The core course was a very valuable introduction to product marketing. The videos are easy to follow, there’s an abundance of helpful resources, and plenty of additional community events too.
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The core course was a very valuable introduction to product marketing. The videos are easy to follow, there’s an abundance of helpful resources, and plenty of additional community events too.
Bedrijf heeft geantwoord
PMA offers a breadth of resources, tools, and connections to grow your career. Whether you are new to PMM or you are looking to scale your career into more senior roles, they provide you with everythi... Toon meer
Bedrijf heeft geantwoord
I took the Product Marketing Core course and it was very helpful. It's given me a great understanding of the role and the frameworks are brilliant. I've already started using them. It's a great course... Toon meer
Bedrijf heeft geantwoord
Love this organisation and how much it helps you connect with other PMMs that share the same challenges as you. That’s so helpful when you’re a solo PMM in your company. Also the product marketing f... Toon meer
Bedrijf heeft geantwoord
PMA is the go-to place for 1,000s of product marketers. Online resources, 24/7 communities, global events, reports, awards, courses, mentors, jobs and podcasts. We’ve got it all.
147 De Beauvoir Road, N1 4DL, LONDON, Verenigd Koninkrijk
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Great opportunity to learn best practices from real experts.
I have gained lots of useful insights and it definitely helped me to become a better expert

Antwoord van Product Marketing Alliance
An utter disappointment! The quality provided is a total rip-off for what you pay. The support team is unresponsive and unhelpful. Moreover, the content is not just outdated but completely out of line. I strongly advise against wasting your time and money on their courses.

Antwoord van Product Marketing Alliance
The program is very detailed, beginner friendly and well segmented to easy to digest sections.

Antwoord van Product Marketing Alliance
As an aspiring product marketer, my experience with the Product Marketing Alliance has been invaluable. The core insights and strategies shared within the community have not only deepened my understanding of the field but also provided practical tools to enhance my skills. To add on, I've gained a comprehensive view of product marketing's dynamic landscape, making this alliance an essential resource for anyone looking to excel in this competitive field.

Antwoord van Product Marketing Alliance
Highly recommend! The PMM course offers valuable insights and practical skills for product marketers. Instructors are knowledgeable and engaging, making learning enjoyable. A must-try for PMMs looking to level up their game

Antwoord van Product Marketing Alliance
Taking the Product Marketing Scholar Program was a life changing opportunity, every single module was very impactful, I thought I new it all until I started the program.
The Journey was immersive, now I can proudly work in any PMM role.
It wasn't easy, there was a lot to learn and do but I am glad I passed through it all.
One thing I would love if it can be improved on is the videos, looked more like reading from a screen, I like it when it's natural and looks like one is really teaching.
But in all, the journey was worth it, 100%

Antwoord van Product Marketing Alliance
What I love most about Product Marketing Alliance is the quality and depth of their Masters courses (this is where I spend most of my time in the platform as I have the Pro+ membership) and the availability of templates courses (I no longer have access to the full repository due to membership, but I did and it was AWESOME). The courses are just the right length, allowing for a deep dive into each topic without feeling overwhelming or like I need to take a bunch of time to complete. A couple hours a week go a long way. So much better than trying to do it for free by scraping through YouTube for quality content that isn't just "free content" trying to get you to subscribe to other programs.

Antwoord van Product Marketing Alliance
Easy to register. Easy to follow at my own pace. Lots of tools and templates. Definitely recommend.

Antwoord van Product Marketing Alliance
PMA provides clear and concise teachings on modern PMM with plenty of great examples! The value of the templates alone cannot be understated.

Antwoord van Product Marketing Alliance
The good:
This is a crash course in PMM that is thoughtfully laid out with some nice bonus footage from PMA conferences and interviews with industry leaders. I learned a ton in general, and learned the PMM lingo.
The bonus footage and exercises really helped drive in the relevance to the topics in the real world and in my own domain of experience. The resources and templates that accompany each module are great starting points for building and thinking about different functions in PMM. There are definitely several ways to implement the learnings into my work straight away!
Areas for Improvement:
I felt there was too much emphasis on sales enablement.
I would have liked to hear or learn more from junior PMMs who are not team leads or deep into their careers as PMMs. That might be what the Slack channel is for though!
I think the video modules would have been more interesting if they were presented by different PMA employees. The content was good, but it's a lot of video content to watch of just one person.

Antwoord van Product Marketing Alliance
Product Marketing Alliance is a must have for PMMers. Wealth of knowledge, great frameworks, solid learning paths. Great community.

Antwoord van Product Marketing Alliance
Attended PMA Core Cert Training & Summit in Austin. Good resources and networking opportunities, mostly catered to those new to the field.

Antwoord van Product Marketing Alliance
It made me fall in love again with product marketing! This self-paced on-demand option is great for those who can't afford (in time or money) the in-person option OR who can't wait to go back to basics!

Antwoord van Product Marketing Alliance
Really valuable and insightful, and breaks down the 'how' of a Product Marketing Leader to achieve the rightful place among the organisation and customers. Once these insights are translated into actions, I am sure they will easily result in measurable business outcomes.

Antwoord van Product Marketing Alliance
As a member, you have access to templates, frameworks, and examples across every aspect of product marketing. The PMA community also assists with sessions and interviews to help on your journey to Product Marketing.

Antwoord van Product Marketing Alliance
Great content and lots of background and support materials with every course. I've taken several courses through the PMA and every single one has been a fantastic experience and helped me in my product marketing role.

Antwoord van Product Marketing Alliance
Great content! Even when you're a product marketer, you don't really end up working on everything that a PMM could work on, and so it's great to revise on topics that you don't often come across

Antwoord van Product Marketing Alliance
The content in the Sales Enablement certification is full of frameworks, real-life examples and metrics to help show the value of your efforts.

Antwoord van Product Marketing Alliance
PMA Scholar Program is the right place for anyone who's looking to improve their knowledge of doing product marketing "the right way." Prior to PMA, I had a pretty myopic view of what great marketing is. It turned out to be a lot more strategic than I thought; a lot more people-oriented. Bryony Pearce's delivery throughout the course was on point. She made every topic so simple, anybody could follow through even if they just heard the word, "marketing" for the first time. We covered topics like GTM, pricing strategy, research, positioning products for success, brand messaging, analysis and much more. The GTM module particularly stood out for me because it taught how to unlearn what I knew (or thought I did) about product/feature launches—and what it actually is about. As a product marketer, collaboration will always be key to making more impact in your job. Collaborate with stakeholders and be in constant communication with your customers. I also enjoyed the live classes we had with Div Manickam (such a great person and I enjoy her newsletters) and the exams. I enjoyed peer-reviewing works from my colleagues as well as the discussions we had in classes. With all these experiences, I can confidently say that I've become a better product marketing manager, and I look forward to implementing all I've learned here to create value for businesses and impact humanity, generally. The PMA Scholar Program is definitely worth your time and every other resource you put into it.

Antwoord van Product Marketing Alliance
very professional and caring for their customers and students.

Antwoord van Product Marketing Alliance
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