Great samples with sticky on the back so can move around. Finally decided on colour and paint used and very happy with colours and suggestion to match colours - paint has great coverage and easy to a... Toon meer
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Lees wat reviewers zeggen
Used Lick paint for my living room. Not cheap but got a three for two offer so was able to get an off- white for my ceiling.( White 1) It has a slight blue/grey ting. Soft cover. The paint is of go... Toon meer
Huge variation in colour between tins of green Matt 18. Customer service prompt and responsive but as I had bought the ‘pro’ and ‘retail’ apparently the Matt green 18 can be an entirely different sha... Toon meer
Bedrijf heeft geantwoord
Couldn't recommend Lick more! It took me 9months to find the right colour for my livingroom due to colour swatches from other brands being completely different to the actual paint colour. The swat... Toon meer
Bedrijfsgegevens
Over Lick
Geschreven door het bedrijf
Our mission is to support people in transforming houses into their homes.
We are a people-powered decorating movement focused on inspiring and supporting people to confidently transform their homes, with our unique pigment-rich colours and high-quality products—while respecting your home and ours: Planet Earth.
Our paint products provide all-round top performance at each price point. They consistently deliver above and beyond on core performance benefits, giving our decorators the best possible experience at superior value.
- Excellent coverage in no more than two coats
- Ultra tough and durable
- Pigment-rich
- A premium painting experience with a long-lasting, flawless finish
Contactgegevens
Verenigd Koninkrijk
- hello@lick.com
- lick.com
4,1
Goed
5K reviews
Heeft 100% van zijn negatieve reviews beantwoord
Reageert doorgaans binnen 1 week
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Help line really professional and…
Help line really professional and helpful, listened to what my problem was, and help solve it, I will carry on using Lick as I like the paint and the service!
24 april 2026
Review zonder uitnodiging
Antwoord van Lick
Hello Roy,
Thank you so much for your wonderful review! We're delighted to hear that our team was able to help and provide the support you needed. It's great to know that you were happy with both our service and our paint. We really appreciate your continued support and look forward to helping with your next project.
Lick Customer Support
Premium Paint, Budget Customer Service – 5 Faulty Cans and Weeks of Frustration
I bought 6 cans of Lick Supreme paint in White 01, and 5 out of the 6 cans were FAULTY. While painting, the paint repeatedly produced black marks, completely ruining the finish and causing a huge amount of stress, delay, and wasted time.
I contacted Lick customer service on Sunday with full details and photos of the issue. Unfortunately, the experience that followed was extremely frustrating. For around 3 days, they appeared to misunderstand the situation entirely, repeatedly referring to the issue as though only 1 can was faulty, despite me clearly explaining multiple times that 5 cans were affected. During that time, they kept saying they would send a replacement can, before later completely backing away from that and directing us to resolve the issue through the retailer instead.
This was especially concerning because I had already explained that I was worried about purchasing more stock from the same supplier in case the exact same issue happened again. Despite this, the only solution offered was a 25% goodwill discount code to place another order ourselves — and the code DIDN’T even work.
The delays also meant we had decorators on site who were unable to continue due to the lack of usable paint, which cost us both time and money.
What made this even more disappointing was the response suggesting the problem was likely related to “storage conditions, handling, or contamination” rather than a manufacturing or batch issue. After having 5 faulty cans out of 6, that explanation felt dismissive rather than helpful.
Overall, this was a really poor experience from a premium paint brand. The product quality was unacceptable, and the handling of the complaint lacked urgency, care, and proper understanding of the issue.
20 april 2026
Review zonder uitnodiging
Antwoord van Lick
Hi Paulina,
Thank you for your feedback, Paulina. We’re very sorry to hear about your experience and the disruption caused to your project.
We’d like to clarify a few key points. Throughout our correspondence, we responded within our 24-hour service level agreement, and we did our best to investigate the issue based on the information provided. As your original purchase was made through B&Q, they remain the appropriate first point of resolution for a refund or full replacement. This route is typically the quickest and most effective way to resolve issues involving multiple units from the same purchase.
