I like this company as they were one of the first to bring k beauty and skincare to the U.K. Their original store in central London is small, but fully stocked. However, I do think it needs some love... Toon meer
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The products I used were the Biodance masks, Gummy sheet mask Vitamin C, and plumping lip oil they were excellent. I was really happy with the results. However, I found the staffs at the Westfield... Toon meer
Visited the store at Westfield, White City & bought some face masks. Staff were friendly, accommodating and attentive. Made recommendations based on my age and goals. Hope they work and if they do, I’... Toon meer
Bedrijf heeft geantwoord
The staff were very helpful as this was my first visit and purchase. They knew their products and I'm really enjoying using my new moisturiser.
Bedrijfsgegevens
Geschreven door het bedrijf
Welcome to PURESEOUL – the UK's No.1 destination for all things K-Beauty since 2019! 🇰🇷 As the nation's leading Korean Cosmetic specialist, we offer over 1000 hand-picked beauty products from more than 50 brands – the largest selection of authentic Korean skincare, makeup, and hair care products in the United Kingdom. 🇬🇧 But wait, there's more! We don't just exist in the virtual world; we have super aesthetic offline stores across the UK (including London, Oxford City, and Westfield Mall) where you can experience the best of K-beauty IRL. Come by, say hi, and try out your next beauty obsession at one of our baby blue wonderland boutiques ✨ Did we mention we're the most trusted K-Beauty store in England? With over 5,000 5-star reviews, you can trust us to pick the best goodies for you. Whether you're a skincare pro or a beauty newbie, PURESEOUL is your friendly guide to all things glass skin. Are you ready to discover the world of K-Beauty with us? Let's do this! 💙
Contactgegevens
70 Charing Cross Rd, London , WC2H 0BJ, London, Verenigd Koninkrijk
- team@pureseoul.co.uk
- www.pureseoul.co.uk
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Canary Wharf branch
Lovely staff, helped me match a foundation, I really like my new cushion :)
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The salesperson at the cashier…
The salesperson at the cashier deliberately didn’t mentioned and didn’t give me the freebie that comes with my cushion foundation. The freebie box was next to her. Carnaby street store at 17:00 if you want to look up. The other staff members are really nice - they even teach me how to use that freebie when I get one at the checkout. Unfortunately I didn’t get any, not a single sample as well. This is pretty bad.

Antwoord van PURESEOUL
Love the products 😆
Amazing products
Amazing products
Great delivery
Excellent customer services
Five Star + across the board
When I e-mailed about an item out of stock on the website I got an immediate response telling me there were lots in the store. One hour later I had purchased and returned home with that product. Very good in store and online customer service.

Antwoord van PURESEOUL
I had the worst experience ordering…
Avoid! Customer service is really bad. I ordered the wrong shade and realised straight away that I wanted to return the item, but they said it was open. However, there was no seal to break and the item wasn't even touched. I only looked at it with my eyes and somehow it became unsuitable to return. I am never ordering from them again.
Updated. As stated before there wasn’t a seal to break or start with.

Antwoord van PURESEOUL
Great customer service!
⭐⭐⭐⭐⭐
⭐⭐⭐⭐⭐
Such a lovely experience at the Puresoeul Kingston store! The team were absolutely brilliant — bright, fun, super friendly and incredibly informative. From the moment we walked in, they made both myself and my partner feel so welcome and really looked after us.
I spent quite a bit in store, and the team went above and beyond to make the experience feel special. They also made sure I was signed up to the loyalty scheme and kindly gifted me some complimentary goodies, which genuinely meant a lot. 🤍
The offering in Kingston was amazing too — so much choice and everything was presented beautifully. I’ll definitely be making the Kingston store my go-to over Stratford now!
A huge thank you to the whole team for making what could have just been a shopping trip such a lovely experience. You guys were fabulous! ✨
Love the products ❤️
Service and cleanser product
The service was lovely and the staff where very helpful and I love the product which is the ’noni’ cleanser- it smells great and is really refreshing and helpful
Love the products but my cream went up…
Love the products but my cream went up by £8.00 a big hike.
Everything was well presented and easy…
Everything was well presented and easy to find, and I really appreciated the helpful recommendations. The whole experience felt welcoming, professional, and enjoyable.

Antwoord van PURESEOUL
Great staff and whenever I order online…
Great staff and whenever I order online they are very informing about my order
Brilliant products
I love the products from this shop. They are so pure and very reasonably priced. Unfortunately I don’t live that close to a branch so I order on line. The website is clear and easy to navigate. My goods arrive really quickly and in good order.
I absolutely love my purchase
I absolutely love my purchase! Everything is perfect and I'm so happy with it. Thank you so
much❤️
Friendly knowledgeable staff
Giving a try to Korean skincare
Korean skincare seems to be trending, but I think it is definitely for a good reason, I have already used several products before and did wonders for me. The staff at the physical shop were really thorough when selecting what was best for me and, where purchasing online, I received a super nice card.
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