PRIME HOLIDAYS UK Reviews 

To all the people who used Wowcher to book with Prime Holidays - put a review on TP for Wowcher. They check these. After doing this I did get a full refund. Id sent them messages, screenshots of other reviews every day. Dont waste your time with Prime Holidays, but don't give up on Wowcher. Persistence pays off. Good luck

PLEASE LISTEN TO ALL OF THE NEGATIVE REVIEWS. THEY ARE REAL!!!!

I BROUGHT 2 WOWCHERS FOR VENICE IN MAY. Same thing happened to me and many other negative reviews. Avantika from prime holidays should be ashamed. This company should not be able to trade and wowcher need to be held responsible as well. PRIME HOLIDAYS OWES THOUSANDS OF PEOPLE THEIR MONEY BACK.

THEY OFFERED ME FLIGHTS THAT NEVER EXISTED FROM SOUTHEND.

I accepted not knowing it was a scam.

AND THEN AVANTIKA TOLD ME IT WAS SOLD OUT ONLY HOURS AFTER I ACCEPTED.

THEN THEY WANTED ME TO UPGRADE AND SEND THEM MORE MONEY LIKE I WAS STUPID.

EVERYONE NEEDS TO CONTACT TRADING STANDARDS ABOUT THESE PEOPLE.

WOWCHER NEEDS TO REMOVE THIS SCAM BUSINESS NOW.

They are telling me I can’t get a refund. But what they advertised was fake and wowcher are refusing to refund either. I will be leaving negative reviews on a daily basis until I get a refund.

If you see a deal thats too good to be true on wowcher, it is.

Honestly the worst booking experience of anything in my life, a group of 4 of us wanted to go on a trip to milan but bookings had to be made seperately for financial reasons.

We booked 3 vouchers on one booking and 1 more ticket on another.
Anyone with a brain can do the maths and see that 3+1 can be split into 2+2 and there would be no issue.
but prime holidays don't have brains and want additional costs for both bookings.

I cant afford the additional costs and they wont refund me, so im out of luck.

not to mention the flights are in the middle of the night to an airport thats further away, i can pay an additional £110 to have all people on the same flight but its still in the middle of the night and 50+km away from the hotel and theres no public transport at that time!!!

dont book with them

I am writing this to warn other consumers about my experience with Prime Holidays. After purchasing a Wowcher holiday, I was subjected to what I believe are aggressive commercial practices and fraudulent misrepresentation.
Aggressive Pressure Selling: During a phone call, I was given a 2-minute window to "confirm" a booking, with the agent claiming flight prices could not be guaranteed otherwise. This made it impossible to review the hotels or locations properly.
Misrepresentation of Quality: I was verbally promised "4★ Upgrades." However, the hotels provided (such as Arthotel ANA Gala and Hotel Mediterran) are officially 3-star properties. Furthermore, the locations were not as promised; for example, being placed in Wedding rather than the central Mitte district of Berlin.
Falsified Timestamps: Most shockingly, in their response to my complaint, Prime Holidays provided a falsified email timestamp (claiming 17:33) to make it appear I had hours to consider the booking. My actual "Sent" folder proves the email was sent at 13:03 while I was still being pressured on the phone.
Invalid Contract: They issued a confirmation for July 2025 (a date already in the past) for a trip meant for 2026.
I have formally reported this company to the ATOL Compliance Team, Trading Standards, and initiated a Section 75 dispute with my bank. I strongly advise anyone to avoid this company at all costs. They use misleading tactics to trap customers and then falsify evidence to avoid accountability.

Don't book with them. I booked a 4 day city break to Rome with woowcher. It says redeem you voucher within 24 hours or it will be automatically redeemed and customer service will contact you. So I redeemed this was on a Saturday, on Monday after reading lots of reviews I decided to contact them Monday morning. As soon as I said I have changed my mind and want to cancel and a full refund. The customer service said you will get a call back not even asking who I was my details. I didn't get a call back and had to ring 6 times to here the same message I would get a call back without knowing who I was or asking my phone number. I then email 3 time. To say I wanted to cancel and a full refund I didn't feel secure with no communication, I had no information on flights hotel. I then received a email with travel information but ridiculous times which would make the trip 2 day not 4 and gave me another option but wanted extra 89 pound per person. I haven't agreed. Or even spoke to a person in 6 days all they do is go through the watshap messages repeating same message my fault for redeeming woowcher doesn't take responsibility or read the messages just say prime holidays say no you redeemed and you want to cancel because you want to choose the flight not what they provided or pay extra as given 2 choices. I tried to cancel before they even put sent the email.I hope you see all the bad reviews before booking as they dont speak to you or help.they take money for false advertisements and you dont get what you think. They dont take responsibility and blam you or acknowledge the 14 days cooling off even though you not agreed with flights and hotel.and only seen the flights and hotel details after you have paid.

