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Lees wat reviewers zeggen

Beoordeeld met 5 van de 5 sterren

The KAKE mascara is amazing! For years I had to wipe my eyelids multiple times a day due to remove black marks from transferred mascara. With Kake's mascara, I no longer need to do that. The wand, for... Toon meer

Beoordeeld met 1 van de 5 sterren

Purchased mascara serum on 31st July after seen an ad on Instagram. 6.5wks later with no update & it's still not even been shipped! Have messaged on insta with no response. I can only assume at this p... Toon meer

Beoordeeld met 5 van de 5 sterren

KAKE is a life changing brand. Their website is easy to navigate. They don’t over complicate their products selling qualities. They’ve built an everyday product and solved an issue most using mascara... Toon meer

Beoordeeld met 5 van de 5 sterren

Had an issue and the KAKE team resolved it immediately and gone above and beyond. I totally trust this brand and actually love the product too. It coats every individual lash, lengthens, lifts and doe... Toon meer

Bedrijfsgegevens

  1. Cosmetische producten leverancier

Geschreven door het bedrijf

At KAKE, we believe beauty should be bold, effortless, and unapologetically real. We're not here to fit into the mold — we’re here to break it. KAKE is a high-performance, high-vibe beauty brand that champions authenticity and confidence over perfection. Our formulas are science-backed, cruelty-free, and designed to deliver maximum impact with minimal effort — so you can do the least and still look like the most. Our first product, ‘DON’T FAKE IT’ serum tubing mascara, is a game-changer: designed to define, lift, grow and nourish your lashes with clean, science-backed ingredients — all while delivering smudge-proof, high-impact wear that removes effortlessly with warm water. No compromises, no gimmicks. We’ve also launched our signature luxury silk scrunchies, designed to be as kind to your hair as they are to your style. At KAKE, we do beauty differently: minimalist in effort, maximalist in results. Everything we make is cruelty-free, rooted in intention, and created for those who know their worth. KAKE is for the ones who walk their own path — always kind, always confident, and always real.


Contactgegevens

3,6

Gemiddeld

TrustScore 3.5 uit 5

81 reviews

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3,6

Alle reviews

(81)

43 reviews in de afgelopen 12 maanden

Een review schrijven
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Beoordeeld met 2 van de 5 sterren

Only just purchased. Not impressed so far

2 stars cld be unfair when I’ve only just started using the Don’t Fake It mascara because it’ll probably take a while for the growth serum to work but the 2stars can also apply to how it doesn’t coat the lashes as well as other mascaras so needs quite a few coats, plus, it’s really difficult to remove at the end of the day. I’m hoping the serum works it’s magic over time, otherwise a complete waste of money and I won’t be buying again

9 februari 2026
Review zonder uitnodiging
Beoordeeld met 1 van de 5 sterren

Do not buy. Does not work and no refund policy.

I use a great lash serum and mascara but thought the idea of a two in one product sounded amazing. I couldn’t be more disappointed with this product. I’m not sure how it works as a growth serum but as a mascara it’s awful, does nothing for my eyelash length or volume and the applicator is terrible.
I work for a skincare company where if the product isn’t suitable you can return for a full refund so I wrongly presumed I could do the same- sadly not as apparently the product is non returnable/refundable once opened. I think any company selling high quality products can have confidence to accept returns- therefore I think they know this product does not meet the standard advertised.

2 februari 2026
Review zonder uitnodiging
Logo Kake Cosmetics

Antwoord van Kake Cosmetics

Thank you for taking the time to share your experience.

Our mascara is intentionally formulated as a serum-first, clean formula rather than a traditional wax- or filler-based mascara. We deliberately avoid heavy fillers and waxes commonly used to create instant volume, as they don’t align with our standards for clean ingredients or long-term lash health. This is why the formula is lightweight, clean on the lashes and focused on supporting lash health over time — exactly as advertised.

