Great samples with sticky on the back so can move around. Finally decided on colour and paint used and very happy with colours and suggestion to match colours - paint has great coverage and easy to a... Toon meer
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Lees wat reviewers zeggen
Used Lick paint for my living room. Not cheap but got a three for two offer so was able to get an off- white for my ceiling.( White 1) It has a slight blue/grey ting. Soft cover. The paint is of go... Toon meer
Huge variation in colour between tins of green Matt 18. Customer service prompt and responsive but as I had bought the ‘pro’ and ‘retail’ apparently the Matt green 18 can be an entirely different sha... Toon meer
Bedrijf heeft geantwoord
Couldn't recommend Lick more! It took me 9months to find the right colour for my livingroom due to colour swatches from other brands being completely different to the actual paint colour. The swat... Toon meer
Bedrijfsgegevens
Over Lick
Geschreven door het bedrijf
Our mission is to support people in transforming houses into their homes.
We are a people-powered decorating movement focused on inspiring and supporting people to confidently transform their homes, with our unique pigment-rich colours and high-quality products—while respecting your home and ours: Planet Earth.
Our paint products provide all-round top performance at each price point. They consistently deliver above and beyond on core performance benefits, giving our decorators the best possible experience at superior value.
- Excellent coverage in no more than two coats
- Ultra tough and durable
- Pigment-rich
- A premium painting experience with a long-lasting, flawless finish
Contactgegevens
Verenigd Koninkrijk
- hello@lick.com
- lick.com
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Paint colour and quality very different from advertised
Be careful as the advertised colours are very different from what you get. The stock images they use on their website vary from the actual paint. Also, the eggshell paint is like rubber paste that just sits ontop of the wall rather than soaking in. It just peels off in clean chunks after drying. Give them a miss. Go with Heritage paint instead.
17 maart 2026
Review zonder uitnodiging
Antwoord van Lick
Hi Andrew,
We’re really sorry to hear about your experience and appreciate you taking the time to share your feedback.
This doesn’t sound like the standard we aim for, particularly when it comes to colour accuracy and paint performance.
We’d really like the opportunity to look into this for you and help make things right. Please could you get in touch with us at hello@lick.com with a few more details (and photos if possible)? Our team will be more than happy to investigate and work towards a resolution.
Customer Support @ Lick
Such a poor application. Wish I'd avoided Lick.
I'm genuinely gutted to be writing such a poor review. I had such high hopes for Lick.
Firstly, I adore the colours. I opted for White 03 and Greige 03. Paired together they've really transformed my office.
But...
The application has been the worst of any paint I have ever used. I've literally been chasing my tail trying to get even coverage. I've used an entire 2.5l tin of Greige 03 on a wall that is 2.3m x 3m. Four coats. Every. Single. Drop used and I've never seen such an awful application.
The only real solution is to pay £39 for another tin and honestly? I refuse to do so.
I purchased the Lick paint tray, roller, brush & dust sheet too. It's more expensive than other options and the brush is average. Wasn't great. The real pain is the roller is thicker than most so when I popped to the local hardware store for another sleeve to use, I found actually I couldn't use it.
Ultimately, I deeply regret spending a single penny on Lick products. White 03 needs another coat but something tells me I'll be pouring a load of effort in for another pour result.
I've used Dulux on every other room in the house and I wish I'd just stuck with it. Guess the best thing about Lick might just be their marketing team...
23 maart 2026
Review zonder uitnodiging
Antwoord van Lick
Hi Rod,
We’re really sorry to hear about your experience and appreciate you taking the time to share your feedback.
We’d really like the opportunity to look into this for you and help make things right. Please could you get in touch with us at hello@lick.com with a few more details (and photos if possible)? Our team will be more than happy to investigate and work towards a resolution.
Customer Support @ Lick
Amazing paint
Amazing paint, goes on beautifully. My house is 400 years old and the walls are very bumpy yet we e got away with one coat and a touch up here and there. Love the colour too, it’s just gorgeous - teal
12 maart 2026
Antwoord van Lick
Hello Maria,
Thank you for your fantastic feedback! We’re so pleased to hear the paint went on beautifully.
We really appreciate you sharing your experience!
Customer Support @ Lick
I purchased Lick White 03 and was…
I purchased Lick White 03 and was extremely disappointed with the quality of the paint. The colour was inconsistent and appeared noticeably more yellow than white. Additionally, it required constant mixing to maintain any level of uniformity. Given the high price point, I expected a far better standard. Unfortunately, I would not recommend this product and will not be purchasing it again.
