My cats love it. Even when they come off some flavours, there are so many others to try. Packaging is excellent and love the special cat flap embedded in the box. Reading some of the bad reviews, I... Toon meer
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I have been ordering raw cat food from Purrform for over 2 years and have never had any issues. My fussy cat won’t eat anything else. It’s a great quality product and well worth the expense. My Siberi... Toon meer
Bedrijf heeft geantwoord
Good company who do exactly what they say , food arrives on time alway fully frozen . My cats absolutely love the rabbit . Purrform has a good range of flavour's, supplied in a pouch which is easy... Toon meer
Bedrijf heeft geantwoord
Have been buying the tubs for my cats and kittens for years. They are healthy on it and look in great condition. Delivery is always spot on. The occasional hiccup has happened but then that can been e... Toon meer
Bedrijf heeft geantwoord
Bedrijfsgegevens
Informatie afkomstig van verschillende externe bronnen
We believe that the benefits of a natural complete Raw cat food meat and bone diet far outweighs those associated with cooked and dry food. It is now widely accepted by many animal and veterinary professionals around the world that a raw food diet can have many health benefits over processed food. Your cat is able to digest and utilise the ingredients in raw food as this replicates what it would eat in the wild.
Contactgegevens
PO Box 604, WD5 5BP, Abbots Langley, Verenigd Koninkrijk
- 0800 909 8099
- enquiry@purrform.co.uk
- purrform.co.uk
4,6
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369 reviews
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Excellent product
Excellent product. Our cat is healthy and fit on his Purrform diet. He has had this since he was 10 weeks old and is now 11.
Delivery is prompt and everything is well packaged. Cannot fault them at all.
14 februari 2026
Review zonder uitnodiging
Antwoord van Purrform
Thank you for your lovely feedback! We’re so pleased to hear your cat has thrived on Purrform from 10 weeks old right through to 11 years — that’s wonderful to hear.
It’s great to know you’re happy with our prompt delivery and packaging too. We truly appreciate your support and kind words!
Excellent quality and my cats love it 😻
I’ve been using Purrform for 3 & half years and my cats love it! The quality of the meat is superb - delivery always quick and it’s always well packed and frozen on arrival. Since using PF my cat’s fur is so shiny & their teeth pearly white. Another benefit is, because there is no wastage, their poo doesn’t smell & is tiny & hard. 😁
9 februari 2026
Review zonder uitnodiging
Antwoord van Purrform
Thank you so much for your amazing review! 😻
We’re absolutely delighted to hear that you’ve been using Purrform for 3½ years — that kind of loyalty means the world to us. It’s wonderful to know your cats are thriving, with shiny coats, pearly white teeth, and all the other benefits that come from a high-quality raw diet.
We also really appreciate your comments about our delivery and packaging — we work hard to make sure everything arrives frozen and in perfect condition.
Thank you again for your continued support and for taking the time to share your experience. Give your gorgeous cats a little fuss from all of us at Purrform! 🐾
15 years of feeding Purrform
I’ve been feeding Purrform to my cats for around 15 years. Always top quality food and every scrap is eaten. My cats thrive on it, are healthy and their poops are virtually odourless. I had a friend visit me for the first time recently & she remarked how she couldn’t tell I had cats as my house didn’t have that cat smell. It’s because Purrform is quality food with no fillers.
3 februari 2026
Review zonder uitnodiging
Antwoord van Purrform
Thank you so much, Helen, for such a wonderful review and for trusting Purrform for over 15 years — that really means the world to us. We’re delighted to hear how well your cats are thriving and that every meal is enjoyed (and that the litter tray benefits too!). It’s especially lovely to hear your friend noticed the difference — quality food really does speak for itself. Thank you again for your continued support and for taking the time to share your experience 🐾
My cats love your food
My cats love your food, all rabbit flavours, Venison & Quail are their favorite.
You know when it's feed time they are shouting, climbing over their plates to get at their food.
Since I started giving them Purrform Raw food their coats are so silkey & shiney, & best of all they are more content/healthy with a better diet.
I would recommrnd Purrform even though it is abit more expensive the quality is 100% pure meat & bone.
If I was a cat I would buy it for myself 😽😽
4 februari 2026
Review zonder uitnodiging
Antwoord van Purrform
Thank you so much for this wonderful review 😻 We absolutely love hearing how excited your cats get at mealtimes — that’s exactly what we hope for!