The lashes shown in our marketing reflect results from consistent use over an extended period. Lash-growth actives are designed to work gradually, and it wouldn’t be possible to assess growth within just a few days of use following purchase.

Regarding refunds, opened eye cosmetics are non-returnable for hygiene and safety reasons. This is standard practice across the beauty industry and is clearly outlined prior to purchase.

We understand that this type of formula won’t suit every preference. This makes sense, as our product and marketing claims are very intentional. 🤍

Beoordeeld met 1 van de 5 sterren

No difference to my eyelashes at all :(

No difference to my eyelashes at all :(

29 januari 2026
Review zonder uitnodiging
Logo Kake Cosmetics

Antwoord van Kake Cosmetics

Our mascara is intentionally designed as a serum-first, clean formula with a lightweight, buildable finish rather than instant thickness. The focus is on lash health, a natural look and smudge-free wear, which means it can feel very different from traditional mascaras that rely on heavier waxes or fillers.

The benefits of a serum-led formula are intended to be seen with consistent use over time, so we understand if this wasn’t what you were expecting in the first few days.

We appreciate you giving the product a try and sharing your feedback.

Beoordeeld met 5 van de 5 sterren

I’ve been using the Don’t Fake it serum…

I’ve been using the Don’t Fake it serum mascara in black since May 2024 and loved the results on my lashes.Love the natural look and my lashes have looked so much stronger and longer over time.Im a blonde so the Cacao one was something I’d been waiting for and now have been using that one since November…love this shade so much now 🫶🏻I will own & use the Kake serum tubing mascara forever ⭐️ Brilliant 👏👏⭐️

24 januari 2026
Review zonder uitnodiging
Beoordeeld met 5 van de 5 sterren

Best Mascara 10/10

This mascara is a game changer. I bought my first Kake Mascara when it was launched. While I throughly enjoyed the product and the appearance of my lashes the black was too harsh for my colouring. Shortly after making my purchase I was notified that they would be launching the same mascara but in brown. Hallelujah!
This mascara has changed the appearance of my short and fine lashes. There is definition without flaking, no more raccoon eyes, hallelujah.
My lashes are healthier and fuller.
Great price point. Ordering and delivery was 1st class.

23 oktober 2025
Review zonder uitnodiging
Beoordeeld met 5 van de 5 sterren

Absolutely the best mascara I've ever…

Absolutely the best mascara I've ever used , I'm 71 and my lashes weren't too great , since using Kake my lashes are longer , fuller and so healthy , I bought the black and then my hubby bought me the cacao for Christmas..... superb value , brand look is luxury but best of all the product is faaaaabuuuulous

16 januari 2026
Review zonder uitnodiging
Beoordeeld met 5 van de 5 sterren

So delighted now with the brown…

So delighted now with the brown mascara. Huge fan of the mascara , love the eye lash curler too.
The brand and products is something I’ll come to buy. Love don’t have smudged mascara

16 januari 2026
Review zonder uitnodiging
Beoordeeld met 2 van de 5 sterren

I wanted to share my honest review of a…

I wanted to share my honest review of a mascara I recently tried. While it looks like any other black mascara when applied, it doesn't provide any noticeable lengthening or thickening effects. Which is fine, as that’s pretty much what you'd expect from a typical mascara.

However, I encountered a significant issue when it came to removing it. The removal process was quite difficult and felt similar to dealing with eyelash glue – stringy and stubbornly clinging to my lashes. Additionally, if the product gets into your eyes during removal, it stings and feels gritty due to the way it comes off in clumps.

Moreover, it had a somewhat chemical feel to it, and one day at work, I noticed my eyes became bloodshot. I'm not sure if this mascara helps lashes grow as I only used it for a week, so I can't comment on that aspect.

I hope this review helps anyone considering this mascara. Overall I wouldn’t recommend and feel like this product was a complete waste of £30.

17 januari 2026
Review zonder uitnodiging
Beoordeeld met 1 van de 5 sterren

The only thing worse than this mascara

The only thing worse than this mascara, which is smudgy, thin and clumpy, is the customer service. Avoid.