As a B-Corp brand with sustainability at our core, we aim to minimise unnecessary waste and transportation. Handling returns and replacements through the original retailer helps ensure that any affected product is managed, assessed, and disposed of responsibly, rather than creating additional environmental impact through duplicate shipments.
We understand your hesitation about receiving stock from the same location, and we regret that we were unable to meet your expectation for a direct replacement in this case. As previously explained, any order placed directly with us would be considered a new transaction, and the discount offered was intended purely as a goodwill gesture in recognition of the inconvenience caused.
We’re truly sorry that this situation did not meet your expectations, both in terms of product experience and communication. Your feedback has been taken on board and shared internally, as we are always looking to improve both our products and customer experience.
Customer Support @ Lick
Antwoord van Lick
Hello Julie,
Thank you so much for your lovely review! We're delighted to hear that you found our colours beautiful and our paint easy to use. That's exactly what we aim for. We really appreciate you taking the time to share your experience and hope to be part of your next project too.
Lick Customer Support
Antwoord van Lick
Great to hear! Thankyou!
Perfect cosy pink
I used Licks pink 13 and I love it! The colour is exactly what my bedroom needed to feel warm and homely. It went on smoothly and dried into a beautiful mature pink. Would definitely recommend 💗
24 april 2026
Review zonder uitnodiging
Antwoord van Lick
Thanks for the lovely review!
Antwoord van Lick
Hello Rob,
Thank you for your review!
We're so pleased to hear you were happy with the coverage. It's exactly what we aim for, and it's great to know the paint performed so well for your project.
Lick Customer Support
Such a quick response time
Such a quick response time. I have used Lick paint for 3 rooms in our house and have loved its quality on each occasion.
8 april 2026
Antwoord van Lick
Hello Kerry,
Thanks so much for your kind words we really appreciate it.
It’s great to hear you’ve used our paint across multiple rooms and loved the quality each time. And we’re glad our team could respond quickly when you needed support too.
Thanks again for choosing us!
Lick Customer Support
Had the best colour consultation with…
Had the best colour consultation with Lulu, she is knowledgeable, friendly and so efficient! Highly recommend :)
24 maart 2026
Review zonder uitnodiging
Antwoord van Lick
Hello Lara,
Thank you so much for your lovely feedback we’re really pleased to hear you had such a great experience.
We’ll be sure to pass your kind words on to Lulu. It’s great to hear her knowledge and efficiency made the consultation so helpful for you.
Thanks again for recommending us!
Lick Customer Support
Excellent service
I had an issue with the paint colour, so I contacted Lick and they dealt with it straight away with no faff. Excellent customer service and I love my wall. Thanks!
10 april 2026
Antwoord van Lick
Hello Mel,
Thanks so much for sharing this we’re really glad we could get things sorted quickly for you.
It’s great to hear you’re happy with both the support you received and the finished result.
Thanks again for choosing us 😊
Lick Customer Support
Superior quality products.
Buying directly from Lick is easy and hassle free. Delivery is swift. As for the products? We have used both paint, the Ultra Matt, and wallpaper. The quality is superb! Easily the best paint brand we have used. Coverage is excellent and application is easy. The wallpaper is again a superior quality, yet at a good price point for a quality wallpaper. Easy to hang and gorgeous!
7 april 2026
Antwoord van Lick
Hello,
Thank you so much for your review we really appreciate it.
It’s great to hear that you’ve found the whole experience easy and hassle free, and that delivery has been quick too. Even better to know you’ve enjoyed using both our paint and wallpaper.
We’re especially pleased you’re happy with the finish that’s exactly what we aim for. Thanks again for your support, it means a lot!
