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Lees wat reviewers zeggen

Beoordeeld met 5 van de 5 sterren

I highly recommend Beards if you want great service and a special experience. I recently had a ring designed for a milestone anniversary and Bethany was a superstar! I had a vague idea of wha... Toon meer

Beoordeeld met 5 van de 5 sterren

I recently took my Daughter to Beards in Cheltenham as they are an Omega store, to purchase an Omega MoonSwatch, but sadly they don’t have the Swatch franchise. However this did not stop Jason from as... Toon meer

Beoordeeld met 5 van de 5 sterren

Wonderful Service from a professional yet friendly business with excellent product knowledge. We purchased a new ladies Omega watch and had an existing gents Omega serviced (second service by Beards).... Toon meer

Beoordeeld met 5 van de 5 sterren

It took a while to find the right watch for my wife, including a few trips to London to explore the options. Today Vicky gave us all the time and advice we needed to make up our minds, and we left wi... Toon meer

Bedrijf heeft geantwoord

Bedrijfsgegevens

  1. Sieradenwinkel
  2. ook in
  3. Horlogerie

Geschreven door het bedrijf

Founded in 1804, Beards is one of the oldest family-run jewellers in Britain. With a cornerstone location on Cheltenham's Promenade, Beards have been experts in fine jewellery and luxury timepieces for over 200 years. Shop online now to explore our range of branded and in-house jewellery; and shop our watch brands– Omega, Breitling, Tag Heuer, Longines, Montblanc, Arnold & Son and Parmigiani Fleurier.


Contactgegevens

4,8

Uitstekend

TrustScore 5 uit 5

283 reviews

5 sterren
4 sterren
3 sterren
2 sterren
1 ster

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4,8

Alle reviews

(283)

26 reviews in de afgelopen 12 maanden

Een review schrijven
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Beoordeeld met 5 van de 5 sterren

Ring resize

Came in for a simple ring resize but process was easy and transparent, nice staff

16 januari 2026
Review zonder uitnodiging
Beoordeeld met 5 van de 5 sterren

First class customer service

I would like to extend my deepest thanks to both Vicky and Bethany for their warm welcome, help and advice in purchasing a new watch and lovely ring for my wife. Nothing was too much trouble and they made the whole experience a joy both for myself and the family.
On the High street professionalism like theirs is what will bring back customers time and time again. I have already told them I will see them for my next watch

13 januari 2026
Review zonder uitnodiging
Beoordeeld met 2 van de 5 sterren

Battery Replacement

Earlier this year I took my RADO watch into Beards for a battery replacement. I was told this would take 6 weeks. In fact it took nearly 4 months in the end. Beards failed to keep me inform as to what was going on, in fact I had to keep contacting them for updates. When I did speak to a member of staff, it usually took some time for them to come back to me with an update. When the watch was finally returned to me there was no apology just a standard receipt thanking me for my purchase of £0. Their customer service leaves much to be desired.

4 november 2025
Review zonder uitnodiging
Logo Beards

Antwoord van Beards

Thank you for taking the time to share your feedback. We’re genuinely sorry to hear about your experience and the delays surrounding your RADO battery replacement. This is not the level of communication or service we aim to deliver, and we understand how frustrating it must have been to be without your watch for so long.

In this instance, the extended turnaround came from the brand’s service centre, but we should have kept you better informed throughout the process. Not doing so fell short of our standards, and we apologise that you did not receive the clarity or support you deserved.

We would appreciate the opportunity to look into this further and make things right. Our Managing Director is attempting to contact you directly via phone.

Thank you again for bringing this to our attention — your feedback helps us improve the service we offer to all our clients.

— The Beards Team

Beoordeeld met 5 van de 5 sterren

It took a while to find the right watch…Vicky made it easy

It took a while to find the right watch for my wife, including a few trips to London to explore the options. Today Vicky gave us all the time and advice we needed to make up our minds, and we left with the perfect choice, made even better by buying from a local independent dealer. Superb service – thank you

27 november 2025
Review zonder uitnodiging
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Antwoord van Beards

We truly appreciate you sharing your experience. It’s wonderful to hear that Vicky’s expertise and care helped you find the perfect watch after such a thoughtful search. Supporting independent local businesses makes a real difference, and we’re grateful you chose us. Thank you again, and we hope your wife loves her new timepiece.