We’re thrilled to know they’re enjoying the rabbit flavours, with Venison & Quail as firm favourites, and that you’ve noticed such a difference in their coats, health, and overall contentment. That silky shine is always a great sign 💚
We really appreciate you recognising the quality of our food and the care that goes into using 100% pure meat and bone. Your recommendation means the world to us — and we agree, if we were cats, we’d be buying it too! 😽
Thanks again for your support and for choosing Purrform for your furry family.
Fair price
Fair price, palatable and make's feeding my fussy cat cooked meat easy I just wish they would change the rapeseed oil to an animal fat as it makes me nervous to use it long term
4 februari 2026
Review zonder uitnodiging
Antwoord van Purrform
Hi Dawn,
Thank you so much for your 4-star review — we really appreciate you taking the time to share your feedback. 😊
We’re glad to hear our meals make feeding your fussy cat easier and that you feel the price is fair.
We appreciate your feedback about the rapeseed oil and will pass it on to our team for review.
Thanks again for your support — we truly appreciate it! 🐾
Speedy dispatch and delivery
Speedy dispatch and delivery. Well packaged. I find the price works out expensive for me with 10 cats as 1 scoop to 100g of meat when one preps 1.5 kg a day is a lot. Then delivery on top. Shame that there is not an option to buy in bigger quantities ie a big tub or a discount for buying in bulk. Or even free delivery for larger orders. On this occasion I made use of a Christmas 10% off which helped a lot. That's my only gripe as I have confidence in the product. It is a little low in choline and as with must completers, low in omega but easy to rectify. However that does add to the cost. No completer is ever going to be completely purfect though. My fussy cats had no issues switching to this product.
28 januari 2026
Review zonder uitnodiging
Antwoord van Purrform
Thank you so much for taking the time to leave such a detailed and thoughtful review. We’re really pleased to hear you were happy with the speedy delivery, packaging, and—most importantly—that your fussy cats transitioned so well to the product 🐾
We completely understand your concerns around cost, especially when feeding a large feline family like yours. Your feedback about bulk buying options, discounts for larger quantities, and free delivery thresholds is genuinely valuable and has been passed on for consideration. We know multi-cat households have very different needs, and this kind of insight really helps us shape future options.
You’re also absolutely right that no completer can be entirely “purrrfect,” and we appreciate your balanced comments on choline and omega levels. As you noted, these can be adjusted depending on individual needs, but we understand that does add to overall costs.
We’re glad the Christmas discount helped on this occasion, and we truly appreciate your confidence in the product despite the pricing challenges. Thank you again for your honesty and support—it means a lot to us.
Looked at Purrform for my cats
Looked at Purrform for my cats. Picked the trial pack at £17.79 and added to my basket to try. I was to be charged £11.60 DPD for postage. This is expensive, and a put off for any new customer . I already buy dog food from a reputable trust pilot reviewed company which comes frozen to my freezer , justifying 12 pouches cat food for £29 when £11.60 of that is postage is pricey so I’ve removed the item from my basket and decided too expensive and I don’t scrape the budget on my pets health
27 januari 2026
Review zonder uitnodiging
Antwoord van Purrform
Thank you for taking the time to share your feedback — we completely understand why the delivery cost on a smaller, trial-sized order can feel off-putting, especially for new customers.
As our food is raw and frozen, all orders must be sent on a next-day frozen delivery service. To ensure it arrives safely frozen, we use well-insulated packaging and ice sheets, which unfortunately adds to the cost. This same specialist packaging is required regardless of the size of the order.
All parcels are delivered via DPD, and the delivery charge is passed on directly and transparently to our customers. DPD charge a flat rate for parcels up to 20kg, which means the delivery cost is the same for a trial pack as it is for a much larger order. Because of this, trial packs can appear less cost-effective compared to larger orders — something we appreciate can be frustrating.
If you’d like to avoid the delivery charge, you can use the store locator on our website to see if there is a local stockist near you:
https://www.purrform.co.uk/stockists
Alternatively, customers living near St Albans are welcome to collect directly from us by selecting factory pick up at checkout:
Unit 7, North Orbital Commercial Park, St Albans, Hertfordshire, AL1 1XB.
