I am not a wine buff but I know what I like and to be quite honest I cant taste coffee , chocolate and plum, like the buffs.I deal with Naked because they support small family owned wineries and that... Toon meer
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Lees wat reviewers zeggen
Love the wines but latest delivery not ideal. Case was left inside entrance door of flats building with no notification of delivery. I am an arthritic 85 year old living on the second floor so deliver... Toon meer
Bedrijf heeft geantwoord
Product fine Delivery awful. Ithink this is the 3rd time this year that my wine has been delivered to Haygrove offices. I think that since Evri have been delivering you have failed to deliver t... Toon meer
Bedrijf heeft geantwoord
Another spectacularly successful and incredibly speedy delivery of my order from Naked Wine and their delivery partner InPost! Ordered online just 48 hours ago, and Robert's my mother's brother, wine... Toon meer
Bedrijf heeft geantwoord
Bedrijfsgegevens
Geschreven door het bedrijf
Hi, we’re Naked. And we’ve been shaking up the wine industry since 2008. We’re an online wine retailer, serving our customers (we call them Angels) better wine for less money, without any guesswork. How? We fund independent winemakers directly, cut out any unnecessary costs and give them free rein to make magic just for you. We’re basically a smarter way to buy wine. Easy as that.
Contactgegevens
Norvic House, NR2 1RP, Norwich, Verenigd Koninkrijk
- 01603 281800
- help@nakedwines.com
- nakedwines.co.uk
4,4
Uitstekend
13K reviews
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Decline of service and value
I joined years ago and have been an "Angel" for over a decade. The selection is great and it was very reasonable for the quality on offer. You could pay the lowest amount for a bottle but it would be better quality than a bottle more widely available in the UK at the same price. That said, its changed, the minimum £9.99 for a Red Wine is beyond supermarkets for the same quality. Especially when they run offers for even more discounts.
That price hike over the last 6-9 months for the discount offered for being an "Angel" is becoming less attractive. All this might be overlooked if the ordering process was easy. The last two orders I have placed have been frustrating to say the least. The website hangs, doesnt update or load and I have to keep closing the web browser and reopening for my basket to update.
This is no way to treat customers who you want to sen you money on a monthly basis to order wine!!
9 maart 2026
Review zonder uitnodiging
Antwoord van Naked Wines
Hi Chris, I am so truly sorry to read this and please be assured that causing any frustration or disappointment is never on our agenda! I'd love the chance to put things right for you if possible? If you can pop an email over to hello@nakedwines.com and in the subject line write 'FAO JESS C' then I would be happy to personally take care of you and of course, give you a well deserved treat for all your support for over a decade. I hope to hear from you soon,
Jess @ Naked Wines
I’m cancelling my subscription
UPDATE
My most recent order was due for delivery on Saturday. On Saturday I had an email saying it was delayed. Then I had an email saying it was out for delivery. Then another saying it would be delivered on Sunday. On Sunday I had an email saying it would be Monday. On Monday an email saying it would be Tuesday and now it’s Tuesday and I’ve just had an email saying it will be delivered on Wednesday.
The very long convoluted response below makes absolutely no reference to their terrible terrible awful delivery service and complete lack of customer service and assumes only that I want to pay £5 a bottle for wine - I don’t expect to get drinkable wine in the UK for £5 a bottle but I do expect a company like this to use a reliable delivery service.
My advice to anyone thinking of taking out a subscription ? Don’t bother. Pop along to Tesco and buy whatever is on offer from their Taste the Difference range. With a discount it will be under £10 a bottle and you’ll actually get to drink it - unlike the wines ordered from Naked, which may or may not turn up at some point in the future.
Or, grab an inexpensive flight to Portugal and drink delicious local wine from the supermarket for €3- €4.
I’m cancelling my subscription. The wines have become more and more expensive and because they use Yodel for delivery the delivery dates are completely unreliable even when you choose the express extra cost service.
Not worth the hassle.
7 maart 2026
Review zonder uitnodiging
Antwoord van Naked Wines
Hi Anna, I am so sorry to hear that our prices have led you to cancel your account. I can understand that this feels disappointing but I hope I can explain this more and add some context.
