Aura Reviews 

1.492
•
TrustScore 5 uit 5

4,9

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Lees wat reviewers zeggen

Beoordeeld met 5 van de 5 sterren

We chose Aura after be recommended. We have purchased a Two Together Plan which is exactly what we wanted. Matthew was extremely helpful and explained very thing .Thank Aura for making a difficult dec... Toon meer

Bedrijf heeft geantwoord

Beoordeeld met 5 van de 5 sterren

I researched several company’s offering this service and selected Aura because of their non complicated advertising. Nothing through the post or what I refer to as constant aggressive advertising on T... Toon meer

Bedrijf heeft geantwoord

Beoordeeld met 5 van de 5 sterren

Aura have been wonderful from the beginning to the end. The staff, especially Nadine, who was our main contact, are so kind, caring and easy to talk to. Everything was explained, and we were informe... Toon meer

Bedrijf heeft geantwoord

Beoordeeld met 5 van de 5 sterren

Spoke to Rowena who was friendly and helpful. When I emailed questions Matthew kindly responded. I felt reassured that I was in capable hands. Obviously, I can't say what the process is like once t... Toon meer

Bedrijf heeft geantwoord

Bedrijfsgegevens

  1. Crematorium
  2. ook in
  3. Begrafenisondernemer

Geschreven door het bedrijf

Aura is a family-run, five-star-rated provider of direct cremation plans, helping families across mainland Britain secure peace of mind for their future. We offer affordable, prepaid funeral plans with no hidden fees, ensuring everything is taken care of when the time comes. Our mission is to make end-of-life planning simple, clear, and approachable. With a focus on trust, transparency, and compassion, we guide our customers through the process, providing all the details they need to make an informed decision that they're comfortable with. At Aura, we believe that planning ahead shouldn’t be overwhelming or expensive. That’s why we include all essential services in one low price, offering financial security and reassurance for you and your loved ones. We also provide time-of-need services for families who require immediate assistance, offering dignified and affordable direct cremations without compromise. Our caring team is here to guide you every step of the way, ensuring everything is handled with care and sensitivity during a difficult time. Rated highly for our caring approach and exceptional service, we are proud to be trusted by thousands of families to deliver affordable, dignified, and stress-free funeral arrangements.


Contactgegevens

4,9

Uitstekend

TrustScore 5 uit 5

1K reviews

5 sterren
4 sterren
3 sterren
2 sterren
1 ster

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4,9

Alle reviews

(1.492)

443 reviews in de afgelopen 12 maanden

Een review schrijven
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Beoordeeld met 5 van de 5 sterren

Very friendly and helpful advice and…

Very friendly and helpful advice and guidance on the best product that met our specific requirements.
Will highly recommend this company to others who are looking for a very competitive prepaid cremation service.

21 mei 2026
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Antwoord van Aura

Hello Graham,

Thank you so much for your kind review and recommendation. I’m really pleased to hear that you found the guidance helpful and that we were able to help you find the right plan for your specific needs.

It means a lot to us that you would recommend Aura to others, and I truly appreciate you taking the time to share your experience.

Best wishes,
Zoe

Beoordeeld met 5 van de 5 sterren

Friendly profes5 starsional excellent…

Friendly professional excellent customer service would highly recommend

17 mei 2026
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Antwoord van Aura

Hello,

Thank you so much for your lovely review. I’m so pleased to hear that you found our service friendly, professional and helpful throughout. Your recommendation really means a lot to us.

Wishing you all the best,
Zoe

Beoordeeld met 5 van de 5 sterren

Aura is an exceptionally professional…

Aura is an exceptionally professional and compassionate company I wouldn't hesitate to recommend...they know exactly how lightly to tread under the trying circumstances for their customers, while still putting everything in place with impeccable timing and care...in my case Tracy was a superb guide throughout and unburdened me of one of the heavier aspects of my late father's passing with aplomb...many thanks indeed.

9 april 2026
Review zonder uitnodiging
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Antwoord van Aura

Hello,

Thank you so much for taking the time to share such kind words. It was a privilege to support you during such a difficult time, and I’m so glad I was able to help ease some of the burden while arranging your father’s farewell.

Your recommendation means a great deal to us all at Aura. Thank you again for placing your trust in us.

With warmest wishes,
Tracy

Beoordeeld met 5 van de 5 sterren

The fact that you are not pushy and…

The fact that you are not pushy and also caring and I believe you will do me proud when the time comes.

17 mei 2026
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Antwoord van Aura

Hello Rita,

Thank you so much for your kind words. I’m really glad you felt cared for and not pressured, and it means a lot to know you trust us for the future.

Wishing you all the best,
Roddy

Beoordeeld met 5 van de 5 sterren

Lady I spoke to was very kind but also…

Lady I spoke to was very kind but also very professional. I was also impressed that aura do everything, therefore saving my family less upset than they need to have.