We really appreciate your honest feedback, as it helps us understand how these costs are perceived. If you have any further questions or would like guidance on choosing the most cost-effective option, please don’t hesitate to get in touch — we’re always happy to help.
We love Purrform raw cat food
We love Purrform raw cat food, been feeding it now for 10 years to kittens from 4 weeks old at weaning right up to 17 years of age, our oldest cat, it’s simply the best cat food on the market so fresh and delicious you could almost eat it yourself thank you all at Purrform for providing my kittens and cats with the best raw cat food love you guys love Julie @ Summerspride Bengals
21 januari 2026
Review zonder uitnodiging
Antwoord van Purrform
Thank you so much, Julie, for such a wonderful and heartfelt review. It truly means the world to us to know that Purrform has been trusted by you and your beautiful Bengals for over 10 years, from tiny kittens at weaning right through to senior cats. Your kind words about the quality, freshness, and care we put into our food are exactly why we do what we do. We’re incredibly grateful for your continued support and love — thank you for being part of the Purrform family. 💜🐾
I don't know what I would do without…
I don't know what I would do without this company. The difference it has made to my cats health and wellbeing is enormous. I am very happy with the service, the range of products and the quality of the ingredients, plus its specifically tailored for cats so I know they are getting what they need. Good treat options too for keeping their teeth clean, no more stinky breath, much appreciated!
19 januari 2026
Review zonder uitnodiging
Antwoord van Purrform
Thank you so much for taking the time to share such a thoughtful review. We’re truly delighted to hear how much of a positive difference our products have made to your cats’ health and wellbeing. Knowing that you feel confident in the quality of our ingredients and that our cat-specific formulations are meeting their needs means a great deal to us. We’re also glad to hear the treats are helping keep their teeth clean and breath fresh. It’s wonderful to know our products are supporting your cats in feeling their very best.
Happier cat. No more IBD symptoms.
My 18 year old cat has suffered with IBD for many years. He reacted to chicken, beef, fish and any other meat I tried. Purrform offered rabbit as a novel protein, raw, with nothing else added. Result - no more bloody diarrhoea and a happier cat.
14 januari 2026
Review zonder uitnodiging
Antwoord van Purrform
Thank you so much for sharing your experience. We’re truly delighted to hear that the rabbit recipe has made such a positive difference for your 18-year-old cat 🐾
Managing IBD can be incredibly challenging, especially when so many proteins trigger reactions, so it’s wonderful to know that our rabbit formula as a novel, single-protein raw food has helped resolve his symptoms and improve his quality of life. Hearing that there’s no more bloody diarrhoea and that he’s a happier cat means a great deal to us.
Thank you for trusting Purrform and for taking the time to leave such a thoughtful review. We wish you and your cat continued health and happiness.
My MC gives 5 Paws Up
My Maine coon loves this stuff and particularly loves the rabbit versions as its all he will eat. I have been using purrform for many years my previous cat before him loved raw food as well. I have only positive things to say about this compnay. Customer service is great and you can choose delivery date and if a problem occurs they sort it out quickly. i love that its human grade meat and free from the nasty stuff.
13 januari 2026
Review zonder uitnodiging
Antwoord van Purrform
Thank you so much for taking the time to leave such a lovely review. We’re thrilled to hear that your Maine Coon enjoys our food so much — especially the rabbit, it’s always a favourite with picky eaters! It means a lot to us that you’ve trusted Purrform for many years and for both of your cats. We’re also really pleased to hear your positive feedback about our customer service and delivery options. Knowing that our human-grade, natural ingredients make a difference for your cat truly makes what we do worthwhile. Thank you again for your continued support 🐾
Your customers are real people
We have been customers personally for quite some time. I have had issues with their customer service on a number of occasions.
Before Christmas (having been caught out before with the “final delivery” date, I ordered in plenty of time. Left the parcel sealed in a walk in freezer. Opened the parcel to discover that the entire order of kitten weaner was wrong.
Obviously I knew I would get no response over Christmas. I emailed anyway. I had to drive two hours in each direction to buy some from elsewhere.
I also ordered more for the first delivery available in January.
It cost me an awful lot more than it should.
I haven’t had an apology. I have had no offer of compensation. I haven’t even had a courtesy phone call. Just an abrupt email saying “picker error!”
I have sent the product back. If I didn’t have a sick cat with FIP that will only eat this, I would find another company. The product is nice. The customer service is not in line with the product. Sadly.