As we support small independent wine makers, we'll never be able to compete with the likes of supermarkets' prices as they mass produce on a huge scale, leaving winemakers not being able to make their own wines, and have to keep up with demand for more juice year on year. A lot of wineries and winemakers have gone out of business due to having no choice but to join 'the co-operative' of mass production for large companies.
As a member with us, you do get a discount on every single bottle or pre-mixed case because you're directly helping to fund our wine makers, along with access to exclusive wines, and you'll get an invite to our twice yearly tastings to meet and the winemakers and drink their wines with them. So although our wines may be more expensive than the likes large supermarket chains, we do our best to rewards you with discount on what would be the retail price of the wine, by investing you money into amazing wines that wouldn't exist without Angels.
Our focus on quality wine and fair treatment for winemakers means we don’t sell any wines for a fiver. In the average £5 bottle, the biggest chunk of consumers’ money goes on taxes, staffing, shipping and packaging (all the stuff you can’t taste), which doesn’t leave much for what's inside the bottle... and can push winemakers to the wall.
We identified this squeeze on wine producers (and wine quality) years ago. Which is why our business model funds the winemaker up front. This allows us to cut out unnecessary costs that don’t impact the flavour or quality (importers taking a cut, the national account manager managing the relationship with the supermarket, the marketing team paying the agency to make a big budget television advert etc.)
Fundamentally, we believe that the money you spend should go on what’s inside the bottle. We are honest with our customers that the economics of wine are such that you more than double the value of the liquid by spending an extra £1-2 above £5. To ensure we are totally transparent, and to provide our customers with good value, we now use customer feedback to set the fairest price for all of our wines.
Our Angels have access to a 33% discount on the market prices for our wines, which can run as low as £9.99, and access to all of our exclusive sales which can run as low as £109.99 for a case of 12 plus the free 13th bottle. Every month our Angels can select a free full sized bottle to enjoy with their order, and several times in the year this bottle is upped to a premium fizz or a Magnum size bottle, just as an extra special thank you for supporting our winemakers. We also offer free delivery on our cases of 12. As well, we offer a premium and free speciality Wine Adviser service, where we can put you in touch with one of our wonderful experts who can chat to you about all things wine, curate a box of the more 'unusual' and speciality wines and tailor a case to your exact tastes! On top of that, we offer our Wine Guarantee whereby if you don't like a wine or it doesn't blow you away, we will credit you back for it so you can try something new on us! We like to really go that extra mile to make sure our Angels and winemakers feel very much taken care of and appreciated.
Our prices have had a small increase due to general rising costs and all of the complexities that go into producing fantastic wine for you and the rising costs for the winemakers. Please be assured though that we work hard to get the very best price for you as the customer, whilst paying our winemakers fairly as well for their products.
I hope this helps, please do pop us an email if you have any more questions, we are always happy to hear from you.
Jess @ Naked Wines
I contacted the today as my order was…damaged and returned to Naked Wines.
I have used Naked Wines for over 10 years and never had an issue. I contacted them today as my order was late due to damaged parcel. I had no luck with chat bot yesterday, but spoke to Sam today and he was amazing. It definitely helps to be human. Thank you.
3 maart 2026
Review zonder uitnodiging
Antwoord van Naked Wines
Thank you so much for your review, Alison!
I am so sorry to hear your order was damaged in transit. While some things are out of our control, I’m so glad our wonderful Sam was there to the rescue!
Thank you for all your support, we couldn't do it without you!
I wouldn't recommend Naked Wines
I wouldn't recommend Naked Wines. I purchased a black friday deal of 12 reds, to me 50% were poor quality, either bland or cheap tasting (you know when they're almost tart, too tanniny, simply lacking positive tasting notes,almost too young at a guess).
Whilst the box was very well priced, in the T&C's they auto enrolled me to their 'Angel' scheme, taking £25 a month ehich is none refundable. So whilst its my fault for not reading thoroughly, clearly an underhanded style approach. I stopped it after £50 had been taken but to purchase anything now will set me back say £80 for 6 bottles, and thats their cheaper ones at around £12 per bottle, reckon I could get far superior and cheaper in the supermarkets. So that black Friday deal was no deal, it was a guise.