Kake have replied below but unfortunately there are a number of inaccuracies in their recollection. I asked a number of questions by email about returning the product and they declined to answer, meaning that I couldn’t send the product back to them.

This isn’t a personal dislike of the product - it’s unfit for purpose and this complaint hasn’t been dealt with fairly.

8 januari 2026
Review zonder uitnodiging
Logo Kake Cosmetics

Antwoord van Kake Cosmetics

Hi Jennifer,
Thank you for your review. We’d like to clarify the timeline and process for transparency.

Our mascara is a serum-first lash growth formula in a lightweight tubing mascara, not a traditional wax- or filler-based product. It’s designed to be buildable, smudge-resistant and clean on the lashes, and will feel very different from conventional mascaras that are designed to create instant thickness in a single application.

Following purchase, the initial contact we received stated that the formula was not liked. As outlined clearly in our policy, opened eye cosmetics are non-returnable for hygiene and safety reasons if a customer simply does not like the formula. This is standard across the beauty industry.

Subsequently, the concern was changed to suggest the product may be faulty. At that point, we followed our standard fault protocol and offered for the item to be returned for inspection. As explained, if a fault were confirmed, we would replace the product and reimburse the return postage. The return was declined and the product was not sent back for inspection, which meant the process could not proceed further.

We always aim to handle concerns fairly, consistently and in line with our stated policies. When correspondence moves outside of this process, we’re unable to continue engagement beyond the options already provided.

We understand this product will not suit every preference and appreciate the opportunity to clarify how it’s designed and how our customer service procedures work.

Beoordeeld met 1 van de 5 sterren

Impossible to remove

Impossible to remove, I've lost loads of my lashes from only using it twice. There's something seriously wrong with this formula.

3 januari 2026
Review zonder uitnodiging
Beoordeeld met 1 van de 5 sterren

I saw an ad

I saw an ad, and I loved the premise of it tube mascara with a serum within it good for your eyelashes. None of the toxic nastiest inside. However it doesn’t flipping work. I put the first coat on my lashes looked exactly the same. I put the second coat on a bit better, but nothing WOW definitely not looking like when she was applying it in the ad I was bamboozled save your money.

2 januari 2026
Review zonder uitnodiging
Beoordeeld met 5 van de 5 sterren

Loved the product

Loved the product. At one point received a mascara and the brush broke, but they immediately sent me a replacement. Very nice mascara! Excellent customer service

2 juli 2025
Beoordeeld met 2 van de 5 sterren

don't think its worth all the hype..

don't think its worth all the hype... iv got better mascaras...

1 december 2025
Logo Kake Cosmetics

Antwoord van Kake Cosmetics

Hi Samantha,
Thank you for leaving a review. We’re sorry to hear the mascara didn’t align with what you were hoping for - every lash type has its own needs and preferences so feedback like this helps us understand where expectations differ.

Our Don’t Fake It Serum Mascara is a Tubing (serum) formula designed for smudge-free wear, warm-water removal and contains peptides, pumpkin seed extract and ginseng to support lash growth and condition. Many customers notice their lashes look fuller and longer after 2–4 weeks of use, although results can vary.

To understand your experience better, could you let us know which part didn’t meet your expectations? This helps us improve and also guide customers towards the best results for their lash type.

Our team is always available at admin@kakecosmetics.com.

Thank you again for trying KAKE

KAKE Team

Beoordeeld met 5 van de 5 sterren

Very fast delivery

Very fast delivery. Did forget my free gift. Sorted very quickly and send the next day. Christmas present for my daughter. Heard very good things about this Mascara.

1 december 2025
Logo Kake Cosmetics

Antwoord van Kake Cosmetics

Thank you for letting us know - we’re glad it was sorted quickly for you.
We hope your daughter loves her Christmas mascara and we’re grateful you chose us after hearing good things. Enjoy and have a lovely Christmas!

KAKE Team

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