5 januari 2026
Review zonder uitnodiging
Antwoord van Purrform
Thank you for taking the time to share your experience with us.
We’re very sorry for the incorrect order and the inconvenience this caused, particularly over the Christmas period. We would also like to acknowledge that we did apologise in our original response to you — however, it’s clear that this did not come across in the way it should have, and for that we are truly sorry.
We fully understand how frustrating and stressful this situation must have been. While the error itself was quickly resolved once brought to our attention, we recognise that our communication lacked the empathy, reassurance, and follow-up you rightly expected.
We’re pleased that you value the quality of our food, but we agree that our customer service should always reflect the same standard.
Thank you again for your honest feedback, and we wish you and your cat all the very best.
Great product
We’ve been using it for years, our cats love it.
31 oktober 2025
Review zonder uitnodiging
Antwoord van Purrform
Thank you so much for your kind feedback. We’re delighted to hear you’ve been using us for years and that your cats love the food — that really means a lot to our whole team. We truly appreciate your continued support.
The only food my cat will eat
I always get a great service from purrform. The food my cat loves and will only eat. Yesterday 9th Jan i was a little worried with the delivery due to the snow. But it turned out even though was a little late out of hourly slot my parcel got delivered safely which was a relief.
10 januari 2026
Review zonder uitnodiging
Antwoord van Purrform
Thank you so much for your lovely review. We’re really pleased to hear that you consistently receive great service and that your cat loves the food so much — especially knowing it’s the only food they’ll eat.
We completely understand your concern given the snowy conditions, so we’re delighted to hear your delivery arrived safely, even if it was slightly later than planned. Thank you for your patience and continued support.
Company sent us a 10% discount
Company sent us a 10% discount. When we placed an order we couldn’t apply this despite being within the offer period.
The company failed to respond to initial complaint via the website and only eventually replied after a complaint email was sent.
They refused to honour the 10% after the order was placed and simply told us to place another order.
4 januari 2026
Review zonder uitnodiging
Antwoord van Purrform
Thank you for taking the time to leave a review.
We’re sorry for the frustration caused around the discount code and the communication issues you experienced. To clarify, discount codes are unfortunately not able to be applied retroactively once an order has been placed, which is why we advised that the code could be used on a future order instead.
We’d also like to explain that we did not receive your initial message via the contact form on our website. We understand how frustrating this must have felt from your side, and we apologise for the delay in responding — once we received your follow-up email, we replied as quickly as possible.
We appreciate that this was disappointing, and your feedback has been shared internally to help us improve both how we communicate discount terms and how we monitor incoming enquiries.
We do genuinely value your custom and hope we can provide a smoother experience for you going forward.
Can't Leave a Review Without The Product
Asking for a review when I haven't even received the product yet, wow.
8 januari 2026
Review zonder uitnodiging
Antwoord van Purrform
We’re sorry for the confusion and truly appreciate you bringing this to our attention. Review requests are sent automatically, and we understand how frustrating it can be to receive one before your order arrives. Your feedback helps us improve, and we appreciate your patience while your delivery is on the way.
The Website is easy to navigate
The Website is easy to navigate, it is a bit cluttered though. Checkout can be hit-and-miss especially if you have a discount code like Birthday or Loyalty points. It’s not clear that only one code can be used, though fairly obvious. Once logged in, a list of the codes available would be useful, we have four cats with four birthdays, keeping track of which codes are still ‘active’ is messy. Probably a general ‘loyalty discount’ would be cleaner, other pet suppliers use this method, if individual sales drives are needed, one-off price cuts on individual products would work. Delivery with DPD usually works well. A set delivery charge would possibly work better than the present percentage charge, £5 ish would seem reasonable. As the products are fairly high value, free delivery over say, £200 would encourage larger orders, the product does store in a freezer so buying a few extra tubs wouldn’t create storage issues. Our cats eat 10x tubs every 3 weeks, so 30 or 40 tubs doesn’t last very long.
2 januari 2026
Review zonder uitnodiging
Antwoord van Purrform
Thank you for such a thoughtful and detailed review — we really appreciate you taking the time to share this feedback.