20 december 2025
Review zonder uitnodiging
Customer service is the very best
Customer service is the very best. They always make me feel as if they are trying to get the best deal for me, and this was certainly the case when I was ordering yesterday
11 februari 2026
Review zonder uitnodiging
Antwoord van Naked Wines
Cheers for taking the time to leave us this glowing review, Phil! Without amazing Angels like you, none of this would be possible, thanks for your continued support.
Truly Excellent Experience
Felt i had to highlight how pleasant a leaving experience this was despite not wanting to. My partner and I are due to have our first child and so we are cutting back on all unnecessary expenses (despite my argument that wine is definitely a necessity!) and I have had a number of protracted arguments with service teams about 'why' i want to cancel. Naked Wines were absolute 'Angels', no fuss just an easy leave and an immediate refund of account funds. An experience that means I will absolutely be coming back once we've got a bit more spare cash in the future. I cannot recommend highly enough.
9 februari 2026
Review zonder uitnodiging
Antwoord van Naked Wines
Thank you for the review, Will. Although, I am saddened to hear you had to concede in your case that wine is a 'necessity'!
A huge congratulations to both you and your partner!!! I do hope everything goes perfectly for you both and we look forward to having you back as one of our lovely Angels when the time is right for you!
Warmest wishes to you both,
Edward @ Naked Wines
To quality wines at great prices
To quality wines at great prices. Always nice to get a freebie now and then. Delivery always very prompt
Thanks
D
19 december 2025
Review zonder uitnodiging
Antwoord van Naked Wines
Wow thank you so much for the 5 Stars and the lovely review, D! Your support means the world to us and our winemakers.
Jess @ Naked Wines
Don’t die whilst being a subscriber!
My very close friend lost her husband rather suddenly 1 month after his initial diagnosis. He was a Naked Wines customer. This company has turned my friend’s loss into a living nightmare. They want more evidence from her of her relationship to him and the fact that he has died than any of the other organisations with which she’s having to deal at the moment. HMRC and the various insurance companies have wanted less evidence and offered more empathy than Naked Wines. All that she has asked for is for his subscription to be cancelled and a refund to be processed. That’s it! Simple, one would think? But no, this company’s bureaucracy has been so very distressing, their contact has offered no empathy and to my mind, if you can’t be respectful when one passes way, then you don’t deserve the business when one is alive. Poor show Naked Wines, very poor show. You will NEVER be a recipient of my custom and I will be spreading the word far and wide, you can be sure on that.
15 december 2025
Review zonder uitnodiging
Antwoord van Naked Wines
Hey Trace,
Thank you for taking your time to leave this review.
This is not the experience we want anyone to have, especially during such a difficult time.
When someone passes we do require a copy/photo of the Death Certificate to ensure their account is cancelled. The death certificate serves as official proof that the customer has actually passed away, which is necessary before any account changes can be made.
When transferring funds or closing accounts, the death certificate works in conjunction with other legal documents (like wills or letters of administration) to establish who has the legal right to handle the deceased person's financial matters.
We need to carefully follow this process as we are dealing with moving money and have an obligation that the funds go back as intended. As you can imagine if we did not ask for this proof it could be problematic. We need to know who the executor is to move money.
I do really want to stress that I understand that all this administrative stuff feels very unfair and can seem really cold. It is never our intention and if we could do things without asking for extra proof we absolutely would, we just have to do the right thing.
I really appreciate you sticking up for your friend, you sound like a good friend to have. Please know we truly care about our customers and encounter the deceased customer process daily and empathy and reassurance are both things we try to provide.
If there is any more feedback, aside from about the documents which we unfortunately do need, on how we could have handled this better I am all ears as we are always open to doing better for our customers and their families.
I hope I have been able to reassure you that we absolutely do care but I do understand this has been a stressful experience for your friend.
Kindest wishes,
Emily @ NW
An absolute shambles!
