Borough 22 Doughnuts Reviews 

257
•
TrustScore 4 uit 5

4,0

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Beoordeeld met 3 van de 5 sterren

Follow up on the below, hence increasing the review score: Delivery arrived late as the DPD driver signed off the parcel before expiring of the time slot, knowing will eventually deli... Toon meer

Beoordeeld met 5 van de 5 sterren

Purchased a box of jam doughnuts as a gift after buying and enjoying a few in store. Have to say they were delicious and the recipient enjoyed them. A quick refresh in the microwave made them very tas... Toon meer

Beoordeeld met 3 van de 5 sterren

I used to order fried donuts mail order regularly. I used to heat them up in the oven and they were delicious! A crispy exterior and fluffy middle, just like real fried donuts. However recently... Toon meer

Beoordeeld met 5 van de 5 sterren

Product is easy to order online. Regular email updates on processing of order etc. very pleased with the quality of the packaging (each donut had it's own compartment in the box). Product was fresh... Toon meer

Bedrijf heeft geantwoord

Bedrijfsgegevens

  1. Donutwinkel
  2. ook in
  3. Bakkerij
  4. Glutenvrij restaurant
  5. Veganistisch restaurant

Geschreven door het bedrijf

The UK's most inclusive doughnut. Multi-award-winning allergen-free doughnuts that are celebrated for their amazing taste. You will not believe they are free-from anything. Certified gluten-free, plant-based and suitable for those on low FODMAP, low sugar diets and also halal and kosher friendly. Despite all of this they are still loved by those who have no dietary requirements whatsoever, hence our opening statement, the most inclusive doughnut. Safe for those who need to be but zero compromise for those that don't!


Contactgegevens

4,0

Goed

TrustScore 4 uit 5

257 reviews

5 sterren
4 sterren
3 sterren
2 sterren
1 ster

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4,0

Alle reviews

(257)

57 reviews in de afgelopen 12 maanden

Een review schrijven
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Beoordeeld met 5 van de 5 sterren

These doughnuts are amazing both my…

These doughnuts are amazing both my daughter and I are coeliac and love these. The doughnuts are big and very filling my daughter particularly loved the cookies and cream and I loved the jam doughnut will definitely be ordering more soon

27 januari 2026
Beoordeeld met 3 van de 5 sterren

Excellent product AWFUL post sales comms

Excellent product. I mean really the best gluten free doughnuts you could buy anywhere.

However the incessant, nagging emails post sale, demanding this review mark the whole experience down.

Seriously, a daily email for weeks and weeks I don't generally leave reviews for anything but the most exceptional service. But you goaded me into a mediocre review for a brilliant product simply because you just would not stop nagging.

15 december 2025
Beoordeeld met 1 van de 5 sterren

B22 The slopiest shoulders and a little problem telling the truth!

FURTHER & FINAL UPDATE as Silly Ryan from B22 forgot what he said in his own email! “

“Hi Vee,

Thank you for sending through the photos.

Having reviewed the images, the doughnuts appear to be in good condition and consistent with how our doughnuts are expected to look on delivery. As these are freshly fried doughnuts, it’s completely normal for sugar to slightly dissolve or absorb into the surface during transit this is not a defect, but a characteristic of the product.

I’d also like to clarify the point regarding sugar sachets. We do not provide sugar sachets with our boxes, and this has never been part of our offering hence why we contacted you directly straight after the chat bot provided the information to you and have contacted the chat bot service provider to make sure this is rectified as it continues to learn about our service.

Our reheating notes reference re-rolling in sugar is purely an optional serving suggestion for customers who enjoy extra coating it is not an indication that additional sugar is included or required for the product to be considered complete or as described.

Based on the images provided, we’re satisfied that the doughnuts were produced and delivered in line with our standards and description. As previously explained, we’re unable to arrange collection of food items once delivered but I would be happy to offer 20% off your next order should you be interested in ordering again with us in the future.

We appreciate you taking the time to share your feedback, and it will be reviewed internally as part of our ongoing improvements.

KR,

Ryan Panchoo
Borough 22 Doughnuts
Award-Winning | Gluten-Free | Plant Based | Doughnuts
As sold in Selfridges Food Hall, London
Free From Food Awards Product of the Year 2023. Great Taste Awarded 2023“

The offer of 2 donuts from Selfridges if I was visiting London is a complete cop out- if you can offer this why not do the decent thing and refund the poor quality product you sent! And getting my name wrong just to be obtuse is a low blow and shows what a donut hole this chap is!

Update: so I sent in photos as per B22s terms and have been told that just by looking at the photo they can tell the quality is fine and nothing is wrong; therefore they won’t be refunding, but I can have 20% off my next order! Needless to say I’ll be raising this with my bank. If ppl are buying from Selfridges and the quality is poor then B22, something is not right and you are ripping ppl off! Don’t fall for the hyped ads on social media for B22 and save yourself £30 on inedibles!

Excitedly ordered these a few days ago and the earliest delivery was today.. great! Firstly noted that it was Royal Mail delivering which was strange and a bit annoying as I hadn’t planned on working from home today & RM aren’t great at delivering to my apartment building spoke with B22’s chat bot & all seemed well- they’d leave with a neighbour.
I happened to be home when they arrived DPD delivery? Not expected but great!
Open the donuts to take a look and firstly they are frozen hard in a mixed box and you have no real idea what any of the filled ones are as there is nothing in or on the box to indicate it. Oh and apparently the caster sugar sachet that Chat bot tells you is included for after heating.. nope according to B22’s Ryan the sugar coated donuts or the jam donuts or ring donuts, well the sugar is just a serving suggestion! £30 for six donuts and B22 are too tight to include the sugar they told their chat bot they would or even add a little menu card identifying which flavour is which.
So the chocolate filling had leaked out of one of the donuts so was a giveaway for the flavour - heated as per instructions in the air fryer- pleasant enough. Heated the barely glazed donut in the microwave as per instructions- it was disgusting- gungey, and claggy with a weird texture.