20 maart 2026
Review zonder uitnodiging
Antwoord van Lick
Hi there,
Thank you for taking the time to share your feedback—we’re really sorry to hear about your experience.
We’d really appreciate the chance to look into this further and help resolve the issue for you.
Please could you get in touch with our customer support team at hello@lick.com with a few more details (such as your order information, surface preparation, and application method)? This will help us investigate properly and advise on the best next steps.
We’d love the opportunity to make this right.
Customer Support @ Lick
Thank you team Lulu especially!
Thank you team Lulu especially!
The colour consultation at Lick exceeded every expectation. Lulu was exceptional she took the time to genuinely get to know me, my lifestyle, and my personal taste before making a single suggestion. It wasn't a generic process; it felt thoughtful and completely tailored.
I was going through a lot, and having that level of care and guidance gave me real confidence in the decisions I was making for my home. The end result speaks for itself my home now feels beautiful, cosy, stylish, elegant and elevated in a way I couldn't have achieved alone.
If you're unsure where to start with colour, book the consultation. It's worth every penny.
19 maart 2026
Review zonder uitnodiging
Antwoord van Lick
Hello Lisa,
Thank you so much for your wonderful feedback! We’re thrilled to hear that Lulu’s colour consultation exceeded your expectations and helped you feel confident in creating a beautiful, cosy, and stylish home. It means a lot to know the process felt personal and thoughtful, and we really appreciate you taking the time to share your experience. We’ll be sure to pass on your kind words to Lulu!
Customer Support @ Lick
Antwoord van Lick
Hello Christine,
Thank you for your feedback! We’re so pleased to hear you found the perfect colour.
We really appreciate you taking the time to share your experience and hope you love the finished result!
Customer Support @ Lick
Great Paint
Once again a lovely paint covers so well and looks amazing! This is third paint colour I have used from the Lick Pro range and I couldn’t be happier with the results.
9 maart 2026
Antwoord van Lick
Hello Julie,
Thank you for your lovely feedback! We’re thrilled to hear you’ve enjoyed using the Lick Pro range.
We really appreciate your continued support and are delighted you’re so happy with the results!
Customer Support @ Lick
Bad quality, bad delivery, big regrets
Colours seem great, but the delivery process is terrible and quality is bad.
We originally ordered direct from Lick, who messed up and didn’t deliver in time, despite us paying for next-day courier from their store.
We ordered again through B&Q, but the paint has been mislabelled by Lick, so we got the right delivery time, but the wrong colour. Tried again after specifically contacting the warehouse and telling them about the label mishap, and the same thing happened—right day, incorrect colour! You couldn’t make it up.
To top it all off, the ‘wipe-clean’ eggshell immediately marked. One drop of moisturise and the finish is completely ruined; I wiped with a damp cloth as suggested and it’s completely screwed up. We painted our bedroom a month ago and it already looks dreadful in places.
I tried to complain and they just interrogated me about the painting process, so the blame is clearly going to be on me and I doubt I’ll see a refund…
Don’t buy the marketing—just buy something better quality that arrives on time, is the actual product you want it to be, and stands a chance of surviving a simple wipe with a damp cloth…!
11 maart 2026
Review zonder uitnodiging
Antwoord van Lick
Hi Andrew,
We’re really sorry to hear about your experience — this isn’t the standard we aim to deliver.
Our customer support team has been in contact to better understand what’s happened and to help reach a resolution for you. We take issues like product performance seriously, and we appreciate you bringing this to our attention.
If there’s anything further you’d like to share, please don’t hesitate to reply to our support team so we can continue assisting you.
Customer Support @ Lick
First time using Lick and it’s…
First time using Lick and it’s fabulous, like painting with double cream! Coverage is spot on, it goes a long way too! Love it!
8 maart 2026
Antwoord van Lick
Hello Kath,
Thank you for your fantastic feedback! We’re thrilled to hear your first experience with Lick was so enjoyable.
We really appreciate you sharing your experience!
Customer Support @ Lick
Gorgeous colours.
Lick is definitely a quality alternative to F&B, beautiful colours and excellent coverage.
8 maart 2026
Antwoord van Lick
Hello Joanna,
Thank you for your wonderful feedback! We’re so pleased to hear you find Lick a quality alternative, and that you’re enjoying the beautiful colours and excellent coverage.
We really appreciate you sharing your experience
Customer Support @ Lick
Got the blue 17 and as far as colour is…
Got the blue 17 and as far as colour is beautiful and information on the package says the paint is washable and wipable, and that's in description on Screwfix website which I use for purchase, paint isn't washable at all. Everything leaves mark on it and when I tried wash or wipe it of, it only made it more visible now i'm left with stains all over the walls everywhere I tried to wipe it.