My husband passed away in December. I have been trying to get a refund from this outfit for the 3 x months subscription that he had paid. There have been more emails to this company than I have had to write to any Insurance Company, Pension or any other service provider. It is absolutely shameful that they insist on holding in to my husbands money. I have had numerous phone calls and correspondence and it has got me nowhere. A proper shower. It is times like this when you see the true colours of a Company. My husband was very respected in the hospitality industry. I shall definitely make this known.
31 december 2025
Review zonder uitnodiging
Antwoord van Naked Wines
Oh no I'm so sorry to read this!
I assure you we never try to purposefully make it difficult to get money back and we do need to follow processes but I want to make sure we're doing everything we can for you whilst ensuring we get the money to the right place on behalf of the deceased.
I've sent a request for information if you would be so kind to reply to that so I can get to the bottom of it for you and give you peace of mind that it's sorted as best we can.
All the very best,
Emily @ NW
Lovely wines!
Lovely wines!
There was a bit of an issue with the delivery (I was sent the wrong box) but they really went above and beyond to fix the issue promptly and couldn't have been more helpful. The wines have been lovely!
15 januari 2026
Review zonder uitnodiging
Antwoord van Naked Wines
Hi Philippa,
Thank you so much for your kind feedback! I’m really glad we could sort the delivery mix-up quickly and that our team could help, thank you so much for bearing with us on that.
It’s wonderful to hear you’re enjoying the wines, that really makes it all worthwhile.
We really appreciate you taking the time to share your experience and support us!
Best wishes,
Isobel
Really cruel with bereavement arrangements
My relative died and NakedWines would only refund his account credit to the bank account that was on his account which has been closed because he has died and has no need for a bank account anymore.
Naked Wines were provided with proof of death and proof of next of kin and point blank refused to do anything but return the funds to a dead man’s account, absolutely appalling, piling cruel dogmatic bureaucracy on top of bereavement, when other companies have gone above and beyond to be supportive and close his affairs, something that is apparently beyond Naked Wines.
5 januari 2026
Review zonder uitnodiging
Antwoord van Naked Wines
Thank you for taking the time to raise this with us - though I am so sorry for the trouble caused especially at such a difficult time. Please accept my condolences.
You should be given the choice to have a cheque sent out if the bank account connected is no longer active so this should not have been the case. I would love to get to the bottom of this and make sure this balance gets back to you safely, so I've requested some more information.
If you can pass over some details so I can find your relative's account then I will make sure to put this right.
I look forward to hearing from you.
Many thanks,
Stanley @ Naked Wines
Naked Wines: Great Wine, Great Service!
I have been a customer of Naked Wines since February 2021. I can honestly say that it has completely changed the way in which I buy wine. I used to regularly by my wine from supermarkets, and thought the products were fairly decent.
How wrong was I, I now exclusively buy all of my wine from Naked Wines. They offer a very large choice of wines, suited to your particular wine profile. However, I now have my firm favourites that I buy regularly and am very pleased with. I recently had a small issue which was swiftly and professionally resolved by Stanley, thank you! I am just about to place another order today.
15 januari 2026
Review zonder uitnodiging
Antwoord van Naked Wines
Thanks so much for the glowing review, Mr T! We really appreciate all that you do for us as an Angel & we'll make sure to share the love with Stan!
Cheers,
Sam @ NW
Scam
Scam. They've charged me almost £100 for a subscription that I didn't sign up for. They call it an "angel" subscription and it's a total scam. Don't accept any free gifts as this is how they sign you up. When when you think you've canceled, you haven't.
11 januari 2026
Review zonder uitnodiging
Antwoord van Naked Wines
Hi Patrick,
Sorry you’ve had a problem with our Angel membership, I’ve just sent you a message to get some more information so I can find your account and make this right for you.
Avoid at all costs!
Avoid at all costs!
Guaranteed delivery before Christmas didn’t arrive!
Had an email late on Christmas Eve saying that the wine wouldn’t be delivered until after Christmas.
Too late to purchase wine elsewhere.
