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Lees wat reviewers zeggen

Beoordeeld met 5 van de 5 sterren

The KAKE mascara is amazing! For years I had to wipe my eyelids multiple times a day due to remove black marks from transferred mascara. With Kake's mascara, I no longer need to do that. The wand, for... Toon meer

Beoordeeld met 1 van de 5 sterren

Purchased mascara serum on 31st July after seen an ad on Instagram. 6.5wks later with no update & it's still not even been shipped! Have messaged on insta with no response. I can only assume at this p... Toon meer

Beoordeeld met 5 van de 5 sterren

KAKE is a life changing brand. Their website is easy to navigate. They don’t over complicate their products selling qualities. They’ve built an everyday product and solved an issue most using mascara... Toon meer

Beoordeeld met 5 van de 5 sterren

Had an issue and the KAKE team resolved it immediately and gone above and beyond. I totally trust this brand and actually love the product too. It coats every individual lash, lengthens, lifts and doe... Toon meer

Bedrijfsgegevens

  1. Cosmetische producten leverancier

Geschreven door het bedrijf

At KAKE, we believe beauty should be bold, effortless, and unapologetically real. We're not here to fit into the mold — we’re here to break it. KAKE is a high-performance, high-vibe beauty brand that champions authenticity and confidence over perfection. Our formulas are science-backed, cruelty-free, and designed to deliver maximum impact with minimal effort — so you can do the least and still look like the most. Our first product, ‘DON’T FAKE IT’ serum tubing mascara, is a game-changer: designed to define, lift, grow and nourish your lashes with clean, science-backed ingredients — all while delivering smudge-proof, high-impact wear that removes effortlessly with warm water. No compromises, no gimmicks. We’ve also launched our signature luxury silk scrunchies, designed to be as kind to your hair as they are to your style. At KAKE, we do beauty differently: minimalist in effort, maximalist in results. Everything we make is cruelty-free, rooted in intention, and created for those who know their worth. KAKE is for the ones who walk their own path — always kind, always confident, and always real.


Contactgegevens

3,6

Gemiddeld

TrustScore 3.5 uit 5

81 reviews

5 sterren
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2 sterren
1 ster

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3,6

Alle reviews

(81)

41 reviews in de afgelopen 12 maanden

Een review schrijven
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Beoordeeld met 5 van de 5 sterren

The best mascara ever

An amazing product, use daily and love that don’t have panda eyes as day goes on.
Have used so many mascaras over the years but this is my favourite . Love it

9 oktober 2025
Logo Kake Cosmetics

Antwoord van Kake Cosmetics

Thank you so much - it makes us so happy to hear that you’re using it every day and staying smudge-free. We’re so glad it’s become your favourite 🤍

Beoordeeld met 5 van de 5 sterren

Top customer service.

Professional, communication First class , and prompt . As a Professional Makeup Artist I highly recommend Kake .

2 oktober 2025
Logo Kake Cosmetics

Antwoord van Kake Cosmetics

Thank you so much for this - we really appreciate your feedback especially as a professional makeup artist. Communication and service mean a lot to us so it’s lovely to hear it reflected back. Grateful for your recommendation 🤍

Beoordeeld met 5 van de 5 sterren

Lash growth plus great mascara

I bought the mascara as I always forget to put on lash serum.
The actual mascara itself is really great for me, I wore it on my wedding day (lots of crying) and it didn't budge. I use an oil cleaner to remove. I noticed my lashes are thicker as slightly darker. I had an issue with a broken wand with my first one, the customer service was fast and personal replacing the mascara swiftly. I wouldnt normally spend so much £ on mascara but for the lash growth element plus the quality of the mascara it's definitely worth it for me!

21 september 2025
Review zonder uitnodiging
Logo Kake Cosmetics

Antwoord van Kake Cosmetics

Thank you so much for sharing this - it’s lovely to hear our serum mascara worked for you even on your wedding day (the ultimate wear-test) 🖤

We really appreciate you investing in us and it means even more knowing you feel the quality and growth benefits are worth it. Enjoy your lashes xx

KAKE Team

Beoordeeld met 5 van de 5 sterren

About to buy my second tube

I went through the motions with this… I love lash serum but kept forgetting to apply so wasn’t seeing results. I’ve used this for a few months now and the first couple of weeks I LOVED it. The brush, way it wasn’t clumpy etc. Then I had a couple of weeks of not liking it and feeling like I was losing lashes/they were looking sparse but I’m sure that was down to my lash cycle AND that I wasn’t removing it correctly. Now I use quite warm water and a soft cloth and it comes off really easily.

Fast forward a month or so and my eyelashes are definitely longer and look great even when I just put a small amount on. I do usually curl my lashes once in the morning before applying but it’s not a necessity, I usually have lash lifts so that’s how I’m used to my lashes looking. I haven’t needed a lift since they’re so long now they naturally curl.

And to add, I used my maybelline sky high mascara for a day and my lashes felt so hard and dry. So definitely prefer the conditioning of the Kake one.

Overall, happy!

1 september 2025
Review zonder uitnodiging
Beoordeeld met 2 van de 5 sterren

The mascara doesn’t do what it says and…

The mascara doesn’t do what it says and I also struggle taking it off! My regular cleanser didn’t work and I lost a few lashes rubbing it off. Then I bought a waterproof eye makeup remover and I still struggle. Used the mascara twice and won’t try it again, hence it’s such a waste of money.