Emailed customer service to be told the chat bot gives the wrong info- no sugar sachet included it’s just a suggestion- really!🤔 C’mon on you can do better B22!

At £30 I’d expect better customer service and a better product. Hopefully they serve a better option in Selfridges than they do mail order. I’ve requested a collection of the remaining donuts and a refund. Definitely not worth the hype.

30 december 2025
Review zonder uitnodiging
Logo Borough 22 Doughnuts

Antwoord van Borough 22 Doughnuts

Hi Verity,

Thank you for taking the time to share your feedback. I’m genuinely sorry that this experience left you feeling disappointed.

I do want to clarify one point for accuracy. We did not offer a discount on a future order. As explained in our email, having reviewed the photographs, dispatch records, and delivery information, we were satisfied that the doughnuts were produced, packed, and delivered as intended, and we were therefore unable to offer a refund.

As a goodwill gesture only, we invited you to visit our Selfridges concession if you are ever in London, where we offered two freshly made doughnuts so you could experience the product as it is intended to be enjoyed.

You are correct that our AI chatbot previously provided incorrect information regarding sugar sachets, and I personally followed up to apologise and clarify this ahead of your delivery so you were well informed. We have actively corrected this to ensure our messaging is consistent and clear going forward.

As a fully gluten free, dairy free, and egg free bakery, our products do not mirror traditional doughnuts, particularly when reheated, and we recognise they may not suit every preference.

We appreciate you taking the time to leave feedback, and your comments have been shared internally to help us improve both communication and customer experience.

Beoordeeld met 5 van de 5 sterren

Diana is a queen

Firstly, the doughnuts are to die for. Unbelievably delicious. Secondly, the staff are all so helpful and lovely - Diana has served me twice and has been an absolute joy to chat to on both occasions.

19 december 2025
Review zonder uitnodiging
Logo Borough 22 Doughnuts

Antwoord van Borough 22 Doughnuts

We will make sure this gets back to her! Thank you so much!

Beoordeeld met 5 van de 5 sterren

Best of box

Bought for a gift and cannot fault them 🤩

26 november 2025
Logo Borough 22 Doughnuts

Antwoord van Borough 22 Doughnuts

Thank you so much, glad they were enjoyed!

Beoordeeld met 1 van de 5 sterren

£29 odd for 5 doughnuts from the…

£29 odd for 5 doughnuts from the counter in selfridges.
The doughnuts were all stale / dry and heavy. Got to be the worst gluten free doughnut I’ve ever had they all ended up in the bin.

7 december 2025
Review zonder uitnodiging
Logo Borough 22 Doughnuts

Antwoord van Borough 22 Doughnuts

Sorry to hear about your experience. We've looked into this and have started to introduce multiple drops to help with product quality

Beoordeeld met 5 van de 5 sterren

Top tier!

Top tier doughnuts. Too tier taste. Top tier customer service. Basically, just top tier!!

14 november 2025
Review zonder uitnodiging
Beoordeeld met 5 van de 5 sterren

Worth the hype!!

I first tried the doughnuts at the shop in shop at selfridges and loved them so much I ordered a box for delivery. I was a slightly sceptical at first with how they might taste after a days transit, but after following the reheating instructions they were just as good.

28 oktober 2025
Beoordeeld met 5 van de 5 sterren

So glad I tried these

So glad I tried these. So nice to be able to have a donut that tastes so good, but completely safe to eat. Will be ordering more. Delivery was also excellent and came on day I chose.

30 oktober 2025
Beoordeeld met 5 van de 5 sterren

Really tasty fried doughnuts

Really tasty fried doughnuts - my girlfriend loved them - she hasn't been able to have fried doughnuts since being diagnosed coeliac.

24 oktober 2025
Review zonder uitnodiging
Beoordeeld met 2 van de 5 sterren

Are they costing you that much?

Was in London for the weekend and looked into getting some donuts.
They are devine!!!! But your prices are extremely high. £30 for 6 without delivery where no allergen donuts are £1 for 5. I just can't justify that amount for a treat. We already pay double or more for all our food!

19 oktober 2025
Review zonder uitnodiging
Logo Borough 22 Doughnuts

Antwoord van Borough 22 Doughnuts

Thanks for taking the time to look us up and for your kind words about our doughnuts.

We completely understand that food prices are a real pressure right now, especially for families managing allergies — it’s something we’re very aware of and live with ourselves.

Our doughnuts are made in a fully dedicated gluten-, dairy- and egg-free bakery, with specialist ingredients, strict allergen controls and small-batch production. That level of safety, care and certification comes at a significantly higher cost than products made in shared facilities or mass-produced alternatives.

We know we won’t be right for everyone, and that’s absolutely okay — treats should always feel like a choice, not an obligation. We’re here for those who value the peace of mind, craftsmanship and flavour that come with what we do.

We really appreciate you taking a look and wish you all the best.

Beoordeeld met 2 van de 5 sterren

Not worth it

They are honestly quite pricey for what they are and even after following their instructions to reheat the donuts they still tasted kinda raw in the middle. The box was all battered up too (which i know is the delivery company and not them) i even had fruit flies in the box when i opened it. I tried to msg them about my issues and had no reply.

21 september 2025
Review zonder uitnodiging

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