Told I would have a full refund but when asked for the money in my account to be credited back to my bank and my monthly subscription cancelled, I was informed that they couldn’t refund the credit as it was credited as a goodwill gesture!
Absolute joke of a company!
3 weeks later and you still have my money!
24 december 2025
Review zonder uitnodiging
Antwoord van Naked Wines
Hi Wayne,
Thank you for taking the time to provide this feedback. I am so sorry to hear that this has been your experience with us and I hate that we have let you down.
I can see that one of our agents has processed that refund for you today but if I can be of any further assistance in the matter, please do feel free to reach back out at any point.
I sent five cases of wine to friends…
I sent five cases of wine to friends and family. I ticked the box to say they were gifts and wrote notes along the lines of "Happy New Year, love Linda". The case to my father had his name on the outside of the box, but inside was a card to Sian.
My brother received a box without any card or info about the sender. He guessed it was me. Not sure about the other three.
Last year was the same: no-one had any idea the wine was a gift from me, except that I had sent them wine the previous year. I imagine it will be the same for the other three deliveries.
11 januari 2026
Review zonder uitnodiging
Antwoord van Naked Wines
Hi Linda,
I am really sorry to hear about this and completely understand how disappointing it must have been, especially as these were thoughtful gifts for friends and family. This is absolutely not the experience we would want for you, and I am very sorry that the gift messages were missing or incorrect.
I can see that my colleague Hannah has already replied to your email to help get this looked into, but please do not hesitate to get back in touch if there is anything further I can do to help or if you have any additional questions. We really appreciate you taking the time to share this feedback, as it helps us improve and avoid this happening again.
Thank you again for raising this with us, and I am very sorry for the frustration this caused.
Best wishes,
Isobel
After a delivery snafu, Naked Wines went above and beyond!
After a delivery snafu, Naked Wines went above and beyond to make it right. The courier seemed to lose my case entirely, and Naked Wines were absolutely on it when it came to proactive updates, chasing them, and compensation. Communication was generous and genuine, and they sent out a second case which was thankfully delivered in a few days.
All the wine I've had has been delicious and has widened my taste horizons. It's also lovely to see the wineries the angel programme supports. Great selection and customer service!
10 januari 2026
Review zonder uitnodiging
Antwoord van Naked Wines
It means so much to read your experience - thank you so much for sharing this! I'm glad that your wines reached you and I hope they've been thoroughly enjoyed since.
Take care and thank you for your ongoing support!
Stanley @ Naked Wines
Avoid at all costs, they messed up offered a refund and then changed their mind
Avoid at all costs competitors offer a much better service and tell less lies.
Ordered wine for Christmas and was told by Charles from their customer services team that my “order is under guarantee to arrive with you before the 25th. If we fail to deliver on that promise, you’ll get a refund and can keep your wine with our apologies”.
At 15:42 on 24th December I got an email saying that the wine wouldn’t be delivered before Christmas and that they were “letting you know now to give you as much time as possible to make alternative arrangements” - thanks for all that time to go out shopping on Christmas Eve… in the same email they went back on the promise of a refund and are now only offering store credit. The wine did not arrive until the 29th December and now I am in an endless loop of them telling me store credit is the same as a refund even though it will require me to spend more money with them to use it. Have now been offered a refund if I return the wines, as I’ve told customer services the wines were ordered as a gift that should have been enjoyed with the whole family over Christmas and I’m not at the delivery address anymore to arrange that.
Terrible service, dishonest approach to communicating with customers and seemingly unable to keep any of the promises they make. I have always used Laithwaites in the past with no issues, was tempted to Naked with a good offer but was a terrible mistake, would avoid them at all costs.
10 januari 2026
Review zonder uitnodiging
Antwoord van Naked Wines
Thank you for sharing this feedback with us, David - though I am so sorry for the miscommunication regarding this Christmas guarantee. I understand where you're coming from and I want to make sure that we put things right, especially for the inconvenience caused by this delay.
It's not our normal practice to credit the case in full back to your account, but when we let you down for such a special occasion like Christmas we want to make sure that we go the extra mile to do right against our customers. I understand the disappointment here comes from the use of 'refund' rather than 'credit' and I'm so sorry for this. I have followed this up with the agent you spoke to.
