The core course was a very valuable introduction to product marketing. The videos are easy to follow, there’s an abundance of helpful resources, and plenty of additional community events too.
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The core course was a very valuable introduction to product marketing. The videos are easy to follow, there’s an abundance of helpful resources, and plenty of additional community events too.
Bedrijf heeft geantwoord
PMA offers a breadth of resources, tools, and connections to grow your career. Whether you are new to PMM or you are looking to scale your career into more senior roles, they provide you with everythi... Toon meer
Bedrijf heeft geantwoord
I took the Product Marketing Core course and it was very helpful. It's given me a great understanding of the role and the frameworks are brilliant. I've already started using them. It's a great course... Toon meer
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Love this organisation and how much it helps you connect with other PMMs that share the same challenges as you. That’s so helpful when you’re a solo PMM in your company. Also the product marketing f... Toon meer
Bedrijf heeft geantwoord
PMA is the go-to place for 1,000s of product marketers. Online resources, 24/7 communities, global events, reports, awards, courses, mentors, jobs and podcasts. We’ve got it all.
147 De Beauvoir Road, N1 4DL, LONDON, Verenigd Koninkrijk
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I took a Product Marketing Fundamentals and Competitive course and I highly recommend both! The courses are designed to give you everything you need to know to be confident in the PMM role.
Even I had been in a role for 3 years before taking the course, I got a great refresher on fundamentals and I found it very useful I highly recommend it for someone who is transitioning to the PMM role as they will get everything they need to confidently start delivering results.

Antwoord van Product Marketing Alliance
I love how detailed this is. I am confident and ready to take on a PMM role just by taking this course.

Antwoord van Product Marketing Alliance
After a lot of due diligence, I chose PMA to get certified in Product Marketing, and glad that I did. It's been time and money well spent. The Pro+ Membership has been well worth it, with extensive and practical resources. In addition to my certification, I used the free ticket from the Pro+ Membership to the PMA Summit in Toronto, which was a great extension of the platform in person with insightful, practical programming, and plenty of networking opportunities with peers that I wouldn't have met otherwise.

Antwoord van Product Marketing Alliance
Participating in the online Core PMM course exceeded my expectations. Choosing the live version was the perfect decision; our exceptional instructor fostered insightful discussions within our group. The content introduced me to new frameworks and strengthened my existing knowledge. I'm leaving with fresh ideas to enhance product marketing in my business, and I'm enthusiastic about putting them into action.

Antwoord van Product Marketing Alliance
The experience was fantastic and easy to follow while learning a lot. I recommend this for anyone in marketing and not only product marketers. This is also only step 1 in my opinion and something you should do before going into depth. If you want to develop more thoroughly, then take the master class courses in the specific field related to your work or focus area as a PMM or any other type of marketer.

Antwoord van Product Marketing Alliance
As an experience marketer, this was an excellent refresh of certain topics as well as interesting methods and tactics. The instructor was knowledgeable. The lectures were well-organized and informative, providing plenty of food for thought. The templates and frameworks provided were very helpful. I also enjoyed the expert conferences in the extra material.

Antwoord van Product Marketing Alliance
Wonderfully paced, comprehensive and eclectic. The resources (templates, slide decks etc) add a lot of value. The live workshops were also really great!

Antwoord van Product Marketing Alliance
Some really thought provoking content delivered by a very knowledgeable trainer. The short exams after each session helped to consolidate my learning. Now feeling super-charged with Product Marketing skills!
More interactive content in the weekly sessions would improve engagement and aid learning even more.
The core training course course highlights the importance of Prodcut Marketing in the success of new product launches and provides practical advice on how to interact with both internal colleagues and clients to maximise success. Also provides some great tools and templates to use in my work after the course has ended.

Antwoord van Product Marketing Alliance
Really good teacher, well structured lectures, a lot of new info and food for thoughts, and really helping templates and frameworks. Gonna use them in my daily work.

Antwoord van Product Marketing Alliance
EXCELLENT content, engaging instructors, highly interactive (if you want it to be), well-orchestrated. The negatives of some minor glitches in software or scheduling were outweighed by the heaps of postives: relevant information, knowledgeable presenters, useful templates, insightful points of view...
I've worked as a marketer for a long time, and was looking to refresh my skills and knowledge--to catch up with a discipline (marketing) that has changed considerably over the years. Reading newsletters and blogs and following industry luminaries on social media can only provide so much. The PMA course is a great mix of masterclass, how-to tips and tricks, and hands-on

Antwoord van Product Marketing Alliance
Extremely comprehensive and user-friendly interface. My only criticism is it wasn't entirely relevant for my role within Alliances/Channel!

Antwoord van Product Marketing Alliance
I had a great experience learning more about Product Marketing from PMA. My cohort included several coworkers as well as people from other companies, industries, and levels of experience. The weekly speakers provided their own point of view which helped to bring the coursework to life. With so much ground to cover, it's hard to cover everything over the course of a few weeks. After going through the program I have a much better working knowledge than when I started and had the opportunity to meet and work with some really smart people.

Antwoord van Product Marketing Alliance
Very informative course digging into the different types of pricing. I do wish it had a clearer outline on how to go about changing pricing in saas

Antwoord van Product Marketing Alliance
Fantastic tutor, really well-presented, and the syllabus was easy to follow.

Antwoord van Product Marketing Alliance
I recently completed my certification with the Product Marketing Alliance and am thoroughly impressed. The community here is incredibly engaging and supportive, offering fantastic networking opportunities. I've created such a positive network within the PMA Slack community. The resources provided, from detailed courses to insightful webinars, are top-notch highly practical, and time-saving which is helpful for my work. After completing my certification and being connected with this community, I feel much more confident in my career.

Antwoord van Product Marketing Alliance
PMA's Core product marketing course is truly worth the effort. It works well with seasoned product marketing pros to remind and refresh the skills concepts and ways of working. I can highly recommend it to anyone new or old in the field of product marketing.

Antwoord van Product Marketing Alliance
Amazing course led by an amazing teacher Collette Johnson. She was incredibly engaging and had wonderful case studies to showcase the different frameworks the PMA suggest all Product Marketers use.

Antwoord van Product Marketing Alliance
A great course, with relevant and engaging content. I enjoyed learning the content and the structure was presented well.

Antwoord van Product Marketing Alliance
I love the community. It's super engaged and very responsive. It's a great way to meet my peers, engage around shared interests, and learn stuff without having to reinvent the wheel.

Antwoord van Product Marketing Alliance
The PMA Core course provided a thorough and complete view of a PMMs remit. From research, through to analysis and optimization, and everything in-between, it was well done throughout. I appreciated the checkpoint exams after each stage, as well as the supplementary videos. Thank you PMA!

Antwoord van Product Marketing Alliance
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