Borough 22 Doughnuts Reviews 

257
•
TrustScore 4 uit 5

4,0

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Beoordeeld met 3 van de 5 sterren

Follow up on the below, hence increasing the review score: Delivery arrived late as the DPD driver signed off the parcel before expiring of the time slot, knowing will eventually deli... Toon meer

Beoordeeld met 5 van de 5 sterren

Purchased a box of jam doughnuts as a gift after buying and enjoying a few in store. Have to say they were delicious and the recipient enjoyed them. A quick refresh in the microwave made them very tas... Toon meer

Beoordeeld met 3 van de 5 sterren

I used to order fried donuts mail order regularly. I used to heat them up in the oven and they were delicious! A crispy exterior and fluffy middle, just like real fried donuts. However recently... Toon meer

Beoordeeld met 5 van de 5 sterren

Product is easy to order online. Regular email updates on processing of order etc. very pleased with the quality of the packaging (each donut had it's own compartment in the box). Product was fresh... Toon meer

Bedrijf heeft geantwoord

Bedrijfsgegevens

  1. Donutwinkel
  2. ook in
  3. Bakkerij
  4. Glutenvrij restaurant
  5. Veganistisch restaurant

Geschreven door het bedrijf

The UK's most inclusive doughnut. Multi-award-winning allergen-free doughnuts that are celebrated for their amazing taste. You will not believe they are free-from anything. Certified gluten-free, plant-based and suitable for those on low FODMAP, low sugar diets and also halal and kosher friendly. Despite all of this they are still loved by those who have no dietary requirements whatsoever, hence our opening statement, the most inclusive doughnut. Safe for those who need to be but zero compromise for those that don't!


Contactgegevens

4,0

Goed

TrustScore 4 uit 5

257 reviews

5 sterren
4 sterren
3 sterren
2 sterren
1 ster

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Heeft 87% van zijn negatieve reviews beantwoord

Reageert doorgaans binnen 1 week

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4,0

Alle reviews

(257)

57 reviews in de afgelopen 12 maanden

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Beoordeeld met 1 van de 5 sterren

Stale and cold, such a shame.

Doughnuts were stale, appalling, spoilt my afternoon treat. Sad as I returned because a first great experience 😞

10 januari 2025
Review zonder uitnodiging
Logo Borough 22 Doughnuts

Antwoord van Borough 22 Doughnuts

Thank you for sharing your feedback, Celia. Good and bad all helps us to improve.

I’m truly sorry to hear about your recent experience with us. It’s incredibly disappointing to learn that the doughnuts weren’t up to our usual high standards, especially after you previously enjoyed them so much.

We take pride in ensuring our products are fresh and delicious, so this is not the experience we want for our customers. Please rest assured that we are investigating what might have gone wrong, as your satisfaction is very important to us.

We’d love the opportunity to make things right and regain your trust. If you’re happy to get in touch with us our customer service team, we’d be delighted to investigate further.

Thank you again for letting us know, and we hope to have the chance to provide you with the quality experience you deserve in the future.

Warm regards,
Ryan
Borough 22 Doughnuts

Beoordeeld met 5 van de 5 sterren

Amazing GF kosher donuts

Amazing GF kosher donuts. Easy to order online, great delivery and fab reheating instructions. Beautiful stand in Selfridges too!

30 december 2024
Logo Borough 22 Doughnuts

Antwoord van Borough 22 Doughnuts

Thank you for your amazing review, Lisa! We’re so glad you loved our gluten-free kosher doughnuts and found the online ordering and delivery process smooth. It’s wonderful to hear the reheating instructions worked well for you too. We’re also delighted you enjoyed our Selfridges stand—hope to see you again soon!

Beoordeeld met 5 van de 5 sterren

Great Company

Really great service and great quality product . Advice in advance spot on in regard to allergens and options , delivered on time .

30 december 2024
Logo Borough 22 Doughnuts

Antwoord van Borough 22 Doughnuts

Thank you so much for your kind review, Jonathan! We’re thrilled to hear you enjoyed our service and doughnuts. We take pride in providing accurate allergen advice and a variety of options to suit everyone’s needs. It's great to know the delivery was timely and everything met your expectations. We look forward to serving you again soon!

