Love Natural Instinct as a brand packaged lovely but come in polystyrene lined boxes which are difficult to dispose of … too expensive to feed all the time with 4 dogs. We order for special occasion... Toon meer
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Lees wat reviewers zeggen
Happy with my ordering of Natural Instinct raw food. Was informed when it was going to arrive but the courier missed the time slot and then said it was not going to arrive for 2 days!! Puppy loves... Toon meer
Bedrijf heeft geantwoord
Please can you change your packaging as it arrives with a lot of them split and then leak everywhere when defrosting it is NOT good and seems to be happening more & more. Jackie Waud
We have been buying Natural Instinct raw dog food for a long time now for our 4 Greyhounds. Excellent quality product, excellent service & delivery. Product always arrives very quickly is well packe... Toon meer
Bedrijf heeft geantwoord
Bedrijfsgegevens
- Dierenverzorgingswinkel
- ook in
- Dierenwinkel
- Fabrikant van diepgevroren levensmiddelen
- Veevoerhandel
- Voedselfabrikant
- Voedselproducent
Over Natural Instinct
Geschreven door het bedrijf
At Natural Instinct, we are passionate about pets and believe that a healthy diet is just as important for them as it is for us. That’s why we provide complete and balanced raw dog food, made from the finest natural ingredients and packed with essential nutrients.
We believe in feeding as nature intended—a raw diet that supports optimal health, energy, and wellbeing. Our frozen raw dog food is made with high-quality, human-grade meats, fresh vegetables, and natural supplements, ensuring every meal is nutritionally balanced and free from artificial additives, colours, preservatives, and fillers.
We make raw feeding simple and stress-free. Our convenient frozen raw dog food is delivered straight to your door, ready for you to defrost, serve, and watch your pet enjoy. Whether you’re transitioning your dog to a raw diet for the first time or looking for high-quality, natural meals, we have a variety of recipes to suit all breeds, sizes, and dietary needs.
Shop here
Switching to a raw diet has never been easier. Whether you're new to raw feeding or a long-time advocate, we offer expert guidance and advice to help you make the best choice for your pet. Our website is filled with helpful resources, including transition guides, food calculators, and FAQs to ensure a smooth transition.
Give your furry friend the very best with Natural Instinct—pure, wholesome, and natural raw dog food that helps them thrive!
Visit our website and discover why so many pet owners trust us for premium raw dog food.
Contactgegevens
Units 10‑12, Trade City Frimley, GU16 7AL, Camberley, Verenigd Koninkrijk
- 01276 608500
- hello@naturalinstinct.com
- www.naturalinstinct.com
4,2
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1K reviews
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The weights of the food are less than…
The weights of the food are less than they should be... they cover this by saying some tubs can be less.. I contacted them with photos...Ellie responded with a email saying the e on the weight label covers this... I have used natural instinct for over 6 years and it's only been the last few months... I am now weighing each tub with the lid off... the tub without the lid weighs 21g..my tub this morning... excluding the weight of the tub was 465g...this is under the legal limit.... the tub for this evening is 486g... I have reported to trading standards as out of 3 out of 4 tubs are underweight so far...
10 augustus 2026
Review zonder uitnodiging
Antwoord van Natural Instinct
Hi Kris,
We’re sorry to hear about your concerns regarding the weights of your products and we completely understand why this would be frustrating, particularly as you’ve been using Natural Instinct for over six years.
We take concerns around product weights very seriously and would like the opportunity to investigate this thoroughly with our team. We’re also sorry that you feel your previous response did not adequately address the concerns you raised.
As you have mentioned that you have photographs and have been recording the weights of the tubs. The quality assurance team will look into this asap.
We appreciate you bringing this to our attention and would like to work with you to properly understand what has happened.
Kind regards,
Jamie
Antwoord van Natural Instinct
Hi Clare,
Thank you for taking the time to leave us a review.
We're really pleased to hear you found ordering easy and that your delivery arrived promptly. We always want the whole experience to be as simple and straightforward as possible.
We really appreciate your support and hope your dog continues to enjoy their food!
Kind regards,
Jamie
The box was badly damaged and…
The box was badly damaged and inappropriately large for the contents inside
3 augustus 2026
Antwoord van Natural Instinct
Hi Neil,
We’re sorry to hear that your box arrived badly damaged and that you felt it was unnecessarily large for the contents inside.
We understand how disappointing this can be, and we’d like to look into this with our packing and delivery teams to understand what may have happened. If you have any photographs of the damaged box or its contents, please feel free to send these to hello@naturalinstinct.com so we can investigate this further.
Thank you for bringing this to our attention and for taking the time to share your feedback.