We’re glad to hear you find the site easy to navigate and that DPD delivery generally works well. Your comments around checkout, discount codes, and loyalty rewards are especially helpful. We understand how managing multiple birthday and loyalty codes can become confusing, and your suggestion of a clearer, more streamlined loyalty discount model is something we’re actively considering, along with better visibility of available codes once logged in.
On delivery, thank you for the suggestions around pricing and incentives for larger orders. We wanted to clarify that we do offer free delivery on orders over 40kg which works out at 80 tubs or 40 boxes of pouches, which many customers use to stock up — as you mention, the freezer-friendly nature of the product makes this easier. Your point about encouraging larger orders is well taken.
Thanks again for the constructive feedback and for being such a loyal customer (and for feeding four very lucky cats!). We’ll be sharing your suggestions with the wider team as we continue to improve the experience.
I’ve been feeding my Milo with Purrform…
I’ve been feeding my Milo with Purrform for over 5 years and have been super happy with the efficient service and response. Only area for improvement from my perspective, would be to update the platform to make it easier to see how discount codes and points can be redeemed.
6 januari 2026
Review zonder uitnodiging
Antwoord van Purrform
Thank you so much for your loyalty and for feeding Milo Purrform for over 5 years — that truly means a lot to us! We’re delighted to hear you’ve been happy with both the service and our response times. We also really appreciate your constructive feedback about the platform. Making discount codes and points easier to view and redeem is something we’re actively aware of, and feedback like yours helps us prioritise improvements. Thanks again for your continued support and for taking the time to share your experience 💚🐾
Purrform are the best!
Purrform products are unique in providing raw cat food with human quality meats and in meal sized sachets, boxed & frozen. The delivery process is perfect & never late. They are prompt and proactive with any queries and quickly resolved an issue I reported with a discount code not working. I am 100% satisfied with Purrform and our cat Neve loves the food.
5 januari 2026
Review zonder uitnodiging
Antwoord van Purrform
Thank you so much for taking the time to leave such a lovely review. We’re delighted to hear that you appreciate the quality of our human-grade meats, our meal-sized sachets, and our delivery service. It’s great to know our team was able to resolve your query quickly, too. Most importantly, we’re thrilled that Neve loves the food! 🐾 Thank you for your support — it truly means a lot to us.
Literally Life Changing Product
I’ve been a PurrForm customer for a couple of years now, and it’s not an exaggeration to say it has been life changing. I have two female Maine Coons, both 5 years old, one of whom has some intimidating intolerances and was incredibly ill for the first 3 years of her life. She flirted with death a couple of times in 2023 and I was at the end of my ability to cope. I have a great vet and after a half day in hospital, many tests and scans, it was confirmed that her gastrointestinal system was so inflamed it looked like she was full of kids party balloons (I was already working with her intolerances at this point, and didn’t know what else to try). I had been trying to get her onto raw food with no luck.
Enter PurrForm. It took a while, she isn’t a lover of change, but she ultimately took to the Duck & Turkey Premium pouch (because of course a premium range, bougie floof). She had become such a frequent flyer at my vet he was genuinely giving me a frequent visitor discount. In the summer of 2023 it was not uncommon for her to be there 2-3 times a week. Once the PurrForm bedded in toward the end of 2023… everything changed.
From 2024, she became a different cat. She had always been a skinny Maine Coon, even though she had a long and tall frame. Across 2024 she gained 2kg and had ZERO VET VISITS. In fact she has been ill ONCE in 2 years. She is absolutely huge, nudging 9kg now, but not fat, just the solid cat her frame was meant to be.
She went from a skinny, sickly animal costing me thousands, to a massive and stunning cat who is a picture of health. I went from someone suffering clinical stress and constant anticipatory grief, to someone who wasn’t. The past two years have been the most unbelievable and significant change to both my life and hers.
PurrForm changed our lives. This food is incredibly high quality, super conveniently packaged, expertly delivered and their customer service is exceptional. I cannot truly encapsulate the difference this product has made to the lives of one Maine Coon and one human. I buy 10 boxes a month, 120 a year, and it is worth every single penny.
25 december 2025
Review zonder uitnodiging
Antwoord van Purrform
Thank you so much for taking the time to share this moving review. We’re truly honoured to have played a part in such a positive change for both you and your Maine Coon. Hearing how she’s thriving now—and how much peace of mind it’s brought you—means more to us than we can express. Thank you for your trust, your loyalty, and for being part of the Purrform family 🐾
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