14 mei 2026
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Antwoord van Aura

Hello Ruth,

Thank you so much for your kind review. I’m really glad I was able to help and that you felt supported throughout the conversation. It means a lot to hear that the care and simplicity of our service gave you reassurance and peace of mind for your family in the future.

Wishing you all the best,
Rowena

Beoordeeld met 5 van de 5 sterren

A sigh of relief.

The initial enquiry was dealt with a pleasant helpful manner. All options were explained and did not feel under any pressure. Quick and efficient. Incorrect documents initially sent but soon replaced after a very apologetic telephone conversation.
Would definitely recommend and feel a relief at what can be a difficult time is going to be arranged by a caring compassionate company.

8 mei 2026
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Antwoord van Aura

Hello,

Thank you so much for taking the time to leave such a thoughtful review. I’m really pleased to hear that you found the process helpful, clear, and pressure-free throughout. I’m also grateful for your understanding regarding the initial documents, and I’m glad we were able to resolve this quickly for you.

It means a lot to know that you would recommend Aura and that we could give you some peace of mind with these arrangements.

Best wishes,
Zoe

Beoordeeld met 5 van de 5 sterren

Very helpful friendly and really easy…

Very helpful friendly and really easy and quick to sort out and good value for money

15 mei 2026
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Antwoord van Aura

Hello,

Thank you so much for taking the time to leave this kind review. I’m really glad to hear that you found everything helpful, friendly, and easy to arrange, and that you felt the plan was good value for money too.

Wishing you all the best,
Matthew

Beoordeeld met 5 van de 5 sterren

Aura had the best price

Aura had the best price. Not pushy
And rhe customer advisor had a lot if
empathy. Paid over the phone no forms to complete (at my request) .i recevied the what next
Booklet within 2 days
I would recommend Aura to anyone who is thinking of a direct funeral.

15 mei 2026
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Antwoord van Aura

Hello Liz,

Thank you so much for taking the time to leave this kind review. I’m so glad to hear that you found our service straightforward and supportive, and that everything could be arranged in the way that suited you best.

Wishing you all the best,
Roddy

Beoordeeld met 5 van de 5 sterren

Family friendly service…

I reviewed several companies before settling on Aura's family friendly service. The cost was an important consideration and the all inclusive, no hidden extras plan, was a definite plus. The application was straightforward and the staff helpful and friendly. Being able to pay in instalments with no added interest was a bonus. I would highly recommend this plan.

7 mei 2026
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Antwoord van Aura

Hello Patricia,

Thank you so much for taking the time to leave such a lovely review and for choosing Aura after considering several providers. I’m so pleased to hear that you found our service family friendly, straightforward and good value, with no hidden costs.

Thank you again for your recommendation, it really means a lot to us.

Wishing you all the best,
Rowena

Beoordeeld met 5 van de 5 sterren

A happy introduction…

We came to you through an introduction from a friend who had used you before. You were clear and helpful and listened to what we were looking for. You made the process easy and gave us peace of mind

14 mei 2026
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Antwoord van Aura

Hello Andrea,

Thank you so much for your kind review. I’m so pleased that your friend’s recommendation led you to us, and that you found the process clear, easy and reassuring. Giving people peace of mind is so important to us, so it really means a lot to hear this.

Thank you again for choosing Aura.

Wishing you all the best,
Matthew

Beoordeeld met 5 van de 5 sterren

Excellent service.

It was easy to sort out & was excellently explained to us by Roddy. He answered all our questions & didn’t pressure us. I would definitely recommend Aura. Service was excellent from start to finish.

20 april 2026
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Antwoord van Aura

Hello Sandra,

Thank you so much for taking the time to leave such a lovely review. I’m so glad I was able to answer your questions and help make everything easy to sort out, without any pressure.

It really means a lot to hear that you felt well looked after from start to finish, and thank you as well for recommending Aura.

Wishing you all the best,
Roddy

Beoordeeld met 5 van de 5 sterren

Nice people great sympathetic service

Nice people great sympathetic service. I needed, due to various reasons, to change my funeral requirements.

They kindly waited for me to sort some issues out but kept in touch which made me focus on the issues I needed to consider (it is often so easy to keep putting this important issue to the back of your mind. Non of us like to face our mortality. But all done now filed away and at the back of my mind. I would recommend Aura to any one seeking this type of service.

8 mei 2026
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Antwoord van Aura

Hello,

Thank you so much for taking the time to leave such a thoughtful review. I’m really glad we could support you while you made the changes you needed, and that our contact helped make the process a little easier to manage.

You’re absolutely right that these conversations can be difficult to face, so it means a lot to know you felt supported throughout. Thank you as well for recommending Aura to others.

Wishing you all the best,
Matthew

Beoordeeld met 5 van de 5 sterren

It was easy to book and at a…

It was easy to book and at a competitive price.