Kind regards,
Jamie
Great customer service
Great customer service. I found I had a reaction to one of the products. The team were so helpful and we found a product which suited me perfectly. Great product - I am a convert .
28 juli 2026
Antwoord van Natural Instinct
Hi Natty,
Thank you so much for your lovely review.
We are really pleased to hear that our team was able to help you find a product that works perfectly for you.
Providing helpful and personal customer service is really important to us, so your kind words mean a lot to the team.
Thank you again for choosing us and for taking the time to share your experience.
Kind regards,
Jamie
The food is excellent
The food is excellent, however it takes time for the dog to get used to it. So perseverance is key. Next day delivery doesn’t happen and is very expensive unless you buy 10kg to get it for free. Have also found raw food cheaper locally without delivery costs.
27 juli 2026
Antwoord van Natural Instinct
Hi Jane,
We’re really pleased to hear that you think the food is excellent and that, with a little perseverance, your dog has been able to get used to it.
We’re sorry to hear that you’ve been disappointed with the delivery service and the associated costs. We understand that delivery charges can be an important consideration, particularly when there are local alternatives available without those additional costs.
We really appreciate you sharing such honest and detailed feedback. We’ll certainly take your comments regarding delivery times and pricing on board as we continue to review our service.
Kind regards,
Jamie
Terrible customer service
Terrible customer service - unreliable deliverable - poor packaging which leaks
Much better raw food companies which deserve and appreciate the business and are customer focused
27 juli 2026
Antwoord van Natural Instinct
Hi Janice,
Thank you for taking the time to share your feedback. We’re genuinely sorry to hear that your experience has fallen short of the standard we aim to provide, particularly regarding the delivery, packaging and customer service you received.
We take concerns like these seriously, and we’d really appreciate the opportunity to look into what happened and understand where things went wrong. We’ll be reaching out to you directly so we can discuss this further and work towards a resolution.
We hope we can have the opportunity to put this right for you.
Kind regards,
The NI Team
Antwoord van Natural Instinct
Hi Jean,
Thank you for taking the time to leave us a review.
We are really pleased to hear you were happy with both the service and delivery. It is great to know everything went smoothly with your order.
Kind regards,
Jamie
We really appreciate your support and look forward to serving you again!
We have been using Natural Instinct…
We have been using Natural Instinct food for our dog from a puppy, would highly recommend to family, friends and everyone else.
1 augustus 2026
Antwoord van Natural Instinct
Hi Garry,
Thank you so much for your lovely review and for your continued support over the years.
It means a lot to us to know you have been feeding Natural Instinct since your dog was a puppy. We are especially grateful for your recommendation to family and friends.
Thank you for choosing Natural Instinct and for trusting us with your dog's meals. We really appreciate it!
Kind regards,
Jamie
Brilliant service
Brilliant service; our 3 Cavaliers ,Tansy, Sybil and Elsie and little Tilly our Shiz Tzu send their thanks especially for the Turkey and Tripe recipe, clean bowls all round!
1 augustus 2026
Antwoord van Natural Instinct
Hi John,
Thank you for such a lovely review!
We are delighted to hear that the whole gang is enjoying their meals, especially Tansy, Sybil, Elsie and little Tilly. It sounds like the Turkey and Tripe has definitely gone down a treat with four clean bowls all round!
We really appreciate your kind words about our service and your support. We will be sure to pass on their thanks to the team!
Kind regards,
Jamie
Antwoord van Natural Instinct
Hi Jacqui,
Thank you for your lovely review.
We are so pleased to hear that ordering was nice and straightforward and that your delivery arrived when expected. Most importantly, it is great to know your dogs are enjoying their food!
We really appreciate your support and hope to keep those tails wagging for many more meals to come.
Kind regards,
Jamie
Antwoord van Natural Instinct
Hi there,
Thank you so much for your fantastic review and recommendation.
We are delighted to hear that you have consistently received great service and are happy with the quality of our food. Knowing that we continue to meet your expectations means a lot to the team.
We really appreciate your continued support and recommendation. Thank you for choosing Natural Instinct!
Kind regards,
Jamie
Delivery on time and in perfect…
Delivery on time and in perfect condition. Have now sourced local stockist.
1 augustus 2026
Antwoord van Natural Instinct
Hi Kay,
Thank you for taking the time to leave us a review.
We are really pleased to hear your delivery arrived on time and in perfect condition. It is also great to hear that you have now found a local stockist, making it even more convenient for you to get your Natural Instinct food.
We really appreciate your support and hope your dogs continue to enjoy their meals!
Kind regards,
Jamie
Antwoord van Natural Instinct
Hi Amanda,
Thank you for your lovely review.