Beoordeeld met 5 van de 5 sterren

Thoroughly recommend Beards

Thoroughly recommend Beards, visited to buy my new born Grandson a classic watch for when he grows up. A remembrance present from Granddad. Was helped by Bethany, excellent service and guidance, knowledgeable. A beautiful Longines. Thank you.

9 oktober 2025
Review zonder uitnodiging
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Antwoord van Beards

Thank you for sharing such a special moment with us. Choosing a watch for your newborn grandson is a beautiful gesture, and we’re honoured you selected Beards for a gift that will stay with him for life. Bethany will be delighted to hear your kind words. We hope the Longines becomes a treasured reminder of his grandfather for many years to come.

Beoordeeld met 5 van de 5 sterren

Fantastic service from Beards

Fantastic service from Beards on reconditioning my Omega Seamaster watch. It looks amazing, the work was competitively priced and they kept me well informed throughout the process. Thank you

20 september 2025
Review zonder uitnodiging
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Antwoord van Beards

Thank you for your wonderful feedback. We’re delighted to hear that your Omega Seamaster reconditioning exceeded expectations. Our workshop team takes great pride in their craft, and we’re pleased you felt well looked after throughout the process. Enjoy your beautifully refreshed timepiece!

Beoordeeld met 5 van de 5 sterren

21st Birthday Present

We went to Beards for a watch for our son's 21st birthday.

It was another great experience (having been previously for our eldest son's 21st present)

Andy's knowledge and insight really helped with our decision making and the team at Beards are so helpful and can't do enough for you.

30 augustus 2025
Review zonder uitnodiging
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Antwoord van Beards

Thank you so much for sharing this wonderful feedback. It’s a real privilege to help families mark such meaningful milestones, and we’re delighted that your son’s 21st was part of that tradition once again. Andy and the team will be thrilled to know their guidance made the experience special. We hope the watch is treasured for many years to come.

Beoordeeld met 5 van de 5 sterren

Excellent service

As ever, the Beards team were welcoming, helpful and knowledgeable. We had our son's signet ring enlarged and 2 of my wife's gold necklaces repaired; the work was done swiftly and professionally. Previously, Beards arranged repair of my father's vintage Longines watch and kept in touch throughout the process. It is always a pleasure to visit the shop.

16 juli 2025
Review zonder uitnodiging
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Antwoord van Beards

Thank you so much for your kind words. We’re delighted to hear that each visit has been a positive experience and that our team could assist with your son’s signet ring, your wife’s necklaces, and your father’s Longines. Caring for pieces with such personal meaning is a privilege, and we truly appreciate your continued trust in Beards.

Beoordeeld met 5 van de 5 sterren

Beards RIAT25 - excellent staff and products

I visited the Beards stand at RIAT25, knowing after my previous experiences in Cheltenham I would enjoy browsing the items here. I was instantly greeted by the team with big smiles, and checked in to see if there was anything they could help with. My Mother in Law sadly passed away from cancer earlier this year and I have been looking for something special that I can remember her by. As a woman who enjoyed her Breitlings, my eye caught one that I had not seen before - the ladies small light blue Navitimer with diamonds. I'm not sure what it was, but something about it called to me, despite having tried on tens of Breitlings before. I was able to easily talk to the staff and try the watch on, explaining what I was looking for, and seeing if there was a larger size. Breitling themselves did not offer this, and the team were knowledgeable with this fact. I was torn as to whether I should purchase it, so with a big smile from Hannah (I believe it was), I set off to have a think. It was only a couple of hours later that I returned back to the stand, and I am glad that I did. I was able to talk to the team further in depth as it was a bit quieter (excluding the air displays!), and purchased the watch. The team made the purchase smooth and seamless, even with the wait to change the size of the strap. They were all incredibly welcoming and I had a great laugh with them. I would like to thank the whole team who were at RIAT25 on the Sunday for their time and patience, making me feel relaxed and welcome to the stand. After purchasing my engagement ring, our wedding rings and my first Breitling, I couldn't have thought that the Beards team could get better, but they certainly proved me wrong in the best way possible. Thank you ever so much

20 juli 2025
Review zonder uitnodiging
Logo Beards

Antwoord van Beards

Dear Charlotte

Thank you so much for taking the time to share such a heartfelt and thoughtful review of your experience with us at RIAT25. It was truly a pleasure to welcome you back, and we’re incredibly grateful for your continued support of Beards.