3 mei 2026
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Antwoord van Aura

Hello,

Thank you so much for taking the time to leave a review. I’m really pleased to hear that you found the process easy and that our pricing felt competitive.

Wishing you all the best,
Jimmy

Beoordeeld met 5 van de 5 sterren

I was very happy with Roddy the…

I was very happy with Roddy the gentleman that answered all my questions regarding buying a pre paid funeral plan for myself, he was very courteous and wasn't pushy like some other funeral companies, I would definitely recommend Aura.

3 mei 2026
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Antwoord van Aura

Hello Lynda,

Thank you so much for taking the time to leave such a kind review. I’m really glad I was able to answer your questions and help make arranging your funeral plan feel comfortable and straightforward for you. It means a lot to hear that you felt supported without any pressure, and thank you for recommending Aura.

Wishing you all the best,
Roddy

Beoordeeld met 5 van de 5 sterren

They made to the whole purchase easy…

They made to the whole purchase easy for my mum who has dementia, we know her wishes and at 83 we decided to purchase her pure cremation in advance to make the whole process easier for us when the time comes.

3 mei 2026
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Antwoord van Aura

Hello Sue,

Thank you so much for taking the time to leave such a thoughtful review. I’m so glad we were able to make the process feel straightforward and supportive for both you and your mum.

Best wishes,
Anne-Sophie

Beoordeeld met 5 van de 5 sterren

Don't hassle you.

Don't hassle you.
Customer service impeccable.
Everything explained when convenient to me.
Friendly and respectful at all times.
No pressure.
Documents sent via email and also in writing and sent via courier.
Excellent.

2 mei 2026
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Antwoord van Aura

Hello Jane,

Thank you so much for taking the time to leave such a lovely review. I’m really glad you felt comfortable throughout the process and that everything was explained at a time that suited you, without any pressure.

Wishing you all the best,
Roddy

Beoordeeld met 5 van de 5 sterren

Great job by Aura

Aura made up the cremation plan for my brother , and were very helpful and the staff had the patience of Job getting it done - highly recommended

25 april 2026
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Antwoord van Aura

Hello Mike,

Thank you so much for your kind review and recommendation. I’m really glad we were able to help put the cremation plan in place for your brother, and that you felt supported throughout the process.

Best wishes,
Jimmy

Beoordeeld met 5 van de 5 sterren

No hard sell at all ,gave me plenty of…

No hard sell at all ,gave me plenty of time, answered all my questions and explained in depth such a lovely lady Zoe, she was very friendly highly recommend. Rang few other companies 1st who were very pushy and none stop calling . So that's why I went with Aura xx

8 mei 2026
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Antwoord van Aura

Hello Lynette,

Thank you so much for your lovely review and recommendation. I’m so glad you felt comfortable and supported throughout the process, and that I was able to answer all your questions without any pressure.

It really means a lot that you chose Aura after speaking with other companies, and I’m pleased we could give you the time and reassurance you needed.

Wishing you all the best,
Zoe

Beoordeeld met 5 van de 5 sterren

Before you buy your plan give Aura a call.

I was a little worried about planning my funeral. So many companies all around the same price. I wanted one that would listen to my wishes not ship me off miles away making it impossible for family and whoever wanted to see me off able to attend. I also wanted a family run business not a big company, who may not care as much. Reading all the brochures I rang Aura and after chatting to the lovely young man, I was reassured that I could be cremated locally and at a reasonable time of day. There are so many things to think about and different plans have different restrictions so it’s important to get it right. Jimmy had not rushed me, listened to me and answered all my questions. Then let me think about it until I was ready. No pressure no rush no hard calling. I thought long and hard until I had all the information I needed. I spoke to my children and they all agreed that they would be the best. So I went with them paid for my funeral and got all the paperwork in a folder so it could be safely put away with my will. It is such a load off my mind, knowing that there will be no arguments about costs or etc. Even after buying my plan I had another thought so I rang Aura to ask if my children needed guidance with what to do as they will never had to organise a funeral before would they get help. Jimmy said that they have Angels who would be there for them and help them to arrange prayers or music etc. I was also told that if any time I had a worry or question that I must give them a call and they will be happy to help.
I would highly recommend you give Aura a call and judge for yourself.

6 mei 2026
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Antwoord van Aura

Hello LA,

Thank you so much for taking the time to share such a thoughtful review, and for recommending Aura to others. I’m really glad I was able to reassure you, answer your questions and give you the time you needed to make the right decision for you and your family.

It means a lot to know that you now feel peace of mind, and please do give us a call any time you need us.

Wishing you all the best,
Jimmy

Beoordeeld met 5 van de 5 sterren

Great plans available.

Easy & concise not rushed & now have peace of mind.Felt listened to & choose a plan that suits me.Great customer service.

6 mei 2026
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Antwoord van Aura

Sharon,
We so appreciate this lovely review. I'm glad to know that you didn't feel rushed, and that you now have peace of mind. Wishing you all the best, Matthew

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