We are really pleased to hear you were happy with our delivery service. It is great to know your order arrived as expected and everything went smoothly.
We really appreciate you taking the time to share your experience and thank you for choosing Natural Instinct!
Kind regards,
Jamie
I have been buying natural instinct …
I have been buying natural instinct for my dogs since 2018 the dogs really like the different choice of food even the puppies like the food.DPD are very helpfull always put the food in the freezer in the garage for me
24 juli 2026
Antwoord van Natural Instinct
Hi Judith,
Thank you so much for your lovely review and for choosing Natural Instinct for your dogs since 2018! We’re delighted to hear that they enjoy the variety of food we offer, and that even your puppies are loving it too.
It’s also great to hear that you’ve had such a positive experience with DPD and that they’re able to leave your deliveries safely in the freezer in your garage
We really appreciate your continued support over the years and thank you for taking the time to share your experience.
Kind regards,
Jamie
Great service as always
25 juli 2026
Antwoord van Natural Instinct
Hi Haydn,
Thank you so much for your lovely review! We’re really pleased to hear that you continue to receive great service from us.
We really appreciate your continued support and taking the time to share your feedback.
Kind regards,
Jamie
Good delivery.Dog likes food
30 juli 2026
Antwoord van Natural Instinct
Hi Georgia,
We're thrilled the delivery went smoothly!
Even better that your furry friend loved the food! 🐶
Thanks for your lovely feedback—we hope to serve you both again soon! 💛
Best Wishes
Team NI
Delayed by 2 weeks until we were told it was cancelled
We ordered food for our puppy and when we phoned to double check delivery date; we were told it would be in a few days. We had to phone again and they said it would be next week… we phoned again a few days after and they said it would be tomorrow… after phoning 5 TIMES they said it didn’t meet the weight requirement and that we won’t get our food unless we buy more of it! We didn’t even get an apology our anything of the sort, so we bought the food at a local retailer… very poor customer service.
24 juli 2026
Antwoord van Natural Instinct
Hi Kieran,
Hi,
Thank you for taking the time to share your experience with us.
We're so sorry for the frustration and disappointment caused by the delays, mixed updates, and confusion around your order. We completely understand how upsetting this must have been, and this isn't the experience we ever want our customers to have.
Your feedback has been shared with our team so we can learn from it and improve. We truly appreciate you bringing this to our attention and hope we'll have the opportunity to restore your confidence in us in the future.
Best wishes
Team NI
A previously great company gone down the pan
Since natural instinct have been taken over, their service has been pretty poor. Lots of items out of stock, but not reflected when ordering through subscription. We have also had 2 completely wrong orders sent. Customer service were polite and helpful, but with a lot of prompting. Sadly we will no longer be using natural instinct.
30 juli 2026
Antwoord van Natural Instinct
Hi Rattna
Thank you for taking the time to share your feedback. We're very sorry to hear about your recent experience.
We understand how frustrating it is that items included in your subscription were out of stock but this wasn't reflected when your subscription order was processed. We also appreciate how disappointing it must have been to receive two completely incorrect orders.
While we're pleased our customer service team was able to help, we're sorry that it took more prompting than it should have to resolve your concerns.
Your feedback has been shared with the relevant teams as we continue working to improve our stock accuracy, subscription ordering, and order fulfilment processes.
We're disappointed to hear you've decided to stop using Natural Instinct. If there's anything we can do to make this right for you or if you'd be willing to give us another opportunity in the future, please let us know—we'd be more than happy to help.
Thank you again for your honest feedback, and we wish you all the best.
Warm regards
Liz
My mum always finds me the best meals
My mum always finds me the best meals. Turkey & Tripe, Chicken & Tripe, tripe & tripe 🤪 I love them, thank you - love Loki
30 juli 2026
Antwoord van Natural Instinct
Hi Loki,
What a brilliant review. It certainly sounds like your mum knows exactly how to keep you happy!
We are so pleased to hear you're enjoying the Turkey and Tripe, Chicken and Tripe, and of course the Tripe and Tripe. It sounds like you've got excellent taste!
Please give Loki a fuss from all of us, and a big thank you to his mum for choosing Natural Instinct.
Happy mealtimes, Loki!
Kind regards,
Jamie
Antwoord van Natural Instinct
Hi Wendy,
Thank you so much for your lovely review.
We are delighted to hear your order arrived on time and, most importantly, that your dogs love the food. Knowing we are helping to keep dogs happy and healthy is exactly why we do what we do.
Thank you for your support. We look forward to delivering many more meals your dogs will enjoy.
Kind regards,
Jamie
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