Beoordeeld met 4 van de 5 sterren

Absolute trash, first time round

Absolute trash! Cannot believe the hype these get. Ordered the festive box of 6 fried doughnuts. Ate one on arrival, it was okay, not great, dense and stodgy. Not like a real doughnut. Froze 4 as per their suggestion. Ate the other a couple of hours later. It was so dry as to be inedible. Reheated it following their instructions and it was edible, nothing more. Tasted like a three day old KK doughnut. On defrosting and reheating the frozen ones they were awful! So dry and dense as to be totally inedible. £35 for one average at best doughnut and 5 for the bin. An absolute joke.

UPDATE: Borough 22 reached out and offered a replacement box, which i accepted opting for all sugar coated doughnuts as i felt these had the best chance of successful reheating.
These replacement doughnuts were night and day compared to the first ones. Softer before reheating, and way way softer after reheating. They were actually excellent!! What i expected of the originals. Obviously something not right with the first ones I received. I would happily order again, but I would restrict that ordering to the sugar coated ones, as I still have reservations about reheating the iced options. I do appreciate their customers service and follow up!
Revised from 1* to 4*

2 januari 2025
Review zonder uitnodiging
Logo Borough 22 Doughnuts

Antwoord van Borough 22 Doughnuts

Hi Graham,

Thank you for sharing your feedback with us, and I’m truly sorry to hear that your experience didn’t meet your expectations. We take all customer comments seriously, especially when it comes to the quality of our products, as we strive to deliver the best possible experience every time.

It’s disappointing to learn that the festive box didn’t live up to the high standards we set for ourselves. Our team works hard to craft unique and indulgent treats, and it’s clear we fell short for you. Your description of the doughnuts being dry and dense, both fresh and reheated, is concerning, and we’d like to look into this further. This isn’t the quality we intend for our customers to receive.

We’d be grateful for the chance to make this right. If you could contact our customer services team, we’d love to hear more about your order and work toward a resolution, whether that’s a refund, replacement, or another way to regain your trust.

Thank you again for your honesty—it’s feedback like yours that helps us improve. We hope to have the opportunity to turn this experience around for you in the future.

Beoordeeld met 5 van de 5 sterren

Amazing fried donuts

Picked up a couple of fried donuts from Selfridges… one with jam and one with custard… they were amazing and tasted like a donut should! The guy on the counter was very helpful and even helped me halve them with a knife so that I could try each flavour and my son in law had the other halves… he loved them too! Yes they are expensive, but they were worth it as a treat.

12 december 2024
Review zonder uitnodiging
Logo Borough 22 Doughnuts

Antwoord van Borough 22 Doughnuts

Amazing, thank you so much, Suzanne.

Beoordeeld met 4 van de 5 sterren

Delicious doughnuts

Delicious doughnuts. Only reason hasn't got 5 star is the price is high. These will only be bought on rare occasions because of the price unfortunately. But the doughnuts are beautiful like 'normal' doughnuts so great to have this option is you are gf.

27 november 2024
Logo Borough 22 Doughnuts

Antwoord van Borough 22 Doughnuts

Thank you, Victoria, for your feedback.
We take immense pride in handcrafting our products using the finest ingredients, which, while increasing in cost, ensure the highest quality. As we expand to a larger facility, we aim to achieve economies of scale, allowing us to better manage costs and, hopefully, pass savings on to our customers. We're delighted you appreciate the care and effort that goes into creating such beautiful results!

Beoordeeld met 5 van de 5 sterren

Delicious

Delicious. Definitely recommend trying them out from Selfridge's. Best GF jam doughnut I've ever had!!

6 december 2024
Review zonder uitnodiging
Logo Borough 22 Doughnuts

Antwoord van Borough 22 Doughnuts

Thank you so much! So glad you could get down to us

Beoordeeld met 5 van de 5 sterren

Excellent doughnuts

Excellent doughnuts, I just wish they were less expensive so I could buy them more often.

27 november 2024
Logo Borough 22 Doughnuts

Antwoord van Borough 22 Doughnuts

Thank you so much!

Beoordeeld met 5 van de 5 sterren

OMG delicious!!!!

Jam doughnut from the counter at Selfridges. The assistant was so lovely and helpful, and the doughnut was absolutely incredible in every way! Not cheap, but neither are diamonds, and THEY'RE tasteless!!!

4 december 2024
Review zonder uitnodiging
Logo Borough 22 Doughnuts

Antwoord van Borough 22 Doughnuts

Hopefully more tasty than tasteless! Thanks so much.