We’re deeply sorry to hear about the loss of your mother-in-law, and we feel genuinely honoured that you found something so meaningful with us. The Breitling Navitimer is a beautiful and elegant choice, and we’re glad it resonated with you in such a special way. Knowing it will serve as a tribute to someone so dear makes it all the more significant.

It’s lovely to hear that you felt comfortable and at ease with the team—Hannah and everyone on site were delighted to spend time with you (even amidst the roar of the displays!), and your kind words mean the world to us. We’re thrilled we could make the experience smooth, relaxed, and even a bit of fun.
It’s always a joy to see familiar faces—especially ones who have trusted us with such important milestones, from your engagement and wedding rings to now your new Breitling. Your loyalty and warmth truly make what we do so rewarding.

Wishing you all the very best with your pole dancing studio—we hope it continues to thrive and bring you joy! And fingers crossed that sunburn has calmed down by now!
Thank you again for your kind words and for letting us be a small part of your story.

Warmest regards,
The Beards Team

Beoordeeld met 5 van de 5 sterren

Amazing bespoke jewellery design and…

Amazing bespoke jewellery design and make. I commissioned Beards to make me an eternity ring, and the experience absolutely exceeded my expectations. From sitting down with the designer and working through initial sketches, refining CAD models, having a 3D print to try on and even getting to choose my own stones it was all such a special experience. And the end product is beyond what I dreamed of. Vicky especially went above and beyond, but all the staff we have dealt with have been genuinely friendly, helpful and knowledgeable.

2 november 2024
Review zonder uitnodiging
Beoordeeld met 5 van de 5 sterren

Cartier Battery replacement

I recently used the online battery replacement service, and I am thoroughly impressed. The process was incredibly convenient, especially for someone like me who lives far from any authorised service centers. From start to finish, the experience was seamless.
The turnaround time was surprisingly quick—much faster than I anticipated for a high-end service like this.

When the watch was returned to me, it was not only functioning perfectly but had also been carefully cleaned and inspected. The care and precision taken were evident, ensuring that my Cartier watch was treated with the utmost professionalism. The packaging for its return was equally impressive, securely protecting the watch in transit.

Overall, this mail-in service is an excellent option for anyone needing a battery replacement but unable to visit in person. The convenience, attention to detail, and quality of service make it worth every penny. I highly recommend it for anyone looking to maintain their luxury watch without compromise.

2 oktober 2024
Review zonder uitnodiging
Beoordeeld met 5 van de 5 sterren

Highly recommend.

I recently bought a Tag Heuer watch from Beards, the watch is fantastic and the service I received from Nigel and the team has been excellent.

Beards offer the best Swiss watches at competitive prices and the retail experience and after sales service is the best that you will find anywhere.

Highly recommend and thanks for all your help.

11 juli 2024
Review zonder uitnodiging
Beoordeeld met 5 van de 5 sterren

Excellent service

Excellent service, competitive price and the watch ordered arrived within 48 hours. Strap adjusted to the correct size. Couldn’t have done more. Would definitely use Beards again.

13 maart 2024
Beoordeeld met 3 van de 5 sterren

In stock/out of stock....

Paid for the item..... to then be told it was out of stock..... now being asked to review them..... ?

In all honesty, not overly impressed.

20 januari 2024
Logo Beards

Antwoord van Beards

We are grateful for your feedback and very sorry that your shopping experience with us was not positive.
Our sale items tend to sell very quickly and, unfortunately, our system was not quick enough to update our stock availability this time. Our review invitations are automatically generated with every online purchase and we welcome all positive or negative feedback as it helps us improve our customer experience.

We hope you consider shopping with us again as this does not reflect our usual service. If you have any further thoughts or feedback, please do not hesitate to get in touch with us - marketing@beards.co.uk

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