3 juni 2025
Logo Kake Cosmetics

Antwoord van Kake Cosmetics

Thank you for your feedback - I’m sorry to hear the experience wasn’t what you expected. Our serum mascara has two core benefits: lash growth support with peptides and ginseng, and a tubing formula designed to prevent smudging and flaking during wear. It removes best with warm water only, as tubing isn’t designed to dissolve in oils or makeup removers - the warm water softens the tubes and they slide off gently without rubbing.

Just so we can understand properly and help - was it the growth benefits or the tubing removal you felt didn’t work for you? I’d love to get this right for you and support you with the correct removal method or a solution that works for you.

Always here to help, KAKE Team x

Beoordeeld met 1 van de 5 sterren

Difficult to remove

Difficult to remove, eyelashes fell out and lack of response from the team when I reached out for support.

So sad, really wanted to support the business and like this product. Concept was great

6 augustus 2025
Beoordeeld met 5 van de 5 sterren

A big yes from me!

I have the lash curlers and they are the best I have ever used. So impressed with how they leave my lashes. Amazing product, would recommend to everyone!

20 augustus 2025
Review zonder uitnodiging
Beoordeeld met 5 van de 5 sterren

This mascara is amazing

This mascara is amazing
It doesn’t smudge and all my lashes are separated and not clumped
I’ve been wearing cluster lashes for many years but decided to give the mascara a go as wanted to try “au naturelle “ for a bit and because of the built in serum, no brainer
The eye lash curler is also great and does what it says

10 augustus 2025
Beoordeeld met 5 van de 5 sterren

Excellent mascara

The mascara provides length and a natural look to your eyelashes. It is a tubing mascara so comes off really easily without damaging eyelashes.

2 augustus 2025
Beoordeeld met 3 van de 5 sterren

Doesn't help growth

I've been using the product for a few months everyday, excluding the odd one, and no change has happend to my eyelashes, it's an okay mascara, it doesn't really lift and I have to re curl them throughout the day which I didn't have to do with my previous ones. I'll Finish it and see if it's effected my length or fullness but I dont think it will. Really disappointing considering the price but feel anything under 3 stars is criminal lol

13 augustus 2025
Review zonder uitnodiging
Beoordeeld met 5 van de 5 sterren

In love with the brand and the founders…

In love with the brand and the founders mission. Self love and challenging social concept on beauty. Just launched, fast delivery. New concept mascara with adjustable wand! Fluffy curlers that don’t feel clunky on the eyes. A most follow brand!

15 juli 2025
Review zonder uitnodiging
Beoordeeld met 5 van de 5 sterren

Love this mascara

Love this mascara. I’ve been using for 4 weeks, initial use I loved the tube effect. I still manage to get on my upper lids but hats user error it isn’t smudging. It goes no where once on. It comes off like a dream not sure how others are trying to remove, I use a hot cloth cleanser.
And now 4 weeks in I can definitely see growth in my lashes. They’ve honestly never been longer/healther. I have bought lash serums but stop using after a few days as I’m too low maintenance- my eyelashes now say different!
Really want to try the curlers next. And I will on my next purchase.
Thank you for this fab mascara!

13 juli 2025
Review zonder uitnodiging
Beoordeeld met 5 van de 5 sterren

Wand was snapped and when I asked for a…

Edit number 2.

UPDATE – Fair’s fair!

I gave a 1-star review after receiving a faulty wand and feeling fobbed off. BUT—I’ve got to hold my hands up. The team followed up, sent a replacement, and the mascara is actually brilliant.

Customer service hiccup? Yes. But they owned it, fixed it, and turned things around.

Credit where it’s due—great product, good people. Good luck for the future. Review updated accordingly!

EDIT POST RESPONSE - Wand was snapped and when I asked for a replacement wand I was offered a discount code. Unacceptable. Don’t waste your money

EDIT - I have 2 replies from your COO so to say you do not have an email is a lie. Also, it wasn’t prolonged use…..I HAVE NOT USED THE PRODUCT. I opened it and the wand had no brush, yes I twisted the top which I believe snapped it, there was no warning not to do this. All I asked for was a replacement wand.

I am a big supporter of small businesses hence the reason I was so disappointed with the (eventual) response to the email

19 juni 2025
Review zonder uitnodiging
Logo Kake Cosmetics

Antwoord van Kake Cosmetics

Hi Jaime,

We’re a small, two-person team doing our best to provide fair, transparent support for every customer.

To clarify: we did not receive any initial email from you. When you did eventually reach out to the customer service email, your message did not state that the product was damaged upon arrival — only that the wand had snapped after twisting it. At that point, we replied within the hour, offered support, and explained our returns policy.

Our return policy is very clear: if a mascara component is faulty on arrival, we ask that it’s returned to us for inspection so we can both improve the product and offer a fair resolution — including a replacement and refund of return shipping.

You did not provide any proof that the item was faulty upon opening, nor did you mention that it arrived without a brush. If you had, we would have sent you our standard return instructions straight away, in line with the process we follow for any rare faults.

If the wand was faulty when you first opened it, please return it to the address on your packing slip. Once received, we’ll happily send you a replacement mascara and refund your return postage in full. That’s always been our policy — we just ask that it’s followed so we can handle things properly and fairly.

We’re always happy to support genuine issues, but we have to stick to a fair process — one that protects both our customers and the future of this business.

Kind Regards,
Lori
Founder, KAKE

Beoordeeld met 5 van de 5 sterren

Obsessed!!!!

Fast delivery, unreal product design (boxing is gorgeous too) which is ideal for pressies - I know what I’m getting all of my friends for their future birthdays! The mascara is lovely, I have very sensitive skin and eyes but it doesn’t irritate them whatsoever. It washes off easily with hot water. I am just looking forward to even more products! Obsessed ❤️

10 juni 2025
Review zonder uitnodiging

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