Beoordeeld met 5 van de 5 sterren

Coeliac/Dairy free pleasure bites!

One Coeliac person and one Dairy free person very, very happy.
These are just like the fried doughnuts you'd get at the fairground, which we haven't had in so long! Bites of fried pleasure in your mouth!
This is our 3rd box we've ordered. Fast delivery and all that jazz.

6 november 2024
Logo Borough 22 Doughnuts

Antwoord van Borough 22 Doughnuts

Thank you so much, so glad you loved them.

Beoordeeld met 1 van de 5 sterren

Poor quality and response

Doughnuts arrived with icing melted, very dense. Emailed to provide feedback and was told I should have heated them to freshen them up, but not sure how you’re supposed to heat up doughnuts with icing on top. The reply seemed disinterested, won’t be purchasing another box at £30 for 6 inedible doughnuts.

31 oktober 2024
Logo Borough 22 Doughnuts

Antwoord van Borough 22 Doughnuts

Hey Amie, All instructions are on the confirmation email, website and there is also a QR code on the side of the box. Sorry if this was missed or not made clear.

Beoordeeld met 5 van de 5 sterren

Amazing

Amazing, second time I’ve made an order and just perfect again!!!

31 oktober 2024
Logo Borough 22 Doughnuts

Antwoord van Borough 22 Doughnuts

Thanks so much, Steve!

Beoordeeld met 1 van de 5 sterren

£56 in the bin with the doughnuts :(

I thought I’d give these doughnuts a try, after I read all the good reviews. I ordered the Best of Box Fried doughnuts and the Strips and Dips box. My order arrived in 2 Boxes which were heavy, I hoped it was the weight of the boxes and not the Doughnuts but I was wrong. The outside of the box had patches of damp the doughnuts were leaking through. They looked nothing like the picture, they were wet and didn’t look appetising. I understand the sugar would dissolve but they didn’t look appealing at all. We heated our 1st doughnut as stated in the leaflet, the doughnut was very firm and the filling was warm not a nice taste. I stored them in an airtight box and the next day we tried some more this time they were getting too firm to bite. I could not distinguish the difference between the ring doughnuts in flavour. I was really looking forward to the Strips + Dip but was so disappointed you could not bite them and had to be cut with a knife after a taste ( 1 bite ) they went in the bin. I had 2 Doughnuts remaining which had to be thrown away they were so hard. I weighed the Doughnuts to see how heavy they were all averaging about 100 g each but felt very heavy and dense. Such a shame as I was so looking forward to them and it was £56 down the drain. Maybe if you brought them and ate them immediately they would be nice but getting them delivered was a mistake. Unfortunately for me, the best of Box was accurate as the box was probably the best bit.

11 oktober 2024
Review zonder uitnodiging
Logo Borough 22 Doughnuts

Antwoord van Borough 22 Doughnuts

Hi Georgina,

We are so sorry for your experience. Please reach out to the customer services team to allow us to investigate.

Beoordeeld met 5 van de 5 sterren

Top quality scan for everyone!

Top quality scan for everyone!! We love getting these delivered, always makes a day a little sweeter!

24 september 2024
Logo Borough 22 Doughnuts

Antwoord van Borough 22 Doughnuts

Thanks so much, Angus!

Beoordeeld met 5 van de 5 sterren

Amazing gluten free donuts!

I ordered after seeing an advert on Instagram, fully ceoliac friendly and delicious. Arrived on the day I booked. Would definitely ordered again.

24 september 2024
Logo Borough 22 Doughnuts

Antwoord van Borough 22 Doughnuts

Thanks so much, Lara

Beoordeeld met 5 van de 5 sterren

Great service

I really appreciate the after sales care provided by Mathilde. Really made sure that I got what I wanted.

The order was as desired, and the main recipient was very happy, which was my main concern.

It's great what they do - catering for the very restricted diets.

24 september 2024
Logo Borough 22 Doughnuts

Antwoord van Borough 22 Doughnuts

She and Maya are absolute legends! Thanks for the feedback, we'll be sure to pass this on.

Beoordeeld met 5 van de 5 sterren

Amazing as always

Amazing as always , delivered on time ,fresh and well presented . Taste awesome , a real treat for a non gluten and dairy free person .

23 september 2024
Logo Borough 22 Doughnuts

Antwoord van Borough 22 Doughnuts

Awesome, this makes us very happy. Thanks so much

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