Edward was very helpful- and he kept me updated through the whole process. He recommended a Rufon conquerer frameset and i love it!!!!
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Super quick and friendly support before, during, and after my purchase. Communication regarding shipping was clear and frequent, and the follow-up after the frame arrived was a nice touch. Highly reco... Toon meer
Bedrijf heeft geantwoord
I had a great experience. The team was able to order the color I wanted, and Edward kept me updated about my package throughout the process. The communication was excellent, and I really appreciated t... Toon meer
Bedrijf heeft geantwoord
No better customer service in the bike industry than Edward. Never thought buying a Chinese bike would be so reassuring! Edward helps every step of the way making sure the customer gets exactly what t... Toon meer
Bedrijf heeft geantwoord
Bedrijfsgegevens
Geschreven door het bedrijf
At Underdogs Cycling, we are riders first, not just another bike parts store. Every product we sell has been tested by us or is continuously put through real-world miles as it arrives. If we would not ride it ourselves, we will not offer it. Our approach is simple: no gimmicks, no compromises, only products we know deliver performance when it matters most. The cycling industry has long been shaped by big-name brands, but we believe in doing things differently. Around the world there are innovative companies creating exceptional gear that many riders have never heard of. We bring these underdog brands directly to North America so cyclists can enjoy top-tier performance at a fraction of the cost. Quality, value, and service define who we are. We source proven overseas brands, then back them with a local voice, reliable support, and warranty assistance that never leaves you dealing with another time zone. We live and breathe cycling, with thousands of kilometers behind us, from racing to bike-packing adventures. Our goal is to represent everyday riders who want dependable gear without the markup, and to challenge expectations by introducing some of the best-kept secrets in cycling.
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Great experience — highly recommended for North American buyers
I reached out to Underdogs Cycling because they have strong access to the Chinese market while still being established in North America. They’re based in Canada (back east from me), but compared to other options — many of which are located directly in China or Europe — this gave me a lot more confidence.
Communication was excellent. Responses were very fast, and in many cases we spoke directly by phone. They’re extremely knowledgeable and made me feel at ease, especially considering the amount of money involved when ordering from overseas.
They helped guide me toward sensible purchases, suggested options I wasn’t even aware of, and overall made the entire process much smoother than trying to figure everything out on my own. What really stood out was that they’re always just a text or phone call away — which goes a long way when you have questions or concerns.
I’ve now received everything, and throughout the process they were very clear about timelines and what to expect. There were no surprises.
I would absolutely recommend Underdogs Cycling. This isn’t something I’d want to attempt on my own. If I lived in Europe, I might consider a different option, but for anyone in North America, they would be my first choice.
They really help put you at ease when you’re spending a fair amount of money — they truly “hand-hold” you all the way to the finish line.

Antwoord van Underdogs Cycling Inc.
8lien L Series Wide Wheelset - L5W
Couldn’t speak more highly of the experience I had purchasing my new wheelset from Underdogs Cycling. During the process, I dealt specifically with Eddie who helped address all the questions and concerns I had. Being fairly new to cycling, I felt that I was in extremely good hands and guided to the best wheels for the type of riding I do.
If you’re looking for new gear, I would highly recommend the team at Underdogs Cycling to help guide you in the right direction!
Outstanding customer service and a truly professional experience
From the very first contact, my experience with Underdogs Cycling Inc. has been excellent. Communication has always been fast, clear, friendly, and highly professional — something that is becoming increasingly rare nowadays.
They replied promptly to all my questions, provided accurate and honest information about product compatibility and shipping, and followed up proactively with tracking details. Even when I had a doubt regarding the shipment, the response was immediate and courteous.
In a market where many online stores either don’t reply, provide misleading information, or eventually force you to request a refund because the product never arrives, Underdogs Cycling truly stands out. Their transparency, reliability, and personal attention make a real difference.
I highly recommend Underdogs Cycling to anyone looking for high-quality cycling components and, above all, trustworthy and professional customer service. I would not hesitate to purchase from them again
Amazing service from Underdogs
Amazing service from Underdogs. Jonny was on hand to answer the many questions I had. Order came perfectly packed to Uk with no import charges. Premium item with no issues at all! Would highly recommend
Great customer service !