I want to assure you the amount that was credited to your account can be put towards a new case of wines without needing any extra spending from your own pocket. I'd be happy to help you with this and if it comes a little over the amount in your basket I will make sure to clear this. I'll send you an email to go through this.
I am keen to make sure we find a solution we're both happy with, so if you can please respond to my email when you get the chance then I'll make sure we resolve this matter.
Thank you for giving us a go, David. I look forward to hearing from you.
Stanley @ Naked Wines
An unbelievable inept and unacceptable…
An unbelievable inept and unacceptable service from a company I have supported for some 9 years.
I have subscribed as an ‘angel’ during that time.
I rely on them to deliver festive and other gifts of wines through the year, ordered in adequate time according to their website a festive case of wine to a colleague with the assurance of a ‘before Christmas’ delivery date.
I received a text and email late on Christmas Eve after having confirmed by telephone that the delivery ‘was guaranteed’ on the 24th, that inexplicably it was ‘cancelled’ despite having been prepaid and without adequate explanation, notice or remediation.
I later received a ‘full refund’ and an ‘apology’ which failed pathetically to rectify the ineptitude of a previously entirely trustworthy organisation.
Subsequently the excuses including ‘lack of stocking’, ‘ oversubscription’ and ‘warehouse discrepancy’ were offered and rejected.
A previously entirely and completely reliable company has shown its incompetence.
It’s time for its loyal ‘angels’ to look elsewhere to ensure remote and competent deliveries, on time, accurately and reliably.
24 december 2025
Review zonder uitnodiging
Antwoord van Naked Wines
Hi Ian, thank you for taking the time to leave this review. I'm gutted that we really let you down this Christmas. This really isn't the service we want for lovely Angels like yourself, especially after so many years of support. I am so wholeheartedly sorry about this.
We are working hard to ensure that delays and delivery issues like these are addressed and I'm confident that we'll get things right if you choose to give us another go.
Thank you for all that you've done for us over the years.
Average Xmas Selection
1 januari 2026
Review zonder uitnodiging
Antwoord van Naked Wines
Hi Robert, Thank you for rating us. I am so sad to see that we got rated 3 stars, we would have loved to have delivered on a 5 star experience for you! I'm so sorry for any let down with your Christmas selection. Are you aware of our wine guarantee? We are always happy to credit you back for anything you didn't like, so you aren't out of pocket and can try something else to hopefully fall in love with! If you'd like to pop an email over to hello@nakedwines.com and in the subject line write 'fao Jess C' then I'd be happy to personally take care of you :)
Update from original post following response from Naked Wines.Failed to deliver Christmas case but continually updating me with its delayed and will be here before Christmas
Updated review 03/01/26 following the response from Naked Wines:
I have changed the review from 1 star (See write up below but probably a little harsh) to 5 stars following a very generous compensation I received without asking. The wine arrived on the 31st December and again great quality. The error looks to be with the local delivery firm. The compensation, ownership and kind email have convinced me to continue with Naked Wines. Thank you for correcting this I look forward to enjoying more quality wine.
Original review:
Like other recent reviews my Christmas wine case hasn't arrived. I was told the 20th December which changed to the 24th and assured it will be delivered as stated on the website. 2 weeks on from my order, I had an update this morning explaining my wine will be delivered on 24th December. How is this possible its the 30th today! Having to wait until 5th January when staff return to arrange a refund of my current credit back to my bank account before I cancel my membership and subscription and of course the refund on the missing case of wine. I don't think I will order again, which is a shame as the wine previously has been excellent.
30 december 2025
Review zonder uitnodiging
Antwoord van Naked Wines
Hey Jay,
I am so sorry to read this, I know it just sounds like words and actions speak louder but it is really not our intention for you to have an experience like this. It's such a shame :(
I really want to make sure you are compensated fairly and that everything is resolved as best it can be. Can you please reply to my request for information so I can get to the bottom of it?
Thank you so much,
Emily @ NW
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