It's a spare bedroom, so no high traffic room and been painted only 5 months ago and walls are looking already so bad that I will have to repaint it soon.
Don't recommend.
10 maart 2026
Review zonder uitnodiging
Antwoord van Lick
Hi Agata,
Thank you for taking the time to share your feedback—we’re really sorry to hear about your experience.
It’s great to hear you’re happy with the colour itself, but we’re concerned by what you’ve described regarding the durability of the finish. That’s certainly not the experience we want for our customers, especially in a low-traffic space like a spare bedroom.
We’d really appreciate the chance to look into this further and help resolve the issue for you. Please could you get in touch with our customer support team at hello@lick.com with a few more details (such as your order information, surface preparation, and application method)? This will help us investigate properly and advise on the best next steps.
We’d love the opportunity to make this right.
Customer Support @ Lick
Perfect Paint
First time using a paint other than the big brands and I’m really impressed. The peel and stick sample was great, I could move it around the room to see how the colour was affected by different light. The paint itself is super to work with, coverage is excellent and brushes and rollers clean very easily in warm soapy water. Definitely worth the money.
3 maart 2026
Antwoord van Lick
Hello Marie,
Thank you so much for your fantastic feedback! We’re thrilled to hear your first experience with us has been so positive.
We really appreciate you sharing your experience and hope you enjoy your beautifully painted space!
Customer Support @ Lick
Quick and friendly service
Quick and friendly service. Resolved my delivery issue very quickly.
22 februari 2026
Antwoord van Lick
Hello Mari,
Thank you for your feedback! We’re glad to hear our team was able to resolve your delivery issue quickly and that you found our service friendly.
We really appreciate you taking the time to share your experience.
Customer Support @ Lick
Antwoord van Lick
Hello Lisette,
Thank you for your lovely feedback! We’re so happy to hear you’re loving the colours you chose for your new home. We really appreciate you sharing your experience and hope your space looks beautiful
Customer Support @ Lick
Antwoord van Lick
Hello Darren,
Thank you for your feedback! We’re glad to hear the paint performed exactly as promised.
We really appreciate you taking the time to share your experience and hope you’re enjoying the finished result
Customer Support @ Lick
Excellent product
Excellent product. Great coverage and colour choices.
Ordered online and delivery was seamless and quick.
27 februari 2026
Antwoord van Lick
Hello,
Thank you for your fantastic feedback! We’re delighted to hear you’re happy with the coverage, colour choices, and that your online order and delivery were seamless.
We really appreciate you sharing your experience and hope you enjoy your finished project!
Customer Support @ Lick
Antwoord van Lick
Hey Heather,
Thank you for your lovely feedback! We’re so glad to hear you found the paint beautiful to work with.
It means a lot that you took the time to share your experience, and we hope you’re enjoying the finished result.
Customer Support @ Lick
I stupidly thought I was getting a…
I stupidly thought I was getting a sample pot to try out on my wall which is my preferred way of sampling (cheap cop out and should be free) - Stickers rubbish will be going back to F&B for sample tin, see ya Lick not for me!
23 februari 2026
Antwoord van Lick
Hi Alexander,
Thanks for taking the time to share your feedback.
Our peel-and-stick samples are made using real paint, designed to give a true reflection of how the colour will look in your space. You can easily move them around the room to see how the shade changes in different lighting.
As a B-Corp company, sustainability is a key pillar for us. Peel-and-stick samples reduce paint and packaging waste compared to traditional sample tins, making them a more sustainable and cost-effective way to try colours.
It’s also worth noting that comparable stick-on swatches from some heritage paint brands are actually priced slightly higher than ours.
We appreciate you giving us a try and sharing your thoughts.
Customer Support @ Lick
looked like it was suppososed to
25 februari 2026
Antwoord van Lick
Hello Victoria,
Thank you for your feedback! We’re really pleased to hear the paint looked exactly as expected and met your expectations.
We appreciate you taking the time to share your experience and hope you enjoy the finished result.
Customer Support @ Lick
Easy to use website choice of colours…
Easy to use website choice of colours and speedy delivery
25 februari 2026
Antwoord van Lick
Hello Helen,
Thank you for your lovely feedback! We’re so pleased to hear you found the website easy to use, enjoyed the choice of colours, and experienced speedy delivery.
We really appreciate you taking the time to share your experience and hope you love your finished project.
Customer Support @ Lick
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