House Sales Direct  Reviews 

I initially listed my property with PurpleBricks in March 2025 for £535,000. After limited viewings over a three-month period, I began exploring other options and submitted an enquiry to WeBuyAnyHouse. They quickly came back with an offer of £460,000—roughly 14% below asking—claiming it would allow for a quick sale. I immediately declined, as I was not in a rush and didn’t want to take such a significant loss.

Shortly after, my details were apparently passed on to House Sales Direct (HSD), seemingly a sister company, without my explicit consent. HSD came across as professional and engaging at first. They promised a 98% success rate in selling properties within 28 days, citing a strong network of pre-approved buyers and investors who could complete within 6–8 weeks. They suggested a sale price spread of £510k–£535k, assuring me they would work to get me the best price possible. It sounded promising.

Based on these assurances, I decided to proceed with HSD. I withdrew my PurpleBricks listing—costing me £300—with the understanding that HSD’s investor network would accelerate the sale. But things quickly began to unravel.

Despite supposedly having investors lined up, HSD said they needed to relist my property on Rightmove first. When I questioned why investors couldn’t simply view the home, the response was vague. It took nearly two weeks for them to relist, and the new asking price was £525,000. A full week passed without any communication.

Then came a call recommending the price be dropped to £499,000. I was told this was “just a marketing tactic,” and that they still aimed to get me a sale within the original £510k–£535k range. But I struggled to understand how listing a property nearly £40,000 lower would achieve that. I asked again about the investors. They finally admitted the only offer received was the same £460k I'd declined weeks earlier through WeBuyAnyHouse.

This was when the red flags really began to show. Why wasn’t I told this upfront? Why present an optimistic price range if their investor offer was fixed at £460k from the beginning? Why was I encouraged to pull the property from PurpleBricks if they intended to rely on the open market anyway? I could have just reduced the price there and avoided unnecessary costs and delays.

Doing more research online, I found stories from others with eerily similar experiences. It appeared HSD’s real model was to attract sellers with high expectations and then drop the price, relying on open-market tactics to force a quick sale. Despite claiming not to charge commission, they would never clearly explain how they made their money. It seems they may be negotiating higher prices with buyers while offering sellers less—profiting off the gap. No transparency, no trust.

Meanwhile, they knew I was paying a high mortgage on an empty property. It became clear they were hoping I’d become desperate enough to accept the same low £460k offer I had already rejected twice.

In the four weeks my property was listed with them, only four viewings were arranged. Two were no-shows. Of the remaining two, one viewer stayed for just five minutes—asked no questions and didn’t even view all the rooms. It felt performative, not serious. As expected, neither viewer submitted an offer, despite supposedly being “pre-qualified and keen.”

Eventually, I told HSD I wanted to withdraw the property. That’s when I was informed—shockingly—that I had unknowingly signed up for a 52-week contract, and I’d need to pay £1,500 to exit, or £999 if paid within 7 days.

I wrote to them, acknowledged that they had done some work, and offered a reasonable £699 exit fee, explaining I needed to rent the home out due to financial strain. They refused and insisted on full payment. I paid the £999 immediately—but it still took a full week and several chasers before they finally removed the property from Rightmove.

By the end of the ordeal, it was clear I was no longer a priority for them.

In summary:
Do I regret choosing HSD? Absolutely.
Would I recommend them to someone looking for a fair, transparent, and professional house sale experience? No.

If your only goal is to sell quickly and you don’t care about value, they might work for you. But if you want to sell your home at a decent price with a partner you can trust, I strongly advise staying away from HSD.

Professional service , great communication , Laiqa (Mirza) has been exceptional keeping me updated regularly, thank you

Jordan was very helpful in my phone call, and confirmed my query within minutes. Great customer service.

Service is professional and friendly. Kept up to date and outstanding matters are clarified well so. Dealt with Abel Williams who was friendly and informative and always returned communication even if there was no update

at initial
stages but so far good awaiting a viewing appointment but no reply as yet but hopefully soon from Amelia aa knows her subject

Abel, was very attentive and kept me up to date with progress.

Don't trust them. They are complete liars. I spoke to the purchasers. They said the agents told them they had to pay more I wouldn't accept their offer whilst telling me the purchasers were reducing their offer or pulling out. This is financial fraud. They lied there was no agents cost to me. They deceived me at all times. They have no contract to say what any fees might be and no contract to say they can pocket the difference between what they lied to me the real offer was, should I accept it, and the actual offer. They should be jailed as con artists and thieves. Sell your property at a lower price yourself to attract buyers. They lied they would advertise at £220,000. They advertised it at £189,999 and quickly dropped it to £170,000 without my knowledge or approval. They lied I would get a non returnable deposit
They lied we would exchange contracts in the normal way. They lied they had been offered £167,000 when it was £179,000. They lied the buyer had no costs. They never sent me a contract but lied I had signed one. They employ solicitors Laura Holmes Carbon Law they say they will pay their fees the buyer has nothing to pay. I have just completed. I received not £179,000 but c. £166,000. Carbon law say they took £1100 from the agents fees (or my sale money) and paid the agents (without authority from me) £11,000 fees from my sale money.

Rang occasionally blustering and contradicting themselves in a computerised 5 minutes slot. Cheats, liars, many different people involved. Should be closed down in my opinion.

Want a slow and expensive service with hidden charges - House Sales Direct are for you..

During the sales process it sounds fantastic, and then ..

Costs were over £9800 on a sale of £165k - hidden charges everywhere - even more hidden charges on completion day. No increase in speed than a standard service as the speed depends on the buyer. If you are looking for something quick - go with a cash purchase site, if you are ok to wait go with a standard agent who wont tie you in.