Haven't posted for a few days still refusing to refund me for a holiday I bought that doesn't exist but they want me to pay extra to go to lesser accommodation than I booked Wowcher are fobbing me off and Prime are ignoring the fact that this is illegal. Check out the linked travel arrangements 2018. Avoid this company. Can't believe they're still allowed to trade

I booked a weekend break to Prague for myself and my partner as a xmas present. I booked for Fri 13th - Sunday 15th March. On arrival in Prague we went to our hotel to discover Prime Holiday had booked our hotel for the 13th February and our flights for 13th March unbelievable. The hotel reception were very helpful and couldnt believe the mistake by Prime. I contacted them imediately as we were down as a no show in February. I spoke to their rep who said he would contact the hotel to sort it and call me back within 10 mins. We were offered a coffee by reception until it was sorted but almost an hour later still no call back from Prime. My partner by this point was stressing so i informed the receptionist i would pay for a room for the weekend as we obviously needed a place to stay. He was most helpful. I paid for the room and then received a callback from Prime who said it was sorted when in fact it was not. I had sorted it myself and informed their rep i would send him my receipt from reception and i expected a full refund. He then told me that was not an option the hotel receptionist then also spoke to them telling them they must refund me as this was an outright mistake on their part. 4 wks later im still being messed about.Ive been told for a month my refund has been initiated and i am stll wating. Its a disgraceful way to treat your customer and if thats how they operate i would seriously steer clear of this company

Absolutely diabolical never use this company. Shouldn't be allowed to carry on cheating people out of money. Booked a four day trip to Rome. We are wanting a refund as the flight times were rubbish and prime wanting to charge us extra for better flights. The customer service is absolute joke. Wowcher is no better

Wish I read the reviews before I booked and redeemed the wowcher voucher. The hotels they advertise are not available so you get a downgrade. They charge extra to alter flight times. The worst part is the Auschwitz trip they sent a voucher for ( I bought this trip for my daughter) they did not have her on the list for pick up and she missed out on the trip which was the whole point of going to Krakow. Will never use wowcher or prime holidays again.

I would give 0 stars if I could. I have had the most horrible experience. Purchased a holiday to krakow with them and they emailed me saying it was sold out. When requesting a refund they said I couldn’t because I had redeemed the voucher. Absolutely horrible! Avoid booking at all costs

Nothing but scammers!!
Bait and switch scam. Booked 6 night multi city holiday to italy.
The times of flights were ridiculous meaning we would only have 4 nights. They tried to get me to upgrade for £199 pp for better flight times. I refused and then they sent me 3 alternative holidays, none in Italy and all additional money on top of what I paid. Neither wowcher or prime holidays will refund me so have to wait 14 days to get a charge back from the bank.

I have now been told it has been escalated to a higher up. However, I asked them to contact me via email and they have said no, they can only do phone calls. What?

I m very happy to say that I had great experience travel a vacation abroad.

bought a wowcher
contacted prime holidays who finally sent me an offer of flights etc which although poor and inconvenient (flights from london southend!) i accepted and then was ignored and ignored, finally to receive an email to say the deal had sold out but i could upgrade! wanted hundreds of pounds more!
don’t waste your hours booking and waiting for non responses - just book a reputable flight and hotel!

If I could give 0 stars I would
I have been trying to make contact for over a week to cancel a holiday, due to unfortunate circumstances we can no longer go on the holiday we booked, o have sent numerous emails and not 1 has been responded too.
I’m disappointed and disgusted with the lack of communication I have received
Avoid this company at all costs… I will not give up and I’ll do whatever means to get this resolved

My husband booked a holiday when we were told the hotel was fully booked so we paid extra and booked somewhere else then my husband suddenly passed away i contract them no help no understand no money back

Rubbish company to deal with, very dogged and misleading information.
Always adding extra cost, putting pressure on timing completion to get you to pay extra.
Totally different hotel than advertised originally.

I posted all the positive reviews on this, and I also removed the negative reviews, but these people still did not make the payment.

I I booked a package holiday to Vienna through this company via wowcher App (hotel + flights for 2 people), and at first everything seemed fine. I even paid extra for better flights and seat selection, bringing the total to around £630 for a 2-night, 3-day trip.

On the day of travel, all flights to Vienna were cancelled for the entire day due to severe weather and airport closure. I contacted the company immediately asking for a refund for both the flight and hotel, as I was unable to travel due to the flight cancellation not because I changed my mind.

What followed was terrible customer service. I had to call them around five times, and each time I was told to “call back tomorrow” or that they were “checking,” but no one properly helped me or followed up.

Because this was sold as a package holiday, I expected the company to handle the situation properly. Instead, they refunded me only around £270, which is less than half of what I paid.

They claimed the hotel was “non-refundable,” but when I contacted the hotel myself later, I was told that if the travel company had requested a refund, they would have considered it. That means the company did not even try to help me recover the hotel cost.

So I lost a large amount of money simply because this company failed to do their job properly.

I have also been emailing them for over a week, and now they are no longer replying.

Very disappointing experience. If I could give 0 stars, I would.

This company is a scam. Do not book with them through wowcher. I redeemed my voucher with them and they asked me if I wanted to upgrade foe £69 when I said I didnt want an upgrade they hung up and sent me an email saying my hotel isnt available and i need to pay £69 for another one. I have checked and that hotel is very much available.

I want my booking honoured or a refund as soon as possible.