LickCustomer Support
I bought beige 03 and beige 02
I bought beige 03 and beige 02, very disappointed as the 03 looked a pale green colour and 02 was like a forest green. A total waste of money
15 april 2026
Review zonder uitnodiging
Antwoord van Lick
Hi Angela,
We’re really sorry to hear about your experience and appreciate you taking the time to share your feedback.
This doesn’t sound like the standard we aim for, particularly when it comes to colour accuracy.
We’d really like the opportunity to look into this for you and help make things right. Please could you get in touch with us at hello@lick.com with a few more details (and photos if possible)? Our team will be more than happy to investigate and work towards a resolution.
Customer Support @ Lick
My sample were dispatched promptly and…
My sample were dispatched promptly and arrived undamaged, all we need to do now is agree on a colour.
8 april 2026
Antwoord van Lick
Hello,
Thanks for your feedback great to hear the samples arrived quickly and in perfect condition.
Good luck choosing your colour from here we know that’s often the hardest part! If you need any help narrowing it down, we’re always happy to help.
Lick Customer Support
Speedy delivery of samples
The samples where delivered very quickly, I chose 4 different shades of pink before deciding on number 3 and purchased the paint and accessories from my local B&Q. The paint was a dream to work with as dried down quickly so I didn’t have to wait to apply the second coat. Absolutely beautiful quality and finish and will definitely be buying more from lick for the rest of my home x
7 april 2026
Antwoord van Lick
Hello Jenny,
Thank you so much for taking the time to share this we’re really glad to hear it.
It’s great that the samples helped you narrow things down and that you found your perfect pink. Even better to hear the paint was easy to work with.
We really appreciate your support, and we can’t wait to be part of the rest of your home as you continue decorating.
Thanks again for choosing us 💛
Lick Customer Support
Excellent!
7 april 2026
Antwoord van Lick
Hello Ioan,
Thank you for your lovely review.
Lick Customer Support
The paint is lovely to use, beautiful colours.
The paint is lovely to use and arrived in good time. Thanks
5 april 2026
Antwoord van Lick
Hello Tracey,
Thank you so much for your lovely feedback!
We’re really pleased to hear the paint was easy to use and arrived quickly. We truly appreciate you taking the time to share your experience.
If you ever need anything for your next project, we’re always here to help.
Lick Customer Support
Lick is ana amazing paint brand all…
Lick is ana amazing paint brand all colours are just beautiful
12 maart 2026
Antwoord van Lick
Hello Kelsey,
We’re so glad to hear you love the colours that’s exactly what we strive for. If you ever need any help choosing shades or finishes for your next project, we’re always here to help.
Lick Customer Support
Everything arrived when expected
Everything arrived when expected. The paint coverage and colour was excellent. The cutting in brush made life 100% easier.
29 maart 2026
Antwoord van Lick
Hello,
Thank you so much for your lovely review!
We’re really pleased to hear everything arrived on time and that you’re happy with the coverage and colour. Great to know the cutting-in brush made the job so much easier too!
Enjoy the finished result, and thanks again for sharing your experience.
Lick Customer Support
Antwoord van Lick
Hello Chris,
Thank you so much for your wonderful review!
We’re really happy to hear you love the paint and had such a positive experience with our customer service team.
We truly appreciate your support and hope to see you again soon!
Lick Customer Support
Antwoord van Lick
Hello,
Thank you so much for your kind review!
We’re thrilled to hear you’re happy with the paint, colours, delivery speed, and value. It means a lot to know everything hit the mark for you.
Enjoy your project, and we hope to see you again soon!
Lick Customer Support
Excellent
Very speedy postal service of paint. Beautifully packaged, ready to go and lovely paint to use.
31 maart 2026
Antwoord van Lick
Hello Sally,
Thank you so much for your lovely review!
We’re really pleased to hear your order arrived quickly and that you loved the packaging and paint. It’s great to know it was ready to use straight away and a pleasure to work with.
Enjoy your project, and we’d love to see what you create!
Lick Customer Support Team
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