.
It’s great to know you’re happy with the quality of the food too. Thank you for taking the time to share your feedback and for choosing Natural Instinct.
Kind regards,
Jamie
Antwoord van Natural Instinct
Hi Richard,
We’re really pleased to hear that you can still speak to someone directly about your order. We believe having a friendly and helpful team available to assist our customers is really important.
Thank you for taking the time to share your feedback and for choosing Natural Instinct.
Kind regards,
Jamie
Highly recommended
Had a few issues but these were sorted out with no issues. Highly recommended quality product with a good customer service
19 augustus 2026
Antwoord van Natural Instinct
Hi Melanie
We really appreciate you sharing your experience with us. While we’re sorry to hear you encountered a few issues, we’re pleased that our team were able to resolve everything for you without any further problems.
It’s fantastic to know that you’re happy with the quality of our products and the customer service you received. Thank you for your recommendation and for giving us the opportunity to put things right.
Kind regards,
Jamie
Slow Delivery
No overnight service anymore if ordered before 1300L (or guaranteed 2-day delivery after 1300L), so delivery day now not known at time of ordering, which is inconvenient when you need to ensure being home to receive frozen food, especially in summer.
13 augustus 2026
Antwoord van Natural Instinct
Hi Aide,
We completely understand your frustration, particularly when ordering frozen food and needing to know when you’ll be home to receive your delivery.
Our delivery service has changed over the last few months, but we have introduced a dispatch date option at checkout to give customers more control over when their order leaves us. You can now select the day you would like your order to be dispatched, and it will then arrive the following day.
We appreciate that this is different from the previous service and understand that having a specific delivery day is important, especially during the warmer months. We really appreciate you sharing your feedback and we’ll continue to take this on board.
Kind regards,
Jamie
So far every single plastic container …
So far every single plastic container has leaked blood water when it's defrosted, I can only think the box was thrown about during transportation
19 augustus 2026
Antwoord van Natural Instinct
Hi there,
We’re sorry to hear that you’ve experienced leaking from the containers when the food has defrosted. We completely understand how frustrating this must be, particularly if this has happened with every container in your order.
It’s possible that the packaging may have been damaged during transit, but we’d like to look into this further with our team to understand exactly what has happened and ensure we can address it properly.
If you have any photographs of the containers, packaging or the condition of the box when it arrived, please send these to hello@naturalinstinct.com . They would be really helpful for us when investigating this further.
Thank you for bringing this to our attention and for giving us the opportunity to look into it.
Kind regards,
Jamie
Easy to order
Easy to order, improvement in ordering system where you can choose a few dates in advance for the order to be processed, although possibly it should say to be delivered by. That nearly caught me out. Nice to see that the outer packaging is more environmentally friendly than previously- now just the food packaging to be addressed. Food quality as always is brilliant
19 augustus 2026
Antwoord van Natural Instinct
Hi Caroline,
We really appreciate your detailed feedback. It’s great to hear that you’ve found the ordering process easy and that you’re pleased with the new option to select a date for your order.
We completely understand your point about the wording around the selected date and how this could potentially cause some confusion. We’ll certainly pass this feedback on to the relevant team.
It’s also lovely to hear that you’ve noticed the changes to our outer packaging and appreciate the more environmentally friendly approach. We’ll also take your comments regarding the food packaging on board.
Most importantly, we’re delighted to hear that the quality of the food continues to meet your expectations. Thank you for your continued support and for sharing such constructive feedback.
Kind regards,
Jamie
The frozen chicken was defrosted and unusable
The frozen chicken was defrosted completely.
I have submitted a complaint twice on their online contacts but received no response and am now having to escalate the complaint.
12 augustus 2026
Antwoord van Natural Instinct
Hi Mark,
We’re really sorry to hear that your frozen chicken arrived completely defrosted, and we’re also sorry that you felt you had to escalate your complaint after not hearing back from us.
We can see your email on our system, and one of our team members, Ellie, replied to you the following day. We’re not sure whether this response may have been missed or gone into your junk folder, so would you be able to check if you’re able to locate it?
