Principal Insurance Reviews 

Very polite and efficient service

Very helpful and friendly. Made the renewal process very simple

I got a motorbike insurance from them. They stated I have made a claim so they put my insurance premium up. I had proof letters from my previous insurance company to prove it wasn’t a claim and they still did not care. I had to ring them for days on to try and resolve it and people spoke to me like robots through the phone. Then they took a cancellation fee of 245.95 off me ever though I already paid them that months worth of insurance too. Highly disappointing do not recommend. Thanks to them I had to sell my bike too.

My previous broker ceased to trade. These clowns took over. I manage to get 2 MS90s and 1 TT99 on my licence. My insurance shot up. Last year, my insurance was just over 2K for a 71- plate Ford Focus. This year it went up to just over 3K. A 1K increase. I rang them and as much use as a chocolate teapot. Was told that was the best they could be done. I googled MS90s and TT99 insurance and spoke to a really helpful lady at Keith Micaels, who listened and recommended a couple of things, one removing my unemployed partner and quoted me a £250 access policy with a leading brand of £1,326.93. A massive saving of £1600. Thanks, Carrie. I won't be using this firm next year on my other vehicle. 1 star is being generous.

Easy to deal with plane talking customer service , Ashley was excellent

He talked me though it all gave me many opinion's
and I was well pleased with the end results .
First time with this company to. I have other vehicles
to I will get a quote of your when there due thank you for your help.

I've changed my bike and have been trying to change my insurance to the new bike. Ive been trying for 2 days, Waited 15-20 mins each time and then had to try again at another time. The recorded message it keeps playing while on hold is especially annoying.
"Forget the stress of your insurance, we are here to help" again grrrrr
Every 5 mins it tells me that my wait time of 10 minutes.
Its said that several times during this 23 minute call, and it still says 10 minutes.
I cant waste my life on the phone to them.
YOU HAVE LONG WAIT TIMES BECAUSE YOU DONT PAY ENOUGH OPERATORS.
How about AI chatbot, or even a page on your site I can log in and change it myself.
Where are they based? 1980?

UPDATE
I finally got through.
Currently my old bike costs me £!50 pa, which after initial payment was £10 pcm.
Now, my new bike which is exactly the same bike but 8 years newer (2009) my monthly payments have gone up to £29.50.
So I said, forget it, you cr00ks, i'll cancel and go somewhere that answers the phone.
I was then told that cancelling my existing £150 policy would cost me would cost me £152 !!!!

I hate insurance companies, they make the fee up as they feel like it.
I wouldn't mind, but I will never make a claim as they will double my price 3x for the next few years.
Its legal robbery

I called to check on documentation for a motorcycle. Taher Boxwala not only sorted out my concerns, but managed to resolve issues caused by my mistakes, leading to a refund of overpayments due to my errors. Taher was polite, clear and extremely helpful, resulting in my total satisfaction that both of my motorcycles are fully covered by Principal Insurance, for which I am truly grateful.

Ashley has been wonderful sorting out my renewal, the only con was half hour waiting line

Naomi was really good on the phone - friendly proffessional and did a great job. Was able to sort the changes to my policy easily and quickly. All good - 5 stars

Thanks for insuring my bike, good clear instructions.

Guy knew what he was talking about and was able to offer me a more competitive quote

Great service with friendly and helpful staff, very professional.
Explained everything in easy to understand way, and found a great price for me. Highly recommended.

Ashley was very helpful and informative!
He was patient and informative with whatever questions I asked him.
Very pleasant, professional manner, and he gave me a good price.

Well explained and friendly, would highly recommend to friends and family

Never ever again! They left us stranded for 26hours trying to say our motorhome is not covered. In the end they found out it's their admin mistake and we are covered including full EU breakdown cover! Hours spent on the phone, they are terrible!

The guy was very knowledgeable and dealt with me promptly. Was very professional and courteous

Very happy with the service I received, clear advice, and covered all the queries I had. I recommend

I bought some motorbike insurance on May 28th 2026, I paid £120, sold my bike and cancelled the the policy 2nd August 2026, there is no refund, so it works out to £60 per month, what a rip off, plus, the customer services isnt very good, its not sour grapes, my advice is to steer clear.

Fantastic all round