The KAKE mascara is amazing! For years I had to wipe my eyelids multiple times a day due to remove black marks from transferred mascara. With Kake's mascara, I no longer need to do that. The wand, for... Toon meer
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Lees wat reviewers zeggen
Purchased mascara serum on 31st July after seen an ad on Instagram. 6.5wks later with no update & it's still not even been shipped! Have messaged on insta with no response. I can only assume at this p... Toon meer
KAKE is a life changing brand. Their website is easy to navigate. They don’t over complicate their products selling qualities. They’ve built an everyday product and solved an issue most using mascara... Toon meer
Had an issue and the KAKE team resolved it immediately and gone above and beyond. I totally trust this brand and actually love the product too. It coats every individual lash, lengthens, lifts and doe... Toon meer
Bedrijfsgegevens
Geschreven door het bedrijf
At KAKE, we believe beauty should be bold, effortless, and unapologetically real. We're not here to fit into the mold — we’re here to break it. KAKE is a high-performance, high-vibe beauty brand that champions authenticity and confidence over perfection. Our formulas are science-backed, cruelty-free, and designed to deliver maximum impact with minimal effort — so you can do the least and still look like the most. Our first product, ‘DON’T FAKE IT’ serum tubing mascara, is a game-changer: designed to define, lift, grow and nourish your lashes with clean, science-backed ingredients — all while delivering smudge-proof, high-impact wear that removes effortlessly with warm water. No compromises, no gimmicks. We’ve also launched our signature luxury silk scrunchies, designed to be as kind to your hair as they are to your style. At KAKE, we do beauty differently: minimalist in effort, maximalist in results. Everything we make is cruelty-free, rooted in intention, and created for those who know their worth. KAKE is for the ones who walk their own path — always kind, always confident, and always real.
Contactgegevens
128 City Road, EC1V 2NX, London, Verenigd Koninkrijk
- admin@kakecosmetics.com
- kakecosmetics.com
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Only just purchased. Not impressed so far
2 stars cld be unfair when I’ve only just started using the Don’t Fake It mascara because it’ll probably take a while for the growth serum to work but the 2stars can also apply to how it doesn’t coat the lashes as well as other mascaras so needs quite a few coats, plus, it’s really difficult to remove at the end of the day. I’m hoping the serum works it’s magic over time, otherwise a complete waste of money and I won’t be buying again
I bought this for myself and my…
I bought this for myself and my daughter and it's now our all time favourite mascara!! no mess no transfer and lash serum definitely deserves 5 stars
Do not buy. Does not work and no refund policy.
I use a great lash serum and mascara but thought the idea of a two in one product sounded amazing. I couldn’t be more disappointed with this product. I’m not sure how it works as a growth serum but as a mascara it’s awful, does nothing for my eyelash length or volume and the applicator is terrible.
I work for a skincare company where if the product isn’t suitable you can return for a full refund so I wrongly presumed I could do the same- sadly not as apparently the product is non returnable/refundable once opened. I think any company selling high quality products can have confidence to accept returns- therefore I think they know this product does not meet the standard advertised.

Antwoord van Kake Cosmetics
No difference to my eyelashes at all :(
No difference to my eyelashes at all :(

Antwoord van Kake Cosmetics
I’ve been using the Don’t Fake it serum…
I’ve been using the Don’t Fake it serum mascara in black since May 2024 and loved the results on my lashes.Love the natural look and my lashes have looked so much stronger and longer over time.Im a blonde so the Cacao one was something I’d been waiting for and now have been using that one since November…love this shade so much now 🫶🏻I will own & use the Kake serum tubing mascara forever ⭐️ Brilliant 👏👏⭐️
Best Mascara 10/10
This mascara is a game changer. I bought my first Kake Mascara when it was launched. While I throughly enjoyed the product and the appearance of my lashes the black was too harsh for my colouring. Shortly after making my purchase I was notified that they would be launching the same mascara but in brown. Hallelujah!
This mascara has changed the appearance of my short and fine lashes. There is definition without flaking, no more raccoon eyes, hallelujah.
My lashes are healthier and fuller.
Great price point. Ordering and delivery was 1st class.
Absolutely the best mascara I've ever…
Absolutely the best mascara I've ever used , I'm 71 and my lashes weren't too great , since using Kake my lashes are longer , fuller and so healthy , I bought the black and then my hubby bought me the cacao for Christmas..... superb value , brand look is luxury but best of all the product is faaaaabuuuulous
So delighted now with the brown…
So delighted now with the brown mascara. Huge fan of the mascara , love the eye lash curler too.
The brand and products is something I’ll come to buy. Love don’t have smudged mascara
I wanted to share my honest review of a…
I wanted to share my honest review of a mascara I recently tried. While it looks like any other black mascara when applied, it doesn't provide any noticeable lengthening or thickening effects. Which is fine, as that’s pretty much what you'd expect from a typical mascara.
However, I encountered a significant issue when it came to removing it. The removal process was quite difficult and felt similar to dealing with eyelash glue – stringy and stubbornly clinging to my lashes. Additionally, if the product gets into your eyes during removal, it stings and feels gritty due to the way it comes off in clumps.
Moreover, it had a somewhat chemical feel to it, and one day at work, I noticed my eyes became bloodshot. I'm not sure if this mascara helps lashes grow as I only used it for a week, so I can't comment on that aspect.
I hope this review helps anyone considering this mascara. Overall I wouldn’t recommend and feel like this product was a complete waste of £30.
The only thing worse than this mascara
The only thing worse than this mascara, which is smudgy, thin and clumpy, is the customer service. Avoid.
Kake have replied below but unfortunately there are a number of inaccuracies in their recollection. I asked a number of questions by email about returning the product and they declined to answer, meaning that I couldn’t send the product back to them.
This isn’t a personal dislike of the product - it’s unfit for purpose and this complaint hasn’t been dealt with fairly.

Antwoord van Kake Cosmetics
Impossible to remove
Impossible to remove, I've lost loads of my lashes from only using it twice. There's something seriously wrong with this formula.
I saw an ad
I saw an ad, and I loved the premise of it tube mascara with a serum within it good for your eyelashes. None of the toxic nastiest inside. However it doesn’t flipping work. I put the first coat on my lashes looked exactly the same. I put the second coat on a bit better, but nothing WOW definitely not looking like when she was applying it in the ad I was bamboozled save your money.
Loved the product for the whole week…
Loved the product for the whole week that it worked!
Contacted customer care and never responded. So I was £40 down on a mascara that got stuck in the bottle
Loved the product
Loved the product. At one point received a mascara and the brush broke, but they immediately sent me a replacement. Very nice mascara! Excellent customer service
Im disappointed with the formula but…
Im disappointed with the formula but absolutely love the wand and packaging. The mascara takes a LOT of work to build up and doesn’t give me any length
Really awful mascara
Really awful mascara, difficult to remove and not effective at all. Tried to post a negative review and it wouldn’t let me.
don't think its worth all the hype..
don't think its worth all the hype... iv got better mascaras...

Antwoord van Kake Cosmetics
Very fast delivery
Very fast delivery. Did forget my free gift. Sorted very quickly and send the next day. Christmas present for my daughter. Heard very good things about this Mascara.

Antwoord van Kake Cosmetics
I have not received my order!
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