We’d really appreciate the opportunity to make things right for you. One of our Team Leaders also gave you a call earlier today and left a voicemail, so if you need anything, you can come straight back to the number we called from and we’ll be happy to assist.
We hope to speak with you soon and get this resolved for you.
Kind regards,
Jamie
Called to change delivery date
Called to change delivery date, confirmed it was changed in the system. However, still received the order on the wrong date. Could only be offered 10% off next order. I needed to get in touch myself if food was defrosted (left outside on a very hot day!). Do not recommend, looking to change to different raw food now.
18 augustus 2026
Antwoord van Natural Instinct
Hi Claire,
We’re really sorry to hear about your experience and completely understand your frustration, particularly after being assured that the delivery date had been changed and the order still arriving on the original date.
We also appreciate your concerns about the food being left outside on a hot day and the fact that you had to contact us yourself regarding its condition. This is not the experience we want for our customers, and we’re sorry that we weren’t able to provide a more suitable resolution at the time.
We’re disappointed to hear that this experience has left you considering another raw food provider, especially as we would have loved the opportunity to put things right for you. Thank you for taking the time to share your honest feedback.
Kind regards,
Jamie
Very helpful on the call and super fast…
Very helpful on the call and super fast delivery.
18 augustus 2026
Antwoord van Natural Instinct
Hi Kerry,
It’s lovely to hear that you found our team helpful when you called and that your order arrived so quickly.
Providing a friendly and efficient service is really important to us, so it’s great to know we were able to help. We really appreciate you taking the time to share your feedback.
Kind regards,
Jamie
Antwoord van Natural Instinct
Hi Jane,
It’s lovely to hear that your dog is enjoying the food and that you’ve found the ordering process nice and easy.
Making things simple for our customers while providing food that dogs genuinely enjoy is exactly what we aim for. Thank you for choosing us and for taking the time to share your feedback.
Kind regards,
Jamie
Great food for fussy dogs …
I have a very fussy dog who would only eat kibble and your frozen sprats ,this time I ordered some complete frozen as well which so far so good he has eaten ,so if this continues I can order more.
17 augustus 2026
Antwoord van Natural Instinct
Hi Margaret,
It’s great to hear that your fussy dog has taken to our frozen food, especially after only previously enjoying kibble and our frozen Sprats!
We’re really pleased that they’re enjoying it so far, and we hope they continue to do so. It would be fantastic to have another Natural Instinct favourite added to their meals!
Thank you for giving our food a try and for taking the time to share your experience.
Kind regards,
Jamie
Good food, poor packaging
Love the food, as do my dogs however, frustrated that packs frequently arrive smashed and I have to pick out plastics pieces from the thawed food.
11 augustus 2026
Antwoord van Natural Instinct
Hi Fenella,
We’re really pleased to hear that you and your dogs love the food, but we’re very sorry to hear about the condition some of your packs have been arriving in.
We completely understand how concerning and frustrating it must be to find damaged packaging and, particularly, plastic pieces in the food. This is certainly not something we would expect, and we’d like to investigate what is happening with your deliveries.
Thank you for bringing this to our attention and for giving us the opportunity to investigate.
Kind regards,
Jamie
Best on the market outstanding quality…
Best on the market outstanding quality and customer service
10 augustus 2026
Antwoord van Natural Instinct
Hi Katie,
It’s fantastic to hear such wonderful feedback about Natural Instinct. We’re delighted that you consider our food to be the best on the market and that you’ve been so impressed with the quality and customer service.
Your kind words really mean a lot to our team, and we truly appreciate your continued support.
Kind regards,
Jamie
Always great service and quick delivery.
15 augustus 2026
Antwoord van Natural Instinct
Hi Rich,
It’s lovely to hear that you continue to receive great service from us and that your deliveries are arriving quickly.
Providing a reliable and efficient service is really important to us, so we’re delighted to know we’re meeting your expectations. Thank you for your continued support and for taking the time to share your feedback.
Kind regards,
Jamie
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