I’ve got great help with choosing wright size of frame, we spent an hour taking live measurements of my existing bike to new Avenger. I’ll come back for sure for other parts when I need the.
Great service
Great service - kept me up to date on shipping. Timely delivery and very happy with product.
Excellent Customer Service
Excellent Customer Service. Owner is very responsive. Ordered 2 power meters within 2 weeks apart.
I reached out to Underdogs after one of…
I reached out to Underdogs after one of my friends told me about this site. After connecting with Edward, I decided to make my Chapter2 purchase with them. Edward was great in communication and kept me in the loop every step of the way! Edward was very responsive and was definitely helpful with my purchase!
Purchased of Incolor Voyager Frameset
I purchased the Incolor Voyager frameset from Underdogs Cycling and had an excellent experience from start to finish. Communication was clear and prompt, Johnny was incredibly helpful and answered all my questions quickly. The product was delivered on time and exactly as described.
What really stood out was their attentiveness throughout the entire process, even after delivery. Johnny followed up to make sure everything arrived in perfect condition and that I was satisfied with the purchase.
Overall, the service and communication were top-notch. I’d highly recommend Underdogs Cycling to anyone and will definitely be going through them for future purchases of Chinese cycling components.
Use Underdogs!
Are there hiccups when buying from places where they have to ship and pass customs. Absolutely! Underdogs came in clutch and communicated excellently throughout the process. Happy and will do business with them plenty more times!
Helped me order a frame from Tavelo in…
Helped me order a frame from Tavelo in a limited edition colourway. Really responsive to questions and status of shipping, and were able to get an extra derailleur hanger shipped with the frame. There ended up being a small delivery fee from UPS, but they let me know in advance. Overall good experience.
A honest review
A honest review. My friend and I were very skeptical on purchasing from this site. I did what I could do to see if they were legit. At the end. I'm glad to say they're 100% legit!! Great experience!! They answered every questions in timely manner. We went ahead and ordered 2 wheel sets (8lien). Shipping was quick. Courier fees was minimal ($30 each wheel set). No other hidden fees.
If you have any questions. Give them a shout. They'll answer all your inquiries.
Elilee crankset
Ordered Elilee crankset, guys were super responsive and informative. Fast delivery with UPS considering my order fell into holidays in China!
My experience with Underdog was awesome…
My experience with Underdog was fantastic.
Was looking for a set of cranks and power meter. Spoke to the boss and he gave me a few options.
Took a chance and placed an order, with the understanding that these are boutique bicycle parts from across the world, and they might take a few weeks to arrive.
Here is where it became different -
Post sale communication was amazing. I mean, from the first day, I got regular updates about where my parts were and when to expect them.
It was almost too much communication, but most people would probably like this level of detail.
Parts arrived as expected and I am glad to have a solid vendor to turn to for my bikes.
Quality Service and Knowledge
From initial contact asking about the complete bike purchase options, discussion around sizing, fit, riding style and type, wheelset options, colour schemes and shipping to Australia, absolutely nothing was too much work for these guys. Super attentive and knowledgeable, anda great service from purchase through to delivery! Very excited to put some miles on the bike! Thanks!
Clear honest reputable shop
After inquiring by email Edward from UnderdogCycling called me to help me select the right size frame and stem length as they have a history of being different when buying from Chinese brands.
Great service, passionate cyclist.
Thanks
A+ experience
Ordered a complete bike through underdogs. The entire process from beginning to end has been excellent. Excellent communication, and assistance prior to placing the order through checking in after the order to ensure I'm happy with the purchase. Couldn't recommend them enough!
As a beginner cyclist
As a beginner cyclist, I couldn’t have asked for a better experience! The team at underdogs was incredibly helpful, patient, and knowledgeable. They took the time to explain everything—from how to choose the right bike to basic maintenance tips—without ever making me feel rushed or overwhelmed. You can really tell they care about their customers and love what they do. I left feeling confident, excited, and ready to ride. Highly recommend !!!
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