United Biscuits Reviews 

As so many others have said. Why on earth have McVities stopped making this top seller. The Jacobs "equivalent" is pathetic!
These large companies are completely out-of-touch with what the customers like and want.
Message to McVities... if it aint broke, why change or fix it.
SHAME!!

What have you gone and done , your new krackerwheat are tasteless .. ruined my Christmas for sure .. with the new recipe you’ve gone from the best cracker on the market to the worse .. need to listen to your customers or your going to loose on sales

NO............ You've changed the recipe. The new ones are foul!
Please reintroduce the originals

One star is being extremely generous, Krackawheat are now absolutely vile, no taste whatsoever, they have the look and taste of a bit of cardboard that's been extracted from the bottom of a dirty wheelie bin.

As everybody else is saying - what on earth have they done to the tasty crackers I used to love ? They shouldn’t even be allowed to use the name krackawheat, because these are now something completely different !

Im glad im not the only one who doesn't like the new recipe. Awful was my favourite. I contacted mcvities but not helpful. No crunch just bland. I too thought id left the packet open. Found a shop own brand similar name but nothing will ever match krackawheat

KrackaWheat now awful. Lost taste. Sadly, probably a move to satisfy the health police. I'm going to rifle through my receipts and return the packs I have. Let me know when you revert.

This attempt at recreating Krachawheat is a total disaster. Re-introduce the original recipe as I and many others will not except this sub standard attempt of a krackawheat

The new twiglets are horrid. What a total failure by a public company.
We binned ours!!

Absolutely disgusting I'm pregnant an started craving a good old krackaweat bought these in 3 different places thinkin packaging looked slightly different so i must of picked up wrong ones in first shop but no these are disgusting was my favourite cracker an now completely ruined. I read that the company say this is what people want something healthier well why can't you make both so we all get a chance we don't all need to eat like rabbits to watch our weight some of us have self control an should be able to choose what we eat. Rowntree did same with fruit pastilles changed to make them vegan friendly now I heave trying to eat mushy sweets with no taste its not fair to those of us who do actually eat in moderation to suffer losing all the lovley tasting foods we've had because of other people's dietary wants

Have been a regular consumer of Jacobs Krackawheat biscuits for many years, even before they were taken over from McVitie as a Jacobs brand. The "New" recipe is foul, pasty and insipid. I bought a pack of the new recipe biscuit at Morrisons and thought it was faulty and not baked properly so threw it in the refuse and purchased another pack. Horror of horrors it was just the same; inedible. These biscuits have been my favourite for many years but I won't be buying any more unless, or until, the recipe changes.

My favourite krackerwheat cracker of all time destroyed by a terrible tasteless substitute you should all be ashamed of yourselves. You must be able to see what a mistake you have made by the slump in sales. I very much doubt there are any repeat sales by anyone after they taste the new tasteless cardboard.

Like a lot of products these days Krackawheat have lost the taste, lost the Salt the once favourite for me has fallen out of contention, such a shame , won't be buying this again!

The new KrackaWheat recipe is so very, very poor. Crunch - gone. Salt - gone. Colour - gone.

40 years of loyal purchases and now I am looking for an alternative that I am sure I will never find.

So sad.

I used to love these but the new ones are horrible. I actually thought that there was an issue with my taste buds when I first tasted them. Then I checked the pack to make sure it said krackerwheat. What were Jacob’s or whoever own them thinking with this change? No one on earth would prefer these to the nice wholesome flavour they used to have. Bad move.

What were the effing marketing and production team doing with my favourite krackawheat, they've changed the taste, the colour, the texture and the effing packaging, have they all lost their brain cells?

Well first of all the wafer is 2 thin .2 when u spread or bite it just falls apart .this so called product will b idel 4 wild life not us humans .so on that note I will not buy your products again. I will go 2 kraft who make a a thicker wafer that doesn't break.

As everyone else has said, they ruined the king of crackers. They're crackers, I'm not eating them as a health food. Bring the old ones back! Won't be buying them unless they do.

Just bought Krackawheat bisciuts in new wrapper found bisciuts inside tasteless and inedible. Why change something that was brilliant before won't be buying again unless you return to old recipe

Have brought and enjoyed KrackerWheat for countless years, unable to purchase them for a while and now back, unrecognizable to the original, they are revolting, will not buy them again. Bring back the original.