Principal Insurance Reviews 

The service I received was professional, friendly, knowledgable and extremely helpful. I was guided through my specific requirements and was extremely happy with the outcome.

So easy to use got what I asked for did have questions about insurance but was resolved by customer service staff member was great very helpful

I insured my scooter with Principal Insurance on July 30, 2026. On August 1, 2026, I called again because my dealer had made a mistake with the registration number. My English isn't very strong, and communicating over the phone is still stressful for me. While all insurance companies are polite and respectful, I would like to specifically commend Queeni from Principal Insurance customer service for her attentiveness, patience, and clear English pronunciation. The issue was resolved, and I was left with a very positive impression. Customer service representatives are the face of the company, and after speaking with Queeni, I would certainly want to do business with this company again.

very helpful over the phone,didn't take long and very happy with price

Best price and product I found on comparison site. Easy to purchase and set up policy.

My experience was great Ashley is a credit to the company

It was a good professional call . The gentleman that I spoke to was brilliant and the price is great and I would definitely recommend this company for campervan insurance 👌

Very helpful insurance broker for my motorbike, keen price and easy to contact. Many thanks Ashley for your help.

When cancelling my policy due to having sold the bike my fee was more than the original policy price and when I complained they gave me a supposed discount that never got applied and after several calls I had to pay the full amount because everyone on the phone seems to be illiterate.

I wanted to add a service onto my existing premium that is due for renewal. Couldn't have been easier. Done and dusted in about 2 minutes. Not a drama. Dead easy and the best thing ever for me and apologies if you read this and get upset - get over yourself in advance... I got to speak to someone in the UK - no language barriers

I had a great experience dealing with this insurance advisor. He was a lovely lad, really helpful, friendly, and easy to talk to throughout the whole process. He took the time to answer all my questions and made everything simple and straightforward. My enquiry was dealt with professionally and efficiently, and nothing seemed like too much trouble. Excellent customer service – a pleasure to deal with from start to finish. Highly recommended!

Good customer service, helpful, friendly, polite.

Patience, clarity and professional

I have a motorcycle insurance policy, the price was competitive, but since then I have found it impossible to contact their customer service number to make changes to my policy.
Today, I'm still in a queue, so far I've been waiting for 40 minutes. This is not the first time this has happened.
Pretty disappointing, will be going elsewhere at renewal.

Wanted to charge me and extra £100 on top of the full years policy to cancel after only 2 months, clearly a rip-off policy to punish people that want to leave early. It's cheaper to pay for the policy than cancel it mid-term.

Once I got though quite a long wait, the person I dealt with was very polite and knowledgable

Ashley was extremely good to talk too he sorted my policy out with ease and he got me the best deal. It was quick and easy. Thanks Ashley and Principal Insurance.

An absolute pleasure to deal with.

These guys renewed my faith in Insurance Companies. After being ripped off for an incident that I was admitting too a few years ago, I was told that I didn't need to own up to the incident as there was no claim made, no-one else was involved, and that I was doing myself no favours by admitting to it.

Yet other insurers didn't tell me this and I had been paying way too much for my insurance. Imagine how I felt after being ripped off by the very people (insurance companies) that want us to be honest when declaring insurance issues. I wonder how they treat real crooks?

My annual price has now dropped dramatically. Thank you so much Principal. Top marks to your man on the end of my phone call.

The call handler Sam B was very helpful and very professional at helping me find the best quote possible for my bike today this you

This company has some of the worst customer service and charge 55 for cancelling a policy. This broker is something that needs to be avoided at all cost