Simon boden from house sales direct has been apsolutly brilliant from the moment he took over selling our house he is very polite and is very good at explaining things that I could understand and always helpful when I have had questions over the process of selling I could not fault him at all and have been happy with all help he has given me from start to finish Simon ur brilliant and thanks for everything

They are very quick to insist you pay thousands of pounds deposit to secure the property but don't want to give your money back to you. They say they have a 30 day refund policy but won't send it when asked to see it and it's not in any documentation sent to you.

I felt this firm was definately one of the better ones when dealing with a company of this type. Although my present circumstances meant I couldn't move forward with House Sales Direct, if anything should change I wouldn't hesitate to return to them and they made it very clear they would welcome me back if so.
My adviser was polite, helpful, transparent and respectful.
Though I can't comment on the final outcome as I didn't proceed, through no fault of their own I might add, their manner was a refreshing change to others I may have spoken to in the same field.

Simon Boden has been a great help with the purchase of a property. He has gone above and beyond to support us with the purchase. 5* support and care from being on hand with emails and phone calls. He makes the whole process easy! Thanks again

We were helped by Mohammed, Dean and Keeley with our enquiry.
What really impressed us was their helpfulness, knowledge and efficiency. All calls were returned promptly and politely.
Though we decided not to proceed, we were left with a favourable impression of the company and its excellent level of customer service.

Terrible service and incredibly misleading - if I could give this review 0 stars I would!

I recently tried to purchase a house through House Sales Direct, initially I was wary due to the £450 non-refundable charge they expect the buyer the pay (for removing the house from RightMove) and the £7000 deposit which goes to them directly, not the solicitor who must be from their approved list (which is illegal). I wish I had trusted my initial instinct.

After putting an offer down I was immediately told there were higher offers, so after a quite frankly a very pressure heavy and bullying call from House Sales Direct, I raised my own which was instantly deemed acceptable, suddenly the apposing interested parties (multiple) were no longer interest, even though my offer was a mere £1000 above their own initial offers. I was then queried about going on holiday as it would slow their sale process. Fast-forward 3 weeks, bearing in mind they suggest their sales can be completed in 7-21 days, I was informed the sellers were being "difficult", assumably due to the sudden extra costs for them to sell through the business. After calling the team member responsible for the sale each day for a week, multiple times, to no answer or call back, and multiple emails requesting an update, I have now removed my offer (though email which they've not confirmed receipt of). Unsurprisingly they are now trying to contact me frequently.

I would suggest anyone who sees a house being sold through this business to avoid them at all costs.

Working with Simon was an absolute pleasure. He helped me from basically the very beginning until the final closing, he demonstrated a level of professionalism and expertise that truly set him apart.

Simon's attention to detail and his proactive approach really made me feel comfortable throughout the entire process. He anticipated potential challenges and addressed them before they became issues, making the entire process seamless and stress-free. His negotiation skills are top-notch, and I felt confident knowing he was advocating for my best interests.

I highly recommend Simon to anyone looking for a dedicated and knowledgeable housing agent. His commitment to client satisfaction is evident in every interaction, and I couldn't be happier with the outcome. Thanks to Simon, I found a great first home!

I recently had the chance to work with House Sales Direct, and honestly, they were better than I expected. From the first call, their team was really friendly and clearly knew what they were doing. They made what’s usually a stressful process feel way easier. I was always kept in the loop, and when I had questions, they got back to me quickly. Everything felt straightforward and fair, which helped me feel more at ease throughout.

What really stood out about House Sales Direct was how they treated me. It didn’t feel like just another sale to them they actually seemed to care. They handled everything from the valuation to the final steps without making things complicated. They also worked around my timeline and offered a good, fair price. I’d definitely recommend House Sales Direct to anyone looking to sell their home without the usual stress. They did exactly what they promised, which is pretty rare these days.

I initially engaged with WeBuyAnyHouse and their partner agency House Sales Direct with the understanding, based on both written and verbal communication, that my property would be marketed at a valuation range of £260,000–£275,000 and sold within 6–8 weeks. Unfortunately, the process quickly became frustrating and unclear.

Soon after signing, I discovered that my property was being advertised at a significantly lower price (around £230,000) without my consent. I also learned that the agreement included a 52-week exclusivity clause and a £1,500 early termination fee, neither of which were properly explained to me at the outset. The communication from both companies was inconsistent, and I felt pressured into signing without fully understanding the implications.

After raising a formal complaint, the agency reviewed my concerns and ultimately agreed to release me from all contractual obligations with immediate effect. This gesture was appreciated and has brought closure to the matter.

Advice to others:

- Read all documents carefully and do not rely solely on verbal assurances.
- Ask explicitly about contract terms such as exclusivity, advertising strategy, and cancellation fees.
- If you feel misled or pressured, don’t hesitate to seek independent advice or raise a complaint.

While the initial experience was disappointing, I appreciate that House Sales Direct agreed to terminate the contract without further dispute, and I consider the matter closed.

Ashley was very friendly and helpful and kept me up to date with how my house sale was doing.

I was booked to view a property and was clearly told the keys would be in the lockbox. After traveling all the way there — surprise — no keys, no access, and no apology. A complete waste of time and zero regard for anyone’s schedule.

This kind of disorganisation shows total incompetence from both the estate agent and the vendor. If this is how they handle a simple viewing, I can only imagine the chaos if you actually try to buy or rent through them.

Avoid this agent. Completely unreliable and unprofessional.